indispensable

2019年成人英语三级考试阅读理解练习试题及答案4

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2019年成人英语三级考试阅读理解练习试题及答案4

Themarketinvestigationisindispensabletosales

eclolyrelatedasthelipsandteeth,so

d

beimpossibletosucceedinllingaproductwithoutfirst

investigatingthemarket.

Intheinternationalmarket,goodsonsalecomingfrom

differentcountriesandsuppliersarealwaysfacingkeen

uchcircumstances,theywilltry

everythingpossibletofamiliarizethemlveswiththemarket

nginvestigations,weoughttoget

informationaboutwhatsimilaritemsthecompetitorsare

offeringonthemarket,whatpricestheyarequoting(报价),what

featurestheirproductshave,whoaretheirregularcustomers,etc.

Then,howcanweobtainsuchinformation?

Therearemanychannelsthatweeanmakeuofindoingthis

mercialcounlor'sofficesofour

embassiesstationedabroadcanhelpusinmakingmarket

investigations.

Nowadays,ourimportandexportcorporationsndtheir

heirpurpos

istomakemarketsurveysonthespot.

Certainly,face-to-facetalkswithforeignbusinessmen

ChineExportCommoditiesFairsandsomeotherfairsof

similarnatureaswellasvisitsofforeignbusinessmen

,thereare

someotherwaysofmakingmarketinvestigations.

2019年成人英语三级考试阅读理解练习试题及答案4

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ngmarketinvestigation,oneshould().

ughinformationConcerned

ehighquality

goods

theabove

d"indispensable"inthefirstlinemeans().

ible

ial

ble

ble

fthefollowingstatementsisNOTtrue?

ationshipbetweenmarketinvestigationand

salespromotionisjustasthatofthelipsandteeth

possibletosucceedinllingaproduct

withoutmarketinvestigation

revariouswaysofmakingmarketinvestigation

tiongoesbeforemarketinvestigation

marketinvestigationisveryimportantbecau

().

et,goodsonsalearenumerous

roducerisfacingkeencompetition

reatlypromotesales

2019年成人英语三级考试阅读理解练习试题及答案4

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heabove

followingarechannelstogetmarket

informationEXCEPT().

commercialcounlor'sofficesof

ourembassiesstationedabroad

otethequalityofourownproducts

tradegroupsabroadeverynowandthen

face-to-facetalkswithforeignbusinessmen

1.【解析】A

细节题。答案在文章的第二段能够找到。“在市场调查中我们应

该了解我们的对手生产类似产品的情况，他们的报价，他们产品的特

征，谁是他们的固定消费者等等。”随后提到"Then,howcanwe

obtainsuchinformation?"可见B.C.D都不符合题意，只有A能包括这些

内容。

2.【解析】

B

词汇题。indispensable必不可少的，必须的，通常和介词

接。如：Acomputerisindispensabletomodemofficework.

办公没有电脑不行。所以只有B的意思最接近。

to连

现代

3.【解析】D

细节题。D的意思是“生产先于市场调查”不符合文章的内容。

4.【解析】D

细节题。根据文章第二段的内容：“在国际市场上，来自世界各

地的商品很多，商家面临着激烈的竞争。在这种情况下，他们要想尽

一切办法来使自己熟悉市场，才能打开销路。”所以只有D的内容面。

2019年成人英语三级考试阅读理解练习试题及答案4

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5.【解析】B

细节题。文章第三段末尾和第四段都谈到了获得市场信息的渠道

一一驻外使馆里设立商务参赞;经常向国外派贸易代表团：和外商实行

面对面的谈判。惟独没有提到自己产品的质量。所以B是错误的。