CaAnalysis:EllenMoore:LivingandWorkinginKorea
ExecutiveSummary
AndrewKilpatrickisbeingheldaccountableforacurrentlyineffectivesystemimplementation
m,co-managedbyEllenMoore,anAmerican,andJack
Kim,aKorean,issufferingfromalackofcommunication,unclearleadership(relatedtopoorworkteam
structure),problemswithgroupdevelopment,lowgroupemotionalintelligenceanddisagreementoverthe
scurrentlygreatdisagreementbetweenAndrewandtheKorean
managementofJVIregardingthecauoftheproblems,andmuchofthedisagreementcentersaround
Ellen.
stobe
immediatelyassignedasthesinglemanageroftheteam,whileJackisre-assignedasaspecialistconsultant.
Allconsultantsontheteam,’sfirst
tormingforthenormbuildingssionwillbe
willthenbeudasamethodofanonymous
tructuringoftheteamandthecreationof
thedropboxcommunicationsystemwilleliminatetherootcausoftheineffectiveSIteam.
ProblemFacingAndrew
AndrewKilpatrickisthekeypersonwithinthissituationsincehewillbeheldaccountableforany
ssmentofthesituationsuggeststhatthemainproblemAndrew
facesisanfrontational
themostobvioussymptomofthedysfunctionalSIteam.
RootCausandSymptomsoftheProblem
TheineffectivenessoftheSIteamisattributabletothefollowingrootcaus:lackof
communication,unclearleadership(relatedtopoorworkteamstructure),problemswithgroup
development,lowgroupemotionalintelligenceanddisagreementoverthedecision-makingprocess.
ThelackofcommunicationisvisibleinScott’sinabilitytoconfirmtheKoreanconsultants’
understandingofhisinstructionsandinJack’spassive-aggressivedinnerspeechdirectedatEllen.
SymptomsofunclearleadershiparethemisalignmentbetweenJack’sinstructionsandEllen’s,aswellas
hefailureoftheSIteamto
successfullydeveloptheirgroup,powerstrugglexistbetweenJackandEllen,andthereisdisagreement
er,Jack’srequeststhattheteamworkon
tasksoutsidethescopeoftheprojectdeliverableswithoutconsultingEllen,andJack’sinappropriate
managementofclientexpectations,arelikelysignsofunclearworkteamstructureandprocessaswellas
disagreementoverdecision-making.
rmProblems
Withintheshortterm,problemsrelatingtoleadership,workteamstructure,workteamprocess,
anddecisionmakingmightbesolvedsincethosolutionsrevolvearoundprovidingclearguidelines,
ongterm,itmightbepossibletoaddress
ssueswilltakelongertotacklesincetheyare
er,whileworkteamnormsmaybeexplicitly
stated,sincereadoptionofthemrequiresinternalchangewithinteammembersasoppodtomereexternal
changes.
DecisionFacingAndrew
Giventheproblems,Andrew’sdecisionrequiresdeterminingwhatstep(s)shouldbetakento
ecifically,Andrewwillneedtoconsiderthe
effectivenessoftheteam,thecurrentstructureoftheteam,andwhotheteamshouldcompriof.
Communication
OnehindrancetotheSIteam’andQuick
outlinethreebarrierstocommunication:culturaldiversity,genderdifferences,andlanguage(2010,p.126).
Differencesinw
ca,Koreanvaluesofauthorityandhierarchyreducetheconsultantsabilitytoopenlycommunicatewith
superiorssuchasScott,Ellen,depictedbyScottbeingunabletotrainthe
Koreanconsultantsproperlyandtheconsultants’reluctancetocommunicatethattheyarereceivingmixed
er,theConfucianvalueofobedienceandrespectwithinsuperior-
subordinaterelationshipscanexplaintheconsultants’refusaltointervieworchallengeclients,whichalso
impedetheteam’sperformance.
Genderdiffy
doconversationalstylesdifferbetweenmenandwomen(p.126),butthemale-femalerelationshipisoneof
k,hispastexperiencesandculturalinfluenceswithrespect
towomencontributetohisperceptualscreenofEllen(p.121).Thisperceptualscreenmighthaveledhim
todevaluethemeritsorauthorityofEllen’sinput,whichcanexplaintheextrameetingsheheldalonewith
theconsultantsandhisdisregardofAndrew’smemogiventohimbyEllen.
Finally,communicationishinderedbylanguagedifferencesbetweentheKoreansandthe
tiontothedifficultyincommunicatinginformationaccurately,Ellen’s
relianceonatranslatorlikelyimpedesherabilitytomanagetheSIteameffectivelysincethepower
dynamicbetweenmanagersandemployeesisinterconnectedwiththeirlanguageofcommunication(p.
125).ThispowerdynamicismostevidentatthedinnershortlyafterEllenchallengedJack’smarket
inner,JackasksthetranslatortostoptranslatingforEllen,which
increashispowerwithintheSIteamatEllen’cidentalsodepictssubordinatedefensive
communication(p.128)sinceJackspeechwaslf-deprecatingandhisbehavior,thoughappearingpassive,
stemsfromunderlyinghostilitytowardsEllenduetohimbeingpubliclyembarrasdatthemeeting.
GroupEmotionalIntelligence
Anotherfactorthathurttheteam’sperformanceistheabnceofgroupemotionalintelligence.
DruskatandWolffstatethatthreeconditionsmustexistbeforeateamcanachievethenecessarylevelsof
participation,cooperationandcollaborationamongitsmembers:mutualtrustamongmembers,anof
groupidentity,andanofgroupefficacy(2001).Inthisca,grouptrustisdiscouragedbyJack
supercedingEllen’sinstructionsinitiallyandlaterwhentheconsultantsrefuJack’
betweenJackandElleniffectivelyterminatedwhenElleninterruptsJackduringthemarketrearch
reportmeetingandcaushimto“loface”,despiteattemptstointegrate
EllenandScottintoKoreanculture,thereislittlefosteringoftheSIteam’sidentityaxhibitedbythe
y,anofgroupefficacyisdifficultto
achievesincetherearefewclearperformancemeasures(duetotheinattentiontoworkteamstructureas
discusdbelow)andbecauEllenperceivestheconsultantsasunder-qualifiedandinexperienced.
LeadershipandWorkTeamStructure
TheineffectivenessoftheSIteamixacerbatedbytheinattentiontoworkteamstructureissues
suchasobjectives,operatingguidelines,performancemeasuresandmostimportantly,rolespecification
(Nelson,p.145).Regardingrolespecification,itisunclearwhotheleaderisgiventhatEllenbelievesJack
considershimlfthesoleprojectmanager,when“formally”atednote,J.
RichardHackman(ascitedinCoutu,2009)arguesthattoformaneffectiveteam,aleadermustprovidea
compellingdirection,withallmembersofateamagreeingonandunderstandingthegoalbeingpursued.
TheconfusionoverwhoisprovidingdirectionmakesitdifficultforEllentomanagetheteambecauthe
,theabnceofrolespecificationsleadto
“differentteammemberspursuingdifferentagendas”whichHackmannotesasalikelyoutcomeand
enceofaclearleaderalsotranslatesintoconfusionovergoals
mple,ScottbelievesthattheobjectiveoftheSIteamistoadvithe
clientwhereastrly,the
lackofconnsusonoperatingguidelineshasleadtotheconsultantsacceptingworkfromtheclientwhich
y,sinceneitherco-manageridentifiesperformancemeasures
throughouttheproject,theprojectteamisunawarethattheyarefallingbehindschedule.
GroupDevelopment
ApplyingBruceTuckman’sFive-StageModelofGroupDevelopment(Nelson,p.142),itappears
thattheSIteamhadsignificantproblemsduringtheformingstagewhichhastranslatedintostagnationat
forming,ateam’spurpo,objectivesandexternalrelationshipstendtobe
clarifiedbytheleader,howeverasmentionedpreviously,itisunclearwhotheleaderoftheSIteamis.
Movingontothestormingstage,powerstruggles(suchasthobetweenJackandEllenastheycompete
fortheleadershipposition)andfactionswithinthegroup(manifestedasAmericansversusKoreansinthis
ca)thisstage,teammembersarealsoasssing“oneanotherwith
regardtotrustworthiness,emotionalcomfort,andevaluativeacceptance”.WithintheSIteam,thereisa
lowasssmentoftrustworthinesssinceneitherEllennorJackemtobeabletotrusttheconsultantsto
followtheirdirectionconsistentlyandthereimotionaldiscomfortbetweenJackandEllenfollowing
Jack’l,withoutsuccessfulprogression
throughstorming,theteamwillbeunabletoadvancetothestageofnorming(characterizedbyclearroles
andfocusontaskcompletion)andperforming(characterizedbystrategicawarenessofpurpoand
resolutionoftask,interpersonalandauthorityissues),whicharebothrequiredforsuccessfulcompletionof
theSIteam’sproject.
Decision-making
Analysisofthedecision-makingprocessintheSIteamalsorevealscausoftheirlimitedwork
y,thelackofoperatingguidelinesspecifyingthedecision-makinglimitshasledtoJack
andEllenmakingdecisionswithoutconsultingeachother,bestexemplifiedbyJack’sprentationofthe
propodmarketrearchprojecttoEllen’ly,theculturaldiversitywithintheteam
emstoimpactdecision-making(Nelson,p.167).Forexample,high“powerdistance”isenwithin
Koreanworkcultureintheemphasisoftitles(,Manager
),formality(strictrulesofconductareabasicConfucianvalue),and
ldomchallengeofauthority(theKoreanconsultantsacceptedworkfromtheclientthatisoutsidethe
scopeoftheproject).HighpowerdistancemightexplaintheKoreanconsultantslackofactive
tion,Jack’sdesiretoundertaketheprojectis
understandableconsideringthatSouthKoreaisacountrywithveryhighuncertainty-avoidanceaccording
toHofstede’sCulturalDimensions(Geert-Hofstede,2009),whichmeansitspeopleprefertoavoidthe
r,thedimensionsalsoindicate
thatSouthKoreaisacollectivistsocietyinwhichgroupdecisionsarevalued(p.21),andthusJack’s
unilateraldecisiontoconductthemarketrearchmightsuggestthathedoesnotviewEllenaspartofthe
group.
Inordertoeffectivelymoveforward,theSIteammustemployastrategythataddressthe
aforementionedproblemswhilealsosatisfyingcriteriathatwillappeatheteammembersandclientsalike.
Anysuggestionregardingthedirectionoftheteammustthereforeconsiderthefollowingcriteria:timefor
implementation,maintainingreputation,costofimplementation,andteammemberbuy-in.
TimeforImplementation
AnydecisionregardingthedirectionoftheSIteammustminimizethetimeforimplementationof
tractthattheteamisnowworkingonisofgreatimportance,so
entthatJVIisworkingwithleftitsregularsuppliertoenter
intothiscontract,makingthisagreatopportunityforJVItocapturemarketshareandgaincompetitive
sfullycompletingtheprojectintimewillallowJVItosolidifyitspositionasthelargest
systemsimplementerinKorea.
CostConsiderations
iticaltoimprovetheefficiencyoftheteam,
butitmustbetakeni
example,Ellenbelievessheneedsadditionalresourcestocompletetheproject,whileJackbelievesa
rtoavoidanyunwantedcosts,a
costbenefitanalysisforeachsolutionshouldbeperformed.
MaintainingReputationandIdentity
Everyoneinvolvedinthisjointventure,bothAmericanandKorean,comefromsuccessful
companiesandbackgroundsandthusfeelstronglyabouttheirideasandcontributions,anditisimportant
’atescalatedtoshoutingisan
exampleofbothmenexhibitingattributionalbias(Nelson,p.53),astheywereeagertopointfingersaway
roblemisdeterminedtobeEllenorJack’spoor
leadership,orthattheKoreanconsultantsarelackingthenecessaryskills,theremaybedamagedoneto
reputation,makingthesituationevenmoredelicate.
TeamMemberBuy-In
Respectingmis
small,ativesolutionsmust
beassdnotonlyforoverallbenefittotheprojectbutforfitwithintheteam.
PersonnelChange
Onealternativeavailabletotheteamisachangeinpersonnel,specificallytheremovalofeither
anberemovedfromtheprojectandreplaced(potentiallybyamale),orJackcanbe
atively,sand
consofeacharesimilar,andthustheexampleofEllen’sremovalisdisplayedbelow,followedbyanoteon
howtheremovalofJackwouldbeslightlydifferent.
Pros:Ellen’sremovalwouldappeatheKoreanhierarchy(includingJack,),and
eithergivetheteamunifiedleadershipunderJackorprovideastrongco-manager.
Cons:Ellen’xperienceandexpertisuggestthatpullingheroutoftheprojectisnotagoodidea.
Withouther,itwouldbeachallengetocompletetheprojectintime,asherknowledgewouldnoteasilybe
r,ifareplacementweretobebroughtin,therewouldbetimeneededtobringthatperson
uptospeed,gEllenoutwouldalsobeexpensive,as
shewouldneedtobemovedoutofKoreaandintoanewjob,orgivenacompensationpackageifsheis
,Andrew’sleadershipandreputationmaybedamagedwith
suchanoutcomebecauherecommendedEllenagainstwarningsfromhisfellowcolleagueswhoadvid
himthatndingafemaleasamanagertoKoreawouldbedifficult.
Otheralternat
wouldprovideasingleleaderornewleadershipteam,Jack’sabncemaynotbewellreceivedbythe
Koreanconsultantsbecauoftheculturaldifferences,particularlyKorea’shighdegreeofcollectivism
(Geert-Hofstede).ReplacingJackwouldalsobetimeconsumingandexpensive,andhisremovalwould
reflectpoorlyontheleadershipatJVIwhorecommendedhimforthejob,whichcouldhurttherelationship
betweentheAmericanandKoreanarms.
StatusQuo
Anothersolutionwouldbetoleavetheteamasitisandletthingsttledownandimprove
sanexperiencedconsultantandhasadjustedtoadifferentculturebefore,andthusit
maybebesttolethergettheteambackontrack.
Pros:Thiswouldrequirenoinitialcost,andallowveryonetocontinueintheircurrentroles.
Cons:erlyoptimistic
toexpegsdonotimprove,
additionalresourceswillbeneededdownthelinetokeeptheprojectontrack,whichwillbeexpensiveand
tely,itwouldbejusttoobigarisktohopetheteaminits
currentstructurewillbeabletosortitlfout.
Therecommendedsolutionconsistsofteamrestructuring,redefiningteamnormsandthe
implementationofananonymousdropboxcommunicationsystem.
TeamrestructuringwillrequiretheimmediateremovalofJackKimfromhisroleasco-manager
,nowactingasthesolemanageroftheteam,willberesponsibleforassigningtasks,
milestonesanddeadlinestoJack,theotherKoreanconsultants,llbeassigneda
specializedroleontheKoreanconsultingteam,whereEllenwilldirecthisworktoensurehistechnical
’sfirstresponsibilityastheteammanagerwill
betoleadateamnormbuildingssion,whereteamnormsrelatedtoteamvalues,individualrolesand
decisionmakingprocesswillbebrainstormedviathedropboxandthenreviewedanddefinedasateam.
ThenewteamstructureandnormswillbegintoremedytheineffectivenessoftheSIteamby
eliminatingthedisconnectioninleadershipwhileacceleratinggroupdevelopment.
ThedisconnectioninleadershipcaudbycompetingdirectionsprovidedbyEllenandJackis
irectionderivedfromasingle,unifiedteamgoalisvitalto
teameffectiveness(Coutu,2009).UnderEllen’sleadership,theteamwillwork“welltogether”in
“completealignment”,muchastheydidwhenJackwasawayinNorthAmerica.
Teamdevelopment,currentlystalledinthestormingphawilladvancewiththeteam
erstrugglebetweenJackandElleniliminated,andfactionscreatedbyconflicting
nganewtofteamnormsthenallowstheteamtoprogressquicklythrough
onmakingcriteriaandguidelinesdevelopedinthenormingstagewillreduce
ydefinedteamobjectivesandindividualroleswillimprovethegroup
emotionalintelligencebyincreasinggroupidentityandefficacy.
Thefinalcomponentoftherecommendedsolutionistheimplementationofananonymous
pbox,locatedinalowtrafficareaattheteamoffice,will
allowmembersoftheSIteamtovoicequestions,concerns,andrecommendationstoteammanagement.
submissionswillbetranslatedto
Englishbyindependentlyhiredthird-partytranslatorswhohavehadnopreviouscontactwiththeSIteam.
Tointroducetheconceptofthedropbox,theSIteamwillinitiallybeencouragedtosubmitteamnorm
illthenberesponsibleforaddressingallsubmissionstothe
drop-offboxonaweeklybasis.
Effectivegatewaystocommunicationareopeningswhichworktobreakdowncommunication
barriers(Nelson&Quick,p.126).Ananonymousdropboxworkstobreakdownsthethreekeybarriersto
communicationcurrentlyplaguingtheSIteam;
CulturalDiversity:ThedropboxallowsmembersoftheKoreanconsultingteamtoraiquestionsor
concernstheywouldo
example,askingforclarificationsthroughtheanonymousdropboxdecreasthefearofreprimandfor
disrespectingsuperiors.
GenderDifferences:Thedropboxprovidesacommonformofcommunicationthatfavorsthoneither
onsandconcernswillbetreatedfairlywithout
genderrelatedbias.
LanguageDifferences:AcceptingandtranslatingsubmissionsinbothKoreanandEnglishwillminimize
ionofanindependentthird-partytranslator
willminimizethechanceofbiasinthetranslationsofthesubmissionsreceivedbyEllen.
EvaluatingtheSolution
DeliveryonTime:Therecommendedsolutionwillimproveteamfunctionality,andeliminatetimeloston
tasksnotrelatedtotheproject,preventingfurtherdelaysinprojectcompletion.
PrervingReputation:ThedemotionofJackoutofamanagementpositionwillbepotentiallydamagingto
hisreputationbutwillbecounteractedbyhisnewroleasaspecializedconsultantwithtechnicalexperti.
AdditionalCost:Theadditionalcostsassociatedwiththerecommendedsolutionareminimalandinvolve
ttingupthedropboxandhiringapart-timetranslator.
Buy-in:willhavetoprent
evidenceofasuccessfulteamunderthesoleleadershipofEllenwhenJackwasinNorthAmerica.
ContingencyPlan
TheimmediatelyapparentdifficultyinimplementingtheSIteamrestructuringwillbegainingthe
buy-inofthekeymembersoftheKoreanleadershipteam,beAndrew’s
responsibilitytoconvincetheKoreanleadershipteamthattheco-leadershipstructureoftheSIteamleadto
itsdysfunctionalityandapparentfailures.
Withoutthebuy-inoftheKoreanleadership,itwillbecomenecessarytoimplementacontingency
willmanagetheteam
fromhisNorthAmerica
consultants,includingEllenandJack,willreportbacktoAndrewatweeklyprogressmeetings.
Bibliography
Coutu,D.(2009)WhyTeamsDON'dBusinessReview,87(5),98-105.
Druskat,V.U.&Wolff,S.(2001)d
BusinessReview,79(3),80-90.
Geert-Hofstede.(2009).GeertHofstedeCulturalDimenions:ved
November10,2010,from/hofstede_south_.
Nelson,D.L.&Quick,J.C.(2011).,OH:South-Western.
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