risks

1

商务综合英语课程教案

授课时间第周星期第节

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理论课√讨论课□实验课□习题课□其他□

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6

授课题目（教学章、节或主题）：

Unit6Risk

Teachingobjectivesandrequirements(教学目的、要求):

Studentsarerequiredto

1．Mastereconomicvocabularyininternationalbusinessriskandthevocabularyofmanagingrisk；

2．Befamiliarwithdifferenttypesofbusinessrisk

3．Gettoknowtheaspectsofriskmanagementtobetakenintoconsideration

4。Learntheskillsofriskmanagement

Teachinghighlightsanddifficulties（教学重点及难点）：

Highlights：

easpectsofriskmanagementtobetakenintoconsideration

vocabularyininternationalbusinessriskandthevocabularyofmanagingrisk

Difficulties：

tandtypesofbusinessriskinbusiness

2。expressthemlvesmorefreelyonthethemeafterdoingariesoftheme-relatedreading,listening,speakingand

writingactivities；

Timeallotment（教学时数）：

6Periods

Teachingmethod(教学方法)：

iscussion

ificationanddemonstration；

-badteaching

-badCooperativeLearning

References（参考书目)：

1.科顿,法尔维等编，体验商务英语综合教程4,《体验商务英语》改编组改编，高等教育出版社，2012.6

2.马斯库尔，海特勒著，体验商务英语教师用书4，《体验商务英语》改编组改编，高等教育出版社，2012。8

3.蒋景东著,常用商务英语词典，浙江大学出版社,2012,5。

4.（英）帕金森编著，牛津英汉双解商务英语词典，华夏出版社，2011

2

教学基本内容

方法及手

段

IITeachingprocedure

Step1Startingup:（20minutes）

1)Studentsareaskedtofigureoutthemeaningofthequotation:"Theworldismuchriskiertoday,"

"Becaueverythingismuchmoreinterconnected。"

---risk-managementexpertRonDembo（gaveupaprofessorshipatYaleUniversityto

launchhiscompany。）

---Hasthereeverbeenariskiertimetobeinbusiness?

Allbusinessisbuiltonrisk.

2）Dividethestudentsintogroupsof4todiscussthefollowingquestions.

temcarriesthemostorleastrisk?

Travel:car，plane，train，ship

Lifestyle:drinkingalcohol,pooldiet，smoking,jogging

Money:property，stocks＆sharessavingsaccount，cash

Shopping：online,mailorder,privatesales,auction

sksdobusinessface？

Kidnappingofmangers

Confiscationofasts(没收，充公）

Devaluationofshares,currency

Beextorted:illegallybeforcedtogivemoney.（勒索）

Beinginsolvency:nothavingenoughmoneytopaydebts（无力偿还债务)

Facingfraudandcorruption诈骗与腐败

Industrialespionage(商业间谍行为)

Invest:puttingmoneyintoanewventure

Venturecapitalist:whoputmoneyintosuchbusinessspreadtheirrisksothatthepaybackfrom

oneortwosuccessfulventureswillhopefullymorethancompensateforthemoneylostinthe

failures。风险资本家

Reputationalrisk,brandsuicide,productliabilityclaim（产品质量承诺书)

Productrecalls（产品召回）

Theriskofmanagementcomplacency（自满）

toAllanSmithandnotedowntheriskshementions

1doingnothing

Audiolingu

aland

communica

tivemethod

3

课程教案（续)

教学基本内容方法及手段

2creditorguaranteerisk

3politicalrisk

4riskofcatastropheordisruption（theriskofnotabletocontinuebusinessasusual

becauofsomeunforeenevent)

Step2Vocabulary：describingrisk（30minutes)

，NoReward

You'llmeetpeopleandorganizationsthatarestillpreparedtogamble--intelligently，

shrewdly,lectively——eveninaperiodofincurityandinstability。Theirstoriesoffer

lessonsinstrategy，marketing,leadership，R＆D,andinnovation.

Theyalsoremindusthatthegoodmoveswedon'tmakecanbeasconquentialasthebadmoves

wedomake—-thatplayingitsafeisn'talwaysplayingitsmart。

raswith"risky”。

Riskybusiness

Riskydeal

Riskyinvestment

Riskylending

Riskyproject

Riskystrategy

Riskyundertaking冒险事业

dtodescriberisk。

c。Levelofrisk

High:Great,huge,rious，significant，substantial，terrible,tremendous

Low:Faint，low，negligible,remote,slight

Step3listening：Effectiveriskmanagement（50)

A.6.2

ionalrisks——forexampleregulatorynon-compliance（不符合;未能遵守）

(failingtoobeyregulationsandlawsapplicable(可适用的）totheindustry），supply

chainfailure，failureofgovernancewithinanorganisation。

ialrisks—-forexample：cashflow，creditorexchangerisks.

3。Hazards——forexample：safeguardingemployeesandthepublic,naturaldisasters

(fires,floods，etc。)andtheInterruptioninbusinessthatthethingscauortheir

PredictMeetAsssManage

ForeeEncounter

Face

Calculate

Estimate

Prioriti

Eliminate

Minimi

ReduceSpread

Pairwork

wiiththeaidof

multi-media

facility

Audiolingual

and

communicative

method

4

environmentalimpact。

4。Strategicrisks—-forexamplemarketchanges，increadcompetition，failureofan

organisationtoadaptorchange。

6。2(I=Interviewer,SF=SteveFowler）

IWhatarethemaintypesofriskthatcompaniesface？

SFWell,,riskandrewardare

intrinsicallylinked。Thecompanyortheindividualthatrisksnothingachievesnothingand

tandingriskistherefore

skmanagementmaximistheprobabilityof

businesssuccessandthelikelihoodoffailure.

Riskcanbecategoridintofourtypes。Firstly,operationalrisks，forexample，regulatory

non-compliance，supplychainfailure，orfailureofgovernancewithinanorganisation。

Secondly,tance,cashflow，creditorexchangerisks。Thirdly,

hazards。Forinstancesafeguardingthehealthandsafetyofemployeesandthepublic，

naturaleventsandconquentbusinessinterruptionimpact,orenvironmentalimpact。And

finally,strategicrisks,forinstance，marketchanges,increadcompetition，orfailureto

adaptorchangebyanorganisation.

Riskscanbeinternallydriveni。afirm,orexternallydriven

i。arketortheenvironmentinwhichthecompanyoperates。Companiesshould

'tjustconsidertheobviousrisks,butdothink

about‘whatif’？Learntounderstandwhotolistentoandhowtoasssriskaswellas

consideringemergingtrends，organisationsnotonlycanpreparebetterforpotentialfuture

advereventsbutcanalsocapitaliuponopportunitiesbeforetheircompetitors。

cording6。3andaskSstotakenotesofthefivekeystepstoeffectiverisk

managementthatthespeakeroutlines.

Again，youmayneedtopautherecordingatkeypointstoallowthemtomakenotes。Ask

Sstocomparetheirresultsinpairsbeforecheckingwiththewholeclass。Explainanydifficult

words.

raboutyourorganisation’sobjectives。

2。Identifyanddescribetheriskstothoobjectives.

3。Evaluateandranktherisksaccordingtothelikelihoodofoccurrenceandthepotential

conquences。

4。Takeactiontodealwiththehighestrankingrisks.

onboththeinherentandresidualriskstothekeystakeholdersintheorganisation.

6.3（I=Interviewer，SF=SteveFowler)

IAndhowcancompaniesbegintomanagerisk？

SFRiskmanagement’veryone’owinganagreedsystematicprocess

youcanensurethateveryoneinyourcompanyororganisationingaged。Therearefive

keystepstoeffectiveriskmanagement。Firstly,beclearaboutyourownorganisation’s

objectives。Secondly,identifyanddescribetheriskstothoobjectives。Thirdly,evaluate

andranktherisksmappingthelikelihoodofoccurrenceagainstpotentialconquences。

Fourthly，ghtinvolveexploiting

theriskoropportunity,ignoringit,introducingcontrols,changingaprocessorproduct，

5

protect，protectingagainstconquencesforinstance,fireprotection，preparingtodeal

withtheconquences，forinstance，throughbusinesscontinuityplanningorfinancingor

outsourcingtherisk，forinstance,ally,reportingonbothinherent

andresidualriskstotheorganisation’skeystakeholders。TheBoardofanorganisationmust

activelyowntheorganisation’sriskmanagementstrategy，butindividualbusinessunits

mustownandmanagetheirownriskswithintheframeworkofanoverallriskmanagement

licymaybedeterminedbyeitherapart-timeriskchampion，workingwith

theBoardor，inthecaofalargerorganisationafull—scaleriskmanagementdepartment.

Internalauditsturn，inturn，istoprovideassurancethatthestrategyhasbeeneffectively

implemented。Finally，assigningandrewardingresponsibilityforriskismuchmore

likelytoachieveeffectivenessthanadoptingaloostructure,afterallwhat’spaidfor,gets

done.

Clistento6。4andNotetheexamplesofeffective&negativeriskmanagement

1。Thesuccessofcompaniesinrespondingtotheyear2ooocomputerbug。

2Thesurvivalofthocompaniesaffectedbythe9/11attackswhohadbusinesscontinuity

arrangementstupandtestedbeforehand。

3Coca—Cola’squickwithdrawalofitsDasanibottledwaterfromtheUKfollowinga

contaminationscare.

ThenegativeexampleisShell'sdecisiontosinkitsBrentSpaoilplatformintheNorthSea

whentherewaspublicoppositiontothemove.

Step4Reading:Thedangersofnotlookingahead(80minutes)

gepointsofthetext

Part1（para1—3)Riskmanagementbecamemoreimportantforcorporations,duetousual

disastersandfearsofwarandterrorism.

•nagementhasundoubtedlymovedupthecorporateagendainrecent

years。

•Riskmanagementhasundoubtedlybecamemoreimportantincorporatemattersinrecent

years。

Line3Agenda:n。

日常工作事项atemporarilyorganizedplanformatterstobeattendedto

议程:alistofmatterstobetakenup(atameeting)

让我们进入会议的下一项议程。

Let’sproceedtothenextitemontheagenda。

highonthemeeting'sagenda头等大事

Line10:propertyinsurer财产保险公司

Line12：turbulent（动荡的）world

Line15：consolidation公司合并

Line14—15：Outsource:外包v。t。obtaingoodsorrvicesfromaoutsidesupplier

欧美公司将其业务外包到亚洲的主要原因之一是为了减少劳动力成本。

OneofthemainreasonsthatEuropeanandAmericancompaniesareoutsourcingtheir

operationstoAsiaisforsavingthelaborcosts.

Q。Whydoglobalization，out-sourcing，consolidation，just-in—timedelivery(准时交

6

货）andcross—bordersupplyfurtherincreatheexposuretorisk?

Line27：powerfailures断电

Part2(para4)FMbelievesthatthemajorityofallbusinesslosscanbepreventedor

minimized。

line32：disasterrecoveryplan灾后恢复计划

Line33-34:Preventionisbetterthancure。防范好于补救。

Part3(para5—10)However,mostofthecompaniesarenotsufficientlypreparedforrisk

management.

Line42：protectrevenuesources（收入来源)

e。g。Create(开发）newrevenuesources

L48:asss

valueon:judgetheworthofsomething评估

律师们估计这笔财产价值35000美元.

Thelawyersassdthepropertyat$35，000.

Line57:Accountfor：v。1。（比例）占

这五大手表品牌基本上占中国手表销售总额的一半。

ThefivewatchbrandsaccountforroughlyhalfofallwatchsalesinChina。

2.v。givereasonsfor（说明原因、理由等）

杰克无法解释自己的愚蠢错误。

Jackcouldnotaccountforhisfoolishmistake.

Line63-64：resumeoperations恢复运营

根本不清楚日本的福岛核电站是否或者何时能恢复运营。

ItisfarfromcleariforwhentheFukushimaNuclearPlantofJapanwillresume

operations.

L。68:crisis—prone(易于遭受危机的)

prone:adj。易于…的，有…倾向的

haveatendency（to）；oftenudincombination

prone(容易受伤的）

epidemic—pronedias容易流行的疾病

健康安全的最大威胁之一源于容易流行疾病的爆发。

Oneofthegreatestthreatstohealthcurityarisfromoutbreaksofepidemic-prone

dias.

Line69—70：Showfirmresolve显示很强的决心

Line75：atboardlevel在董事会层面

Line78：insurancebroker保险经纪人

anagentwhollsinsurance

Part4（para11-12）Thesurveyidentifiedthethreemostsignificantrisksthatbusinessfeel

unabletomanage。

Line95:adveradj。

不利的contrarytoyourinterestsorwelfare

advereffect不利影响

adverreaction不良反应

adverweather恶劣的天气

7

今年，世界卫生日的关注点在于：有必要保护人类健康，免受气候变化带来的不利影

响.

Thisyear，WorldHealthDayfocusontheneedtoprotecthealthfromtheadvereffects

ofclimatechange。

Line98：StaffAbnteeism

abnteeism:经常旷工n。habitualabncefromwork

Line99:turnover员工离职

L.111address:vtr。处理、了解并解决

addresstherisk：处理风险

去年11月，丰田召回部分型号的汽车。召回的原因是，位置不当的汽车脚垫有可能卡

住油门踏板.

LastNovember，Toyotarecalledsomeofitsmodelstoaddresstheriskthatout-of—position

floormatscouldjamacceleratorpedals.

L.126Obligation:n.责任、义务Thesocialforcethatbindsyoutothecourofaction

Moralobligation道义上的责任

Legalobligation法律义务

我们这些专职从事民调工作的人有责任提醒美国人民，民调能做到什么、不能做到什

么。

ThoofusinthisprofessionhaveanobligationtoremindAmericanswhatpollscan

do—andwhattheycannotdo.

Part5（para13):

Insummary，businessneedtoreviewvariousrisksregularlytostayoutofcrisis.

Line131：boosttheirbottomlines（最终效益）：

Boostthecompanies’profits

2。Exercis

B。

1Increadcompetition

2Changesincustomerdemand

3Lossofproductivityduetostaffabnce/staffturnover

oreadthefirstthreeparagraphsofthearticleandtomakenotesonthetypesofrisk

mentioned.

Risksassociatedwithwarandterrorism

Businessrisksassociatedwithglobalisation，outsourcing,consolidation,just-in—time

deliveryandcross—bordersupply；

Traditionalriskssuchasfires,floods,explosions,powerfailuresandnaturaldisasters

nswerswiththewholeclass.

Companiesarepayingmoreattentiontoriskmanagementbecauhigh-profileriskssuch

aswarandterrorismwhichattractalotofmediacoveragehavebeenaddedtothelistof

risksbusinesshavealwaysfaced。Inaddition,changesinthewaybusinessis

conducted，withnewfactorssuchasglobalisation，outsourcing,intoplay

havemadethebusinessworldariskierplace.

E。GothroughthenameswithSsandthenaskthemtoscanthearticletofindwherethey

occur。Youmightsuggestthattheyunderlinetheminthearticleforeaofreference。

AskSstoworkinpairstomatchthepeoplewiththeirbeliefs。

8

Checkanswerswiththeclassandaskthemtoreadouttheactualwordsthatthepeopleud

toexpressthebeliefs.

1ShivanSubramaniam(line7）

2KenDavey（line44)

3LordLevene（line53）

4Neilirwin（lines106to107)

agesstofindandunderlinethewordpartnershipsinthearticlesothattheycan

ethemincontextandquicklyreferbacktothem.

1businessinterruptions(lines56to57)

2recoveryplan(lines32to33)

3decisiveaction(lines7oto71）

4potentialhazards（lines48to49）

5integratedstrategies（line72）

6revenuesources(Įine5o)

7near-normaloperations(Įine63）

G。AskSstoworkinpairstomatchthewordpartnershipstotheverbs.

takedecisiveaction

protectrevenuesources

assspotentialhazards

developintegratedstrategies

implementarecoveryplan

resumenear-normaloperations

prepareforbusinessinterruptions

Languagereview:adverbsofdegree

Mostadverbsareformedbyadding–ectivendingin–ic,forexample

dramaticoreconomic,add–ally.

A

Intensifyingadverbs

weakModerateStrong

abit

slightly

fairlyincreasinglymoderatelyquite

ratherreasonablysomewhat

Entirelyexceptionallyextremely

highlytotallyvery

Bcompletethedialoguewithasuitableadverb

Possiblyanswers:

1exceptionally,extremely,very

2exceptionally,extremely，highly,totally,very

3fairly，moderately，quite，rather,somewhatabitslightly

4entirely,totally

5fairly,moderately，quite，reasonably

Cwriteashortdialogueusingsomeofthephras

S1：Whatdidyouthinkoftheprentation?

S2：Fascinating。Andthespeakerwasincrediblywell-prepared。Alltheequipmentworkedfirst

timeandthehandoutswereveryuful.

9

Step5Skills:reachingagreement（30minutes)

A

IdeasApprove

dyes/no

Comments

On—line

promotion

YesOneofthefirstorganizationswithawebsite,cheap

formofpromotion，mustbefocud

TVadvertisingNoExpensive,noexperienceofusingit，competitorsu

italot,riskytoputsomuchmoneyintoonething

SponsorshipNoCouldbemoreeasilyfocudontargetaudience，but

expensive

Advertimentsin

journals

YesAslongasitisfocud

Usingestablished

contacts

YesImportanttobuildonthe，notexpensive

Newspapers/magaz

ines

YesKnowthereadership,successfulinthepast,wide

audience

B

1Disagreeing2Givingopinions3Givingopinions，Disagreeing4Agreeing

5Agreeing6Agreeing,Emphasising7Givingopinions，Emphasising8Making

suggestions9Givingopinions10Summarising

C

Thisroleplaycanbedone1to1。askthestudentstochoooneoftheroles。Youtakeoneof

’tforgettonotelanguagepointsforpraiandcorrectionafterwards。

Step6

Ca

study：

Suprema

Cars(50

minutes)

1）SSlook

atthe

communica

tion

problemsin

aSwiss

private

healthcare

organizatio

nandgive

somesuggestionsonhowtoimprovethem？

CompanynameSupremaCars

ProductClassicsportscars

BrandImageQualityandcraftsmanship（cararehandmade）

Currentproblems◎Factoryworkersdemandinghigherwagesand

betterconditions

◎Workforceunhappybecaumanagementwants

productionincread—workersfearqualitywill

suffer

◎Increainnumberofcarsthathavebrokendown

Currentconsumer

perceptions

◎lovetheclassicdesign

◎believethecarshaveexcellentperformance

Company’scurrent

situation

◎losingsalesandmarketshare

◎madealossinthelasttwoyears

◎maybeunabletoincreapriceswithoutlosing

customers

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2)Elicitsuggestionsfromthewholeclassandwritethemontheboard。

1Jackisdefinitelynotinterestedinoptions5and7·

2Jackisquiteinterestedinoptions1and6.

3Jackfavoursoptions2and4

3）Roleplay

Step7writing(20minutes)

Revision

Emailp64

Subject：Communicatıonproblems

From：

To：DearAlex

DearAlex，

Ireallyappreciateourofferofhelp。

ItmaywellbethatthesıtuationisnotasriousasImadeitsound,butitdefinitelydervesour

attention。mple：

•SalespeoplehardlyevertalktocolleaguesinAccounts,whodonotemverywillingto

communicatewithHRstaff。

•Staffoftennde-mailsratherthantalk。

•Severalemployeeshavecomplainedaboutthehugenumberofinternale—mailstheyhaveto

gothrougheveryday，manyofwhichareoflittlerelevancetotheirwork.

Asregardsinter-departmentalrelations，ıthinkourlong—termaimshouldbetoincreatrust

betweenthedepartments，andforustogetacrossthemessagethatwebelieveeachandevery

departmentmakesaninvaluablecontributiontoourorganisation。

lntheshortterm,openingastaffloungewouldbeidealsothatpeoplefromalldepartmentscan

mixandexchangeideas。

Withregardtoe-mail,suggestweputtogethersomeguidelinestohelpstaffuitmore

effectively。Itstrikesmethatmanypeopleareuncertainwhotocopyinandwhen，whileothers

uthe’ReplyAll’buttonsystematically。

11

Lookingforwardtoyourreply，

Yours，

［yourname]

P65

DearMr。Stawowy,

ItwasagreatpleasuretomeetyouattheKuakóuldliketo

thankyouforyourinterestinourrangeofofficefurniture.

Asyoualreadyknow,wehaveanunrivalledreputationrqualityandinnovativedesigns，andwe

exporttoeightdifferentcountries。

WeareekingtobreakintoEasternEurope，andweareawarethatyourbusinesswouldprovide

anexcellentdistributionchannelandhelpusgainafootholdinthegrowingPolishmarket，and

therhandthereisnodoubtthatthequalityand

theuniquedesignofourproductswouldappealtoalargegmentofyourmarket。

Withaviewtodiscussingthisandotherareasofcommoninterest，wewouldliketoinviteyouto

ldvisitourproductionfacilityinZaventemandourheadoffice

inIxelles，whichisrightinthecentreofBrusls.

MsLinaDebacker,ourSalesManager,wouldalsobedelightedtomeetyou。

Withregardtopossibledates，wewouldliketosuggesttentativelyearlynextmonth,andwould

begratefulifyoucouldletusknowwhetherthisissuitableforyou。

Weverymuchlookforwardtohearingfromyousoon。

Yourssincerely，

［yourname］

小结：

作业和思考题：

Theme—relatedLanguageLearningTasksandbusinesscommunicationskills.

EssayWriting：Sswriteanemail

教学后记：

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2.课次为授课次序,填1~n等；

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