monster university

Unit1

词汇：

Recruitmentn.招聘

课文例句：,thepioneerofonlinerecruitment,showshowelectronic

marketplacesreachmorepeopleandcanoffermoreefficiencythanphysicalmarkets.

Physicaln.有形的；物质的

Profitabilityn.盈利

课文例句：Italsoshowsthatmoneycanbemadeinsuchmarkets:Monsterhasalong

recordofprofitability.

Launchvt.将（新产品等）投放市场

课文例句：JeffTaylor,wholaunchedthesitein1994,e

isthefirm’s“singlemostimportantsuccessfactor”.

Budgetn.预算

课文例句：Supportingthebrandisabigadvertisingbudgetwhichaccountsfora

quarterofthefirm’scosts.

Accountfor占（一定数量或比例）

Keyadj.极其重要的

SuperBowl超级碗（美国橄榄球比赛）

Scanvt.浏览

Postvt.(在网上)公布消息，发帖子

Speedup(使)加快速度

Accuracyn.准确性

课文例句：ThemaincontributionofMonsterhasbeentospeeduphiringandvastly

increatheaccuracyofthejob-archingprocess.

Filtern.过滤程序

Revenuen.收益=proceeds

课文例句：Monsterisariousthreattonewspapers,whichhistoricallymade40%of

theirrevenuesfromcarryingads,uptohalfofwhichwereforstaff.

Headhuntingfirmn.猎头公司

Unit2

词汇：

Distractvt.使分心

UniversityofSurrey(英国)萨里大学

Breachn.违反=violation

课文例句：Asurveyofmorethan2,100CFOsranks“beingdistractedduring

meetings”themostcommonbreachofworkplaceetiquette(ethetable).

Collaborationn.合作；协作=co-operation

课文例句：Mostjobstodayrequireteamworkandstrongcollaborationskills,andthat

meansfollowingtheunwrittenrulesofofficeprotocol.

Protocoln.礼仪=courtesy=etiquette

课文例句：同上句

Courtesyn.礼貌=protocol=etiquette

课文例句：Courtesyisnolongersomethingthatissomuchrespectedinoursociety.

Stuffyadj.古板的

Junioradj.资历较浅的

Dramaticadj.显著的

课文例句：says,“anditcanhaveadramaticimpactonimprovingyour

workingenvironmentandyourrelationshipswithothers.”

Applyvi.应用

Statusn.地位

Hierarchyn.等级制度

Unit3

词汇：

Workhorn.主力

课文例句：Thatreliableworkhorofcapitalism—thejoint-stockcompany—looks

ssureonitisincreasing.

Joint-stockcompanyn.股份公司

课文例句：同上句

Durableadj.持久的

JohnKennethGalbraith(美国经济学家名)

TheNewIndustrialState《新工业国》

Hierarchicaladj.分等级的

课文例句：Thewerehierarchicalandbureaucraticorganizationsmakinglongruns

ofstandardidproducts.

Bureaucraticadj.官僚的

standardivt.使...标准化

Regularityn.规律性

Customivt.定制；定做

课文例句：Mosthaveshiftedtheirproductionsystemsfromhigh-volumeto

high-value,fromstandardizedtocustomid.

Flattenvt.使扁平化

Takeovern.收购；接管

课文例句：Thefirstisthatahandfulofgiantcompaniesareengagedina“silent

takeover”oftheworld.

Couplen.一些；几个

Decaden.十年

Meragen.合并

课文例句：Thepastcoupleofdecadeshaveenarecordnumberofmergers.

Warehoun.仓库=stockroom

课文例句：Monorailownsnofactories,warehousoranyothertangibleasts.

Tangibleastn.有形资产

课文例句：同上句

Leavt.租用；租借=rent

课文例句：ItoperatesfromasinglefloorthatitleasinanofficebuildinginAtlanta.

Freelanceadj.做自由职业的

课文例句：Freelanceworkersaredesigningthecomputerswhiledemandisstilllow.

Entrepreneurn.企业家

课文例句：Groupsofentrepreneursformsuchanetworktomarketanidea.

Biddern.出价人

课文例句：Theythenllittothehighestbidderandmoveontoproduceanotheridea

andtocreateanotherfirm,withthemoneybeingsuppliedallthetimebyventure

capitalists.

Venturecapitalist风险投资家

课文例句：同上句

Subcontractout分包；转包

Liaivi.联络

Overevt.监管

In-houadj.机构内部的

Pressrelean.新闻稿

Unit4

词汇：

Masculineadj.男性的

Clickwith合得来

Undisputedadj.公认的

Achilles’heel薄弱环节；致命的弱点

AirJordan飞人乔丹（耐克公司旗下品牌）

Skechers斯凯奇（美国第二大鞋类品牌）

Skateboardingn.滑板运动

Buddyn.朋友；伙伴

Signup签约雇佣

课文例句：Formuchofitshistory,Nike’sdestinywascontrolledbyitsfounders,Phil

Knightandhisrunningbuddies,whosignedupathletesinlockerroomsandmadethe

executivedecisions.

Lockerroom更衣室

Seniorityn.资历

课文例句：Butbythrowingtogetheradiverteamofpeoplewithdifferent

backgroundsanddifferentlevelsofniority,Nikehasfoundthatitcankeepmanyof

itscoreattributeswhileaddingnewsourcesofinspiration.

Coreadj.核心的

Attributen.特质

Appareln.服装

RalphLauren拉夫·劳伦（美国时尚品牌）

Iconn.标志；偶像

Pitchvt.推销=promote

课文例句：ThenGrossman,whocareerhasincludedhelpingmakeRalphLauren

intoaretailicon,pitchedthedesignideastoNike’stopretailersasstoreswithin

stores.

Turnoffn.令人扫兴的东西

Instepwith与...一致=inline/accordancewith

课文例句：Nike’sfootweardesignersworkedon18-monthproductioncycles—which

madeithardtostayinstepwiththenewstylesandcolorsforwomen.

Trafficn.客流量

课文例句：ForJohnHoke,therealpowerofNikeGoddessisnotabouttrafficat

stores.

Galvanivt.使振奋

Takeoff突然取得成功

课文例句：Itwasanopportunitytoredefineandre-energiourentirebrandarounda

marketthatwastakingoff.

Neatlyadv.整齐地

Squaren.正方形

Mapout计划

Exploitvt.充分利用

Unit5

词汇：

Manipulatevt.操纵=handle

课文例句：Arewebeingmanipulatedintobuyingbrands?

Corruptvt.使堕落

Grimadj.糟糕的；令人担忧的

Showcavt.展现

Aspirationn.渴望

Premiumn.加付款；额外费用

课文例句：Forthat,consumerswerepreparedtopayapremium.

Marlboro万宝路（香烟品牌）

Leadn.领先地位

Bombardvt.向...大量提供信息

课文例句：Consumersarenowbombardedwithchoices.

Commercialn.商业广告

课文例句：Theyare“commercialsveterans”experiencingupto1,500pitchesaday.

Veterann.经验丰富的人

课文例句：同上句

Pitchn.(美口)商品广告

Cynicaladj.愤世嫉俗的；爱嘲笑的

Stampn.特点；特质；

Projectvt.展现；确立（形象）

课文例句：Notonlywilltheyneedtobeastampofproductqualityandapromiofa

moredesirablelifestylebuttheywillalsohavetoprojectanimageofsocial

responsibility.

Astn.有利条件

Distinctiveadj.与众不同的

Sophisticatedadj.复杂的

Emotionalappealn.情感诉求；感染力

Couplevt.结合

Embedvt.嵌入

Catch-upTV点播电视

Exposuren.宣传

Accountfor是...的原因

Unit6

词汇：

Corporategovernance公司治理

RoyalAhold（荷兰）皇家阿霍德集团

Scandaln.丑闻

Overwhelmingadj.难以应付的

Apartadv.除去...

Aggressiveearningsmanagement激进性盈余管理

Irregularityn.违规行为

课文例句：Thatapart,thesimilaritiesbetweenthetwoarestriking,fromtheverybad

corporategovernance,aggressiveearningsmanagementandaccountingirregularities

toauditorswhorolemustbecalledintoquestion.

Auditorn.审计员

课文例句：同上句

Resignationn.辞职

课文例句：On24February2003Aholdannouncedtheresignationofitschief

executiveandfinancedirectorafterfindingthatithadoverstateditsprofitsbymore

thanC463m($500m).

Overstatevt.夸大

课文例句：同上句

Plungevi.突然地下降

课文例句：Itsmarketvalueplungedby63percentthatday,2001,it

exceededC30bn.

Applaudvi.为...鼓掌表示赞赏

Absolvevt.免除...的责任

课文例句：SuchaclaimabsolvesAhold’sbossofresponsibilityfortheir

acquisitionsanddishonestyandignoresthepersistent,firm-widetendencytotestthe

limitsofacceptableaccounting.

Inbulk大批地

课文例句：Mostfirmsthatbuyinbulkgetdiscountsfromsuppliersiftheymeetsales

targets.

Rebaten.（作为减免或折扣的）部分退款

课文例句：Theissueishowthorebatesareaccountedfor.

Bookvt.登记

Unit7

词汇：

(go)downthedrain白白浪费掉

Disorientingadj.令人迷惘的

Straightforwardadj.直接的

Sponsorvt.赞助

课文例句：Theyrangefrompublicrelationstodirectmailandincludeconsumer

promotions(suchasspecialoffers),in-storedisplays,business-to-businesspromotions

(likepayingaretailerforshelfspace),telemarketing,exhibitions,sponsoringevents,

productplacementsandmore.

Productplacement植入式广告

Glossyadj.（杂志等）用高光纸印刷的

Specialistadj.专门的

Splurgevt.挥霍

课文例句：AndisitbettertobuyariesofadsonaspecialistcableTVchannelor

splurge$2.2monasingle30-condcommercialduringthisyear’sSuperBowl?

Armn.分支机构

课文例句：RupertHowell,ChairmanoftheLondonarmofMcCannErickson,points

outthatTVneverkilledradio,whichinturnneverkillednewspapers.

McCannErickson麦肯（广告集团公司）

Relentlesslyadv.持续地

Caun.事业；理想

Shotn.画面；照片

Plainsn.大平原

Intrepidadj.勇敢的

Reassuringadj.令人安心的

Sackvt.解雇