外贸邮件

史上最全的外贸基本英文邮件模版

针对外贸中的邮件往来，本人从网上整理了一下外贸邮件的模版。包括“开发信”、

“请求建立商业关系”、“主动跟新买家建立联系”、“对新买家要求建立业务联

系的回复”、“向老客户介绍公司新的产品信息”、“回复对某个产品的查询”、

“无法提供对方查询中所要求的产品时”、“查询对方公司的产品”、“几种报

盘”、“信用证相关”、“报价相关”，“放假通知”、“圣诞节祝福邮件”等模

版，希望对大家有所帮助！

开发信模板(一)

CompanyName:

MailingAdd:

Tel.:

Fax.:

Email:

Web.:

KindAttn.:y--GeneralManager(hopeIwouldbetheGMoneday)

Subject:XXXXXCooperation/

y

[Yourcompany]isthemain[yourproduct]manufacturerinChinasince1968,

ourmajorclientsare[thohaveverygoodreputationandrenowncompanies

inthefieldthathavedirectorindirectbizwithyourcompany,,

SONY..].

Webelievethatyoucanrelyonusasweprovideyouquitesatisfactoryrvice

areveryhappyifyoudonothesitatetondusanyofyourinquiriesand

wewillalwaysgivesatisfactoryrvices.

Products:(productrange)

Standards:(productdesignstandard,ifany)

Service:(productapplicablefield,function)

Size:(don’tfuckinglytellyourclientyoudon’tknow)

Etc.

Certificates:(certificatesthatyourcompanygot)

AnnualSalesTurnover:(justlistsomenumberhere,)

oofyourcompany,ifyourcompanyisbig,ifnot,omitthis

point)

CoverofLandlistsomenumberhere)

Lookingforwardtohearingfromyouatyourconvenience.

Thanks&bestregards,

achingourproductcatalogue/scopeofrviceforyourfuture

referenceinmyfollowingemailtoyou,pleakindlycheck.

(pleadon’tndyourproductcatalogueintheemail,youaretelling

himhereisshowingyourrespecttohimthatyouarendinggoodinfoto

him,butnotspam,therefore,youbetterndanotheremailtoyourclient

ientwillcheckitifyourproductsare

ofhim/herinterest)

YOURNAME

POSITION

DEPARTMENT

COMPANYNAME

ADD

TEL

MOBILE

FAX

EMAIL

WEB

Dearall,Iamjackwey,thisabovementionedemailformarketingisonly

onesampletoyourgeneralpotentialclients,itwouldberevidaccordingly

todifferentclients.

KindlybeinformedthatemailmarketingismainlydependingonyourSETtitle,

thereforeplstrytoimproveTOSETTHETITLEOFYOUREMAIL.

（开发信的成功与否，跟开发信内容的大少无关，关键是你怎么把涉及到客户每一

个利益、兴趣都说到，能连起来，他都会像继续看下去，要不我们还看电视连续剧

干嘛？)

邮件开发成功与否与以下几个方面有关（个人认为）：（按主次顺序）

1.邮件标题（要是我，邮件标题一看就知道是推销的，Iamsorry,pleafuckoff

andstayinmytrashbox）

2.邮件内容是否吸引/对客户是否有效，有利可图；客户是否感兴趣.

3.所联系的人的职位和权利（PlsndtotheRIGHTPERSON）

4.发信人日后沟通技巧，plus

以上的开发信只是针对任意一家公司，如果要想开发信更成功，你就得研究或者了

解一下这个公司的情况再发。

有的开发信中，并不能把所有东西都一一列出来，所以一天发个100封的开发信的

人，一天很难记下前天发给谁了，日后很难去跟踪，也不知道自己以前说了什么，

如果是这样，最好做个记录；邮件已发出3天之内，马上再发一封邮件跟踪，过2

如没有回复，再发一封了解，第三封邮件刚发后30分钟，马上给个电话。

记住，成功的开发信，一般要有电话跟踪才能比较有效果，当然有幸运的人，或是

客户也正好有询价，有货采购才会直接跟你联系，所以为什么要日后电话沟通的原

因。现在一般一个客户一天能收到很多信，你只有电话过去了，说明你请况，他才

知道你是谁，什么公司，下次在电话的时候，他会说“oh,Jack?Jackweyfrom

China,XXXcompany?Oh,howareyou?…..”.

开发信模板(二)

,

Thankyouforyoure-mail&Idoappreciatethecontent.（讲得是我开发信

的内容）

Idonothaveanyhesitationtostartbusinesswithyouresteemedcompany.

对我公司感兴趣

ThusIaskyoukindlytoarrangecouriermefulltofallyourcatalogs

inonebinderalongwithcopiesofallyourcertificates,endur

approvals,..etc.需要一些文件进一步合作

Also,Iwouldliketohearfromyouindetailsaboutyourpreviousoperation

inmiddleeastarea.

Doyouhaveagent,distributer,..etc?想成为我们代理分销商

BestRegards

XXXXXXXXXXXXX

现在说说我开发信主要的信息：

标题：+他公司的名称（点名道姓和公司，一目了然）

内容：

MOrning！

ThisisJack,SalesManagerfromawellestablishedPRODUCTmanufacturerin

eachtherightpersonattherighttimetotalkaboutPRODUCT

cooperationandstrategiesforyourcompany?

IdidalittlebitrearchonyourcompanyandI’msureyouwouldbe

continuouslylookingatopportunitiestoexpandyourproductsupplying

scope/rvicesandmakeitasthebrandtoownyourcompanyreputationin

thePRODUCTmarketandincreayourmarketreturnwithyourconstantefforts.

Wecanfulfillanyofyourbusinessneedsandmaximizeyourbusinessprofits

comparedwithlotsofPRODUCTmanufacturersaswearenewlylaunchingDDDD

brandPRODUCTininternationalmarket.

Ourbusinessreferenceincludes:

?20yearsappointedOEMforEU,USAPRODUCTmanufacturers

?Approvalsfrom.......(主要客户，最好是国际同行知名企业)…

?70%~80%productsforinternationalapplication

(formoredetails,pleacontactus)这个地方用黄色文字背景，突出公司优

势

AstheGMof客户公司名称,itisyourresponsibilitytofindasustainable

andtrustworthybusinesspartnerrelationshipandensureapromisingcompany

future.我的公司isinterestedincooperatingwithyoutouncoverthe

PRODUCTdemandof客户市场aveexperiencesin

PROCUT,itwouldbeeasiertoizetheopportunitytowingreatPRODUCT

demandin客户市场。

（这里很明显的标示你的合作意图和对客户公司的了解及所联系人的职责所在，没

有人会反对你强调他的职责和利益）

HopetohaveyourexcitedfeedbackTODAY.

Thanks®ards,

JACK

24hoursavailableforyou!

请求建立商业关系

RogersChemicalSupplyCo.10E.22StreetOmaha8,NebGentlemen:Wehave

obtainedyournameandaddressfromAristoShoes,Milan,andwearewriting

toenquirewhetheryouwouldbewillingtoestablishbusinessrelationswith

ent,Weare

interestedinextendingour,rangeandwouldappreciateyourcataloguesand

priceswerecompetitivewewouldexpecttotransacta

trulyyours自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展

关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录

和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致

2.回复对方建立商业关系的请求

lbegladto

liancewithyour

request,wearendingyou,underparatecover,ourlatestcatalogueand

tshouldbemadebyirrevocable

youwishtoplaceanorder,plea

telexorfaxus.本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函

奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲

订货，请电传或传真为盼。此致敬礼

请求担任独家代理

Wewouldliketoinformyouthatweactonasoleagencybasisforanumber

ializeinfinishedcottongoodsfortheMiddle

easternmarket:ow,

wehavebeenworkingwithyourtextilesdepartmentandourcollaborationhas

refertothemforanyinformation

eryinterestedinanexclusivearrangement

forwardtoyourearlyreply.`本公司担任多家厂家的独家代理，专营精制棉织

品，包括各灯家用亚麻制品，行销中东。与贵公司向有业务联系，互利互作。贵公

司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理，促销在巴

林市场的货品。上述建议，烦请早日赐复，以便进一步联系合作。此致敬礼

拒绝对方担任独家代理

Thankyouforyourletterof1Septembersuggestingthatwegrantyouasole

ttosaythat,atthisstage,such

d,however,bewillingto

engageinatrialcollaborationwithyoucompanytoehowthearrangement

dbenecessaryforyoutotestthemarketforourproductsat

ldalsohavetobuildupamuchlargerturnovertojustify

opricelistscoveringalltheproductsyouare

interestedinandlookforwardtohearingfromyousoon.9月1日有关建议

担任家用亚麻制品独家代理的来信收悉。谨致衷心谢意。目前时机尚未成熟，不能

应允该安排深感抱歉。然而，本公司乐意与贵公司先试行合作，为今后合作打下基

础。为证明担任独家代理的能力，贵公司宜上述货品作市场调查，研究是否可扩大

现有之营业额。奉上该货品之报价单，敬希查照。专此候复。此致敬礼

同意对方担任独家代理

Thankyouforyourletterof12Aprilproposingasoleagencyforouroffice

examinedourlongand,Imustsay,mutuallybeneficial

dbeverypleadtoentrustyouwiththesoleagency

rrecords,wearepleadtonotethatyouhavetworvice

eagency

willnaturallybecontingentonyoumaintainingqualifiedaftersalesstaff.

examinethe

detailedtermsandconditionsandletusknowwhethertheymeetwithyour

sonalnote,ImustsaythatIamdelightedthatweare

erypleasantmemories

bestwishes

toyouandyourwife.4月12日建议担任为公室器具之独家代理来信已经收悉。

过去双方合作皆互利互助，能获您的眷顾作我公司于巴林的独家代理，殊感荣幸。据

知您公司两服务技师曾到我公司米兰工厂受训。相信您公司在取得代理权后，仍会

继续注重合格售后服务人员的训练。现随信附上协议草稿，请查实各项条款，惠

复是盼。能加强业务，我亦感到欣喜，前次到访巴林，蒙盛情款待，不胜感激。祈

盼您莅临米兰时，容我一尽地主之谊。此致敬礼

借引荐建立业务关系

Atthebeginningofthismonth,

there,sGageofEdutoys

sdescribedyour

ibutedhis

owncompany’ssuccesstoyourexcellentdistributionnetworkthathasrved

anorganizationlikeyourstolaunchour

chingaidscoverthewholefieldofprimary

ented‘Matrix’mathapparatusis

haverervationsaboutAmericanteaching

notaproblemsincewehavecompleterange

anillustratedcatalogueofour

letmehaveyour

beinLondonduringthefirsttwoweeks

swecouldarrangeameetingtodiscussourproposal.

本用初参观哈洛加特玩具交易会时有幸与教育玩具股份有限公司的道格拉斯•盖齐

先生一谈，提及本公司正物色代理人推广教学器材一事。盖齐先生赞扬贵公司积极

推广产品，不断推出新的推销方法，并把其公司的成就归于贵公司完善的经销网络。

贵公司的经验，正能替本公司在英国经销产品。本公司生产初级教育各学科的教育

器村、专利产品梅特里克教学器材更傲视同侪。除美国教学器材外，亦备有全套英

式英语版教材，适合当地市场，贵公司无需忧虑切合市场需求。现附上配有插图的

英式英语版教材目录，盼抽空细阅，并赐知宝贵意见。本人拟于10月头两星期前往

伦敦，未知能否安排会面，就以上建议作一详谈?此致敬礼

与过去有贸易往来的公司联系

Weunderstandfromourtradecontactsthatyourcompanyhasreestablished

wouldliketoextendourcongratulationsandofferourverybestwishesfor

thewarinLebanon,ourcompanieswere

romourrecords

muchhopethatwecan

resumeourmutuallybeneficialrelationshipnowthatpeacehasreturnedto

elasttraded,ourlineshavechangedbeyondrecognition.

WhiletheyreflectcurrentEuropeantasteinfabrics,someofourdesigns

itialstep,

youwishto

receivesamplesforclorinspection,wewillbeveryhappytoforwardthem.

Welookforwardtohearingfromyou.从同行中获悉贵公司贝鲁特复业，生意发

展迅速。得闻喜讯，不胜欢欣。谨祝业务蒸蒸日上。黎巴嫩战事发生前双方曾有多

宗纺织品交易；贵公司更是本公司十大客户之一。现今战事平息，亟盼能重展双方

互惠的业务联系。自上次合作至令，产品款式变化极大。除了有迎合欧洲人口味的

款式这外，亦有专门为中东市场而设计的产品。现奉上配有插图的商品目录供初步

参考。职需查看样本，还望赐知。

确认约会

Iwouldliketoconfirmourappointmenttodiscussthepossibilityofmerging

itedoftheprospectofexpandingourtrade.

Asagreed,ay

nyreason

youareunabletoattend,pleaphonemesothatwecanmakealternative

letmeknowifyouwouldlikeourofficetoarrangehotel

orwardwithgreatpleasuretoourmeeting.承蒙拨

冗讲讨论合并双方销售网，以扩大贸易发展范围，深感兴奋。现特修函确定会议日

程。谨于3月20日星期一在邦德街办公室候教，请贵公司代表于当日早上9时莅

临指导。若因故未能抽空出席，烦请致电告知，以便另行安排会晤。未知是否需代

为安排旅馆膳宿?请尽早赐知，以便早作准备，款待贵客。谨此预祝会谈成功。

感谢客户订货

Gillette-burnsCo.322GreenwoodstreetCleveland5,OhioGentlemen:Thank

elsyoulectedfromour

kageisbeing

evantdocumentationinclodenjoyed

meetingyouandhopesthatthisorderreprentsthebeginningofalongand

ttimeyouvisitus,

plealetmeknowinadvancesothatIcanarrangealunchforyouwithour

elyyours

谢谢9月20日第464号定单。今天我已新自监督发送您自展览室挑选的产品。该产

品随附有关文件经瑞士航空公司运送。很荣幸与你会面，衷心希望是次定单能加强

双方的关系。下次到访前，烦请赐知，俾能安排与本公司董事共进午餐。

向长期客户推销新产品

rsthelatest

designs,ostgratifiedthatyou

have,ealectionofourproductsinyourmail-order

evethatyou

ouldgetaverygood

uhavehadtimetostudythesupplement,

d

r

information,weareplanningarangeofclassicalEnglishdinnerrvices

keepyouinformed

onourprogressandlookforwardtohearingfromyou.随函寄奉配有插图的

商品目录附页，介绍最新设计的产品。贵公司的邮购目录多年来收录本公司产品，

产品销售成绩理想，特此致以深切谢意。最新设计的产品巧夺天工，定能吸引顾客

选购。烦请参阅上述附页，需查看样本，请赐复，本公司乐意效劳。本公司现正设

计一系列款式古典的英国餐具，适合北美市场需求。如感兴趣，亦请赐知。愿进一

步加强联系，并候复音。

为商贸指南兜揽广告

currentlyreprentedinourdirectory.

Thisistheonlydirectoryofitskind,whichreachesallcompaniesinthe

isinginourdirectory

urrentlycompilinganeweditionof

editionwillbe

expandedtoincludemajormanufacturersofplumbingequipmentintheEuropean

percoverageinthedirectory,yououghttoappearinmore

ooptforamultiplelisting,youwillbeable

beassuredthat

theneweditionwillbeonthedesksofallthemajordecisionmakersinthe

completetheenclodformandreturn

againforyourbusiness.衷心感谢惠顾。

贵公司商号已刊登在本公司的商贸指南中。该指南乃唯一覆盖英国全部建筑公司的

刊物，在此刊登广告确是明智之举。现下筹备1998年4月版的贸易批南，新版会

罗列欧洲贡同体的主要铅管业制造商。为达到出色的宣传效果，贵公司宜考虑在不

同类别刊登广告。如蒙惠顾，除首个广告外，其余类别的广告将可获半价优惠。该

指南将分送给所有建筑公司和五金器具公司主管。烦表填妥随附表格，连同广告费

用一并寄回。专此盼候佳音。

请求客户作推荐人

elightedtohearthatyou

ine

ofwork,wedependongood,reportsaboutourprojectstowinfurtherbusiness.

Ourclientsalwaysshoparoundandlookforreferencesbeforecommitting

urpermission,wewouldliketouyourhotelasa

youagreetooursuggestingthatfutureclientsshouldcallyou?Itwould

alsobemosthelpfulifwecouldoccasionallybringaclienttolookatyour

d,ofcour,stayovernightatleast.I’llcallyounextweek

againforyoukindwords.从11月2日的来函

得悉阁下对贵饭店的整修感到满意，此消息对本公司实是一鼓励。设计行业重视声

誉，客人在选择设计公司时必然会有所比较。如蒙允许，本公司欲请贵饭店作推荐

人，证明有关整修的质素。未知可否让其他客户来电垂询?此外，如获允准间或联

同客户前来参观贵饭店整修，定必有莫大帮助。当然，本公司会预订房间，至少留

宿一晚。

通知客户价格调整

idpriceswillapply

lethattherehavebeennumberofchangesin

ge

pularlines,however,

lbeawarethatinflationisaffecting

beenaffectedlikeeveryoneelandsomeprice

not,however,increadourprices

acrosstheboard,Inmanycas,thereisasmallpriceincrea,butinothers,

ssureyouthatthequalityofourconsumerdurableshas

beenmaintainedatahighstandardandthatourrvicewillcontinuetobe

forwardtoreceivingyourorders.谨谢上新的商品目录

和价格表。修订价格定于1997年4月1日起生效。产品系列有一大革新，增加了不

少改良的型号，扒出一系列新款的洗衣机，但许多款的开动号仍保持不变。通货膨

胀影响整个工业连带令货品价格上涨。虽然如此，本公司并未全面提升价格，调整

幅度亦不大。本公司坚守一贯信念，务求出产优质之耐用消费品，迎合顾客的需要。

谢谢贵公司多年惠顾，盼继续合作。

说明价格调整原因

Iencloournewpricelist,whichwillcomeintoeffect,fromtheendof

lethatwehaveincreadourpricesonmostmodels.

Wehave,however,refrainedfromdoingsoonsomemodelsofwhichwehold

weshouldexplainwhywehaveincreadourprices.

Wearepaying10%moreforourrawmaterialsthanwewerepayinglastyear.

Someofoursubcontractorshaverintherebyasmuchas15%.Asyouknow,

wetakegreatprideinourmachinesandarejealousofthereputationfor

,

you

willunderstandourpositionandlookforwardtoyourorders.现谨附上本

公司新价格表，新价格将于本月底生效。除了存货充裕的商品外，其余大部分货品

均已调升价格。是次调整原因是原材料价格升幅上涨10%，一些承包商的价格调升

到15%。过去40年，本公司生产的机器品质优良、性能可靠。今为确保产品质量，

唯有稍为调整价格。上述情况，还望考虑。愿能与贵公司保持紧密合作。

回复感谢信

Wegreatlyappreciateyourletterdescribingtheassistanceyoureceivedin

owinourfifty-yearof

operation,andwereceivemanyletterslikeyourindicatingahighlevelof

leadthatour

dlikeyoutoknowthatit

ineerswillbeequally

nbeofrvicetoyou

again,ouagainforyourverykindletter.承

蒙来信赞扬本公司提供的空调维修工程服务，欣喜不已。五年前开业至今，屡获客

户来函嘉奖，本公司荣幸之至。欣悉贵公司识技术人员的服务，他日苛有任何需要，

亦请与本公司联络，本公司定当提供优秀技师，竭诚效劳。在此谨再衷心感谢贵公

司的赞赏，并请继续保持联络。

请客户征询其它公司

etto

saythatwedonotmanufactureclothingtoyourowndesignstothehighest

Europeanstandards:

aswatchofour

youdesireanyofthesamples

madeupintofinishedproducts,wecansupplytheswanfactorywiththem.

Wehopethatthiswillbeofhelptoyouandwishyoueverysuccessinyour

businessdealings谢谢5月5月日来函查询关于纡绸罩衫的事宜。本公司只生产

纡绸布料，供应纺织品批发商和制造厂家，并没有制造成衣，因而未能接受贵公司

订货，谨致万分歉意然而，本公司乐意推荐本地一家生产优质男装的工厂，相信可

按贵公司设计的款式制造符合欧洲最高标准的服装：蛇口工业区天鹅纺织品公司。

该厂的丝绸布料全由本公司供应，随函了什样本以供查阅，如贵公司认为适合，本

公司乐意负责供应所需布料。愿上资料对贵公司有所帮助。谨祝生意兴隆，事事顺

达。

改善服务

gizeforthedeliveryproblems

adameetingwithourproductionand

ghwehavereplaceditfor

you,devidthe

udesyour

firm’sparticularspecifications,packingrequirementsandmarking

vecanrviceyourcompanybetterandhelpyou

contactusifthere

areanyadditionalpointsyouwouldlikeustoinclude.感谢1月26日来信。

对上月贵公司更换所需货品，唯恐类似事件再发生，本公司生产、运输和出口部经

理已商议制订更有效方法处理贵公司事务，并为此特别设计清单。随信奉上该清

单，供贵公司今后订货之用。当中包括特殊规格、包装要求和樗说明等栏目，相信

此举有助本公司提供更佳服务，促进双方合作。如欲增设任何栏目于该清单上，恳

求惠示。

拒绝客户的要求

lwayspleadtohearfrom

ttosaythatwecannotagreetoyourrequestfor

tis,

thatmostofourcompetitorsalsokeepsuchinformationprivateand

relyhopethatthisdoesnotinconvenienceyouinany

esitatetocontact

usagain.8月25日信收悉，谨此致谢。来信要求本公司提供有关软件保密系统的

技术资料，但鉴于同行向来视该等资料为机密文件，本公司亦不便透露，尚祈见谅。

我真诚地希望这样不会对贵公司造成不便。如需本公司协助其他事宜，欢迎随时赐

顾垂询。祝业务蒸蒸日上!

应付难办的客户

Wehavebeendoingbusinesstogetherforalongtimeandwevalueour

relationshipoflate,wehavenotbeenabletoprovidethekindofrvice

blemisthatyourpurchasingdepartmentischanging

sledtoconfusionandfrustration

ralinstances,youhavereturnedgoodsthat

etheproblem,Ipropothatonreceiptof

anorder,ecideonany

changes,wewillamendtheorderandfaxyouacopysothatyoucancheck

thissystemwillcutdownondelaysanderrors,andallowour

operationstorunsmoothly.承蒙多年惠顾，本公司感激万分。然近来合作出现

问题，令服务水准未能符合对方要求，本公司为此提忧不已。贵公司采部发出定单

后，再三更改内容；更有甚者，屡次退回订购之货品，导致了双方公司工作中的混

乱和困惑。为避免问题日趋严重，特此在接到定单后，由本公司销售人员与贵公司

复核。若需作出改支，本公司把定单修改后电传副本，供贵公司查核。盼望上述办

法经受减少延误，促进双方业务发展。

祝贺新公司成立

IthasjustcometoourattentionthatyouhavelatelyopenedyournewEuropean

now,

forward

letusknowif

youtheverybestofluckandaprosperousfuture.

修改信用证

:

WehavereceivedyourL/CNo.121/99issuedbytheYemenBankfor

Reconstruction&Developmentfortheamountof$19,720covering1,600dozen

Men'eviewingtheL/C,wefindthattransshipmentandpartial

shipmentarenotallowed.

Asdirectsteamerstoyourportaredifficulttofind,wehavetoshipvia

rtialshipment,itwouldbeourmutual

benefitbecauwecouldshipimmediatelywhateverwehaveonhandinstead

waitingforthewholelottobecompleted.

We,therefore,arewritingthisafternoon,askingyoutoamendtheL/Cto

read:"TRANSSHIPMENTANDPARTIALSHIPMENTALLOWED"

Weshallbegladifyouetoitthatamendmentiscabledwithoutanydelay,

asourgoodshavebeenpackedreadyforshipmentforquitesometime.

Sincerely.

无法提供对方查询中所要求的产品时

:

Thankyouforyourenquiryof12Marchcate9cable.

Weappreciateyoureffortsinmarketingourproductsandregretverymuch

thatweareunabletosupplythedesiredgoodsduetoexcessivedemand.

Wewould,however,liketotakethisopportunitytoofferthefollowing

materialasaclosubstitute:

Cate5,US$__permeterFOBShanghai,includingyourcommission2%.

Pleavisitourcatalogatmoreinformation

indtheproductacceptable,pleaemailusassoon

aspossible.

Sincerely,

查询对方公司的产品

DearSirorMadam:

dlikeyoutond

usdetailsofyourvariousranges,includingcolorsandprices,andalso

samplesofthedifferentqualitiesofmaterialud.

Wearevolumedealersintextilesandbelievethereisapromisingmarket

inourareaformoderatelypricedgoodsofthiskindmentioned.

Whenquoting,pleastateyourtermsofpaymentanddiscountyouwouldallow

onpurchasofquantitiesofnotlessthan1000metersofindividualitems.

PricesquotedshouldincludeinsuranceandfreighttoSanFrancisco.

Sincerely,

几种报盘

(a.)

:

WethankyouforyouremailenquiryforbothgroundnutsandWalnutmeatCNF

CopenhagendatedFebruary,21.

Inreply,weofferfirm,subjecttoyourreplyreachingusonorbefore

February26for250metrictonsofgroundnuts,handpicked,shelledand

ungradedatRMB2000netpermetrictonCNFCopenhagenandanyotherEuropean

nttobemadewithintwomonthsafterreceiptofyourorder

paymentbyL/Cpayablebysightdraft.

Pleanotethatwehavequotedourmostfavorablepriceandareunableto

entertainanycounteroffer.

Asyouareawarethattherehaslatelybeenalargedemandfortheabove

owingdemandwilllikelyresultinincreadprices.

Howeveryoucancurethepricesifyoundusanimmediatereply.

Sincerely,

(b.)

:

WethankyouforyourletterdatedApril8inquiringaboutourleather

ested,wetakepleasureinofferingyou,subjecttoourfinal

confirmation,190at$124.00perdozen

ntwillbeeffectedwithin20daysafterreceiptofthe

relevantL/CissuedbyyourfirstclassbankinourfavoruponsigningSales

Contract.

Wearemanufacturingvariouskindsofleatherpursandwaistbeltsfor

exportation,

someofthemmeetyourtasteandneeds.

Ifwecanbeofanyfurtherhelp,ers'

inquiriesarealwaysmeetwithourcarefulattention.

Sincerely,

(c.)

Re:SWCSugar

DearSirs,

WeareinreceiptofyourletterofJuly17,2002askingustooffer10,000

metrictonsofthesubjectsugarforshipmenttoJapanandappreciatevery

muchyourinterestinourproduct.

Tocomplywithyourrequest,weareofferingyouthefollowing:

ity:QingdaoSuperiorWhiteCrystalSugar.

g:.

ty:Tenthousand(10000)metrictons.

:USdollarsonehundredandfive(US$105.00)permetricton,Fob

Qingdao.

t:100%byirrevocableandconfirmedletterofcredittobeopened

inourfavorthroughA1bankinQingdaoandtobedrawnatsight.

nt:Threeorfourweeksafterreceiptofletterofcreditbythe

firstavailableboatsailingtoYokohamadirect.

ore,itis

importantthat,inordertoenableustoeffectearlyshipment,yourletter

ofcreditshouldbeopenedintimeifourpricemeetswithyourapproval.

Weareawaitingyourreply.

Sincerely,

作为对方供应商，认为对方压价太低

:

/531ofMay17,askingustomake

a10%reductioninourpriceforMen'ourregret,weare

unabletocomplywithyourrequestbecauwehavegivenyouthelowest

ssureyouthatthepricequotedreflectsthehigh

qualityoftheproducts.

Westillhopetohavetheopportunitytoworkwithyouandanyfurtherenquiry

willreceiveourpromptattention.

Sincerely,

作为买家，认为对方报价太高

,

WeacknowledgereceiptofbothyourofferofMay6andthesamplesofMen's

Shirts,andthankyouforthe.

Whileappreciatingthegoodqualityofyourshirts,wefindyourpriceis

rathertoohighforthemarketwewishtosupply.

WehavealsotopointoutthattheMen'sShirtsareavailableinourmarket

fromveralEuropeanmanufacturers,allofthemareatpricesfrom10%to

15%belowthepriceyouquoted.

Suchbeingtheca,wehavetoaskyoutoconsiderifyoucanmakereduction

inyourprice,say10%.AsourorderwouldbewortharoundUS$50,000,you

maythinkitworthwhiletomakeaconcession.

Wearelookingforwardtoyourreply,

Sincerely,

要求对方开立信用证

:

Withreferencetothe4,000dozenshirtsunderourSalesConfirmation

260,wewishtodrawyourattentiontothefactthatthedateofdelivery

isapproachingbutuptotheprentwehavenotreceivedthecoveringL/C.

Pleadoyouutmosttoexpediteitstablishmentsothatwemayexecute

theorderwithintheprescribedtime.

Inordertoavoidsubquentamendments,pleaetoitthattheL/C

stipulationsareinexactaccordancewiththetermsofthecontract.

Welookforwardtoreceivingyourfavorableresponatanearlydate.

Sincerely,

因对方未能如期信用证而交涉

:

WithreferencetoourSalesConfirmationNo.825datedAugust10,2002,we

regrettosaythatyourletterofcredithasnotyetreachedusuptothe

scaudusmuchinconvenienceaswehavealready

madepreparationsforshipmentaccordingtothestipulationsofthesaid

SalesConfirmation.

Youmustbeawarethatthetermsandconditionsofacontractoncesigned

shouldbestrictlyobrved,failuretoabidebythemwillmeanviolation

efertoourSalesConfirmation,youwilletheclau

reading:

"TheBuyershallestablishthecoveringLetterofCreditbefore30thAugust,

2002,failingwhichtheSellerrervestherighttorescindthecontract

withoutfurthernotice."

Thegoodsyouorderedhavebeenreadyforquitesometimeandthedemandof

latehasbeensogreatthatwefindithardtokeepthemforyouanylonger.

However,inconsiderationofourfriendlybusinessrelations,weareprepared

towaitforyourL/C,whichmustreachusnotlaterthanOctober5,2002.

IfweagainfailtoreceiveyourL/Cintime,weshallcancelourSales

Confirmationandaskyoutorefundtousthestoragechargeswehavepaid

onyourbehalf.

Yourcooperationinthisrespectwillbeappreciated.

Sincerely,

修改信用证

:

WehavereceivedyourL/CNo.121/99issuedbytheYemenBankfor

Reconstruction&Developmentfortheamountof$19,720covering1,600dozen

Men'eviewingtheL/C,wefindthattransshipmentandpartial

shipmentarenotallowed.

Asdirectsteamerstoyourportaredifficulttofind,wehavetoshipvia

rtialshipment,itwouldbeourmutual

benefitbecauwecouldshipimmediatelywhateverwehaveonhandinstead

waitingforthewholelottobecompleted.

We,therefore,arewritingthisafternoon,askingyoutoamendtheL/Cto

read:"TRANSSHIPMENTANDPARTIALSHIPMENTALLOWED"

Weshallbegladifyouetoitthatamendmentiscabledwithoutanydelay,

asourgoodshavebeenpackedreadyforshipmentforquitesometime.

Sincerely,

延期信用证的期限

:

WethankyouforyourL/orrythatowing

tosomedelayonthepartofoursuppliersatthepointoforigin,weare

ult,

wentyouacableyesterdayreading:L/C1415PLSCABLEEXTENSIONSHIPMENT

VALIDITY15/31MAYRESPECTIVELYLETFOLLOWS

Itixpectedthattheconsignmentwillbereadyforshipmentintheearly

partofMayandwearearrangingtoshipitons/s"Fanyang"sailingfrom

Dalianonorabout10thMay.

WearelookingforwardtoreceivingyourcableextensionoftheaboveL/C

thunablingustoeffectshipmentofthegoodsinquestion.

Wethankyouforyourcooperation.

Sincerely,

拒绝对方做独家代理商的要求

:

Thankyouforyourletterof15thSeptember.

Aswearenowonlyattheget-acquaintedstage,wefeelitistooearlyto

pinion,itwould

bebetterforbothofustotryoutaperiodofcooperationtoehowthings

,itwouldbenecessaryforyoutotestthemarketabilityofour

productsatyourendandtocontinueyoureffortsinbuildingalarger

turnovertojustifythesoleagencyarrangement.

Weencloourlatestpricelistcoveringalltheproductswehandlewithin

theframeworkofyourspecializedlines.

Welookforwardtohearingfromyou.

Sincerely,

指定对方为独家代理商

:

Wehavereceivedyourletterofthe15thandareimpresdwiththeproposal

leadtotellyouthatwehavedecidedtoentrustyouwith

thesoleagencyforourEmbroideriesintheterritoryofSweden.

TheAgencyAgreementhasbeendrawnupforadurationofoneyear,

automaticallyrenewableonexpirationforasimilarperiodunlessawritten

edyouwillfindacopyofthedraft.

Pleagoovertheprovisionsandadviuswhethertheymeetwithyour

approval.

Weshalldoallinourpowertoassistyouinestablishingamutually

beneficialtrade.

Sincerely,

处理对货损的投诉

:

Wehavereceivedyourletterof18thJuly,informingusthatthewing

machinesweshippedtoyouarrivedinadamagedconditiononaccountof

imperfectnessofourpacking.

Uponreceiptofyourletter,wehavegiventhismatterourimmediateattention.

Wehavestudiedyoursurveyor'sreportverycarefully.

Weareconvincedthattheprentdamagewasduetoextraordinary

hereforenot

responsibleforthedamage;butaswedonotthinkthatitwouldbefairto

haveyoubearthelossalone,wesuggestthatthelossbedividedbetween

bothofus,towhichwehopeyouwillagree.

Sincerely,

放假通知邮件

Hi***:

Howaboutbusinessrecently?

Iamwritingtotellyouthatourfactoryandofficewillbetemporarilyclod

from1stOctto7thOct,fortheNationalDayholiday,andwewillbeback

inofficeon8thOct.

Ifyouhaveanyenquiries,plsndmeemail,Iwillcheckitduringthat

oranyinconvenience.

Haveaniceday,

处理对货物品质的投诉

:

Weverymuchregrettolearnformyourletterof2ndMarchthatyouarenot

satisfiedwiththedressmaterialssuppliedtoyourorderNo.9578

Fromwhatyousayitemspossiblethatsomemistakeshasbeenmadeinour

lectionofthematerialsmeantforyouandwearearrangingforourMr.

Yangtocallonyoulaterthisweektocomparethematerialssuppliedwith

thesamplesformwhichyourorderedthem.

Ifitisfoundthatourlectionfaulty,thenyoucanmostcertainlyrely

a,wearewillingtotakethe

materialsbackand,ifwecannotsupplywhatyouwant,tocancelyourorder,

thoughdothisreluctantlysincewehavenowishtoloyourcustom.

Sincerely,

圣诞节祝福邮件模版

ChristmasBestWishestoCustomers

Dearxxx

Theholidayasonoffersusaspecialopportunitytoextendourpersonal

thankstoourfriends，andourverybestwishesforthefuture.!O%l-u0

P6p%|7Z

AndsoitisthatwenowgathertogetherandwishtoyouaveryMerryChristmas

ideryouagoodfriendandextendourwishes

forgoodhealthandgoodcheer.

Itispeoplelikeyouwhomakebeinginbusinesssuchapleasureallyear

inessisasourceofpridetous，andwithcustomerslikeyou，

wefindgoingtoworkeachdayarewardingexperience.

againforawonderfulyear.

Yourssincerely,

××××

××××China

范文二：

,

Wewouldliketoextendourwarmwishesfortheupcomingholidayasonand

wouldliketowishyouandyourfamilyaMerryChristmasandaprosperous

wouldliketotakethisopportunitytosaythankyoufor

yourbusinessandsupportovertheyears.

Ourofficewillbeofficiallyclodthefollowingtimesduringtheholiday

period:fromMonday24thDecembertoMonday2ndJanuary

OursupportteamwillstillansweremailsthroughtheHolidays,however,

pleabepatientasourrespontimemaybealittleslowerthanusual.

Mayyoutravelsafelyoverthisbusyfestiveasonandcomebackrefreshed

forasuccessful2008.

BestWishes,

1.没成交的客户

To:

From:

Dear,

MerryChristmasandhappyNewYear!

dlike

toextendourwarmwishesfortheupcomingholidayasonandwouldliketo

wishyouandyourfamilyaMerryChristmasandaprosperousNewYear.

MayyourNewYearbefilledwithspecialmoment,warmth,peaceandhappiness,

thejoyofcoveredonesnear,andwishingyouallthejoysofChristmasand

ayearofhappiness.

It’smyhonortocontactwithyoubefore,andmydutyistogiveyouour

enextyearisaprosperousand

harvestyearforbothofus!Lastbutnotleast,onceyouhaveanyinquiry

about*****（products）inthefollowingdays,hopeyoucouldfeelfreeto

contactwithus,whichismuchappreciated.

Yourssincerely

已成交的客户

Mydearest

HappyChristmasandnewyear!

Manythanksforyourcontiguoussupportsinthepastyears,wewishboth

businesssnowballinginthecomingyears.

MayyourNewYearbefilledwithspecialmoment,warmth,peaceandhappiness,

thejoyofcoveredonesnear,andwishingyouallthejoysofChristmasand

ayearofhappiness.

Lastbutnotleast,onceyouhaveanyinquiryaboutproductsinthefollowing

days,hopeyoucouldfeelfreetocontactwithus,whichismuchappreciated.

Yourssincerely

温馨提示

为了帮助大家提高外贸邮件送达率和转化率，本人温馨提示，在发送外贸邮件的时

候，需要注意一下几点：

1.非常简洁明了的标题

2.语言要简洁，多用短句,长句一定要分拆为短句，哪怕多写几句

3.语气要委婉，不要用YOUSHOULDKNOW,YOUSHOULD,YOUMUST这类，也不要

说什么YOURORDERISTOOSMALL，换种语气，会非常好

4.多用被动语态真正的老美写邮件是很少用WE,I之类的第一人称，通常都是用

被动比如，.老美会写，THETRACKING

SUPPLIEDSOON

5.段落之间的逻辑关系一定要清晰

6.有选择的情况下，不要用陈述句，要用选择句型比如外贸人常用的our

priceisXXXfor2000pcsbutitisXXXfor3000pcsDoyouwanttobuy2000

pcsor3000pcs?

另外，就是在要提出解决办法的时候，一定要用1,2,3....简洁明白的说出来，

然后让客户选择，或者提问Whatisyourideaorsolution?

7.注意中式英语，很多都是习惯问题，我们自己看的很明白，很清楚，但是，老外

就很难看懂。

8.如果发送量比较大，建议采用第三方专业邮件营销服务提供商来发送。我这里

推荐一家公司的软件。Comm100邮件营销软件，我一个月前开始使用他们的产品的。

总的来说，他们的软件，操作蛮方便的，不需要注册大量邮箱，发送量也没有限制；

送达率也比较高，我几次下来，都能达到92%以上；另外本人最喜欢的功能是统计

功能比较强大，可以清楚的知道谁收到邮件，谁点击了邮件中链接。他们的网站是：

/emailmarketingnewsletter/

有兴趣的童鞋，可以去试用一下。

9.注意邮件里面的字体一直，颜色等问题一般老外都用ARIAL这个字体。

10.称呼有的人喜欢用himybrother,hiboss,himanager,dearsir等等，这

些不要所有的客户都用一种，要根据客户的反应来称呼，通常要客户保持一致，或

者要根据客户的年龄，性格等等去区分，不能简单的就将所有的客户用同一个称呼。

有的客户是BOSS,有的是MANAGER,有的只是一般采购代表。在国外公司的邮件都

是有监控系统的。在没有搞清对方身份或者爱好前，乱称呼是有风险的。

11.注意多用详细的数据，比如多少数量，多少箱，多重，多少钱，PI

号码，多少天数等等，这类信息都是非常重要。

12.多用感谢的话，多用问候，结尾不要一成不变地是HAVEANICEDAY

BESTREGARDS

可以这样写：

祝你今天过得非常愉快

祝你有一个美好的一天

周末愉快

祝你有个好心情

祝贺你今天撞大运

......

13.针对客户的邮件多问客户一些问题，多用WHATDOYOUTHINK?WHATISYOUR

IDEA?

14.多跟客户套近乎黏住一个客户是非常重要的事情，所以怎样跟客户做成朋友就非

常关键了。这里，外贸行业有一个说法：不会跟客户谈“恋爱”的业务一定做不成

一个好业务。所以，做外贸，常常也是在跟自己的产品谈恋爱，跟客户谈恋爱。

15.节日的问候，圣诞节一定要给客户发电子贺卡。平时其他一些重大节日也要问候

客户。

16.发生重大事件跟客户交流想法，比如冰岛火山，地震，海啸，也要及时问候当

地的客户。

17.我们自己公司的放假通知一定要提前传达给客户。

18.用心写好每一封邮件这点是最难做到的，很多人都是忽视了这点。