bec商务英语听力

BEC剑桥商务英语高级真题集听力原文

剑桥商务英语高级真题集听力原文1

ThisistheBusinessEnglishCertificateHigher3,ListeningTest1.

ons1to12.

YouwillhearthefounderofacompanycalledMansheetalkingto

businessstudentsaboutitsdevelopment.

Asyoulisten,forquestions1to12,completethenotes,usingupto

threewordsoranumber.

Afteryouhavelistenedonce,replaytherecording.

Younowhaveforty-fivecondstoreadthroughthenotes.

[pau]

Nowlisten,andcompletethenotes.

[pau]

Man:Goodmorning,ladiesandgentlemen.I’mhonouredtohavethis

opportunitytotalktoyou.

Eightyearsago,Iboughtmyfirstcomputer,butIsoondiscovered

thatwhereIlived,itwasdifficulttofindaccessoriesforthatparticular

demerealithatotherpeoplemusthavethesame

problem.

ThenIfoundthatforeignmagazinescontainedplentyof

advertimentsofmailordercompanies,soIstartedbuyingspareparts

andthingsthatwayandllingthemontomyfriendsatasmallprofit.

Thatwashowmycompany,Manshee,wasborn.

Fouryearslater,Mansheewasmakingaprofitandhadreacheda

ourdirectors-mylfandthreeof

turewasyoungandthe

workingenvironmentdidn’panyjustgrew

andgrewwithitsownmomentum,andeverythingwedidemedtostrike

ededtobuysomeequipmentorredecoratethesalesoffice,

wedecidedyesornoinisolation,onlytakingtheshortterm-usuallythe

cashflowforthatmonth-intoaccount.

However,themarketbecameincreasinglycutthroat,andthatledto

id,ratherunwillingly,thatthetimehadcometo

structureourfuture,butwedidn’treallyhavemuchideahowtotabout

nttoafirmofconsultantswhospecialiinhelpingsmall

business,sistedthatwefour

directorssitdownandrankourinvestmentsinorderofimportanceforthe

sobviousnow,butwe’dneverrealidthevalueof

doingitbefore.

Initially,wetoutstrategicandfinancialtargetsforthenextthree

years,andnowwe’repleadwithjusthowmanyofthoobjectives

we’vemet.

Thevalueofbringinginoutsideexpertiwasthatitgaveus

’ssoeasytotakethingsforgranted,andtogooninthesame

onsultantsmeantwereceivedinvaluableadviceonour

businesspriorities.

剑桥商务英语高级真题集听力原文2

ons1to12.

YouwillbeartheopeningoftheFactoriesoftheYearawards

ceremony.

Asyoulisten,forquestions1to12,completethenotes,usingupto

threewordsoranumber.

Afteryoubarelistenedonce,replaytherecording.

Younowhaveforty-fivecondstoreadthroughthenotes.

[pau]

Nowlisten,andcompletethenotes.

[pau]

Man:Goodmorning,ladiesandgentlemen,and“welcometothe

isJonathanHargreaves,andI’m

ChiefExecutiveoftheInstituteofProductionRearch,whichorganid

theawards,inassociationwithBarringtonBusinessSchool.I’mdelighted

tointroducetoyoutheschool’sprofessorofmanufacturingscience,

JacquelineAllen,line.

Woman:Thankyou,Jonathan,andgoodmorning,

year’sarchfortheFactoriesoftheYearhasproducedabumpercropof

outstandingwinners,whichisverywelcomeproofthattheoldeconomy

isn’tdead,butimergingrevitalidfromitsrecentproblems.

Othercriteriawhichweconsideredwerelesstangible,butnoless

staffmoraleveryriously,becauifit’spoor

itcanhavemeasurableresultssuchashighstaffturnoverandahigh

businesscan’teasilyhandlechange,itmaywell

createmoreproblemsthanitsolves,anditsfutureisunlikelytobecure.

Thenextstepwasforthepanelofjudgestoassstheresultsand

ay,Ifoundit

ultofthevisits,we

cameupwiththethreewinnersineachcategory.

Thefactoriesthatemergedfromthisprocesssharedsomefamiliar

sivepeople-managementpractices,forastart.A

determinationamongthefactory’smanagementteamnottobecond

best,ingontherealisationthatcleverinitiativesdon’t

countiftheydon’tfurtherafactory’essfulfactorycan,

foramoment,forgetitscustomers,whetherthey’reinternaltothe

companyorexternal.

Aver,newtrendmerged:anoutstandinglevelofcompetencein

supply-chainmanagement,aswellasinmanufacturing,isincreasingly

ksbetweenafactory,itssuppliersanditscustomerscan

makeorbreakanoperation.

Thisyear’swinnersalsodemonstratetheimportanceofoptimisingthe

ed,muddled-

lookingfactoriesunderperform,whilesuccessfulonesusignstohelp

owing

goodsormaterialstogetlostinsomedustycornerofthewarehouis

unacceptable:theproblemoftrackingcomponentsastheymovethrough

productionhasledtoanumberofdevelopments,ofwhichelectronic

taggingisoneofthemostexciting

剑桥商务英语高级真题集听力原文3

.

ons1to12.

Youwillhearpartofatalktoagroupofbusinessstudentsaboutthe

roleoffreegiftsinproductpromotion.

Asyoulisten,forquestions1to12,completethenotes,usingupto

threewordsoranumber.

Afteryouhavelistenedonce,replaytherecording.

Younowhaveforty-fivecondstoreadthroughthenotes.

[pau]

Nowlisten,andcompletethenotes.

[pau]

Woman:’sSueBarnard.I’vecometotalktoyouthis

afternoonaboutthatoldmarketingperennial,sa

marketingconsultant,onafreelancebasis,andIthoughtthatIwould

hecompaniesIworkwithisamajor

manufacturerofconsumerdurables,andsoIneedtokeepintouchwith

thelatestcampaignsbeinglaunchedbyrivalgroups,aswellaseinghow

’makeenreaderofweeklymagazines.

AlthoughI’mactuallybadinManchester,lastweekIhappenedto

bewithsomeclientsattheirsalesconference,whichwasbeingheldin

aythere,waitingatthestation,Ipoppedintoa

newsagentsforabrow,chissueofPrime

magazineimmediatelycaughtmyeyebecauthecoversaid‘FreeGift

thisIssue:FreeDiary’.AnditpuzzledmebecauIhadenthesame

y,peopleinWaleswere

gettingthesamemagazine,butallpackagedupinaspecialplasticjacket

,Iwondered,werepeopleinmyarealosingout?

Well,ofcour,theanswerliesinthemarketingpolicyofthe

ivingeveryoneafreebiebecauthenthere’dbe

nowayofgauginghowsuccessfulit’

otherwords,it’ca,flatsalesofPrimein

Manchester,coupledwithstrongsalesinWales,wouldindicatethatthe

gifthaddonethetrick,andthistypeofstrategyisvitalformagazinesas

moreandmore,titlescrowdtheracks.

Justlookingroundthenewsagentsthisweek,you’llfindone

magazinegivingawayabookworthsixninety-nine,whenthemagazine

oesn’alis

offeringaCD,w,itreallyis

a‘readers’marketatthemoment.

But,Icaneyou’reaskingyourlves,ifthegiftsareactuallyfar

moreexpensivethanthemagazines...?Well,clearly,themagazinesare

facinggreatercompetitionandit’sallaboutofferingyourreaderthebest

competitor’sgotsomethingout,thenyoudon’t

eyou’vestarted,inan,

you’vegottokeepon-youdogetlockedintoa‘circulationwar’where

remember,itdoesn’tmatterifthegiftcostsmorethanthemagazine

becautherealprofitscomenotfromthecoverprice,butfromthe

thoflowingin,youneedgoodfigures,

andthat’swherethefreegiftscomein.

And,ofcour,itcan’propriatechoicewould

tmustreinforcethetruebrandvaluesof

’salso

agoodopportunityforpeopletosampleyourmagazine;itmaybringin

erightgift,youcouldevenbelookingatasmuchas

fifteenpercentupliftonyoursales,particularlyintheteenmarket,where

popfashionscomeandgoandit’sveryimportanttoencouragereader

loyalty.

[pau]

Nowlistentotherecordingagain.

[pau]

have20condstocheckyour

answers.

[pau]

ons13to22.

Youwillhearfivedifferentpeopletalkingaboutworkshopstheyhave

recentlyattended.

h

question13-17,chootheaimoftheworkshop,

hquestion18to22,chootheoutcomeofthe

workshop,fromthelistA-H.

Afteryouhavelistenedonce,replaytherecording.

Younowhavethirtycondstoreadthetwolists.

剑桥商务英语高级真题集听力原文4

4.

ons1to12.

Youwillhearacollegelecturertalkingtoaclassofbusinessstudents

isten,forquestions1to12,complete

thenotes,usinguptothreewordsoranumber.

Afteryouhavelistenedonce,replaytherecording.

Younowhaveforty-fivecondstoreadthroughthenotes.

[pau]

Nowlisten,andcompletethenotes.

[pau]

Man:y’sclasswe’llbecomparingtwo

supermarketchainswhofuturesarelookingverydifferentatthe

fall,theWilliamschain.

SharonTuckerjoinedWilliamstwoyearsagoasSalesDirector,taking

panywasstruggling.

Salesgrowthwasfadingaway,ategyof

t,

Williamshadlostitsway.

AfterjustoneyearunderTucker’sleadership,it’sregainedits

confidence,avebeenrisingforfifteen

months,’reupby

fivepercentinthelastsixmonths,excludingnewspace,withprofitsover

companyclaimstohave

attractedamillionnewcustomers.

TuckercamefromtheAmericanchainHurst’s,andherexperience

therepersuadedherthateverydaylowpricing,thestrategypursuedby

thatgiantandbymostoftheBritishsupermarketgroups,wouldn’twork

gerrivalscouldtooeasilyundercutit.

Instead,shedecidedtouahigh-lowstrategy,whichisgenerally

hnique’sfamiliar:cutthepriceoftwentyor

icalpartcameintheimplementation.

Insteadofmakingitanationalcampaign,whichwouldallowWilliams’s

rivalstoinstantlyfollowitspricecuts,thecompany’s‘bestdeals’,asthey’re

called,varyfromtowntotown,pany

employsfivethousanddistributorsinorderthat,everyweek,athirdofall

thepeoplelivinginthecatchmentareaofaWilliamsstorereceiveflyers

throughtheirdoors,cecutsare

dramatic,likefortypercentoffbreakfastcereals,thesameoffbarsof

soap,fiftypercentoffsoftdrinks,,manyitemsaresold

atbelowthecosttoWilliams.

Shoppersemtoloveit,asividentfromWilliams’’s

highrisk:saleshavetoincreabyenoughtolimittheimpactonprofits,

’sharderthanit

theproductsonofferflyoutofthedoor,llingasmuch

singadequatestock

levelsforthat,ondifferentproductsaroundthecountry,isanightmareof

kesallthisfeasible,apartfromverygoodplanning,is

thatWilliams’sdistributionsystemisn’tcentralized,unlikesomeofthe

othersupermarketchains.