Charter
ThefirstInternationalConferenceonHealthPromotion,meetinginOttawathis21stdayof
November1986,herebyprentsthisCHARTERforactiontoachieveHealthforAllbytheyear
2000andbeyond.
Thisconferencewasprimarilyarespontogrowingexpectationsforanewpublichealth
sionsfocudontheneedsinindustrializedcountries,but
tontheprogressmadethroughthe
DeclarationonPrimaryHealthCareatAlmaAta,theWorldHealthOrganization’sTargetsfor
HealthforAlldocument,andtherecentdebateattheWorldHealthAsmblyoninterctoral
actionforhealth.
HEALTHPROMOTION
Healthpromotionistheprocessofenablingpeopletoincreacontrolover,andtoimprove,
hastateofcompletephysical,mentalandsocialwell-being,anindividualor
groupmustbeabletoidentifyandtorealizeaspirations,tosatisfyneeds,andtochangeorcope
istherefore,enasaresourceforeverydaylife,nottheobjective
isapositiveconceptemphasizingsocialandpersonalresources,aswellas
ore,healthpromotionisnotjusttheresponsibilityofthehealthctor,
butgoesbeyondhealthylife-stylestowell-being.
PREREQUISITESFORHEALTH
Thefundamentalconditionsandresourcesforhealtharepeace,shelter,education,food,
income,astableeco-system,sustainableresources,ementin
healthrequiresacurefoundationinthebasicprerequisites.
ADVOCATE
Goodhealthisamajorresourceforsocial,economicandpersonaldevelopmentandimportant
cal,economic,socialcultural,environmental,behaviouraland
promotionactionaimsatmaking
theconditionsfavourablethroughadvocacyforhealth.
ENABLE
promotionactionaimsat
reducingdifferencesincurrenthealthstatusandensuringequalopportunitiesandresourcesto
cludesacurefoundationina
supportiveenvironment,accesstoinformation,lifeskillsandopportunitiesformakinghealthy
cannotachievetheirfullesthealthpotentialunlesstheyareabletotakecontrol
stapplyequallytowomenandmen.
MEDIATE
Theprerequi
importantly,healthpromotiondemandscoordinatedactionbyallconcerned:bygovernments,by
healthandothersocialandeconomicctors,bynon-governmentalandvoluntaryorganizations,
bylocalauthorities,inallwalksoflifeareinvolvedas
individuals,sionalandsocialgroupsandhealthpersonnelhave
amajorresponsibilitytomediatebetweendifferinginterestsinsocietyforthepursuitofhealth.
Healthpromotionstrategiesandprogrammesshouldbeadaptedtothelocalneedsand
possibilitiesofindividualcountriesandregionstotakeintoaccountdifferingsocial,culturaland
economicsystems.
HEALTHPROMOTIONACTIONMEANS:
BUILDHEALTHYPUBLICPOLICY
healthontheagendaofpolicymakersinall
ctorsandatalllevels,directingthemtobeawareofthehealthconquencesoftheirdecisions
andtoaccepttheirresponsibilitiesforhealth.
Healthpromotionpolicycombinesdiverbutcomplementaryapproachesincludinglegislation,
fiscalmeasures,ordinatedactionthatleadstohealth,
ctioncontributestoensuringsafer
andhealthiergoodsandrvices,healthierpublicrvices,andcleaner,moreenjoyable
environments.
Healthpromotionpolicyrequirestheidentificationofobstaclestotheadoptionofhealthypublic
policiesinnon-healthctors,mustbetomakethe
healthierchoicetheeasierchoiceforpolicymakersaswell.
CREATESUPPORTIVEENVIRONMENTS
inextricablelinksbetweenpeopleandtheirenvironmentconstitutesthebasisforasocio-
rallguidingprinciplefortheworld,nations,regionsand
communitiesalike,istheneedtoencouragereciprocalmaintenance–totakecareofeachother,
rvationofnaturalresourcesthroughout
theworldshouldbeemphasizedasaglobalresponsibility.
Changingpatternsoflife,dleisure
societyorganizesworkshouldhelpcreatea
promotiongenerateslivingandworkingconditionsthataresafe,
stimulating,satisfyingandenjoyable.
Systematicasssmentofthehealthimpactofarapidlychangingenvironment–particularlyin
areasoftechnology,work,energyproductionandurbanization–isntialandmustbe
tectionofthe
naturalandbuiltenvironmentsandtheconrvationofnaturalresourcesmustbeaddresdin
anyhealthpromotionstrategy.
STRENGTHENCOMMUNITYACTION
Healthpromotionworksthroughconcreteandeffectivecommunityactioninttingpriorities,
makingdecisions,
heartofthisprocessistheempowermentofcommunities,theirownershipandcontroloftheir
ownendeavoursanddestinies.
Communitydevelopmentdrawsonexistinghumanandmaterialresourcesinthecommunityto
enhancelf-helpandsocialsupport,andtodevelopflexiblesystemsforstrengtheningpublic
quiresfullandcontinuousaccessto
information,learningopportunitiesforhealth,aswellasfundingsupport.
DEVELOPPERSONALSKILLS
Healthpromotionsupportspersonalandsocialdevelopmentthroughprovidinginformation,
ing,itincreastheoptionsavailableto
peopletoexercimorecontrolovertheirownhealthandovertheirenvironments,andtomake
choicesconducivetohealth.
Enablingpeopletolearnthroughoutlife,topreparethemlvesforallofitsstagesandtocope
stobefacilitatedinschool,home,workand
isrequiredthrougheducational,professional,commercialand
voluntarybodies,andwithintheinstitutionsthemlves.
REORIENTHEALTHSERVICES
Theresponsibilityforhealthpromotioninhealthrvicesissharedamongindividuals,
communitygroups,healthprofessionals,st
worktogethertowardsahealthcaresystemwhichcontributestothepursuitofhealth.
Theroleofthehealthctormustmoveincreasinglyinahealthpromotiondirection,beyondits
rvicesneedtoembracean
ndateshouldsupport
theneedsofindividualandcommunitiesforahealthierlife,andopenchannelsbetweenthe
healthctorandbroadersocial,political,economicandphysicalenvironmentalcomponents.
Reorientinghealthrvicesalsorequiresstrongerattentiontohealthrearchaswellas
stleadtoachangeofattitudeand
organizationofhealthrvices,whichrefocusonthetotalneedsoftheindividualasawhole
person.
MOVINGINTOTHEFUTURE
Healthiscreatedandlivedbypeoplewithinthettingsoftheireverydaylife;wheretheylearn,
work,iscreatedbycaringforonelfandothers,bybeingabletotake
decisionsandhavecontroloverone’slifecircumstances,andbyensuringthatthesocietyone
livesincreatesconditionsthatallowtheattainmentofhealthbyallitsmembers.
Caring,holismandecologyareesntialissuesindevelopingstrategiesforhealthpromotion.
Therefore,thoinvolvedshouldtakeasaguidingprinciplethat,ineachphaofplanning,
implementationandevaluationofhealthpromotionactivities,womenandmenshouldbecome
equalpartners.
COMITMENTTOHEALTHPROMOTION
Theparticipantsinthisconferencepledge:
tomoveintothearenaofhealthypublicpolicy,andtoadvocateaclearpolitical
commitmenttohealthandequityinallctors;
tocounteractthepressurestowardsharmfulproducts,resourcedepletion,unhealthy
livingconditions,andenvironments,andbadnutrition;andtofocusattentiononpublic
healthissuessuchaspollution,occupationalhazards,housingandttlements;
torespondtothehealthgapwithinandbetweensocieties,andtotackletheinequitiesin
healthproducedbytherulesandpracticesofthesocieties
toacknowledgepeopleasthemainhealthresource;tosupportandenablethemtokeep
themlves,theirfamiliesandfriendshealthythroughfinancialandothermeans,andto
acceptthecommunityastheesntialvoiceinmattersofitshealth,livingconditionsand
well-being;
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CALLFORINTERNATIONALACTION
TheconferencecallsontheWorldHealthOrganizationandotherinternationalorganizationsto
advocatethepromotionofhealthinallappropriateforumsandtosupportcountriesinttingup
strategiesandprogrammesforhealthpromotion.
TheConferenceisfirmlyconvincedthatifpeopleinallwalksoflife,nongovernmentaland
voluntaryorganizations,governments,theWorldHealthOrganizationandallotherbodies
concernedjoinforcesinintroducingstrategiesforhealthpromotion,inlinewiththemoraland
socialvaluesthatformthebasisofthisCHARTER,HealthforAllbytheyear2000willbecomea
reality.
ThisCHARTERforactionwasdevelopedandadoptedbyaninternationalconference,jointly
organizedbytheWorldHealthOrganization,HealthandWelfareCanadaandtheCanadian
dredandtwelveparticipantsfrom38countriesmetfrom
November17to21,1986,inOttawa,Canadatoexchangeexperiencesandshareknowledgeof
healthpromotion.
TheConferencestimulatedanopendialogueamonglay,healthandotherprofessional
workers,amongreprentativesofgovernmental,voluntaryandcommunityorganizations,and
amongpoliticians,administrators,ipantscoordinatedtheir
rengthenedtheir
individualandcollectivecommitmenttothecommongoalofHealthforAllbytheYear2000.
ThisCHARTERforactionreflectsthespiritofearlierpublicchartersthroughwhichtheneedsof
RTERprentsfundamentalstrategiesand
approachesforhea
conferencereportdevelopstheissuesraid,givesconcreteexamplesandpracticalsuggestions
regardinghowrealadvancescanbeachieved,andoutlinestheactionrequiredofcountriesand
relevantgroups.
sreaffirmednotonly
betheexperiencesbutbythepledgesofConferenceparticipantswhowereinvitedasindividuals
lowingcountrieswerereprented:Antigua,Australia,
Austria,Belgium,Bulgaria,Canada,Czechoslovakia,Denmark,Eire,England,Finland,France,
GermanDemocraticRepublic,FederalRepublicofGermany,Ghana,Hungary,Iceland,Israel,
Italy,Japan,Malta,Netherlands,NewZealand,NorthernIreland,Norway,Poland,Portugal,
Romania,-Nevis,Scotland,Spain,Sudan,Sweden,Switzerland,UnionofSovietSocialist
Republic,UnitedStatesofAmerica,WalesandYugoslavia.
toreorienthealthrvicesandtheirresourcestowardsthepromotionofhealth;andto
sharepowerwithotherctors,otherdisciplinesandmostimportantlywithpeople
themlves;
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torecognizehealthanditsmaintenanceasamajorsocialinvestmentandchallenge;
andtoaddresstheoverallecologicalissueofourwaysofliving.
Theconferenceurgesallconcernedtojointhemintheircommitmenttoastrongpublichealth
alliance.
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