剑桥商务英语初级-132
(总分108,考试时间90分钟)
READING
PARTONE
nforwardbyadayorso?
nanyshorter?
nanyearlier?
nanysooner?
2.
alesdollar,morethan8%goestoAdministration.
ndSellingExpenmakeup26%.
edwithProfit,lessgoestoMaterials.
nystationeryfromthiscatalogueinJuneandreceiveaspecialfreepen.
A.AskforourJunecatalogueandgetsomefreestationery.
B.BuyaproductinJuneandyou'llgetagift.
C.OrderapenbeforeJuneandgetanotheronefree.
eregoodbutdistributionproblemsledtoaslightdropinprofits.
**panyhadproblemswith
A.producingenoughgoods.
B.deliveringenoughgoods.
C.llingenoughgoods.
,
Reournewcatalogue,justreceived,Vanterswanttoe'Primavers'ndsamples
urgently.(They'vegotprices.)
Vantersneed
sofmaterial.
estcatalogue,
ntpricelist.
PARTTWO
TABLEofCONTENTS
A.ChairmanandCEOOverview
B.Rearchandlnnovation
C.InvestmentHighlights
D.Statistics
E.BoardandCommitteesoftheBoard2007
F.CorporateGovernance
G.OrganisationalStructureandIDAoffices
HFinancialStatements
eewouldliketoknowthestrengthsinrearchinlreland.
Watsonneedsalistoftheboardmembers.
gmanwantstohaveageneralknowledgeofthedevelopmentofIreland.
orrestneedstoknowthelocationsoftheagency'Soffices.
Golderwantstofindout**panieshaveinvestedinIreland.
PARTTHREE
year,theGDPsofUSAandGERshowedanincrea,whilethatofJAPwasjustthe
opposite.
sofGERandJAPincreadsteadilyandUSA'sGDPreacheditspeakinthis
year.
onstratedafallwhileGERandJAPcontinuedtori.
JAPexperienceddecreainthisyear,butUSAincreadslightly.
year,USAregainedariandtheothertwocountriescontinuedtoincrea.
PARTFOUR
CRM-Marketinginthe21stcentury
Withover1,000publishednewspaperarticles,threesuccessfulbooksandhiscurrentjobas
Chairmanofhisownmarketingconsultancy,SwanPartners,RichardSwaniswellqualifiedto
ndustry'srecentannualconference,hefocudhistalkonCustomer
RelationshipMarketing(CRM).
AccordingtoSwan,existingcustomersarebetweenthreeandeighttimesmorelikelytobuy
thananon-customerwiththesameprofile,soincreasingcustomerloyaltyisimportant:ifyou
recordthemeasurementsofsomeone'sjeans,nexttimeyoucanofferthemapairthatfitexactly;
notewhicghitis
esntialforeffectiveCRMtorecordcustomerinformationona**puterdataba,therealskillis
ininterpretingwhatyourcustomerstellyouandknowingwhatpromistheythinkyouhave
made.
Swanbelievesthatsuccessrequiresanequalmixofmarketrearch,deliveringwhatthe
customerexpects,findinganyweakareasinthesystemandaskingcustomersfortheirafter-sales
opinionsandsuggestions.'But,'hewarns,'an'tmeasure
customerrespon,thenit'sbettertokeeptomoretraditionalmarketingmethods.'
tiontobeinganauthor,RichardSwanisactivelyinvolvedinthebusinessworld.
A.RightB.WrongC.Doesn'tsay
rtnersarethemarketleadersindeliveringCRM.
A.RightB.WrongC.Doesn'tsay
ectofSwan'stalkwastoexplaintheadvantagesofdevelopingasolidcustomerba.
A.RightB.WrongC.Doesn'tsay
lievestheCRMapproachisbestsuitedtorviceindustries.
A.RightB.WrongC.Doesn'tsay
therighttechnologyisthemost**ponentofsuccessfulCRM.
A.RightB.WrongC.Doesn'tsay
'sopinion,**panygrowthdependsonacombinationofveralfactors.
A.RightB.WrongC.Doesn'tsay
inks**paniesshouldmovefromold-fashionedmarketingtoCRM.
A.RightB.WrongC.Doesn'tsay
PARTFIVE
PutDownThatTool
TheBritishworklongerhoursthananyoneelintheEuropeanUnion(EU),whichmay
accountforBritain'European
entreportitnotesdisapprovinglythat,"TheUKis
theonlymemberstatewhereweeklyworkingtimehasincreadoverthelastdecade."**mission
believesthat**paniesmaybesystematicallyviolatingtheEU's"WorkingTimeDirective".This
he
directive,workerscansignan"opt-out",33%of
Britishworkershavesignedsuchopt-outs,althoughonly16%arebelievedactuallytobeworking
morethan48hours.
AnnaDiamantopoulou,the**missionerforemploymentandsocialaffairs,hasadoubtabout
,shethinks,some
Britishbossmaybeforcingworkerstosignopt-outsasaconditionoftakingajob.(Some
Americansmayactuallywanttoworkmorethan48hours,butsurelynoEuropeanwouldbeso
silly,emstoherreasoning.)Citingreasonsrangingfrom"healthandsafety"totheneedto
maintain"minimumsocialstandards"intheEUandtostrikeabetterbalancebetweenworkand
familylife,**missionislaunchinga"consultationofinterestedparties"onpossiblechangestothe
directive.**missionerhopesthatBritainwillbeabletocomeupwithsolutionsonavoluntary
,inreality,ifitdoesnot,**missionwillprobablydevia
newdirective.
**missionislikelytopushfortighterdefinitionsoftheconditionsunderwhichopt-outscan
llinevitablyreducelabour-marketflexibilityandmayintroduceyetmore
tishgovernmentclaimstowelcome
**mission'ely,however,ithopesthattheappointmentofa**missionnextautumn
willensurl
ately,beingclassifiedasamanager,atleast
shehasanautomaticopt-outfromtheWorkingTimeDirective.
theattitudeoftheEuropeanCommissiontowardBritain'slongerworkinghour?
lysupportsit.
noattentiontoit.
stogetridofit.
24.**paniesmaybeagainsttheEU's"WorkingTimeDirective"byaskingtheiremployeesto
work
A.52hours
B.48hours
C.45hours
fthefollowingisAnna'sbelief?
firmshavemademuchuofopt-outs.
hbossmayforceworkerstosignopt-outs.
ancorpsdon'tneedanyopt-outs.
llbetheoutcomeof**mission'spushfortighterdefinitions?
-marketflexibilitywillbereduced.
ateform-fillingandregulationwillbecomesimple.
rectivewillbedevid.
welearnaboutAnna'srevisionofthedirective?
lappointa**missiontoreviit.
lhavetogiveitupduetolackoftime.
lmakeuofopt-outtoreviit.
fthefollowingistrueofBritain'spractice?
Britishworkershavetoworkmorethan48hoursaweek.
hgovernmentdoesn'twanttochangeitspolicyvoluntarily.
n'sfasterrateofeconomicgrowthisowedtoitslongerworkinghour.
PARTSIX
SANDWICHSUCCESS
Britain'epopulationbuysandwichesatleast
twice(29)week,andtheyarespendingmore(30)them(31)sandwichesaremade
athome,while(32)fromshopsarellingingrowingnumbers.
Onereasonisthatpackagingkeepssandwichesfreshforupto48hours,
making(33)possibletomass-producethemcentrallyanddistributethem
widely.(34)reasonisthatpetrolstations,wantingtoexpandtherangeof(35)theyll,
havequicklybecomemajoroutletsforsandwiches.
Thople
havestopped(36)familymealsathome,and(37)
hasbecomemoreimportantthanprice,(38)convenienceisthemostimportant
reason(39)all.
Takentogether,thechangesaremakingthesandwichindustry(40)intoaveryvaluable
business.
atively
gh
PARTSEVEN
Memorandum
ToLindaBamber
FromWalterHarrison
Linda
ItissaidthatSunExpressisagoodtravelagency,andtheyoffera10%discountforgroupsof
pleafillinthetourinformationcardandpassitovertomembersofour
team?Wemaydecideonourtourvenueatthemeetingof16April.
Thanks.
Walter
SunExpresstakesyoutoMexico
ThisyearSunExpressisorganizingthebestMexicanholidayever!You’llhaveachancetoe
theAztecMexico,theMayanMexicoandtheSpanishcolonialMexicoaswetakeyoufrom
therdetailsoftheplacesyou’llvisitepages8-9.
Pricesarep
roomshaveprivatefacilities.
ghtswithPekarAirwaysdirecttoMexico.
Price:$1.200.
Supplementforasingleroom:$200
PleaquotetourNo.5210whenbooking.
20GLOUCESTERPLACE,CROYDON,CR12DHTELFAX
TourInformationForm
NAMEOFCOMPANY(41)______
DESTINATIONMexico
PRICE(42)______
DEPARTURE(43)______
DISCOUNT(44)______
CARRIER(45)______
41.
42.
43.
44.
45.
WRITING
PARTONE
46.·Youaregoingtobeoutoftheoffice.
·WriteanE-mailtocustomers:
√Remindingthemthatyouareoutoftheoffice
√Sayingwhenyouwillbebackintheoffice
√Suggestingwhoshouldbecontactedforurgentquestions.
·Write30-40words.
·WriteonyourAnswerSheet.
PARTTWO
47.·Readtheletter.
,
entingamodelfromyoubut
nowwewanttopurchaone.I'dbeverygratefulifyountusacopyofyourbrochure,and
oupleandusapricelistaswell?
Ilookforwardtohearingfromyou.
Yourssincerely,
MarcoFrancone
·WriteareplytoMarcoFrancone:
·thankinghimforhinquiry;
·enclosingabrochureandpricelist;
·tellinghimaboutanewspecialoffer;
·askinghimtocontactyouifhehasanyquestions.
·Write60-80wordsonyourAnswerSheet.
·Donotincludepostaladdress.
LISTENING
PARTONE
【点此下载音频文件】
llthepricebeiftheybuy30?
A.$100B.$54C.$60
stheflightforChicago?
sthehouforsale?
withtwogaragesandtwobathrooms.
withmorethanthreebedroomsandagarage.
withtwobathroomsandthreebedrooms.
ypeoplewillattendtheconference?
meisMrToyoda'sflight?
artofthefactorydoesSusanwanttochange?
lMrWangdispatchtheorder?
ichplatformdoesthetrainleave?
PARTTWO
MicroCommunicationsLtd
FinanceDepartment
NameofCompany:PegasusGroup
NameofCaller:(9)Martin______
AccountNumber:(10)______
Goodsreceived:(11)______printers
Discountquotedoriginally:(12)______percent
Correctbalancedue:(13)______
Contactnumber:(14)840679extension______
Datebalancewillbereceived:(15)______October
【点此下载音频文件】
56.
57.
58.
59.
60.
61.
62.
PARTTHREE
EndofYearReview
Turnoverincread(16)%.
Costsdecread(17)%.
Profitsincread(18)%.
Domesticmarketvery(19),only1%up
comparedwithlastyear
neldevelopmentcontinued
b.72recruited,20retired,52netincrea
(20)haxpandednewareassuch
asqualityassuranceand(21)
chDepartmenthasanewprototypeengine.
invested(22)technologyprogramme
【点此下载音频文件】
63.
64.
65.
66.
67.
68.
69.
PARTFOUR
【点此下载音频文件】
poofaresumeis
chanceforaninterview.
job.
incetheemployer.
indofresumeisudmoreoften?
one
onal
ingaresume,onehastofeelimportantabouthimlf
hecangetthejob.
hewillbeinterviewed.
hisresumewillbereadwithenthusiasm.
ingtoMrSchuman,howmanyskillareasarethereintheworldofwork?
an4,000
t500
t5,000
nthinksthataresumeshould
e'stalent.
e'sability.
e'srelationwithothers.
human'sopinion,beingamother
syjob.
ostdifficultjob.
ardingjob.
onefindhispersonalachievements?
ownallyourachievementsinworkandlifeandfredpatterns
ownyourremarkableskills
ownonlyyouraccomplishmentsinwork
ttertohavethedraftedresume
opied.
oastranger.
d.
SPEAKING
PART1
erview--about2minutes
Inetogive
informationaboutyourlfandexpresspersonalopinions.
PART2
eto
eoneminuteto
prepare.
AWHATISIMPORTANTWHEN...?
RENTINGAWAREHOUSE
·Security
·Location
·Layout
BWHATISIMPORTANTWHEN...?
CHOOSINGABUSINESSLANGUAGECOURSE
·Qualification
·Cost
·Sizeofgroup
PART3
partofthetesttheexaminerreadsoutascenarioandgivesyousomepromptmaterialin
e30condstolookatthepromptcard,anexampleof
whichisbelow,hatthe
examinerwillaskyoumorequestionsrelatedtothetopic.
Fortwoorthreecandidates
Scenario
Promptmaterial
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