经济学人下载

Self-improvement

Netbenefits

Withmillionsstuckathome,theonlinewellnessindustryisbooming

“Upoffyourchairsandjuststartliftingthofeet,”chirps高兴地大声说awoman

oran,afitnesxpert

knownastheGreenGoddess,wasastaple主食of1980sBritishbreakfasttelevision.

Nowinher80s,sheismakingacomeback东山再起.Inanewmorningslotsheis

encouragingolderpeople,manyofwhomareinisolationtoavoidinfection,tostay

downsforcetheworldtostayathomeindefinitely,manyareturningto

theirscreenstostaysane明智的.

Meditation冥想apps,digitalfitnessclassandonlinecookerycoursarebooming.

Zoom,avideoconferencingrvicenowwortharound$40bnthroughwhichmanysuch

classarebroadcast,hasbecomeoneofthemostimportant“socialwellness”

companies,reckonsBethMcGroartyoftheGlobalWellnessInstitute,arearchgroup.

Thostuckinsidearedesperateforcompany.

OnYouTubeaveragedailyviewsofvideosincluding“withme”inthetitle—convivial

baking,studyinganddecluttering清理areallavailable—haveincreadby600%

ekDJD-Nice,an

Americandiscjockey,drewover100,000virtualpartygoers聚会的客人tohis“Club

Quarantine”onInstagramLive.

adsofthetopfive

recipeappsdoubledinChinaduringFebruary’ainJohnLewis,an

upmarket高档的departmentstore,hasreportedafive-foldincreainsalesofits

bells

ks,atrainerwhopostsworkout

videosonline,sawsubscriptionstohischannelmorethandoubleafterhelaunchedlive

physical-educationlessonsforkidsnolongerabletoburnofftheirenergyatschool.

Duringthefirstweekofclass15mviewersjoinedin.

Thepopularityoflivegroupactivitieschallengestheideathatyouhavetobephysically

whoworkoutingroupsaremorecommittedandget

soshowingjusthowmuchcan

be“experienced”fromthecomfortofthecouch,raisingthebarforexperiencessuchas

concertsandclassinthepost-covidworld.

Evenbeforethepandemic,fitnessfanswonderedwhetherpaid-foronlineplatforms

suchasPeloton,ahomeexerci-bikecompany,batewill

pumpupfurtherifgymsgobust生意失败becauoftheshutdowns.

Itemsmorelikelythatthestrangebuttemporarystateoflockdownwillboostctors

-healthappswereflourishingbeforecovid-19.

Downloadsofthefivemostpopular“mindfulness”appsgrewby85%

lastweekofMarchHeadspace,ameditationapp,sawa19-foldjumpinurs

completingacalmingexercianda14-foldsurgeinthodoinga“reframinganxiety”

ssion.

参考译文

“Upoffyourchairsandjuststartliftingthofeet,”chirpsawomansportinggreen

oran,afitnesxpertknownasthe

GreenGoddess,er80s,she

morningslotsheincouragingolderpeople,manyof

whomareinisolationtoavoidinfection,downsforcetheworld

tostayathomeindefinitely,manyareturningtotheirscreenstostaysane.

“举起椅子，开始抬起那只脚，”一名穿着绿色紧身裤的妇女大声疾呼，一边喊

着。健身专家戴安娜·莫兰（DianaMoran）被称为绿色女神（GreenGoddess），

是1980年代英国早餐电视的主要节目。现在，她80多岁，正在卷土重来。在一

个新的早晨时段中，她鼓励老年人（他们中的许多人处于隔离状态以避免感染）

保持活跃。由于封锁迫使世界无限期地呆在家里，许多人转向屏幕以保持理智。

Meditationapps,,

avideoconferencingrvicenowwortharound$40bnthroughwhichmanysuchclass

arebroadcast,hasbecomeoneofthemostimportant“socialwellness”companies,

reckonsBethMcGroartyoftheGlobalWellnessInstitute,tuck

insidearedesperateforcompany.

冥想应用程序，数字健身课程和在线烹饪课程正在蓬勃发展。研究小组全球健康

研究所的贝丝·麦格罗蒂（BethMcGroarty）估计，变焦视频会议服务目前价值约

400亿美元，通过该服务可以播放许多此类课程。那些被困在里面的人拼命陪伴。

OnYouTubeaveragedailyviewsofvideosincluding“withme”inthetitle—convivial

baking,studyinganddeclutteringareallavailable—haveincreadby600%since

ekDJD-Nice,anAmericandisc

jockey,drewover100,000virtualpartygoerstohis“ClubQuarantine”onInstagram

Live.

自3月15日以来，YouTube上标题中包含“与我同行”的视频（可以轻松烘烤，学

习和整理事物的所有内容）的平均每日观看次数比今年其他时间增加了600％。

上周，美国唱片骑师DJD-Nice在InstagramLive上吸引了100,000多名虚拟聚会

参与者参加他的“俱乐部检疫”活动。

Thestuck-at-homearealsokeentoimprovethemlves(echart).Downloadsofthe

topfiverecipeappsdoubledinChinaduringFebruary’ainJohn

Lewis,anupmarketdepartmentstore,hasreportedafive-foldincreainsalesofits

bells

ks,atrainerwhopostsworkout

videosonline,sawsubscriptionstohischannelmorethandoubleafterhelaunchedlive

physical-educationlessonsforkidsnolongerabletoburnofftheirenergyatschool.

Duringthefirstweekofclass15mviewersjoinedin.

困在家里的人也渴望改善自己（见图表）。在2月的锁定期间，中国排名前5位

的食谱应用下载量翻了一番。在英国，高档百货商店JohnLewis报告说，其

Marcato面条机的销售量比去年同期的五倍增长了五倍。壶铃和瑜伽垫的销售就

像厕纸一样。在网上发布健身视频的教练乔·威克斯（JoeWicks）在为无法在学

校耗尽能量的孩子们开设了实时体育课后，看到自己频道的订阅量增加了一倍以

上。在上课的第一周，有1500万观众加入。

Thepopularityoflivegroupactivitieschallengestheideathatyouhavetobephysically

whoworkoutingroupsaremorecommittedandget

soshowingjusthowmuchcan

be“experienced”fromthecomfortofthecouch,raisingthebarforexperiencessuchas

concertsandclassinthepost-covidworld.

现场小组活动的普及挑战了这样一个想法，即您必须亲自出席才能在一起。与单

独工作的人相比，在小组中工作的人更加投入并获得更多的健康益处。它也显示

了从沙发的舒适度可以“体验到”多少东西，从而提高了后混交世界中音乐会和课

堂等体验的标准。

Evenbeforethepandemic,fitnessfanswonderedwhetherpaid-foronlineplatforms

suchasPeloton,ahomeexerci-bikecompany,batewill

pumpupfurtherifgymsgobustbecauoftheshutdowns.

甚至在大流行之前，健身迷们就想知道，诸如家用运动自行车公司Peloton这样

的付费在线平台是否可以取代健身房。如果体育馆因停业而倒闭，这种争论将进

一步加剧。

Itemsmorelikelythatthestrangebuttemporarystateoflockdownwillboostctors

-healthappswereflourishingbeforecovid-19.

Downloadsofthefivemostpopular“mindfulness”appsgrewby85%

lastweekofMarchHeadspace,ameditationapp,sawa19-foldjumpinurs

completingacalmingexercianda14-foldsurgeinthodoinga“reframinganxiety”

ssion.

似乎奇怪但暂时的锁定状态将提振已经在增长的行业。在covid-19之前，心理健

康应用程序蓬勃发展。2018年，五个最受欢迎的“正念”应用程序的下载量增长

了85％。在3月的最后一周，冥想应用程序Headspace的用户完成了镇静运动的

用户数量增长了19倍，而从事静默运动的用户数量增长了14倍。“重新思考焦

虑”课程。