officially

IQIYI,l22,2010,officiallylaunched,

adheringtothe"pleaenjoyquality"brandslogan,activelypromotetheproduct,

technology,content,marketing,suchasall-roundinnovation,toprovideurswithrich

professionalvideo,high-definition,fluentexperience,committedtoletpeopleequality,is

ly2015,iQIYIhassuccessfullybuilt

includingelectricity,game,movieticketsandotherbusinessrvice,connectpeopleand

videobusinescosystem,ledvideowebsitebusinessmodeldiversification.

IQIYIquality,youth,fashionbrandesnce,fromChina'svastyoungurgroups.

IQIYImakemovies,TVshows,variety,anime,morethan10typesofChina'slargest

copyrightedvideocontentlibrary,andthroughthestrategyof"iQIYIproduct"continueto

push,let"purewebcontent"inallcategoriesinthetruen,ame

time,assubscribersinChina'slargestvideosites,iQIYIadvocate"new"lightluxuryVIP

memberconcept,advocatingthepursuitofhighqualitylifedetails,insistingonthemass

ofourVIPmemberwithexclusivefinecontent,audio-visualexperiencetotheextreme,

aswellastheuniqueofflinemembershiprvice.

IQIYIin2014,wasthefirsttoestablishacoupletonaglobalscalebadonarch

andvideodatatounderstandhumanbehaviorofvideo-iQIYIbrain,brainwithlargedata

contentproduction,production,oughthestrong

abilityofcloudcomputing,aswellasthebandwidthofthererves,leadingindustryand

theworld'slargevideodistributionnetwork,

theneweraofexperiencemarketingdual-coredrivetechnologyandcontent,iQIYI

creativelyputforwardthe"iJOYyueatmarketing"customerrvicevaluesand

htouchscreenmore,creativecontent,technologyoptimization,

participation,makepurchas,suchaspathincreaROI,letthecustomerenjoythe

innovativemarketingbringssuccessandhappiness.

Todiversifyinthefuture,iQIYIrerves,personalizedproductexperience,the

contentofthecustomizationmarketingrvicescontinuetopower,ledvideo

edtheabilitytoconnectpeopleandrvices,better

changepeople'slife.

TheLOGOconcept

IQIYIlogodesignconceptis"iQIYI,screenlife"to"screen"asthecoreofvisual

elements,badonthedevelopmenttrendoftheubiquitous"screen",fullyreflectsmore

toftheplay

button,figurativeexpressionclearnowinthepurporttofullscreentimeleader's

intentions.

Fullscreentime,themediaandtheurisnotasimplepassby,buttherealrespect

urneeds,givingurschooanddiscourright,badontheinteraction,

communication,love,onthebasisofinformationcontentrvices.

"Love",is"love",istheinsightintotheurneeds,lettheurthemissionofyue

enjoysthevideoqualityandrvice;

"Love",is"love",expectingtoproducts,content,rvicewincustomers,buildbrand

uridentity;

AmplificationoftheI,fullyembodytherespectfortheindividualur(I),interactive

features(Interaction)andinnovative(Innovation).

Brandconcept

IQIYIbrandconceptas"yueonquality",inEnglish:"AlwaysFun,AlwaysFine".

"Pleaenjoyquality"fourwordaccuratelyexpresdiQIYIhighqualitybusiness

irstdomesticcompanygenerouslyforgenuineiQIYIhdvideo

playbackplatform,fromthesmoothattendexperience,high-definitionvisualeffects,

goodsharingfeelings,andotheraspectswillbe"quality"supremelywell,meeturthe

lifepursuitof"yuepremiumquality".

Launchedthebrandconcept,reflectingtheiQIYIforursandadvertirs

two-sidedattachesgreatimportanceto,meansthatinthevideoindustry,bothur

requirementsandcustomerneeds,r,the

primary"videobrowsing"stagewillbereplacedby"videoappreciation"stage,forthe

customer,badonthelarge"pleaenjoyquality"oftheur,iQIYIwillcreatehigh

qualityvideomarketingplatform,videoadsontheprecisionixpectedtoimprove,to

maximizeappearonvideowebsitemarketingvalue.

NetworkvideostepsinthedevelopmentofChinasoon,toimprovetheur

tto

achievementofthecompany,mustbeunbelievabletokeepurattentionandrespect,

illgoalloutforthis,to

ensurethatursandadvertirscanreally"yuepremiumquality".