流利说英语

英语流利说Level6Unit2-3UrbanElderlyCareinIndia

⾳频

Lackofadequatecareforniorcushave

niorcitizens,especiallythowholive

independently,ult,theycompromiontheirneedsAsaresult,theycompromiontheirneeds

hildrenorcaregiversareforcedtospenddisproportionatetime,and/

muchso,thatmanywomenareforcedtostayawayfromtheworkforcetotakecareofeldersathome.

Theimminentdemographic,economic,andsocialchangesthataccompanythegrowingpopulationofniorcitizens,together

withtherisingaspirationsoftheyoung,leadingtomorewomenintheworkforce,arerapidlydrivingupthemagnitudeofthis

problem.

Ifwelookatnumbers,Indiaishometo115millionelderly,whichismorethan8%usdon’trealize

it,butthatputsIndiaintothecategoryof“aging”ndia’soverallpopulationwillgrowbyabout40%from

2006to2050,thepopulationoftheoldestelderly,80plus,willgrow500%ouldbeenoughto

nngwiththeelderlywillbecomeoneofthebiggestareasofworkinthecountry.

Somemayethisasachallengeandsomeasahugeopportunity.

Businesshaveattemptedtoaddressthisonlysporadically,withemotionaladvertisingthatfeaturesapoignantconversation

sonsforsuch

apathy,especiallyamongentrepreneurs,elthattheelderlyarecynical,notopento

orsebiggeropportunitiesforexponentialgrowthinaddressingyoung,upwardly

mobileconsumers.

Still,I’mleftwiththequestionofwhyaren’tmoreproductsandrvicesdesignedfortheelderly?Ina

problemlookingforasolution.

（Thereisagrowingopportunitytoprovideproductsandrvicestotheelderly.）