audiences

differencesbetweenUKmediaandChine

Media

1Thedifferentownersofmedia

ThefirstreasonthatcauthedifferentpositionsofChine,EnglishandAmericanmedia

emediaarebelongingtogovernmentandprivate

stitutionofthePeople’s

RepublicofChinaformulatethat“governmentdevelopliteraryandartisticcareer,news

radioandtelevisionbroadcasting,publicindustry,libraries,muums,culturalcentresand

otherculturalundertakingtorvehumanbeingsandsocialistcaus.”Untiltoday,

withoutthesupportofChinegovernment,privatepersonandgovernmentcannotbuild

iaarebelongingtoChinegovernment.

Ontheotherhand,an

upportingbygovernmentandmanaging

independently.(Torn,1979).OtherEnglishmedia,suchasTheTimesisbelongingto

anmediaareallbelongingtoprivatepersonand

wnersdecidetheirmediawillnotspeakforany

government,atleastChinegovernment.

2ThedifferentaudiencesofChineandEnglish

media

yingtheaudiences’needsisthemainpurpoof

media.

Ontheotherhand,reportingnewsshouldpayattentiontotheuofaccessibilityprinciple

(Timothy,1998).Audiencesoftenmoreliketoreadnewsthathappenedneartheirlives.

Andfamouspeoplewillattractmoreaudiences.

iencesofEnglishmediaare

epeople

,Chinemediawillnotcriticize

lishandAmericanmedia’saudiencesare

npeopleareoftenholdingcriticizingviewpointstoChine

ticalviewpointswillbemoresuitabletowesternaudiences.

3ThedifferentideologiesofwesternandChine

countries

Thisisabigfactthatinfluencesthereportsofdifferentcountries’n

therhand,

Enifferent

cultures,historiesandideologieswillinfluencethereports’positionsofmedia.

Inthemeantime,ten

keepacriticalattitudetoChina.

4ThedifferenteducationofwesternandChine

countries

InWesterneducationsystems,thereismoreencouragementtochallengeordisagreewith

nginChina,thestudentswereexpectedtomemorizeandrepeat

portantintheWesttohave

originalideasandtheconceptoftheindividualisveryimportant,whereasinChinathereis

moreofasystemofmemorization.

studyisthesame,butthemostdifferenceisthestudentsofUKarchandaccept

knowledgebythemlves,andmostChinestudentsonlyreceiveandrememberthe

ntlikerearch.

5ThedifferentattitudeofwesternandChine

countries

Chinemediakeepanegativeattitudebutwesternmediakeepapositiveattitude.

Tokeeptheirdifferentattitudes,Chinemediaandwesternmediaemphasizeondifferent

reportskeys.

Chinemediaufewerreportsandlengthtoreportthisnewscomparingwithwestern

cetheattentionofpublic,reducingthenumberandlengthofreportsare

ametime,Chinemediaalsopostponethereportingtimeto

reducetheattentionofpublic.