attract

BEC口语总结

一．商务旅行/差旅

(1)前期准备preparation

odation：bookahotel（hall

等）withadequateworkingfacilities

（suchasfaxmachine，internet

access，computers等）

ortation:chooa

convenient（suitable）meansof

transportation

(2)费用：hotelbills，traveling

expens，publictransportation

fares，faxortelephonecharges，

cliententertainmentexpens

(3)考虑因素:

文化差异culturaldifferences：

differentthought

patterns；workingstyle；

waysofdecision-making；

shoppinghabits；waysof

eingtheworld

如何应对:

etheglobalmindt

nsitivetothe

culturaldifference/be

open-minded

tfornativeculture

erculturaltaboos

ffshouldacquaintwith

differencesinlanguage，lawsand

socialcustoms

tetheemployeetowork

abroadtoexperiencedifferent

workingstyle

二．员工培训training

(1)主要内容：（内容+意义

skills+avoidmisunderstanding；get

theworkwelldone

rvice+itiscriticaltomeet

customers‘needs；increa

customers’satisfaction

relationship+enhancemutual

understandingandtrust

skills+itisimportantfor

conductingadministrativeandoffer

tasks

training+givepracticaladvicefor

avoidinggettinghurt

sthics（商业道德）

+customers’loyaltyandtrustto

thecompany

(2)重要性

从公司发展的角度看：

ecompanyimage

productivity

从雇员的角度：

jobsatisfaction

orale（amongemployees）

eefficienciesinprocess

whichresultinfinancialgain

employeeturnover/retain

employee

emorepracticalskills

thatisbeneficialforthepersonal

development

employeeshavegreater

commitmentintheirwork/continue

effort

employeeskeepupwiththe

latestinformationformarkettrend

emhaveaclearideaof

futurejob

(以上的好处或重要性适用于任何有关

公司发展的政策措施或活动)

(3)如何使培训有成效

Goodpreparationensureffective

training（任何有关准备的主题都可以

套用）

inapositiveenergyand

attitude

quippedfacilities

etraining

needs/requirements

ybudget

-organizedmaterials

（4）如何鉴定培训是否具有成效

zearelevanttest

uctasurveyto

participantstoewhetherthey

haveanyimprovementinthework

performance

rthetrainingaddressthe

issues/solveproblems

三．激励员工留住员工

措施：（具体措施+好处）

inancialbenefits/bonus

ivetraining+同上training

的好处

ecozy/comfortableworking

environment+feelatea/increa

efficiency

liday+relea

-sharingplan公司利润分享制

ption

ntcommunicationbetweenthe

employerandtheemployer

leworkinghour+balancework

andlife/rervetimeforfamily，

hobbyorpersonaldevelopment

omespecialgiftthatmeet

employee’xpectation

unitiesforpromotion

hysicalhealthcheck-upfor

thestaff/membershipordiscountat

healthandfitnessclub

四．招聘Recruiting

(1)招聘方式（优缺点）

1.内部招聘internalpromotion

优点：havemoremotivationalvalue

boostmorale

encourageemployeesto

continueeffort

giveotheremployees

anticipationofpromotion

reducetheorientationand

trainingcost

makegooduofabundant

humanresources

缺点：ifnotfair，itwillleadto

internalconflict

补充一下内部招聘的具体做法：a

le

ctio

n

test

/wel

l-de

sign

ed

inte

rvie

w/ch

eck

reco

rd

of

past

perf

orma

nce/

appr

aisa

l

2，外部招聘externalrecruitment

优点：receiveasourceofnew

ideas/latestknowledge

avoidunfairlecting

becontributableto

company‘soverallgrowthandsuccess

缺点：deprivecareeranticipation

discouragemorale

Increatrainingcost

其他招聘方式（TV，newspapers，

internet，recruitmentcompany）

各种方式的优缺点：优+缺（同广告不同

宣传方式的优缺点）

Interne(onlinerecruitment)：lost

cost；reachvast

audience/attractwide

attention；attract

potentialcustomers+may

beannoying

Television：reachvastaudience+high

cost；peopleoftenchangechannels

Newspaper(putadinthelocal

newspaper)：reachvastreader+life

spanisshort,readers

oftendiscardthemquickly

askarecruitment

company:professional+highcos；cannot

findtherightperson

五．广告宣传方式（招聘，发表新产品等）

launchaadvertisingcampaign，publicity

e(onlinerecruitment)：lost

cost；reachvastaudience/attract

wideattention；attractpotential

customers+maybeannoying

sion：reachvastaudience+

highcost；peopleoftenchangechannels

per(putadinthelocal

newspaper)：reachvastreader+life

spanisshort,readersoftendiscard

themquickly

：lowcost

outfreesample：giveapersonal

experience

directemailtotargetcustomers：get

amailinglistoftargetcustomers；

attractpotentialcustomers+people

oftenignoreorjustdeleteit

immediatelywithoutopen（shouldu

attractiveheadline）

outleaflets

六．商务会议

(1)前期准备（召开前要考虑的要点）

（keypoint）：toutin

advancetostatedate，

timeandlocation；inform

themofalltheitemstobe

discusdtogether；ask

themforsuggestionsfor

items

：chooasuitablevenue；

withconvenient

transportation；big

enoughtoaccommodateall

theparticipants；

：fullyequippedwithnecessary

facilitiessuchas

overheadprojector，fax，

telephone，computerwith

accesstotheinternet

size/lengthofthemeeting

(2)集会的目的：

trackofmarkettrend(to

respondquickly)

ideastoreachmore

workablefinaldecision

3，offerplatformtosharevaluable

experience

geviewstosolveproblem

(3).其他形式的集会活动

dinners

oonteatime

eeingtour

4．anrewardceremony

目的同上：商务会议的目的

(4).参会需要带的文件（只是个大概）：

ans

isformarkettrendand

development

eport（销售会议）

dfigures/data

giveaoverallpicture；ufulfor

ttinggoals/targets

（5）参加会议需要注意什么(会中):

carefully:showrespecttoothers；

benefitfromtheirviews

tes：ensurenotmissthe

importantitems；ufulforlater

reference

七．缓解工作压力/应对繁重工作

(1).表现：

consistentlyworkinglate

workingthroughlunch

cometoworkevenwhenill/oftenask

forsickleave

rushtomeettightdeadline

bringworkhome

(2)后果：

highturnover；poorperformance；inlow

spirit；lowerproductivity

(3)解决措施：(具体措施+好处)

nagementtraining:

prioritizealltasksinorderof

importanceandurgency+feelatea

withtheirroutinework

leworkingtime+balancework

andlife

esomesports

facilities/organizesports

activities+enhanceemployees’

health

agetotakeupahobby+get

offthefatigue

ecoffeeroomsandnutritious

refreshment+helptorelax

e

childcare/eldercare/transportation

facilities+helptocopewiththe

responsibilities

八．解决公司危机的措施：

Itisreallytimethatweshouldtake

someimmediatemeasures

newsrelea

2．makearrangementforthevictims

llkindsofassistance

omecompensation

somestafftotheir

familytohelptocopewithtragedy

romito

zesomerelatedtraining

programmeabout

8.(产品)recallalltheproduct

fromthemarkettopreventpossible

danger

九．公司选址/迁址

考虑因素：

1．getclortothetargetmarket

2．cheaperlaborcost；lowratesof

corporatetax

3．site：well-establishedand

fast-growingbusinessarea（whichhave

highlevelofdemandforrvices）

4．convenientpublictransportation

5．leasingrent（chooonecan

afford）

6．avoidcompetition

7．considerexpansionpotential

（whichoffersomeflexibilityand

roomfortheexpansionofcompany）

8．betterworkingenvironment

好处：boostbusiness；leadto

higher-qualityperformance；

increacompany‘sprofits

（这几个都是万能短语）

十．市场营销(产品相关的话题)

(1)产品属性：

brand；price；quality；after-sales

rvice；reputation；reliability

(2)价格的制定

影响因素:competition;supplyand

demand;customers’perceptionofprice

措施:offerasonal/trade/cash

discounttostimulatedemand，boostsale

Carryoutsurveytofindout

customers’needsandtastes

(3)产品推销/推广

目的：aimattargetmarket；promote

productefficiency；meetandbeat

fiercecompetition

capturealargemarketshare（占

领市场较大份额）

方式：

aadvertisingcampaign(略，

见上)

allling：employsome

experiencedsalespeople

romotion：offerpromotional

gifts；coupons优惠券；rebate回扣；

loyaltyscheme；sweepstake抽奖；free

samples；tradingstamp；contest

ity：massmedia

好处：attractpotentialcustomers；

boostthesaleofproduct；encourage

customerstotrynewproducts

(4)客户服务customerrvice

目的：increathelevelofcustomer

satisfaction；meetcustomers’

expectation；improvethe

standardofcustomerrvice

提高服务质量的措施：

after-salervices

supervisionsystem（monitor，

supervi）

rainingprogramme(improve

stafffriendliness；thespeedof

rvice；learntodealwithcustomer

complaints)

alesfiguresregularly

feedbackfromcustomer(t

upahotline；conductasurvey)

(5)留住顾客

目的：maintaincustomerloyalty；keep

customer

措施：

tandwhatthecustomer

needs

ehighqualityproductand

goodrvice

omediscounttoregular

customer

einteriordecoration

十一.招待客户

具体款待方式+好处

(1)appropriatetypesofactivities：

eabigwelcomingdinner+show

warmwelcome/hospitality；makethem

feelatea；tastagefor

conversationandpotentialbusiness

emaroundourcompany，

especiallythebestpart+givetheman

overviewofourfacilitiesand

productionmethods

emtoeplacesofcultural

andhistoricalinterest/experience

culturalevents（plays；concerts；sport

events）

+offerusgoodopportunitiestogetto

knoweachotherbetter；givethemmore

insightintoourwayofdoingbusiness；

helpencouragetheirbusinessinterest

inchina；haveachancetotakeinthe

localflavor

(2)cost

highcostmeanxcellenceinrvice

(3)businessobjectives

learplaninmind

talistofspecificbusiness

objectivestoachieve

sinesscontracts