james blunt

Business

Prentations

LearningObjectives

Tolearnsomepracticalprentationexpressions

Togiveaproductprentation

Tomakeacompanyprentation

Togiveprentationsofotherkinds

Tohavepositivebodylanguage

Tobefamiliarwithsomeprentationtips

Warm-upActivities

Whatarethebasicstepsinvolvedingivingaprentation?

Inyouropinion,howdoyoubegintheprentation?Howcould

youbringtheaudience’sattention?

Whatmakesagoodprentation?Listallthethingsyouthink

makesagoodprentation.

Whatisthebestwaytohandledifficultquestionsaftera

prentation?

ListeningPractice

toa“salesprentation”

andsummarizewhatasalesprentationincludes.(Ref:A

3)

tofivespeakersgiving

tesofeachpiece

ofadvice.(Ref:3)

PracticalSentences

1)ExpressionsforOpeningaPrentation

Greetingandintroduction

Goodmorning,first,

asanaccountantfortheABCCorporation.

Goodmorning,everyone,shallwestart?

Introducingthepurpoofaprentation

Thepurpo/aim/subjectofmytalkistogiveyousomeinformationaboutthe

rviceswecanofferyou.

I’mgoingtobetalkingaboutaproductthatcoulddoubleyourprofitmargins.

Settingtimelimits

Myprentationwilllastforaboutfifteenminutes.

Ishallbespeakingforaboutfifteenminutes.

Dealingwithquestions

Iplantokeepsometimeforquestionsaftertheprentation.

Ifyouhaveanyquestions,I’llbepleadtoanswerthemattheend

oftheprentation.

Providingaframework

TherearethreepointsI’mgoingtomake.

I’mgoingtoexaminethreetopics:firstly,thehistory,

condly,themarkets,andthirdly,thestaff.

I’vedividedmytalkintofiveparts.

2)Expressionsfortheprentationbody

Introducingonesubject

I’dliketostartby/withthecompany’shistory.

Themostimportantpointtomakeisthecompany’sstaff.

Startinganothersubject

Nowwe’llmoveontothecondpoint.

nowletmeturntothecondpoint.

I’dliketodiscussthecondpoint,…

Let’snowlookatthecondsubject,…

Analyzingorexpandingononesubject

Wheredoesthatleadus?

I’dliketoexpandonthispoint.

Asfarasthispointisconcerned,Ineedtotalkaboutitindetail.

Ordering

First…cond…third…atlast

Firstly…condly…thirdly…lastly…

Firstofall…then…next…afterthat…finally…

Tostartwith…later…tofinishup…

Usingexamples

Forexample/instance,therehasbeenatremendousincreainsalessince

lastJuly.

AgoodexampleofthisisthecawiththeJapanemarket.

Toillustratethis,Ihaveanexampleforyou.

We’llillustratethisbyusingthefollowingexample.

Introducingoverheadpicturesandwallcharts

I’dliketodraw/callyourattentiontothischart.

Ifwelookatthischart,wecanethegreatincreabetweenJulyand

August.

Thispointcanbemademoreclearlyinthischart.

Returningtothemaintopic

Toreturntothemainidea,Ithinkweshouldinvestmoreinthe

Europeanmarket.

Let’…

Tocontinuethemainsubject,Ithink…

GoingbacktowhatIwassaying,Ithink…

Goingbacktoanearlierpoint

AsIsaidbefore/earlier,Ithink…

Inmyintroduction,Isaid…

Imentionedearlierthat…

3)ExpressionsforConclusionsandClosings

Summarizing

Tosummarize,therearethreemainpoints.

Now,tosumup,Ihavecoveredthreepointsinmyprentation.

Inconclusion/inshort/inaword,Ihavecovered…

Answeringquestions

Ifyouhaveanyquestions,I’dbeplead/happytoanswerthemnow.

That’satrickyquestion.

I’mafraidthere’snoeasyanswertothatone.

Letmeputitinanotherway.

Closing

I’ouhavefoundthisuful.

havemanagedtogiveyouaclear

pictureofourmarket.

Thankingtheaudience

Thankyouforyourquestions.

Thankyouforyourattention/time.

ou.

ProductPrentation

Twokindsofadjectives(opinionandfact)todescribetheappearanceofproduct

plastichigh

qualitycompact

fabricwonderful

comfortableluxury(豪华型)

expensiveuful

smartpractical

funcolorful

topofrangestylish

unusualelegant

durablebeautiful

economical

efficient

good-looking

innovative

powerful

reliable

revolutionary

usual

unusual

convenient

classical

sophisticated

Matchtheopposites.

lue

cal

r

table

ality

ange

h

tical

lity

ive

lar

ortable

ofrange

LanguageKnowledge

Whenusingmorethantwoadjectivestodescribetheproduct,you

shouldpayattentiontotheorderoftheadjectives,e.g.:

astylishdurableleatherbriefcawithconvenientlong,wide

carryingstrap.

anunusualsportybriefcawithpracticalnylonstrapsandblack

trim

anelegantlightbrownbriefcawithbrasslocks

anltalianblackleatherbriefcawithalongshoulderstrap

CompanyPrentation

Translationexerci:translateacompany’sChine

informationintoEnglish.

英国Tectron公司是一家英属工程公司，主要生产各种计算机应用软

件，其总部在伦敦东北部的Harlow小镇。这家公司在法国、西班牙、

爱尔兰都有分部，在哥本哈根有一个很大的研究与发展中心。目前，

这家公司在世界范围内共有员工950人，公司还计划在未来向拉美和

亚洲东南部发展.

TectronUKisaBritish-ownedengineeringcompanywhich

producessophisticatedcomputerapplicationsforthemanufacturing

dquartersareinHarlow,tothenorth-eastofLondon.

IthassubsidiariesinFrance,SpainandIreland,andalarge

ently

employsatotalof950peopleworldwide,andthereareplansto

expandintoLatinAmericaandSouthEastAsiainthenearfuture.

HowtoPrentaCompanyEffectively

Companyhistory

Detailsabouttheirhistoryintheirmarketingliterature,theirannual

reportsandcompanyprentations,inordertoshowthattheyare

established,ninclude

informationaboutthefounderorpersonwhostartedthecompany

(whenitwasstartedorfoundedandwhoitsfounderwas),andkey

datesandeventsinthecompanyhistory.

Whorunsthecompany:whoitschiefexecutiveis.

Companyactivities:whatproductsitmakesorwhatrvicesitprovides:the

scopeofbusinessofthecompanyanditsprimaryproducts.

Itssalesfigures.

howmanypeopleworkforit:howmanyemployeesithas.

whereitsheadquarteris:whereitisbad.

whereitsfactoriesorplantsarelocated(ifit’samanufacturingcompany).

howmanybranchesorretailoutlets(shops)ithas(ifit’saretailorganization):

marketsathomeorabroad.

Asummaryofcompanyincludingdevelopmentsandfutureplans.

CommunicativeStrategies

1)Tipsforaclearstructureforyourprentation

Opening

Greetingtheaudience

Introducingyourlf

Introducingthetopicofyourprentation

Settingtimelimits(howlongyourtalkwilllast)

Dealingwithquestions(whenyouwillanswerthequestions)

Providingaframework(howmanypointsyouwillmake)

Body

Point1

Point2

Point3…

Conclusion.g.I’dliketoconcludemyprentationbysummingupmythreepoints

Question.g.I’dbeveryhappytoansweryourquestionsifyouhaveanynow.

ouforyourattention

2)Tipsongivinganeffectiveprentations.

beclear,memorableandconfident.

beyourlf,benatural,bepersuasive

KeyStepstoanEffectivePrentation

Purpo

Audience

Preparation

Information

Practice

3)Tipsformotivatingtheaudienceinasalesprentation

Grabtheaudience’sattentionwithyouropener.

Establishandbuildtheirneedorinterestinyourproduct,idea,orproposal.

Showthemthatyourproduct,ideaorproposalwillmeettheirneeds.

Helptheaudiencevisualize,throughdescriptivelanguageorwithvisuals,

themlvesusingyourproduct,idea,orproposaltomeettheirneeds.

Encouragingtheaudiencetotaketheactionyoursuggest.

CultureNote

Speakingfiguratively,Chinethinkin“poetry”,wherecontextorttingdeterminesaction.

Beforecomingtothemainpoint,theywillprovidebackgroundinformationsuchasreasons,

r,Englishpeoplethinkin“pro,”eachntenceor

inkinastraightforwardway,movinggoalsfrom

strategytotactics,ortherever.

Knowledgeofthisdisparityinthinkingpatternsisofgreatimportanceinfacilitating

nehand,knowingtheEnglishwayofthinking,Chine

shouldtakeitintoaccountandtakeamoredirectapproachwhencommunicatinginEnglish.

Forinstance,whenmakingaprentationinEnglish,theyshouldexpressthemlvesina

therhand,English

peopleshouldbemoreunderstandingandcooperative,adaptingthemlvestotheChine

wayofthinkingwhenassociatingwiththelatter,whosometimesliketobeataboutthebush.

Thus,communicationbarrierscaudinthisregardmightbeovercome.(Ref:中西方思维方式

的差异.doc)OralPracticeinClass

GroupWork

othermembersutheChecklistbelowthetopicstoevaluatetheprentation.

Topics

Whyshouldn’tyoudrinkanddrive?

Whydowomenlivelongerthanmen?

WhyaremanypeopleobsdwithInternetchat?

Whyshouldpeoplebediscouragedfromsmoking?

Whyshouldweprotecttheenvironment?

Checklist

l

Doesheorsheconsidertheaudience?

Doesheorshehaveclearobjectives(toinform,toamu,topersuade,totrain)?

Ishisorherprentationwellprepared?

Isthereaclearstructure(beginning,middle,end)?

Doesheorshelinkthepartstogether?

Isthecontentrelevantandinteresting?

Hasheorsheconsideredthetiming?

ry

Doesheorshespeakclearly?

Doesheorsheuappropriatelanguage?

Bodylanguage

Doesheorsheutheirbodytoemphasizemeaning?

Doesheorshemaintaineyecontactwiththeaudience?

Doesheorsheappearconfidentandpositive?

CaStudies

Whatdoyouthinkofthefollowingversionofaprentationopening?

Howwillyouopenyourprentation?

“Right,thetour.I’vegotsomeflipchartsheretogiveyouapictureof

,nevermind,we’,

I’lltellyousomethingabouttheplantwe’llbehavingalookaround.I

don’ssomeofyou

havebeenherebefore?Anyway,I’llstarttellingyouabitaboutthe

plantsothatlateryoucanaskquestionsanditshouldhelpyou

weareinthemainbuilding…”

ADebate

TheMoot:IsthefloatingpopulationoffarmersbeneficialorharmfultoChina’ssocial

development?

TheAffirmative(beneficial):

Improvingfarmers’livingstandards

Promotingtheruraldevelopmentcontributingtotheurbanconstruction

Bridgingthegapbetweentherichandpoor

…

Thenegative(harmful):

Increaofsocialcrime

Lessmanuallaborinthecountry

Worningofurbansanitation(卫生)

Worningofurbantraffic

…After-classPractice

Eachgrouppreparesaspokenprentationaboutaproduct,a

kindofrvice,atrainingprogram,oranadvertisingcampaign,

andthengivestheprentationinfrontofotherpeopleinthenext

class.

Dorearchovertheinternetandgetcompanyandfood

informationaboutMacdonald(麦当劳)andKFC（肯德鸡）,and

prepareacompanypromotionprentationforthenextclass.

SuggestedAnswers

Thesalesprentationshouldincludethename,theappearance,thespecialfeatures,the

benefitsandthepriceoftheproduct;theadvertisingcampaignshouldincludethemajorfour

steps,thatis,identifyingandanalyzingtheadvertisingtarget,creatingtheadvertising

platform,developingthemediaplan,andexecutinganadvertisingcampaign.

•Thecompanypromotionprentationshouldinclude:

•anoverviewofthecompany(includingashortsummaryofthehistoryofthecompany)

•adescriptionofthedifferentctors/businessareasitoperatesin

•anyfamouscompanynamesorbrandnames

•anyinterestingfactsaboutthecompany

ReferenceBooks

《新国际商务英语听说》（中），何光明编著.上海：上海教育出版社，2005.8

《牛津商务英语教程（中国版）成功演讲》，JeremyComfort著.上海：复旦大

学出版社，2001.7

《商务英语听说》(上)，唐桂民，郭桂航主编.北京：高等教育出版社，2003.1

《文化碰撞－中国北美人际交往误解剖析》，戴凡，编著.上

海：上海外语教育出版社，2003

《商务英语听说教程》（第3册），戴红珍，宋梅主编.北京：清华大学出版社，

北京交通大学出版社，2004.10

InternetLinks

GivingPrentations

/studytips/

/2005/07/how-to-give-a-great-prentation/

/pamphlets/

DifferentThinkingPatternsbetweenEastandWest

/01_2/