appeals to

英语辩论必看persuasivespeech

辩论英语

PersuasiveSpeech

辩论英语

TableofContentsWhatisPersuasiveSpeech?ClassicalPersuasiveAppeals

ContemporaryPersuasiveAppealsAPlanforOrganizingPersuasiveSpeeches*

辩论英语

WhatIsPersuasiveSpeech?PersuasionTheprocessofinfluencingattitudes,

beliefs,values,andbehavior

PersuasivespeakingSpeechthatisintendedtoinfluencethebeliefs,

attitudes,values,andactsofothers*

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WhatIsPersuasiveSpeech?

ativeThegoalofthepersuasivespeechisto

influenceaudiencechoicesThechoicesmayrangefromslightshiftsin

opiniontowholesalechangesinbehaviorPersuasivespeechesekarespon

Aswithinformativespeeches,persuasivespeechesrespectaudiencechoices*

辩论英语

WhatIsPersuasiveSpeech?

PersuasivePurposHowcanyoudeterminewhetheryourtopicandgoalsare

persuasive?youektoinfluenceanaudience’sattitudesaboutanissue

youektoinfluenceanaudience’sbeliefsorunderstandingaboutsomething

youektoinfluenceanaudience’sbehavioryouektoreinforcean

audience’xistingattitudes,beliefsorbehaviors*

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WhatIsPersuasiveSpeech?

TheProcessofPersuasionWhenyouspeakpersuasively,youtrytoguide

theaudiencetoadoptaparticularattitude,belief,orbehaviorthatyou

favor*

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Severalfactorsthatincreatheoddsthatyoureffortsatpersuasion

willsucceed

AmessageshouldmeetthepsychologicalneedsoftheaudienceSeekonly

minorchangesintheaudience’sattitudesEstablishacommongroundbetween

yourlfandtheaudienceLeaveyouraudiencefeelingsatisfiedandcompetent

Forchangetoendure,peoplemustbeconvincedtheywillberewardedinsome

way*

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ClassicalPersuasiveAppealsAccordingtoAristotle,persuasioncouldbe

broughtaboutbythespeakersuofthreemodesofrhetoricalproof

RhetoricalproofThespeaker’suofthreemodesofpersuasion:thenature

ofthemessage,theaudience’sfeelings,andthepersonalityofthespeaker*

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ClassicalPersuasiveAppeals:

Logos

Manypersuasivespeechesfocusonriousissuesrequiringconsiderable

thoughtLogosReferstopersuasiveappealsdirectedattheaudience’s

reasoningonatopic*

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ClassicalPersuasiveAppeals:

Pathos

PathosinvolvesanappealtoaudienceemotionPathosAsudbyAristotle

intermsofpersuasiveappeals,theaudience’sfeelings*

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ClassicalPersuasiveAppeals:

EthosEthos

AsudbyAristotleintermsofpersuasiveappeals,badonthenature

ofthespeaker’smoralcharacterandpersonality*

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ContemporaryPersuasiveAppealsTheapproachesincludeappealingto

audienceneeds;audienceattitudes,values,andbehavior;theaudience’sways

ofprocessingmessages;andthespeakeraudiencerelationship*

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ContemporaryPersuasiveAppeals:

AppealstoAudienceNeedsAppealingtoaudienceneedsisoneofthemost

commonlyudstrategiesformotivati

ngpeople

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Maslow'sNeedsHierarchy

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Maslow’shierarchyofneedsAtoffivebasicneedsrangingfromthe

esntiallife-sustainingonestothelesscriticallf-improvementones*

Physiologicalneedsincludeneedsforwater,foodandairSafetyneedsrelate

tofeelingsofcurity

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ContemporaryPersuasiveAppeals:

MotivatingtheAudience

Socialneedsrefertothedesireformeaningfulrelationshipswithothers

Self-EsteemneedsreflectourdesiretofeelgoodaboutourlvesSelf-

Actualizationneedsrefertoreachingyourhighestpotential*

辩论英语

ContemporaryPersuasiveAppeals:

EstablishingCredibility

Therelationshipbetweenspeakerandaudienceisacrucialelementin

planninganddeliveringpersuasivespeechesCredibilityAudienceperceptions

ofandattitudestowardthespeaker’sperceivedexperti,trustworthiness,

similaritytoaudiencemembers,andattractiveness*

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