TheAppreciationofAmericanTVSeries
anTVStation
NBC
•TheNationalBroadcastingCompany(NBC)isanAmericantelevisionnetwork
headquarteredintheGEBuildinginNewYorkCity’sRockefellerCenter.
•ItissometimesreferredtoasthePeacockNetworkduetoitsstylizedpeacocklogo,created
exclusivelyforcolorbroadcasts.
•Formedin1926bytheRadioCorporationofAmerica(RCA),NBCwasthefirstmajor
1986,controlofNBCpasdtoGeneralElectric(GE),
withGE’s$6.4billionpurchaofRCA.
•NBCisavailableinanestimated112millionhouholds,98.6%ofthowithtelevisions.
NBChas10owned-and-operatedstationsandnearly200affiliatesintheUnitedStatesandits
territories.
ABC
•AmericanBroadcastingCompany
•Createdin1943fromtheformerNBCBlueradionetwork,ABCisownedbyTheWalt
tbroadcastontelevisionin
1948.
•CorporateheadquartersareinManhattaninNewYorkCity,whileprogrammingofficesarein
Burbank,CaliforniaadjacenttotheWaltDisneyStudiosandtheWaltDisneyCompanycorporate
headquarters.
•ThenetworkissometimesreferredtoastheAlphabetNetwork,duetotheletters"ABC"
beingthefirstthreelettersoftheLatinalphabet,inorder.
2004--Prent
•DeterminednottoloitsprominenceonTV,ABCwasabletofindsuccessinratings
allofthatyear,ABCpremieredtwohighlyanticipatedriesDesperate
Houwives,ately,thenetwork’sratingsskyrocketedtounprecedentedlevels.
•ItfollowedupitsprosperitywiththepremieresofGrey’sAnatomyin2005,andin2006,the
dramedyUglyBetty,whichareallpopularamongviewersandcriticallyacclaimed.
•ABCcontinuestoplacecondinratingsthankstoitshighlypopularshows,mainly
DesperateHouwives,Lost,Grey'sAnatomy,UglyBetty,andDancingwiththeStars,althoughit
hasslippedtothirdsince2007.
•InApril2009,ABCannouncedthattheywillbringWhoWantstobeaMillionairebackinto
Primetimefora2-weeklifespaninrespontothepopularityofthe2008Oscar-winningfilm
SlumdogMillionaire.
•2004,ABClaunchedanews
channelcalled“ABCNewsNow”.Itsaimistoprovideround-the-clocknewsonover-the-air
digitalTV,cableTV,theInternet,andmobilephones.
•GoodMorningAmerica(GMA)isanAmericannewsMorningshowandtalkshowthatis
broadcastontheABCtelevisionnetwork,debutingonNovember3,1975.
•Theshowfeaturesnews,talk,weather,oducedlivefrom
gramiscurrently
hostedbyDianeSawyerandRobinRoberts.
TNT
•TNT(originallyTurnerNetworkTelevision)isanAmericancableTVchannelcreatedby
mediamogulRobertEdward“Ted”TurnerIIIandcurrentlyownedbytheTurnerBroadcasting
SystemdivisionofTimeWarner.
•OnJune12,2001,TNTrelauncheditlf,withanewlogoandtagline,"WeKnowDrama.",
whichemphasizedthechannel’snewfocusonprogrammingwithdramaandenergy,suchas
sportsandnetworkTVdramaslikeAngel,Law&Order,Charmed,NYPDBlue,ER,Withouta
Trace,Alias,JudgingAmy,LasVegas,LeverageandColdCa.
•In2004,TN
isalsooneoftheTurner-ownedchannelswhichnowshowstheclassic1939filmTheWizardof
Oz.
•OnDecember7,2008,TNTunveiledanewadcampaignwithanewlystylizedupdateofits
logo,mainlyinshinysilverbutsometimesingold.
•Thecampaignwillcontinuetouthechannel’stagline“WeKnowDrama”butwithmoreof
afocusonitsoriginalriesanditsplantohavethreenightsoforiginalprimetimeprogramming
startingin2009.
CBS
•ericantelevisionnetwork,whichstartedoutasaradio
network.
•Thenameisderivedfromtheinitialsofthenetwork’sformername,ColumbiaBroadcasting
workissometimesreferredtoastheEyeNetworkormoresimplyTheEye,in
referencetotheshapeofthecompany’slogo.
•TheCBSBuildinginNewYorkCity,alsoknownas“BlackRock”,isthe38-story
headquartersoftheCBSCorporation.
2002--Prent
•TheturningpointforCBScameinthesummerof2000whenitdebutedthesummerreality
showSurvivor,whichbecameasurprisummerhitforthenetwork.
•InJanuary2001,CBSdebutedthecondasonoftheshowafteritsairingoftheSuper
Bowl,sdaysandwasbothabletochipawayatand
eventuallybeatNBC’sThursdaynightlineup,andattractyoungerviewerstothenetwork.
•CBShashadadditionalsuccesswithpoliceproceduralsColdCa,WithoutaTrace,
CriminalMinds,NCIS,andTheMentalist,alongwithCSI:MiamiandCSI:NY,andsitcoms
EverybodyLovesRaymond,TwoandaHalfMen,HowIMetYourMother,TheBigBangTheory
andTheNewAdventuresofOldChristine.
•Duringthe2007-2008ason,Foxrankedasthetop-ratednetwork,primarilyduetoits
r,accordingtoNieln,CBSendedupasthetop-ratednetwork
forthe2008-2009ason.
FOX
•TheFoxBroadcastingCompany(FBC),commonlyreferredtoasFOX,isownedbyFox
EntertainmentGroup,partofRupertMurdoch’sNewsCorporation.
•Thenetworkisnamedaftersistercompany20thCenturyFox,andindirectlyforproducer
WilliamFox,whofoundedoneofthemoviestudio’spredecessors,FoxFilm.
1986--2009
•LaunchedonOctober9,1986,from2004to2009FOXwasthehighest-ratedbroadcast
networkinthe18–2007–08ason,FOXbecamethemostpopular
networkinAmericainhouholdratingsforthefirsttimeinitshistory,k
backthetopspotinthe2008-09ason,thoughFOXremainsasolidrunner-up.
2000s:TheIdolEffect
•FO
thistime,FOXputmuchof
itffortsintoproducingrealityfarewithsubjectsoftenenaxtravagant,shocking,and/or
distasteful.
•Between2000and2009,FOXaddedthecablechannelsFOXCollegeSports,FuelTV,FOX
RealityChannelandFOXBusinessNetwork.
•Aftersheddingmostoftheshows,FOXregainedaratingsfootholdwithacclaimeddramas
suchas24,TheO.C.,HouandBones.
•By2005,FOX’smostpopularshowbyfarwasthetalentarchAmericanIdol,peakingatup
to37millionviewersoncertainepisodesandbeingthenation’shighest-ratedprograminthe
2004–,airingafterIdolonTuesdaynightsandhavinghadasuccessfulrunof
summerrepeatsin2005,positioneditlfasatop-tenhitinthe2005–06ason.
•FOXhitamilestoneinFebruary2005byscoringitsfirst-eversweepsvictoryamongall
slargelyduetothebroadcastofSuperBowlXXXIX,butalsoonthestrengthof
AmericanIdol,24,Hou,andTheO.C.
•Bytheendofthe2004–05televisionason,FOXrankedNo.1forthefirsttimeinits
historyamongthe18–49demographicmostappealingtoadvertirs.
•AnothermilestonecameonMay21,2008,FOXtookthe#1generalhouholdsratingcrown
forthefirsttime,badonthestrengthofSuperBowlXLIIandAmericanIdol.
Syfy
•SyfyisanAmericancabletelevisionchannellaunchedonSeptember24,1992,that
specializesinsciencefiction,fantasy,horror,eSyfywas
officiallyadoptedonJuly7,2009.
SciFiSyfy
•OnMarch16,2009,SciFiannouncedthatitwouldbechangingitsnametoSyfyaspartof
kofficialsalsonotedthat,unlikethegenericterm“sci-fi”
whichreprentstheentiresciencefictiongenre,theterm“Syfy”canbeprotectedbytrademark
andthereforewouldbeeasiertomarketonothergoodsorrviceswithoutfearofconfusionwith
othercompanies’products.
•Syfy'sprogrammingincludesoriginaltelevisionmovies,miniries,ast,
thechannelhasalsoairedmanycanceled"cultclassic"sciencefictionTVshows.
•Itgainednationalprominencein2003withtheairingofStevenSpielbergPrents:Taken,
2006,italsobeganincludingveral
non-sci-fiprogramsinitsline-up,suchasLaw&Order:SpecialVictimsUnit,WWE'sECWand
WCGUltimateGamer.
HBO
•HomeBoxOffice(HBO),apremiumtelevisionprogrammingownedbyWarnerBrothers
EntertainmentsubsidiaryofTimeWarner,offerstwo24/7paytelevisionrvices(HBOand
Cinemax)ibersintheUnitedStates.
•HBOprogrammingisbroadcastintoover150countriesworldwide.
SHOWTIME
•Showtimeisasubscriptiontelevisionbrandudbyanumberofchannelsandplatforms
aroundtheworld,gust
2005,Showtime'sprogrammingisavailabletoaround13millionsubscribersintheUnitedStates.
•Showtimeprimarilyshowsmotionpicturesaswellassomeoriginalprogrammingand
occasionalboxingandMMAmatches.
ationofTerms
e
ay
-off
rack
-drama
anger
ceMeasurement
ard
•Pilot(orTelevisionPilot)isatestepisodeofanintendedtelevisionries,also,it’san
earlystepinthedevelopmentofatelevisionries.
•Functions:
ksupilotstodiscoverwhetheranentertainingconceptcanbesuccessfully
realized.
eeingthissampleofthepropodproduct,networkswillthendeterminewhether
theexpenofadditionalepisodesisjustified.
VarietyestimatesthatonlyalittleoveraquarterofallpilotsmadeforAmerican
televisionsucceedtotheriesstage.
e
•Anepisodeisapartofadramaticworksuchasarialtelevisionorradioprogram.
•Episodeswhichendinthemiddleofaclimaticmomentareoftencalledcliffhangers,after
isodesarefrequentlyudinasonfinales
ofmanyprimetimeshows.
•Showsusuallyhavenumbersorcodes(aka,Productioncodes/numbers)foreachepisode.
TheX-Files,forexample,assignedacodeintheformat"sXnn",with's'identifyingthe
asonnumberand'nn'beingatwo-digitnumberforeachshow,startingwith'01'.
•InNorthAmericaandAustralia,thetermudtodescribearegularrunofepisodesisa
televisionasonorsimply,mple,aasonofatelevisionriesmight
consistof20–26episodesbroadcastregularlybetweenSeptemberandMaywithahiatus
duringthe(Christmas/NewYear’sEve)holidays.
•Alternatively,itmaycompri20–26concutiveepisodesbetweenSeptemberand
terisoftenreferredtoasa"non-stopason",
whichareusuallyudforrialtelevisionries(e.g.,24andLost).Anotherexample
mightbeariesthatairsonlya6–13episodeasonduringthesummer.
•IntheUnitedStates,
general,dramasusuallylast44minutes(anhourwithadvertiments),whilecomedies
last22(30withadvertiments).
ay
•msurfacedduringthe1950s
withwideusagetodistinguishaTVscriptfromstageplaysforthetheaterand
screenplayswrittenforfilms.
•Inmodernusage,a"teleplay"generallyreferstoascriptwrittenforatelevisionries.
Formatsvarydependingonthetypeofshow.
•Theformatfortheaverageone-hourdrama,however,atfirstglancelooksvirtually
ndifferencebetweenascreenplayandateleplay,aside
fromlength,lowsthewritertocontrolwhen
commercialbreakswilloccur;commercialsareplacedbetweentheacts.
-off
•Aspin-offisaneworganizationorentityformedbyasplitfromalargerone,suchasa
televisionriesbadonapre-existingone.
•Thetermsub-riesisgenerallyudinsteadofspin-off,butwithesntiallythesame
meaning.
rack
•Alaughtrack,(laughtersoundtrack,laughtertrack,LFN“LaughterFromNowhere”,
cannedlaughteroralaughingaudience)isaparatesoundtrackinventedbyCharles
Douglass,withtheartificialsoundofaudiencelaughter,madetobeinrtedintoTV
comedyshowsandsitcoms.
•ThefirstAmericantelevisionshowtoincorporatealaughtrackwastheAmericansitcom
TheHankMcCuneShowin1950.
-drama
•Comedy-drama,alsocalleddramedyorriocomedy,isastyleoftelevision,theatreand
filminwhichthereisanequalornearlyequalbalanceofhumorandriouscontent.
anger
•Acliffhanger(orcliffhangerending),isaplotdeviceinfictionwhichfeaturesamain
characterinaprecariousordifficultdilemma,orconfrontedwithashockingrevelation.A
cliffhangerishopedtoensuretheaudiencewillreturntoehowthecharactersresolve
thedilemma.
•Arerun(orrepeat),isare-airingofanepisodeofaradioortelevisionbroadcast.
•Therearetwotypesofreruns—thothatoccurduringahiatus,andthothatoccur
whenaprogramissyndicated.
•Rerunscanalsobe,asthecawithmorepopularshows,whenashowisairedoutsideof
itstimeslot(fternoon).
•Intelevisionscheduling,ahiatusreferstoabreakofatleastveralweeksinthenormal
ccurduringaasonofatelevisionprogram,or
canbebetweentelevisionasons(usuallystartinginJuneandendinginAugustwhen
shootingstartsforthenextason).
•Inrecentyears,sometelevisionshowshavebeenplaced“onhiatus”bytheirnetworksfor
longperiodsofuptoveralyears,effectivelycancelingthemwhileleavingviewersand
producerswiththepossiblehopeoftheshows’eventualreturn.
ceMeasurement
•AudienceMeasurementmeasurehowmanypeopleareinanaudience,usuallyinrelation
toradiolistenershipandtelevisionviewership,butalsonewspaperandmagazine
readership,andincreasingly,usageofwebsites.
•Itis,tohelpbroadcastersandadvertirsdeterminewhoislistening,ratherthanjusthow
oadermeaningiscalledaudiencerearch.
•TheWritersGuildofAmericaisagenerictermreferringtothejointeffortsoftwo
differentUSlaborunions:
•TheWritersGuildofAmerica,East(WGAE),reprentingTVandfilmwritersaround
NewYorkCity.
•TheWritersGuildofAmerica,West(WGAW),reprentingTVandfilmwritersin
HollywoodandsouthernCalifornia.
•TheAcademyofTelevisionArts&Scienceswasfoundedin1946;justonemonthafter
networktelevisionwasborn.
•Itisanonprofitorganizationdevotedtotheadvancementoftelecommunicationsartsand
sciencesandtofosteringcreativeleadershipinthetelecommunicationsindustry.
•TheTelevisionAcademyistheonlymajororganizationdevotedentirelytotelevisionand
ismadeupofmorethan15,000membersreprenting28professionalpeergroups,
includingperformers,directors,producers,artdirectorsandvariousotherartisans,
techniciansandexecutives.
ard
•TheEmmyAward,alsoknownasthe'Emmy',isatelevisionproductionaward,andis
consideredthetelevisionequivalenttotheAcademyAwards(forfilm),GrammyAwards
(formusic)andTonyAwards(forstage).
•Theyareprentedinvariousctorsofthetelevisionindustry,includingentertainment
programming,newsanddocumentaryshows,,the
awardsareprentedinvariousarea-specificceremoniesheldannuallythroughoutthe
tknownoftheceremoniesarethePrimetimeEmmyAwards.
Whycallit“Emmy”?
•Thename“Emmy”wasderivedfrom“Immy,”anicknamefortheimageorthiconcamera
tube(图像正析像管),whichwasinstrumentalinthedevelopmentofmoderntelevision.
What’smeaningofthestatuette?
•Thewordwasfeminizedas“Emmy”tocomplementthedesignchonforthestatuette,
whichdepictedawinged,idealizedwomanholdinganatom.
•ItbecomethesymboloftheTVAcademy'sgoalofsupportingandupliftingtheartand
scienceoftelevision:Thewingsreprentthemuofart;theatomtheelectronof
science.
•In1949,theTelevisionAcademyheldthefirstEmmyAwardsceremony,anannualevent
createdtorecognizeexcellenceintelevisionprogramming.
ionComedy
lDrama
-fiDrama
rama
rama
ama
icalDrama
yShow&RealityCompetition
ow
ries&TVMovies
sionContentRatingSystems
•TelevisionContentRatingSystemsgivetelevisionviewersanideaofthesuitabilityofa
televisionprogramforchildrenand/oradults.
•Manycountrieshavetheirowntelevisionratingsystemandeachcountry'sratingprocess
maydifferduetolocalpriorities.
•Programsareratedbyeithertheorganizationthatmanagesthesystem,thebroadcasterorby
thecontentproducersthemlves.
•ingcan
changeperepisode,network,rerunandpercountry.
TVParentalGuidelines
•ThesystemwasfirstpropodonDecember19,1996bytheUnitedStatesCongress,the
televisionindustryandtheFCC,andwentintoeffectbyJanuary1,1997onmostmajorbroadcast
andcablenetworksinrespontopublicconcernsofincreasinglyexplicitxualcontent,graphic
violenceandstrongprofanityintelevisionprograms.
•Itwastablishedasavoluntary-participationsystem,withratingstobedeterminedbythe
individually-participatingbroadcastandcablenetworks.
•Buttheguidelinesthemlveshavenolegalforce,anddoesnotapplytonewsorsports
programming.
Ratings
TV-Y
➢(AllChildren)
•ranimatedor
live-action,thethemesandelementsinthisprogramarespecificallydesignedforavery
youngaudience,ogramisnotexpectedto
frightenyoungerchildren.
TV-Y7
➢(DirectedtoOlderChildren)
•emoreappropriatefor
childrenwhohaveacquiredthedevelopmentalskillsneededtodistinguishbetween
andelementsinthisprogrammayincludemildfantasy
violenceorcomedicviolence,ore,
parentsmaywishtoconsiderthesuitabilityofthisprogramfortheirveryyoungchildren.
TV-G
➢(GeneralAudiences)
•ghthisratingdoesnot
signifyaprogramdesignedspecificallyforchildren,mostparentsmayletyounger
ainslittleornoviolence,nostrong
languageandlittleornoxualdialogueorsituations.
•ManyprogramsonDisneyChannelutheTV-GratinginsteadoftheTV-Y7rating,as
theprogramsaimmoretowardafamilyaudience.
TV-PG
➢(ParentalGuidanceSuggested)
•Thisratingsignifiesthattheprogrammaybeunsuitableforchildrenunderage10or12,
sgameshowsandmostrealityshowsarerated
TV-PGfortheirsuggestivedialog,suggestivehumor,and/orcoarlanguage.
•TheTV-PGratingmaybeaccompaniedbyoneormoreofthefollowingsub-ratings:
Dforsomesuggestivedialogue
Lforinfrequentcoarlanguage
Sforsomexualsituations
Vformoderateviolence
TV-14
➢(ParentsStronglyCautioned)
•ProgramsissuedtheTV-14ratingareusuallyunsuitableforchildrenundertheageof14
withouttheguidanceofaparentorguardian.
•Manyprogramsthatairafter9:ogrammingliketelevid
awardsceremonies,concerts,andsomespecialswillbeissuedageneralTV-14rating,
becauofthepossibilitythatprofanity,nudity,orsuggestivedialoguemayoccur.
TV-MA
➢(MatureAudienceOnly)
•ATV-MAratingmeanstheprogrammaybeunsuitableforthobelow17without
grammaycontainextremegraphicviolence,strongprofanity,
overtlyxualdialogue,verycoarlanguage,nudityand/orstrongxualcontent.
Althoughnotaverylargenumberofshowscarrythisrating,SouthParkisapopular
exampleofashowthatcarriesaTV-MArating.
•Thisratingmaybeaccompaniedbyanyofthefollowingsub-ratings:
Lforcrudeindecentlanguage
Sforexplicitxualsituations/nudity
Vforgraphicviolence
•Forthefirst15condsofeveryratedprogramlastingahalf-hourorless,alargeratingicon
ryratedprogramrunninganhouror
longer,aratingappearsintheupper-lefthandcorneroftheTVscreenatthebeginningofeach
halfhour.
•StartinginJune2005,manynetworksnowdisplaytheratingsaftereverycommercialbreak.
ABCwasoneofthefirsttelevisionnetworkstodisplaytheprogram'sratingafterevery
commercialbreakinadditiontoatthebeginningoftheprogram.
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