2010年英语考研真题答案
2010年英语考研真题答案
【篇一:2010年考研英语真题答案解析】
ofenglish
1.a
解析:a项affect意思是“影响,感动”;b项achieve意思是“达
成,完成”;c项extract意思是“提取,榨出”;d项restore是“恢
复,重建”.这句话的意思是:他们想通过实验探究车间照明是如何影
响工人的生产率的,所以答案是a。
2.b
解析:本题考查了固定短语endup的用法,endup意思是“最终
成为??”,end和其它三个介词的搭配都无此意,故选b。
3.c
解析:本句的大意为:研究最终总结为一个极具影响力的概念—“霍
桑效应”,也正是实验所研究的行为改变了工人们的表现。所以这里
应选择c。
4.b
解析:作者这里表达的意思是这个问题之所以引起大家的注意是因
为工厂女工的行为令人费解。四个选项中perplexing意为“令人费解
的”,所以正确答案为b。
5.c
解析:本句的含义是:根据研究描述,当照明灯变亮或变暗时,工
人的时产量就会提高。四个选项中有描述含义的是c项accounts。
6.b
解析:这句话的意思是:实验中做什么并不重要。donotmatter固
定表达,故选b。
7.d
解析:考查solongas短语,意思是“只有”,句子意思是:只要有
改变,生产率就会上升。
8.a
解析:a项awareness意思是“意识”,b项expectation意为“期望”,
c项ntiment意为“”观点,意见,d项illusion为“幻觉”,本句的
大意是说:工人知到自己本身是被研究对象-这一意识就足以改变他们
的行为。所以选a。
9.c
解析:见第8题解析。
10.d
解析:见第8题解析。
11.c
解析:besubjectedto表示“服从于,与??一致’,为固定短语。
12.a
解析:contraryto表示“与?相反“。根据语境提示,空白处需要填
写一个能表示转折意味的链接词。
13.a
解析:只有evidence一词可与found呼应,表示“发现或找到证据”。
14.d
misleading“欺骗性,误导性的”,意思上来看,符合语境所表达的
意思。
24.
解析:
25.
解析:
text2
26.c
解析:细节题。题干问及商业专利方法在最近引起关注的原因是是
什么,解答本题应定位二段首句并结合一段的主旨要义。二段首句指
出“国家最高专利法庭准备对商业方法专利进行缩减,这引起了了争
议。”一段主要提及在过去10年商业方法授予了成千上万的专利。由
此可见,选项c是对原文的同义置换故为正确答案。
27.b
解析:推理判断题。文章在二段提及bilskica,在四段提及对bilski
ca的结论性说明,在四段中针对bilskica,联邦机构发表了不
同寻常的法令,而四段末句提到该法令引起对“statestreetbank
ruling”的是否重新考虑,由此可知b为正确答案。
28.c
解析:词汇短语题。含有该词的句子起到承前启后作用,解答本题
应结合二段主旨及三段becau后的句意来解题,二段提及“国家最
高专利法庭准备对商业方法专利进行缩减”,而三段提及introduced
suchpatents?,approvingapatent?,由此可知,宣称对商业方法的
控制将会有巨大的态度转变,故c正确。
解析:推论题。结合倒数二段二句及末段首句可知b符合文意。此题
用排除法最为便利。文章的最后两段未提到acd的内容。而b项的内
容符合“thattoomanypatentswerebeingupheld”,同时b选项
的内容符合文章的中心。
30.d
解析:主旨题。文章首段提到“过去10年”,而二段首句转到“now”,
文章的此脉络结构可知“aprevailingtread”可统领文意,此外文章
二至四段,主要谈及联邦巡讲对“business-methodpatents”的立场
变化,故d为正确答案。
31.b
解析:细节题。文章提到tippingpoint真本书描述社会流行风潮是
由一小部分名人引起的,然而,笔锋一转在首段末又说“itdoesn’t
explainhowideasactuallyspread”。进而引出作者对名人传播想
法功能的讨论。由此b选项正确。而a、c、d均不是作者要讨论的
问题。
32.d
解析:细节题。文章第二段首句“thesuppod?plausible
soundingbutlargelyuntestedtheory。。”以及末句“?onlycertain
specialpeoplecandrivetrends”充分说明这种理论证据不够充足。
而d选项正确的反应了文中的内容。
33.a
解析:根据题干,线索大致定位到第三段,但是第三段并没有清晰
的找到题解,而接下来的第四段清晰的反应出了社会互动所产生的巨
大影响这一内容。a选项充分的表明了这一点。
34.c
解析:根据题干,线索定位到第四段。同过分析这个短语所在的句
子,“forasocialepidemic?;justhowmanyotherspayattention
toeachofthepeoplehaslittletodowith?”此句主要表明人们
是如何被别人影响进而又去影响别人的。而c选项恰是对这一点的正
确表述。
35.c
解析:细节题。根据题干,线索定位到最后一段,从“?relatingof
populations,manipulatinganumberofvariablesrelatingto
people’sabilitytoinfluenceothersandtheirtendencytobe?”
这句话中能够得知社会影响动力因素包括人们影响别人的能力包括
被别人影响的倾向性。而c选项充分的体现了这一点。
36.a
解析:细节题。答案意为“遵循不利的资产评估准则”。
由题干中的“bankerscomplained”和“force”定位于第一段第三
行“theirrules,moanthebanks,haveforcedthemtoreport
enormousloss,andit’ulessaythey
mustvaluesomeastsatthepriceathirdpartywouldpay,not
thepricemanagersandregulatorswouldlikethemtofetch。”
该句核心词为rules,四个答案中只有a选项包含。
37.a
解析:推理引申题。答案意为“管理的作用的逐渐消失”。根据题干
中的专有名词fasb定位于第三段。第一句提到fasb经过努力使国会
通过了一些变革,这些变革赋予了银行更多的权利,也就是说对银行
的管理更为松散,所以答案为“管理的作用的逐渐消失”。
38.c
解析:细节题。答案意为“独立自主的制定法规”。根据题干中的
“mccreevyobjectsto”定位到第五段。第五段提到立即根据美国的
变化做出一样的反应,欧洲的各界人士对此的反对十分强烈,引用
mccreevy的话是为了说明这一点:欧洲要对这个问题有自己独立的
法律法规。
39.c
解析:句意题。答案意为“忽视了坏账存在的极大可能性”。根据题
干的信息定位到第六段todaytheyarguethatmarketprices
overstateloss,becautheylargelyreflectthetemporary
illiquidityofmarkets,notthelikelyextentofbaddebts。批判银
行一味的夸大“thatmarketpricesoverstateloss”,而忽视了
“thelikelyextentofbaddebts”。
40.d
解析:情感态度题。文章讨论了银行针对“standard-tters”的敌意
行为,特别是文章最后一段更是明确的表明了作者对
“standard-tters”的同情。
partb
41.b
解析:本题需要找出文章的首段,可用排除法做。首先a选项中提
到“thefirstandmoreimportant?”中的“more”应该在前文中提
到,故排除。b选项首句就提出了欧洲食品零售所面临的问题,根据
文章结构法:提出问题—分析问题—解决问题,此段符合首段
【篇二:2010年考研英语试题及答案】
class=txt>ctioniuofenglish
directions:
thebestword(s)foreach
numberedblankandmark[a],[b],[c]or[d]onanswersheet1.
(10points)
in1924americasnationalrearchcouncilnttwoengineers
tosuperviariesofindustrialexperimentsatalarge
telephone-partsfactorycalledthehawthorneplantnear
dtheywouldlearnhowstop-floorlighting1
d,thestudiended2givingtheir
nametothehawthorneeffect,theextremelyinfluentialideathat
thevery3tobeingexperimenteduponchangedsubjects
behavior.
theideaarobecauofthe4behaviorofthewomenin
ingto5oftheexperiments,their
hourlyoutputrowhenlightingwasincread,butalsowhen
ot6whatwasdoneintheexperiment;
7somethingwaschanged,productivityro.a(n)8thattheywere
beingexperimenteduponemedtobe9toalterworkers
behavior10itlf.
afterveraldecades,thesamedatawere11toeconometric
rneexperimentshasanothersurpri
store12thedescriptionsonrecord,nosystematic13wasfound
thatlevelsofproductivitywererelatedtochangesinlighting.
itturnsoutthatpeculiarwayofconductingtheexperiments
maybehaveletto14interpretationofwhathapped.15,lighting
rkstartedagainon
monday,output16rocomparedwiththeprevioussaturday
and17toriforthenextcouple
ofdays.18,acomparisonwithdataforweekswhentherewas
noexperimentationshowedthatoutputalwayswentupon
monday,workers19tobediligentforthefirstfewdaysofthe
weekinanyca,before20aplateauandthenslackeningoff.
thissuggeststhattheallegedhawthorneeffectishardtopin
down.
1.[a]affected
2.[a]at
3.[a]truth[b]achieved[b]up[b]sight[c]extracted[d]
restored[c]with[c]act[d]off[d]proof
4.[a]controversial[b]perplexing[c]mischievous[d]
ambiguous
5.[a]requirements[b]explanations[c]accounts
6.[a]conclude[b]matter[d]asssments[c]indicate[d]work
7.[a]asfaras[b]forfearthat[c]incathat[d]solongas
8.[a]awareness[b]expectation[c]ntiment[d]illusion
9.[a]suitable
10.[a]about
11.[a]compared[b]excessive[c]enough[b]for[b]shown[c]
on[d]abundant[d]by[c]subjected[d]conveyed
12.[a]contraryto[b]consistentwith[c]parallelwith[d]peculiar
to
13.[a]evidence[b]guidance[c]implication[d]source
14.[a]disputable[b]enlightening[c]reliable[d]misleading
15.[a]incontrast[b]forexample[c]inconquence[d]as
usual
16.[a]duly
17.[a]failed
20.[a]breaking[b]accidentally[c]unpredictably[d]suddenly
[b]cead[b]climbing[c]started[d]continued[c]surpassing
[d]hitting
ctionii
parta
directions:readingcomprehension
thequestionsbeloweach
textbychoosing[a],[b],[c]or[d].markyouranswerson
answersheet1.(40points)
text1
ofallthechangesthathavetakenplaceinenglish-language
newspapersduringthepastquarter-century,perhapsthemost
far-reachinghasbeentheinexorabledeclineinthescopeand
riousnessoftheirartscoverage.
itisdifficulttothepointofimpossibilityfortheaveragereader
undertheageoffortytoimagineatimewhenhigh-qualityarts
considerablenumberofthemostsignificantcollectionsof
criticismpublishedinthe20thcenturyconsistedinlargepartof
suchbookstodayistomarvelat
thefactthattheirlearnedcontentswereoncedeemedsuitable
forpublicationingeneral-circulationdailies.
weareevenfartherremovedfromtheunfocudnewspaper
reviews
thpublishedinenglandbetweentheturnofthe20centuryand
theeveof
worldwarii,atatimewhennewsprintwasdirt-cheapand
stylishartscriticismwasconsideredanornamenttothe
efar-offdays,itwas
takenforgrantedthatthecriticsofmajorpaperswouldwritein
wasa
riousbusiness,andeventhoreviewerswhoworetheir
learninglightly,likegeorgebernardshawandernestnewman,
en
believedinjournalismasacalling,andwereproudtobe
publishedinthedailypress.“sofewauthorshavebrains
enoughorliterarygiftenoughtokeeptheirownendupin
journalism,”newmanwrote,“thatiamtemptedtodefine
‘journalism’as‘atermofcontemptappliedbywriterswhoare
notreadtowriterswhoare.’”
unfortunately,e
cardus,whowroteforthemanchesterguardianfrom1917until
shortlybeforehisdeathin1975,isnowknownsolelyasawriter
hislifetime,though,he
wasalsooneofengland’sforemostclassical-musiccritics,a
stylistsowidelyadmiredthathisautobiography(1947)became
nightedin1967,thefirstmusiccriticto
yoneofhisbooksisnowin
print,andhisvastbodyofwritingsonmusicisunknownsave
tospecialists.
isthereanychancethatcardus’scriticismwillenjoyarevival?
listictasteshadchanged
longbeforehisdeath,andpostmodernreadershavelittleu
fortherichlyupholsteredvicwardianproinwhichhe
er,theamateurtraditioninmusiccriticism
hasbeeninheadlongretreat.
dicatedinparagraphs1and2that
[a]artscriticismhasdisappearedfrombig-citynewspapers.
[b]english-languagenewspapersudtocarrymorearts
reviews.
[c]high-qualitynewspapersretainalargebodyofreaders.
[d]youngreadersdoubtthesuitabilityofcriticismondailies.
perreviewsinenglandbeforeworldwariiwere
characterized
by
[a]freethemes.
[b]casualstyle.
[c]elaboratelayout.
[d]radicalviewpoints.
fthefollowingwouldshawandnewmanmost
probablyagreeon?
[a]itiswritersdutytofulfilljournalisticgoals.
[b]itiscontemptibleforwriterstobejournalists.
[c]writersarelikelytobetemptedintojournalism.
[d]notallwritersarecapableofjournalisticwriting.
nbelearnedaboutcardusaccordingtothelasttwo
paragraphs?
[a]hismusiccriticismmaynotappealtoreaderstoday.
[b]hisreputationasamusiccritichaslongbeenindispute.
[c]hisstylecaterslargelytomodernspecialists.
[d]hiswritingsfailtofollowtheamateurtradition.
uldbethebesttitleforthetext?
[a]newspapersofthegoodolddays
[b]thelosthorizoninnewspapers
[c]mournfuldeclineofjournalism
[d]prominentcriticsinmemory
text2
nowthenationstoppatentcourtappearscompletelyreadyto
scalebackonbusiness-methodpatents,whichhavebeen
controversialeversincetheywerefirstauthorized10yearsago.
inamovethathasintellectual-propertylawyersabuzztheu.s.
courtofappealsforthefederalcircuitsaiditwouldua
particularcatoconductabroadreviewofbusiness-method
patents
.inrebilski,asthecaisknown,isaverybigdeal,says
hasthepotentialtoeliminateanentireclassofpatents.
curbsonbusiness-methodclaimswouldbeadramatic
about-face,becauitwasthefederalcircuititlfthat
introducedsuchpatentswithis1998decisionintheso-called
statestreetbankca,approvingapatentonawayofpooling
lingproducedanexplosionin
business-methodpatentfilings,initiallybyemerginginternet
companiestryingtostakeoutexclusiverightstospecifictypes
,moveestablishedcompanies
racedtoaddsuchpatentstotheirfiles,ifonlyasadefensive
2005,
ibmnotedinacourtfilingthatithadbeenissuedmorethan300
business-methodpatentsdespitethefactthatitquestionedthe
rly,somewallstreet
investmentfilmsarmedthemlveswithpatentsforfinancial
products,evenastheytookpositionsincourtcasopposing
thepractice.
thebilskicainvolvesaclaimedpatentonamethodfor
eralcircuitissuedan
unusualorderstatingthatthecawouldbeheardbyall12of
thecourtsjudges,ratherthanatypicalpanelofthree,andthat
oneissueitwantstoevaluateiswhetheritshouldreconsiderits
statestreetbankruling.
thefederalcircuitsactioncomesinthewakeofariesof
recentdecisionsbythesupremecourtthathasnarrowedthe
ril,forexample
thejusticessignaledthattoomanypatentswerebeingupheld
gesonthefederalcircuit
arereactingtotheanti-patenttrendatthesupremecourt,says
,apatentattorneyandprofessorat
georgewashingtonuniversitylawschool.
ss-methodpatentshaverecentlyaroudconcern
becauof
【篇三:2010年考研英语一真题及答案】
class=txt>ctioniuofenglish
directions:thebestword(s)for
eachnumberedblankandmarka,b,cordonanswersheet1.
(10points).
in1924americasnationalrearchcouncilnttwoengineers
tosuperviariesofindustrialexperimentsatalarge
telephone-partsfactorycalledthehawthorneplantnear
dtheywouldlearnhowstop-floor
lighting____1____d,thestudies
ended____2____givingtheirnametothehawthorneeffect,
theextremelyinfluentialideathattheverytobeing
experimenteduponchangedsubjectsbehavior.
theideaarobecauofthe____4____behaviorofthe
ingto____5____ofthe
experiments,theirhourlyoutputrowhenlightingwas
incread,ot____6____
whatwasdoneintheexperiment;____7____somethingwas
changed,productivityro.a(n)____8____thattheywere
beingexperimenteduponemedtobe____9____toalter
workersbehavior____10____itlf.
afterveraldecades,thesamedatawere____11____to
rneexperimentshasanother
surpristore____12____thedescriptionsonrecord,no
systematic____13____wasfoundthatlevelsofproductivity
wererelatedtochangesinlighting.
itturnsoutthatpeculiarwayofconductingtheexperiments
maybehaveletto____14____interpretationofwhathapped.
____15____,
workstartedagainonmonday,output____16____ro
comparedwiththeprevioussaturdayand17toriforthenext
coupleofdays.____18____,acomparisonwithdataforweeks
whentherewasnoexperimentationshowedthatoutputalways
wentuponmonday,workers____19____tobediligentforthe
firstfewdaysoftheweekinanyca,before____20____a
ggeststhatthealleged
hawthorneeffectishardtopindown.
1.[a]affected
2.[a]at
[b]achieved[b]up[c]extracted[c]with[c]act[d]
restored[d]off[d]proof
[d]ambiguous
[d]asssments
[d]work
[d]solongas
[d]illusion3.[a]truth[b]sight4.[a]controversial[b]
perplexing5.[a]requirements[b]explanations6.[a]conclude
7.[a]asfaras8.[a]awareness[b]matter[c]mischievous
[c]accounts[c]indicate[c]incathat[c]ntiment
[b]forfearthat[b]expectation
9.[a]suitable
10.[a]about[b]excessive[b]for
[b]shown[c]enough[c]on[d]abundant[d]by[d]conveyed
[d]peculiarto
[d]source
[d]misleading11.[a]compared12.[a]contraryto13.[a]
evidence14.[a]disputable
15.[a]incontrast
16.[a]duly
17.[a]failed[c]subjected[b]consistentwith[c]parallelwith
[b]guidance[b]enlightening[b]forexample[b]accidentally
[b]cead[c]implication[c]reliable[c]inconquence[d]
asusual[c]unpredictably[d]suddenly[c]started[d]
continued
[d]hitting20.[a]breaking[b]climbing[c]surpassing
ctioniireadingcomprehension
parta
directions:thequestions
beloweachtextbychoosing
[a],[b],[c]or[d].markyouranswersonanswersheet1.(40
points)
text1
ofallthechangesthathavetakenplaceinenglish-language
newspapersduringthepastquarter-century,perhapsthemost
far-reachinghasbeentheinexorabledeclineinthescopeand
riousnessoftheirartscoverage.
itisdifficulttothepointofimpossibilityfortheaveragereader
undertheageoffortytoimagineatimewhenhigh-qualityarts
considerablenumberofthemostsignificantcollectionsof
criticismpublishedinthe20thcenturyconsistedinlargepartof
suchbookstodayistomarvelat
thefactthattheirlearnedcontentswereoncedeemedsuitable
forpublicationingeneral-circulationdailies.
weareevenfartherremovedfromtheunfocudnewspaper
reviewspublishedinenglandbetweentheturnofthe20th
centuryandtheeveofworldwarii,atatimewhennewsprint
wasdirt-cheapandstylishartscriticismwasconsideredan
e
far-offdays,itwastakenforgrantedthatthecriticsofmajor
paperswouldwriteindetailandatlengthabouttheeventsthey
wasariousbusiness,andeventho
reviewerswhoworetheirlearninglightly,likegeorgebernard
shawandernestnewman,couldbetrustedtoknowwhatthey
enbelievedinjournalismasacalling,and
wereproudtobepublishedinthedailypress.―sofewauthors
havebrainnoughorliterarygiftenoughtokeeptheirown
endupinjournalism,‖newmanwrote,―thatiamtemptedto
define?journalism‘as?atermofcontemptappliedbywriters
whoarenotreadtowriterswhoare.‘‖
unfortunately,e
cardus,whowroteforthemanchesterguardianfrom1917until
shortlybeforehisdeathin1975,isnowknownsolelyasawriter
hislifetime,though,he
wasalsooneofengland‘sforemostclassical-musiccritics,a
stylistsowidelyadmiredthathisautobiography(1947)became
nightedin1967,thefirstmusiccriticto
yoneofhisbooksisnowinprint,andhis
vastbodyofwritingsonmusicisunknownsavetospecialists.
isthereanychancethatcardus‘scriticismwillenjoyarevival?
listictasteshadchanged
longbeforehisdeath,andpostmodernreadershavelittleu
fortherichlyupholsteredvicwardianproinwhichhe
er,theamateurtraditioninmusiccriticism
hasbeeninheadlongretreat.
dicatedinparagraphs1and2that
[a]artscriticismhasdisappearedfrombig-citynewspapers.
[b]english-languagenewspapersudtocarrymorearts
reviews.
[c]high-qualitynewspapersretainalargebodyofreaders.
[d]youngreadersdoubtthesuitabilityofcriticismondailies.
perreviewsinenglandbeforeworldwariiwere
characterizedby
[a]freethemes.[b]casualstyle.[c]elaboratelayout.[d]
radicalviewpoints.
fthefollowingwouldshawandnewmanmost
probablyagreeon?
[a]itiswritersdutytofulfilljournalisticgoals
[b]itiscontemptibleforwriterstobejournalists.
[c]writersarelikelytobetemptedintojournalism.
[d]notallwritersarecapableofjournalisticwriting.
nbelearnedaboutcardusaccordingtothelasttwo
paragraphs?
[a]hismusiccriticismmaynotappealtoreaderstoday.
[b]hisreputationasamusiccritichaslongbeenindispute.
[c]hisstylecaterslargelytomodernspecialists.
[d]hiswritingsfailtofollowtheamateurtradition.
uldbethebesttitleforthetext?
[a]newspapersofthegoodolddays[b]thelosthorizonin
newspapers
[c]mournfuldeclineofjournalism[d]prominentcriticsin
memory
text2
box.
nowthenationstoppatentcourtappearscompletelyreadyto
scalebackonbusiness-methodpatents,whichhavebeen
controversialeversincetheywerefirstauthorized10yearsago.
inamovethathasintellectual-propertylawyersabuzztheu.s.
courtofappealsforthefederalcircuitsaiditwouldua
particularcatoconductabroadreviewofbusiness-method
lski,asthecaisknown,isaverybigdeal,
oftheuniversityofmissourischoolof
hepotentialtoeliminateanentireclassofpatents.
curbsonbusiness-methodclaimswouldbeadramatic
about-face,becauitwasthefederalcircuititlfthat
introducedsuchpatentswithis1998decisionintheso-called
statestreetbankca,approvingapatentonawayofpooling
lingproducedanexplosionin
business-methodpatentfilings,initiallybyemerginginternet
companiestryingtostakeoutexclusiverightstospecifictypes
,moveestablishedcompanies
racedtoaddsuchpatentstotheirfiles,ifonlyasadefensive
2005,
ibmnotedinacourtfilingthatithadbeenissuedmorethan300
business-methodpatentsdespitethefactthatitquestionedthe
rly,somewallstreet
investmentfilmsarmedthemlveswithpatentsforfinancial
products,evenastheytookpositionsincourtcasopposing
thepractice.
thebilskicainvolvesaclaimedpatentonamethodfor
eralcircuitissuedan
unusualorderstatingthatthecawouldbeheardbyall12of
thecourtsjudges,ratherthanatypicalpanelofthree,andthat
oneissueitwantstoevaluateiswhetheritshouldreconsider
itsstatestreetbankruling.
thefederalcircuitsactioncomesinthewakeofariesof
recentdecisionsbythesupremecourtthathasnarrowedthe
ril,forexample
thejusticessignaledthattoomanypatentswerebeingupheld
gesonthefederalcircuit
arereactingtotheanti-patenttrendatthesupremecourt,says
,apatentattorneyandprofessoratgeorge
washingtonuniversitylawschool.
ss-methodpatentshaverecentlyaroudconcern
becauof
[a]theirlimitedvaluetobusiness[b]theirconnectionwith
astallocation
[c]thepossiblerestrictionontheirgranting[d]the
controversyoverauthorization
fthefollowingistrueofthebilskica?
[a]itsrulingcomplieswiththecourtdecisions
[b]itinvolvesaverybigbusinesstransaction
[c]ithasbeendismisdbythefederalcircuit
[d]itmaychangethelegalpracticesintheu.s.
dabout-face(line1,para3)mostprobablymeans
[a]lossofgoodwill
[c]changeofattitude[b]increaofhostility[d]
enhancementofdignity
nfromthelasttwoparagraphsthat
business-methodpatents
[a]areimmunetolegalchallenges[b]areoftenunnecessarily
issued
[c]lowertheesteemforpatentholders[d]increathe
incidenceofrisks
fthefollowingwouldbethesubjectofthetext?
[a]aloomingthreattobusiness-methodpatents
[b]protectionforbusiness-methodpatentholders
[c]alegalcaregardingbusiness-methodpatents
[d]aprevailingtrendagainstbusiness-methodpatents
text3
inhisbookthetippingpoint,malcolmgladwellarguesthat
socialepidemicsaredriveninlargepartbytheactingofatiny
minorityofspecialindividuals,oftencalledinfluentials,whoare
unusuallyinformed,persuasive,ais
intuitivelycompelling,butitdoesntexplainhowideasactually
spread.
thesuppodimportanceofinfluentialsderivesfroma
plausiblesoundingbutlargelyuntestedtheorycalledthetwo
stepflowofcommunication:informationflowsfromthemedia
ers
haveembracedthetwo-stepflowbecauitsuggeststhatif
theycanjustfindandinfluencetheinfluentials,tholected
oryalsoems
toexplainthesuddenandunexpectedpopularityofcertain
looks,brands,suchcas,a
cursoryarchforcausfindsthatsomesmallgroupof
peoplewaswearing,promoting,ordevelopingwhateveritis
talevidenceofthis
kindfitsnicelywiththeideathatonlycertainspecialpeoplecan
drivetrends
intheirrecentwork,however,somerearchershavecomeup
withthefindingthatinfluentialshavefarlessimpactonsocial
,theydontem
toberequiredofall.
therearchersargumentstemsfromasimpleobrving
aboutsocialinfluence,withtheexceptionofafewcelebrities
likeoprahwinfrey—whooutsizeprenceisprimarilya
functionofmedia,notinterpersonal,influence—eventhemost
influentialmembersofapopulationsimplydontinteractwith
sprecilythenon-celebrity
influentialswho,accordingtothetwo-step-flowtheory,are
suppodtodrivesocialepidemicsbyinfluencingtheirfriends
cialepidemictooccur,however,
eachpersonsoaffected,musttheninfluencehisorherown
acquaintances,whomustinturninfluencetheirs,andsoon;
本文发布于:2022-11-24 16:23:53,感谢您对本站的认可!
本文链接:http://www.wtabcd.cn/fanwen/fan/90/12936.html
版权声明:本站内容均来自互联网,仅供演示用,请勿用于商业和其他非法用途。如果侵犯了您的权益请与我们联系,我们将在24小时内删除。
留言与评论(共有 0 条评论) |