Strengths,Weakness,
Opportunities,and
ThreatsAnalysis
StrengthsCaWesternRerveUniversitySchoolof
Medicine
Whatareourcompetitiveadvantages?
●Internationallyrecognizedinstitutionlocatedintheheartof
avibrantcommunity.
●Numerouxistingtiestothecommunitythatcanbe
leveragedforfutureendeavors
Whatareourcorecompetencies
●Community-badparticipatoryrearch
●Healthdisparities
Wherearewemakingthemostimpact?
Althoughmuchoftheworkhasbeen“behindthescenes,”
facultyandstaffhaveworkedtobuildrelationshipsinthe
NortheastOhiocommunityhavedevelopedground-breaking
collaborationsdesignedtoimprovethehealthofthe
mpleistheinnovativepartnershipwith
liancehas
includedworkbyfacultyandstaffontheHealthImprovement
Partnership-Cuyahoga(HIP-C);afacultymemberembedded
atCCBH;andthepotentialfornewcollaborativegrants.
Whatarewedoingwell?
●CommunityinitiativeswithinSOM.
○WeatherheadInstituteforFamilyMedicine&Community
Health
○CenterforReducingHealthDisparities
○PreventionRearchCenterforHealthyNeighborhoods
○UrbanHealthInitiative
○SwetlandCenterforEnvironmentalHealth
○Practice-BadRearchNetwork(PBRN)
○EarlyChildhoodObesityProgram
○PHAB:PromotingHealthAcrossBoundaries
○TheInfectiousDiasAllianceworkwithyouthin
Glenville
○CenterforScience,HealthandSociety
●Facultyparticipationincommunityorganizations,initiatives
&onboards.
○InvestinChildren
○HealthyHomesAdvisoryCouncil
○HealthImprovementPartnership-Cuyahoga(HIP-C)
○LocalFoundations
○ClevelandMuumofNaturalHistory:HealthAdvisory
Board
○GreaterClevelandHospitalAssociation
○CuyahogaCountyBoardofHealth
○ClevelandDepartmentofPublicHealth
○ShakerHeightsHealthDepartment
○CuyahogaCountyPublicHealthCollaborative
●Communityinvolvementofstudents.
○Student-runfreeclinic
○HouCallsProgram
○AHEC(UrbanAreaHealthEducationCenter)
○PreventiveMedicineResidency
○BlockOne–PopulationHealth
○JosiahMacyGrantforInterprofessionalLearning
○MPHProgram
●Educationalinitiatives
○JohnHayMedicalPipelineProgram
○Summerprogramforunderprivilegedstudents
○HorizonsProgram
○PeerEducatorProgramthroughtheIDAlliance
○OhioEvidence-BadPublicHealthCour(PRC&
RAPHIcollaboration)
●PublicHealth
○MPHProgram(withninedualdegrees)
○OhioRearchAssociationforPublicHealth
Improvement(RAPHI)
CommunityPartnerships
○Collaborationwithcountyandcityhealthdepartments
andprogramsincluding
○--HIP-C(CuyahogaCountyBoardofHealth)
○--HealthyCleveland(icHealth)
○--HealthAlliance(CountyExecutiveOffice)
○Mayor’sInitiativeforleadtestinginchildren&a
preschoolforlead-poisonedchildren
○CollaborationwithBetterHealth,GreaterCleveland
○HealthyEating&ActiveLivingwithSaintLuke’s
Foundation
○OhioHealthDataSymposium
●CommunityandStatewideRearchInitiatives
○CTSCCommunityEngagementCoresince2007
○MovingoutintothecommunityatUHfacilities:Bedford,
OtisMoss,Ahuja
○SNPSA:SafetyNetProvidersStrategicAlliance
○CuyahogaCountyBoardofHealth
○Recent$5.8million,ven-yeargranttostudythehealth
impactofgreenrenovationsinurbanapartmenthous.
SOM/ClevelandisthethirdsitejoiningSanFrancisco
andNewYorkCity.
○MarchofDimesPrematurityRearchCenter-Ohio
Collaborative,$10milliongranttopreventpremature
births.
●OtherCWRUPrograms
○SocialJusticeInstitute
○SchoolofDentalMedicine(re:alantprogram)Schoolof
Nursing(re:CMSD)
○MSASS(re:povertycenter)
○ShaleGasCenter(EngineeringSchool)
○EngineersWithoutBorders(Clevelandproject?)
○SchubertCenter
○InfectiousDiasAllianceandtheInfectiousDias
andimmunologyInstitute
○Bioethics
○Law-MedicineCenter
○MedicalAnthropology
○MedicalSociology
○HealthAdministration(WeatherheadSchoolof
Management)
Weakness
Whatareasareweavoiding?●EconomicDevelopment:SOMneedstobeatthetablefor
economicdevelopmentopportunitiesinCleveland,suchas
sageshouldbe:Healthhaverything
todowitheconomicdevelopmentandprovidesahealthy
workforceaswellasahealthypoolfromwhichtohire.
Wheredowelackresources?
Lackresourcestostartcoursthatneedtobeofferedfor
programs,aswellastostartnewinnovativecours,suchas
environmentalhealthpolicy.
Lackresourcestofullyasssthehealthofpeoplein
Clevelandattheneighborhoodlevel.
Needalong-termcommitmentofresourcessoour
communitypartnersknowtheycancountonustoeducate
thefuturehealthcareandpublichealthworkforce;toasss
communityhealthandbuildadatainfrastructure;andto
collaborateonprogramsthatcreateahealthiercommunity.
Whatarewedoingpoorly?
●Lackstrongadvocacyandpolicypositioning.
●Not“sharingourstory”withinSOMandsurrounding
community.
●SOMcommunityinvolvementisfractionalizedandlacks
coordination.
●Somecommunityprogramsareunknownorlackidentity,
suchasthepartnershipwiththeMuumofNaturalHistory.
●Lackofunderstandingbygeneralpublicandevenfaculty
onthedifferencesofpublichealthandmedicalcare–and
howbettercollaborationbetweenthetwowouldbenefit
health.
Wherearewelosingreputation?
Needtocontinuetogrowandimprovenationalprence
andreputationasaleaderinmedicaleducation,advocacy,
rearch,andcommunitybenefit.
Whatneedsimprovement?
NeedunifieddatabaofcommunityinvolvementofSOM
programsandfaculty,includingboards,organizationsand
initiatives.
Needtodevelopacoordinated,systematicapproachto
rvicelearningamongtheprofessionalschoolsthatleadsto
innovativeprogramswithmeasurableoutcomes.(Examples
ofthounderconsiderationorjustgettingunderway:Using
studentsforHealthAlliancehealthcoachingforsmoking
cessationorsmallgroupweightloss;CMSDprogramwith
studentsandasixthgradeclass;puttingapractice
epidemiologistintoanFQHC(federallyqualifiedhealth
center).
Opportunities
Anybeneficialtrends?
Opportunitiestoinfluencecommunityhealthand
understanding,aswellashealthprofessionaleducation,
aroundthreekeyhealthissues:
oObesity
oChronicdia
oInfectiousdia
Opportunitiestoinfluencelocal,stateandnationalpolicyona
numberofhealthandsocialissuesincluding:
○Medicaidexpansion
○Fracking&itshealthimpact
○Legalizationofmarijuana
○Prescription/Opiatedrugabu&addiction
○
○Cardiovascularriskreduction,includingnutrition/obesity
reductionandsmokingcessationanddecreadsmoke
exposureinitiatives
○Vaccineawarenessanduptake
○SexuallytransmittedinfectionsandHIV/AIDSawareness
andaccesstocare
●UnderstandClevelandimmigrationtrends,culturesand
traditionsanddiscoverhowtobesthelpimprovethehealth
ofthenewresidents,possiblythroughmatchingforeign
studentswithimmigrantsorstudent-runclinics.
●Capitalizeonthepotentialofcollaborationbetweenpublic
healthandmedicalcaretobenefithealthofindividualsand
bettercommunityunderstandingofthis
fyevidence-badinterventionsandrearch
aroundthesocialdeterminantsandequity,particularlyby
workingwiththeCuyahogaCountyBoardofHealth.
●Createalong-termrearchstudyfollowinghealth
indicatorsofacohortClevelandresidentsformorethan10
yearsonkeychronichealthconditions,suchasobesity,
gecommunityrelationshipsto
bothstudyandimprovehealthinCleveland’surban
neighborhoods.
●Buildexpertiinsimulationmodelingandsocialnetwork
analysistoinformrearch,publichealthpromotion,and
rkhas
launchedwithtwograntsfromPCORI(Patient-Centered
OutcomesRearchInstitute),aswellasaninvitedgrant
submissiontotheRobertWoodJohnsonFoundationfor
continuedcollaborationwiththeCuyahogaCountyBoardof
Health’sHIP-CinitiativeandSOMfaculty.
●TakeadvantageofthepotentialofUniversityCircle
developmentwiththenewextensionofI-490toUniversity
Circle.
●Developcommunityprogramsandinitiativesappropriateto
needsduringeachstageofthelifespan,includinginfants
andchildren,adolescents,adults,andolderadults.
●Uentrepreneurialprinciples(and/orworkwith
WeatherheadSchool)toidentifyinnovativeinitiativessave
moneywhileimprovinghealthoutcomes.
●TheAffordableCareActwillcreateanopportunityto
theACA–the30-dayreadmissionpolicyandthe
requirementforhospitalstoconductacommunityhealth
needsasssmentsmaycreaterearch,educationaland
preventivehealthopportunitiesthroughcollaborationswith
hospitalsandcommunityorganizations.
Nichesthatcompetitorsaremissing?
●BringcommunityactivitiesundertheWeatherheadInstitute
forFamilyMedicine&ame
recognitionandcommunityawareness.
●Buildcommunityeducationhealthandlifestyledisplaysand
providecommunityhealthscreeningsatClevelandMuum
ofNaturalHistoryandGlobalCenterforHealthInnovation
(formerlyMedMart).
Newtechnologies?
●BuildHealthInformaticsprogrammingandudatato
improvecommunityhealth.
●CompleteSocialNetworkAnalysis:Anopportunitytou
thistechnologytounderstandthestrengthandnumberof
connectionsofSOMprogramsandfacultyinthe
community.
●Usimulationmodelingtoinformcommunityhealth
decisions.
Newneedsoffaculty/students/staff?
●Developnewinitiativesandstrengthencollaborationwith
colleaguesandstudentsinotherCWRUschoolsincluding
Nursing,DentalandMSASS.
●Buildcollaborationwithmajorhospitalsystemsfor
rearchandtoimprovecommunityhealth.
●StrengthencollaborationwithotherNortheastOhiocolleges
anduniversities,includingClevelandState,OhioUniversity,
KentStateandAkronUniversity.
●Strengthencollaborationwithstate-wideacademicmedical
schoolsincludingTheOhioStateUniversityandthe
UniversityofCincinnati.
●StrengthencollaborationwiththeOhioDepartmentof
Healthandthegovernor’sOfficeofHealthTransformation.
●Expandcommunity-badrearchthroughprogramsat
affiliatedhospitalfacilities:Bedford,Ahuja,CCF,OtisMoss,
,throughprograms
rearchinitiativeswiththeCuyahogaCountyBoardof
Healthandthefederallyqualifiedhealthcenters(FQHCs).
Threats
Obstaclestoovercome?
Competitorsdoingitbetter?
●Needtocontinuetobeawareofhowotherschoolsand
programsmarketthemlvesandbuildanationalprence.
●Somecompetitorsarebetterattakingpositionsonpolicy
issuesandadvocatingtheirpositionsthroughgovernment
andpublicrelations.
Negativeeconomicconditions?*Cutsinfundingcaudbythequestrationand
beyond
Vulnerabilities?
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