商务英语学什么

1/10__来源网络整理，仅作为学习参考

商务英语学习总结

篇一：商务英语概念总结

Unit10

ing:Marketingisatotalsystemofbusinessactivitiesdesi

gnedtoplan,price,promotionanddistributewant-satisfyingprodu

ctstotargetmarketstoachieveorganizationalobjectives.

opportunity:profitablepossibilitiesoffillingunsatis

fiedneedsorcreatingnewonesinareasinwhichthecompanyislikelyt

oenjoyadifferentialadvantage,duetoitsdistinctivecompetencie

s.

rearch:collectandanalyzeinformationaboutthesizeof

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apotentialmarket,aboutconsumer’

sreactiontoparticularproductorrvicefeatures,andsoon.

ingmix:allthevarioulementsofamarketingprogramme,t

heirintegration,andtheamountofeffortthatacompanycanexpendon

theminordertoinfluencethetargetmarket.

’ofmarketingmix:

Productwhichisdesignedtobuilduptheirreputationratherthantos

ellparticular

products.

:astatementoftheobjectivesoftheadvertisingcampaign.

ladvertisingstrategy：

itconcerningthemessagetobecommunicatedtothetargetcustomers.

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plan:specifyingwhichmediawillbeudandinwhichpropor

tions.

Unit12

pproductorbrandawareness:informpotentialcustomers:i

sconcernedwithmaintaining,improvingorprotectingtheimageofac

ompanyorproduct.

ityatthepricethatwouldhavetobepaidtoreplacethem

工作

*myresponsibilityistomakesurenewmodeldesign…我的责任

是…。

*beinchargeofdesignbudget负责；主管

*dealwithalotofdifferentpeopleinthecompany处理；（涉及；做生

意

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*I’mresponsibleforco-ordinationn.

协调；配合betweendesignand我负责…。

*Myjobinvolvesindoingsth.我的工作包括做某事。

*taketimeoff，包括社会保障，包括健康保险

ofMay2foraclerk,Ioffermylfforthepost.

2）Inreplytoyouradvertimentintoday’

sIamagoodaccountantandhaveathoroughknowledgeoftheEnglishlan

guage.

2)Ihavereceivedagoodeducation,andknowEnglish,Spanishandshor

thand速记.◎Aboutenclosure附件

1）

Youwillfindenclodanoutlineofmyeducationandbusinesstrainin

gandcopiesoftwolettersofrecommendation.

2）

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Enclodpleafindaresumeandaphoto.3)Iattachscheduleofmyqua

lificationandexperience.◎Aboutsalary薪酬待遇

1)Iamquitewillingtostartwithasmallsalary.

2)Ishouldrequireasalaryof4,500amonthtobeginwith.3)Thesalary

Ishouldrequirewouldbe60,000ayear,plus1%commissiononallsales.

◎Reasonsforleaving离职原因

1)MyreasonforleavingthecompanyisthatIwishtogetintotheadvert

isingbusiness.

2)Iamleavingourofficetobewithmymotherandcareformyagedmother

inadistantcity.

3)MyreasonforleavingmyprentemploymentissimplebecauIen

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ochanceofadvancement.◎Ending:requestforaninterview结尾：请

求面谈

1)Ifyoudesireaninterview,Ishallbemosthappytocallinperson,on

anydayandatanytimeyoumayappoint.2)Shouldyouthinkfavorablyof

myapplication,kindlygrantmeaninterview.

3)Ihopethatyouwillbekindenoughtoconsidermyapplicationfavora

bly.恳请惠予考虑本人之申请为盼。◎写求职信的注意点：

①DearSirorMadam信首的称呼语，一般用于正式信件中，在正

式的商务信函中一般称呼对方为DearMr.…或DearMs.…

②Isawyouradvertforthepost…

③Iwouldliketoapplyfor…

ngwhichtypeofadvertisingtou,thefirstthingistoconsiderthec

panyshoulddecidethetypeofadvertisingaccordingtoth

soexpensivethatthecompanycannotaffordit,itwil

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lcauunnecessaryburdentothecompany.

Inadditiontocost,alsorememberthatitshouldreachvastnumberoft

mple,iftheproductaimsatniorcitizens,

itshouldnotchootheinternetbecaumanyofthemdonotsurfthein

ca,radioornewspaperscanbegoodalternativ

es.

Besidesyoushouldconsiderwhetheritisashort-termorlongtermpro

ypeofadvertimentcanprovideyouwithlong-termpr

omotion

ofaproductorrvicethatcanreachimmenaudience,itcanstillbe

cost-effectivebecauitcanreachvastnumberofpeopleatatimeata

tB:

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Whenplanningadvertisingcampaign,thefirstthingtoconsideristh

enyouknowtheageandge

nderofthetargetcustomercanyouknowtheirlikesanddislikes,andt

hemediatheyoftenhaveaccessto.

Itisalsoagoodideatoconsiderthetypicalincomeoftheirtargetcus

ypicalincomecantellyouthetypeofproductsorrvi

vertisingcampaignwillbeulessifyouar

eaimingatpeoplewitwrongincome.

Inaddition,don’

tforgettomakeaninvestigationintowhattheyreadtolectanappro

argetcustomerdoesn’

tlogontheinternetatall,launchingyouradvertimentonlinelead

tonothing.

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Similarly,iftargetcustomersdon’

thavethehabitofreadingnewspapers,havingyouradvertimentpri

ntedonnewspaperswillsurelybeawasteofmoney.

Reportistogiveformalorconfidentialnewsofinteresttoaspecific

group.

Theyoftenincludeheadingssuchas:◆Reporton

?Introduction?Finding?Conclusionthat…

Itwasconcluded/decided/agreed/feltthat…

Noconclusionswerereachedregardingthe…

Inconclusion/Onbalance,…

Wewouldrecommendthat…

Itisrecommended/propod/suggestedthat…

Furthermore/Moreover/Inaddition,…

ContrastingideasHowever,…Although…

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Despite/Inspiteof……while/whereas…

Both/Neither…Like/Unlike…

Linkingcauandeffect

becauof/asaresultof/dueto/owingto…Thismeans…

…leadsto/resultsin/cau……resultfrom…

Therefore/conquently,…