advertising

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Unit8Advertising

(Theprimaryreasonforadvertisingistollmoregoods.)

*advertisingnoun[U]

theactivityorbusinessofadvertisingthingsontelevision,

innewspapertc.

(tryingtopersuadepeopletobuyproductsorrvices)

television/radio/newspaperadvertising

*adverti(vt,vi)

tomake(sth)generallyorpubliclyknown

tomakesomethingknowngenerallyorinpublic,

especiallyinordertollit

*advertiment(advert,ad)

*advertir

VocabularyExerci

Chooaword(fromadvertising,adverti,advertiment,advertir)

tocompleteeachofthefollowingntences.

1)Agood______campaignwillincreaoursales.

2)Theproductshavebeen______veryheavily.

3)Bothcompaniesarespendingmillionsontelevision______.

4)Weplaced______inanumberofnationalnewspapers.

5)Theyplanto______thenewmodelmorewidely.

6)Put/Placean______inthelocalpapertollyourcar.

7)Heworksforan______sin(the)advertising(industry).

8)Ifyouwanttoattractmorecustomers,try______inthelocalpaper.

9)Cigarette______hasbeenbanned.

10)_____isoneofthebiggestbusinessinBritain.

11)We______ournewproductsinthelocalnewspaper.

12)Shesawan______forababy-sitter.

13)_______ofmedicinesmustbetruthfulabouttheirbenefits.

Fillineachblankwithaappropriatepreposition(in,on,for,to)

14)Thecompanyregularlyadvertis______TV/theInternet.

15)Theperfumehasbeenadvertid______allthemajorwomen'smagazines.

16)Wearecurrentlyadvertising______anewsalesmanager.

17)Advertirsofalcoholicdrinksmustn’tadverti____children.

Keys:

1)Agoodadvertisingcampaignwillincreaoursales.

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2)Theproductshavebeenadvertidveryheavily.

3)Bothcandidates/companiesarespendingmillionsontelevisionadvertising.

4)Weplacedadvertimentsinanumberofnationalnewspapers.

5)Thereareplans(/Theyplan)toadvertithejobmorewidely.

6)Put/Placeanadvertimentinthelocalpapertollyourcar.

7)Heworksforanadvertisingagency.

(Heworksinadvertising.)

8)AdvertisingisoneofthebiggestbusinessinBritain.

9)Ifyouwanttoattractmorecustomers,tryadvertisinginthelocalpaper.

10)Cigaretteadvertisinghasbeenbanned.

11)Weadvertidournewproductsinthelocalnewspaper.

12)Shesawanadvertimentforababy-sitter.

13)Advertirsofmedicinesmustbetruthfulabouttheirbenefits.

14)ThecompanyregularlyadvertisonTV/theInternet.

15)Theperfumehasbeenadvertidinallthemajorwomen'smagazines.

16)Wearecurrentlyadvertisingforanewsalesmanager.

17)Advertirsofalcoholicdrinksmustn’tadvertitochildren.

Translation

1)该公司将发起一轮全国性的广告攻势。

2）该次广告活动没有对销量起到太大的效果。

3）我们每年在广告方面的支出是500万美元。

4）星期天的报纸上充满了汽车的广告。

1)Thecompanywillbelaunchinganationaladvertisingcampaign

2)Theadvertisingcampaigndidn'thavemucheffectonsales.

3)Wespend$5millionayearonadvertisingalone.

4)TheSundaypapersarefullofadvertimentsforcars.

Imustadvertiforanewcretary.

Thecompanyisadvertisingfortypistsinthenewspapers.

ManycompanieswillonlyadvertiintheSundaypaper.

Tobacconistsarecurrentlynotallowedtoadvertiontelevision.

*Typesofadvertising

We'rendingouta_____tellingourcustomersaboutournewproducts.

TheTVshowwasinterruptedbytoomany_____.

Salesgirlsarehandingout/givingawayfree_____oftheperfume

Theyputupa_____advertisingtheconcert.

Peopleweregivingout_____advertisingtheevent.

Thefilmhadgood_____publicity.

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Keys:

We'rendingoutamailshottellingourcustomersaboutournewproducts.

TheTVshowwasinterruptedbytoomanycommercials.

Salesgirlsarehandingout/givingawayfreesamplesoftheperfume

Theyputupaposteradvertisingtheconcert.

Peopleweregivingoutflyersadvertisingtheevent.

Thefilmhadgoodword-of-mouthpublicity.

mailshot:邮寄广告

advertimentsorinformationthatacompanyndstomanypeopleatonetime

bypost

We'rendingoutamailshottellingourcustomersaboutournewproducts.

Mailshotsarentouttoalargenumberofpeopleatonce.

spam:Unoun垃圾邮件

advertisingmaterialntbye-mailtopeoplewhohavenotaskedforit

word-of-mouth:Spokencommunication口碑

Thefilmhadgoodword-of-mouthpublicity.

TVcommercials

advertimentonTVorradio

anadvertimentwhichisbroadcastontelevisionorradio:

acommercialbreak

TheTVshowwasinterruptedbytoomanycommercials.

那档电视节目插进的商业广告太多了,不断被打断。

Thefilmwassofullofcommercialbreaksitwasimpossibletoenjoy.

ashampoo/dogfoodcommercial

*bannerorwebbanners

【网络】网幅广告,旗帜广告,横幅广告(网络广告的主要形式,一般使用GIF格式的图像文件,可以使用

静态图形,也可用多帧图像拼接为动画图像)

*sample

smallamountofaproductgivenawayfree免费分发的小量试（货）样;赠样:

handoutfreesamplesoftheperfume送出香水的赠样

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asamplepack,sachet,etc馈赠的小包﹑小袋等样品.

afreesampleofshampoo

Ourfirmgivesawayfreesamplesofcloth.

我们公司免费赠送布料样品。

*poster

Theyputuppostersallroundthetownadvertisingthecircus.

Theyputupaposteradvertisingtheconcert.

Wenoticedaposteradvertisingacircus.

Hugeelectionposterssuddenlywentupalloverthetown.

*flyer/leaflet

asmallsheetofpaperthatadvertisaproductoraneventandisgiventoalargenumberofpeople:toprinted

sheetofpaper,usufoldedandfreeofcharge,containinginformation散页印刷品;（通常指）传单:

handoutflyersforanewclub

Peopleweregivingoutflyersadvertisingtheevent.

pickupaleafletaboutcareoftheteeth拿起一张宣传保护牙齿的传单.

Wedidalotofleafletinginthearea.

Demonstratorshandedoutleafletstopasrs-by.

Aleafletaboutthenewbusrvicescamethroughthedoortoday.

Studentswerehandingoutelectionleafletsatthestation.

*billboard广告牌，告示牌

*viralmarketing病毒式营销

'ing

n[U]

atypeofadvertisingudbyInternetcompaniesinwhichcomputerursreceiveandndoutadvertising

messagesorimagesthroughemailwithoutrealizingthattheyaredoingthis

Youcanreachmorepotentialcustomersbyusingviralmarketingtechniques.

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