鏊
Zang Kejia
It is the third session of Chinese Enterprises Outbound Investment Conference.attracting both domestic and fo卜
eign government o怖cials and entrepreneurs to walk away fr0m the troubles the financial crisis brought.sit down and
carry on discussions.however,the topic has changed unexpectedly echoing with the big environment.Different frOm
surrounding with“how to help Chinese government walk out and be accepted by the world?”in the beginning.the
foreign delegations turned to concentrate on“how to persuade Chinese enterprises to come and settle down?”.
No doubt.the depressing global economy makes the western world wide—eyed re—watch“made—in—China”prod—
ucts and Chinese enterprise’power and eriergy behind them.And this article wilI focus on Holland and France.two
fresh members of Chinese Enterprises Outbound Investment Conference to see what wishes they carried with them.
and what they would offer for the potential Chinese cooperators.and what types of enterprises would match them t0
join together to stimulate the local economy.
B oth Rotrdam dlegationfom Holand ad thecentrl region delegation f Fance cm with goodpreparaio:both r wl—orgnized team,wihingovenmnt oficias,related chamber nstiu—
tion members,experts from accounting firms and other related
service sectors.At the special seminar they respectively held in
China,their advantages in location,pillar industries,policies,
and the environment are vividly embodied to the Chinese enter-
prises at present.
Bad times,good timing
According to the speech delivered by Mr.Kong Shijia the
chiefrepresentative of Greater China area from the France Invest-
ment Ministry,more and more Chinese enterprises choose Europe
to invest.From 2004 to 2007,the numbers of Chinese enterprises
that invest in Europe increased by almost 4—5 times.At present.
Europe is China’s largest export market.and the EU is China’s
1argest trading partner.21.6 percent of China’s total products ex-
port to Europe while only 17.6 percent to the U.S.market.
Kong also mentioned a new developing trend that RMB ex—
change rate against the euro almost increased by 20 percentage
points in the past one year,and thc appreciation trend is still go—
ing on.which means Chinese enterprise will Pay less cost to set
offices and branches in Europe in the future.
The Holland government announced an economic stimulus plan
worth ofE6 billion in last November to help the country copc with the
financial crisis.which value is equal to 1 percent of H0lland’s GDP.
And the government would successively issue out a series of polices
to guarantee the stability ofthe economy’s development.
When was asked about“Is it perfect timing for Chinese
enterprises to invest in Rotterdam,and other places of Holland。
since the economy is depressing still?”by China Foreign
Trade.IvoⅥ,eekenborg.the Chairman of Rotterdam City De—
velopment Bureau,said:“Sure,because the Chinese companies
still want to cooperate and have the money,and the Chinese gov—
ernment show supportive gesture.As the house price declines,it
is not difficult to find office in Rotterdam.The cooperation will
achieve win.win results.’’
The sectors they preferred
Combined with the current economic situation.Mr.Ivo
Weekenborg made a list of the industries that the city Rotterdam
welcomed most at present.The frst class are the harbor,distribu—
tion,and chemical sectors,as Rotterdam itself ranks among the
top port cities of great volume and advanced technology,with
Shanghai,Hong Kong and Singapore together.And Rotterdam
also plays a leading role in medical care industry with great po—
tentia1.thus the medica1 care companies are also welcomed to
come to form great clusten In addition,the creative industries are
emerging in recent years in Rotterdam and the whole country,SO
the third preferred class of sectors are the architecture,fashion
and design,media and gaming.
The Rotterdam team especially laid great hopes on gain—
lng industry,the promising sector.Besides the common internet
games,they also mentioned the companies began to develop
game software to assist psychotherapy and driving class.Quite a
number of Chinese companies show interests in this.
For France,the auto,auto parts,medicine and electronic SCC—
tors offer great possibilities and opportunities to foreign compa—
nies.“You could be one of the first investors for central region of
France.also you could be one of the leading enterprises in local
economic development.”Ms.Marie.Madeleine MIAL0T.the
President of Central region of France.said in an opened and en—
couraglng way.
Mr.Kong Shijia also said the Chinese companies that set
office and branches all over France also come from different
regions of China:about 40 percent companies come from North
China,especially Beijing taking big share,25 percent from
Shanghai and the neighboring provinces Jiangsu and Zhejiang,
25 percent from the south especially Guangdong province,and
the rest 10 percent to 15 percent from inland provinces such as
Hubei,Henan and Hainan.
Giant hug to which ones?
Beautiful views,delicious food,safe environment。even a
group of Chinese..speakers are surrounding you——no doubt the
Europe is easy for Chinese to integrate into.Besides the soft
environment.the local government of France and Holland also
gave“hard”supports to welcome the newly emerging Chinese
entrepreneurs.Mr.Sha Runzhou.the President of Hebei Hongye
Machinery Ltd.(Hebei Hongy ̄.has tasted the sweet in the co—
operation with French.
At surprisingly 1ow price 610.003.Heibei Hongye purchased
a French foundry enterprise with one century history.Both sides
found a win.win sQhltion to save the brOken foundrv fact0rv.Ihe
simDle parts wi1l be Dmduced bv Chinese at lower me Drice。whi1e
the French part charges ofthe comDlicated Darts and raises me price,
s团
therefore,combining the two sides a balance could be achieved.
Mr.Sha said:“Before I officially invest.I also confused
about many things just like other investors may consider:how
to manage the company in France,how to sign the work con—
tract and handle the possible strike.With theses puzzles,I spent
three years to study and got the best chance finally’ “However.
you take 3 years to hesitate now,maybe the good chance will be
missed forever.”He added.
According to the standard of Chinese government,almost 98
percent of Chinese enterprises are small and medium—sized ones.
and only around 2 percent are 1arge—scale enterprises.And the
enterprises has already walked out and ready to out are medium—
Li Zhen
sized and large—scale enterprises.Chinese big companies,such as
Huawei,ZTE,Lenovo and other companies have chosen Paris as
their European headquarter,and carry on their business smoothly
there.
But what about the smal1 enterprises?Some of them even
should be exactly called“tiny companies’ The answer is not so
optimistic.As the small ones are generally short of experiences.
capita1.and technology,it is not easy for them to find the foreign
cooperators in present depressing economy,which also suits
for the small enterprises of western wor1d that want to come to
C’hina.It is still a long wav to go for the smal1.sized enterprises
to grow strong and get ready.@
Duesseldorf:An Attractive City for
flVB¥I @ 麓 霹
wilflied Kruse,vice governor of Duesseldorf city and Boris Stah—
ly,director of Chinese Business Center in Duesseldorf,who have
co—introduced the current situation of Dusseldorf to the Chinese
enterprises at presence,participated in the seminar.
According to Mr.Kruse.many steel companies and adver-
tisement companies had established their headquarters there at
the beginning of 1880s.After the World War II.the stee1 industry
had developed rapidly in Duesseldorf,which radically changed
the industrial structure ofthe city,shifting more human resources
to tertiary industries.Having successfully adapted to such chang—
es.Duesseldorf has now become an ideal economic and cultural
hub in Europe.
With a population of 600.000.Duesseldorf is located in the
heartland of Rhine—Ruhr economic region.which attracts a large
number of European mu1tinationa1 companies set their head—
quarters there.Up to now,there are more than 400 companies
in Duesseldorf related to international trade.exposition.fashion
and manufacturing.Another important advantage that makes
Duesseldorf an ideal place for investments is its sound and robust
financia1 system.Though the international financial crisis has
nearly crippled world economy,the Duesseldorf city has dusted
off its adverse influence to the 1argest degree.
Mr.Kruse attributed the success of Duesseldorf to the fol—
lowing three aspects.
First,tax revenues are growing steadily in recent years,es—
pecially income tax revenues.Even with a lower tax rate,income
tax revenues still ranks the second in Germany.
Second,rapid development of the real estate industry has
contributed to the low price and tax of properties in Germany,
which can greatly help enterprises to cut cost.
Third,the city has been running in no foreign debt so that it
does not have to afford interest burden.It is the only city in Ger-
many that does not rely on foreign debt to finance its government
spending,for the government has pursued a favorable budgetary
policy.
In addition,Mr.Kruse has also emphasized the geographi—
cal position and transDortatiOn advantage of the Duesseldorf city.
The city is only 50 minutes’drive from the third 1argest interna—
tional airport in Germany.Also.Duesseldorf has possessed very
convenient water transportation as the longest river in Germany,
the Rhine River,runs through it.Ef矗cient highway network and
advanced water transportation have all contributed to the success
of the logistic industry which is heavily beneficial to the rea1 es一
囵 S
tate industry.
In fact.Chinese companies have begun to start their business—
es in Duesseldorf since 2004.In 2008.more 50 Chinese compa—
nies have entered the city.The Chinese Business Center is totally
responsible for helping Chinese companies to solve their problems.
The center,since its establishment.has been providing convenient
services to Chinese companies invested in Dusseldorf.
The speech made by Boris Stahly,director of the Chinese
Business Center in Duesseldorf,was mainly focused on some
more detail questions relating to investing in the city.He said
that the aim of the Chinese Business Center was build a bridge
between Chinese investors and the Duesseldorf city and make it
possible for Chinese companies to pour their money in.
Explaining why Chinese investors choose the Duesseldorf
city as their investment destination,Mr.Stahly argued that posi—
tion,market,brand and technology are what Chinese companies
mainly concerned about.and that’s what Duesseldorf owned.
First of al1.Duesseldorf is place of strategic importance because
of its unique position.Second.the city owns excellent infrastruc—
ture such as transportation and 1ogistics.Third.administrative
governance is very effective in Duesseldorf.Finally.investors
can enioy preferential policies in terms oftax and legislation.
What the Duesseldorf city has done to attract Chinese inves—
tors?Mr.Stahly gave the answer.Firstly,active communication
was conducted with Chinese companies about their business plan
while providing detailed consulting services.Secondly.a 1arge
service network was effectively organized including lawyers.tax
consultants and accountants.Thirdly,the Chinese Business Cen—
ter was responsible for providing government information to help
Chinese investOrs better under the real situatiOn in Germanv.
The eflf0rts made bv the Duesseld0rf citv to puU in invest
ment have been amp1v rewarded bv some Chinese companies.
0ne examp1e is Huawei,a private high—tech emerprise jn China,
which estabhshed a Creative Cemer and eventual1v set its Eur_0一
Dean headquarter in Duesse1d0rf.ThrOugh 8 Vears’unvie1ding
hard w0rk,Huawei has become a competitive sup口Iier Of telecom
equipments in GermanV.In 2008,sales revenue Of Huawei in
Germanv has reached US¥373 milli0n.Whi1e acquiring large
maIlket va .the success Of Huawei in Germanv has also cre—
ated miUions 0f iob oDportunities f_or 1oca1 peoDle.It proved to
be a reciDmcal 0utcOme for both Huawei and Duesse1dorf In the
meantime,Huawei has activelV fulnlled its sOcia1 resDonsibilities
by means Of supporting city constructiOn and participating in
ph订anthropic activities.In me f_un1re,great potentia1s f10r coop—
eration between Huawei and Duesseldorf can be Dredicted and
Huawei is ready f.0r continuing to provide high qualitV products
to Eur0Dean market.@
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