advertiments

Nowadays,wecaneadvertimentsinthecinema,onTVand

maybewhenwesurfontheInternetsomeadvertimentsmay

walkonthestreetswecanalsoe

to

buytheappealinggoodsafterwewatchtheadvertiments.

Actually,ourdecisionsaboutwhichthingsweshouldbuydepend

willintroduce

advertimentcampaigntoyou.

First,Iwillintroduceabadadvertimenttoimprovethe

importanceoftheadvertimenttoourlife.

Dovestartedanadvertimentcampaignabout"true"beautyby

showing"real"womenastheynaturallyin2004.

Thegoalofthecampaignwasnotjusttollproducts,butto

lledittheDove

CampaignforRealBeauty

Andatfirstitreallyhadaneffectontheirlling,nearlyeverynews

andmediaoutletwasreportingonDove'srevolutionaryvision.

Thentheundeniablesuccessstartedtohurtthelling,becau

theconceptof“real”

myunderstandingthereasonwhywomenwanttoucosmeticsis

thatitcanmakethemlookbeautiful,ifcosmeticscan’tmakeit,it

nprefertotrustalieratherthanaccept

’sthereasonwhyDovefailed.

Then,amiliarto

theads,becautheyareconnectedwithourdailylife.

/JustDoIt

slogan"JustDoIt"fora1988Nikeadvertimentcampaignwhich

maychooNikeasourfirstchoicewhenwewanttobuysome

sportsgoods.

AftertheintroductionofthisadvertisingcampaignNike'smarket

sharejumpedfrom18%to43%,andtheirsalexploded.

-Cola/ThePauThatRefreshes

TheCoca-Colacreatedsuchmemorableslogansas"ThePau

ThatRefreshes"stprintadvertimentinthis

wearethirstyinahotsummerday,wemaythinkthatacoolcolais

owhenwehaveamealinfast-food

restaurants,wemayorderacupofcola.

s/ADiamondIsForever

usionof

diamondscarcityanditsinstantassociationwiththeconceptsof

romanceandaffluencecanbetracedbacktothesuccessful

advertimentcampaign.

Nowadays,somanygirlshaveadreamabouthavingasparkling

anyboys

workovertimetobuythisluxurythingtowintheheartoftheirlovers.

Allthechangestartsfromthisadvertiment.

Finally,Iwillannouncethedefinitionoftheadvertiment

campaign.

Anadvertisingcampaignisariesofadvertimentmessages

thatshareasingleideaandthemewhichmakeupanintegrated

isingcampaignsappearin

differentmediaacrossaspecifictimeframeoffrequentflyers

points.

AftermyprentationIthinkallofyoumayhaveknownwhat

beattractedbythe

advertiments,becautheadvertimentfirmsstandonthe

ertiment

firmsnotonlyutheadvertimentcampaigntollthegoodsbut

r

complainabouthowmuchwehavespentondifferentkindsof

things,becautheyemreallyperfectafterweetheappealing

advertiments.