chairman

Chairmansstatement

Chairman’sstatementBackground

mpanyproduceMacintosh(“Mac”)computers,iPhone,iPad,iPod,AppleTV,

Xrve,rmore,thecompanythoughitsretailstoreandonlinestoretoll

somecompatibleproductswhichincludeapplicationsoftware,printers,storagedevices,speakers,headphones,andvarious

pany'sproductsaremainlysoldtothecustomers,smallandmedium-sized

business,enterpris,educationandgovernment.

Businessstrategy

Wearecommittedtoimprovethecompany'sproductsanddevelopmentofnewproductsthroughthecustomerexperience

tion,strengtheniTunesStorecangivemoreconvenientforcustomerstodownload

,wethroughtooffersuperiorandwell-integrateddigitallifestyleto

reachmorecustomers.

Customers,smallandmedium-sizedbusiness

Webelivethathigh-ghourretailstoreand

onlinestoretollsproducts,,weprovidetrainingtoour

staffstomakermore,weshopinhigh-

trafficstreet,thestorptember25,

2010,Weopened317retailstores,including233storesintheUnitedStatesand84internationalstores.

Education

Throughunremittingefforts,wehavedesignedarangeofproductstohelpteachersandstudentstomeetmostoftheneeds

tudentsandteachersthroughourproductstoaccesstoinformationbyline,especiallythe

personallaptopandiPad,effectivelyimprovethelearningefficiencyofthe

customers.

Enterprisandgovernment

Weetheyneedhigh-powercomputers

andextendedfunctionality,inordertocontentthemarketdemand,wedesignascalablelineofhigh-endhardwaresolutions

andproductcompatibility.

BusinessOrganization

Ouroperatinggments,includingAmericas,Europe,Japan,asgmentincludesNorthand

gmentincludesEuropeancountries,a-Pacific

gmentincludesAustraliaandAsia,operatinggment,weareprovidingthehardwareand

softwareproductsandrvices.

ProductsandServices

Ourcompany'sproductsincludeMacHardwareProducts,iTunes,iPhone,iPad,iPod,SoftwareProductsandComputer

Technologies.

MacHardwareProducts

Weoffertwopersonalcomputers,pcomputers,includingiMac,MacProandMacmini.

iMacdesktopcomputerisanall-in-onedesignwhichincludeadisplay,processor,graphicscard,harddrive,opticaldrive,

Macminiisa

desktopcomputerinacompact/doc/opcomputersinclude

MacBook,kProis

professionals’BookAirisahighperformance,ultra-slimnotebookcomputer.

iTunes

iTunesismainlyudforplayback,ersthroughtheiTunesStorearchdownload

music,video,books,movies,er,therehave23countriesprovideiTunesStores

rvice.

iPhone

ouchwidescreen,canautomaticallysynchronizea

ur'siTuneslibrary,aswellascontacts,tomerscanuiPhoneto

accesstheiTunesStoretodownloadaudioandvideo,

2010,amajor

breakthrough,canattractmorecustomers.

iPad

iPad,amulti-purpomobiledevicewhichincludebrowsingtheweb,readingandndingemail,viewingphotos,watching

videos,listeningtomusic,canthoughiTunesStorestodownloadmusic,video

andeverythingyoulike.

iPod

iPodincludeiPodtouch,iPodnano,wo

produces’tion,iPodnano,iPodshuffleandiPodclassicareallportabledigitalmusicand

reProductsandComputer

Technologies

WedevelopedCompany’dedicatedsystemofApple

hebasicoperatingsystemofthe

iPhone,stemiasytooperate,canmakeiteasierforurstoaccessmultipleapplications,it

belongingtooneofApple'e

Weprovideproductmanualsandonlineproductinformation,technicalassistance,andtheAppleCareProtectionmeter

("APP")udestwotothreeyearsofhardwaremaintenanceandurdiagnostictools.

MarketsandLogistics

Ourmaincustomersareconsumers,smallandmedium-sizedenterpris,education,enterpri,governmentandcreative

includingretailstores,onlinestoresanddirectsales.

Indirect

inthatthedirectcontactwiththetarget

customerscanprovetheadvantagesoftheirproducts,andProvideacustomersatisfactionsalesrvicesandafter-sales

,wedecidedtoexpandthenumberofitsownretailstores

tion,thecompanyhasinvestmentplansfocusontheAppleplatformtoprovideahighlevelofintegration

chandDevelopment

Becauofourcompany’sindustriescompeteswhicharecharacterizedbyrapidtechnologicaladvances,inordertoensure

thatthecompany'sproductshaveastablemarketshare,wewillcontinuetoimproveexistingproductsanddevelopnew

2008,2009,2010,respectively,toinvest$110millionto$130

millionand$180millionforrearchanddevelopmentofproducts.

Attheend

AsIlookbackonouraccomplishmentsoverthepastyear,wegetalotofachievements,ofcour,therearesome

r,inthenewyear,wewillworkharderandharder,strive

improveourproducts,letAppleproductswentaroundtheworld.

I'strivetocreateabetterfuture.

ReflectiveWriting

Description

Iwasaskedtowritingachairman’t,

meknowhat,Ireadourteacher’sPPTwhich

teachushowtowriteachairman’inishthe

work,chingtheannualreportwhilesummarize,thenwritedownthecentral

ycontrolagaintheAnnualReport,tofindwhetherhavetheomissionofimportant

information.

Feelings

WhenIknowIneedtowriteachairman’sstatement,nIbegintowriteitthatIfindit

don’asIdoanddoitinaccordancewiththerequirementsoftheteacher,thisreportisnotso

finishit,mypanterandmetalkabout

tion

Inmymind,comparetowritingastatement,m

writingthisstatement,Ilearnhowtowriteachairman’sstatement,Ineedtoimprovemywritingskill,ofcour,knowmore

’

airman’sstatementneedulesswordstotellaudiencewhat

ore,howto

sumupisveryufultowriteachairman’sstatement.

Analysis

Ineedtodoalotofpreparatoryworkbeforewritingthechairman’irst,Ineedreadtheannualreport

hat,ritethe

inishthedraft,Ineedtochecktheerrorsof

style,spelling,nd,IcansayIcompleteit.

IfIhaveachancetowriteanotherchairman’sstatement,llpaymoreattentiontoreadthe

annualreportanddiscusswithmypanterhowtowriteitwell.

Conclusion

Throughtowritethischairman’sstatement,ametime,Ihavetoimprovemy

’mcompletethiswork,Ialsofindmy

vocabularethatIcanwritebetterand

betterinthefuture.