audiences

一.写作部分（9：00－9：30）

PartⅠWriting(30minutes)

Directions:Forthispart,youareallowed30minutestowriteALetterofApologyaccordingtothe

uldwriteatleast120wordsfollowingtheoutlinegivenbelowin

Chine.

1.娱乐活动多种多样

2.娱乐活动可能使人们受益，也可能有危害性

3.作为大学生，我的看法。

二.快速阅读（9：30－9：45）

MediaSelectionforAdvertiments

Afterdeterminingthetargetaudienceforaproductorrvice,advertisingagenciesmustlectthe

ussherethemajortypesofmediaudin

sourattentiononventypesofadvertising:television,newspapers,radio,

magazines,et,anddirectmail.

Television

Televisionisanattractivemediumforadvertisingbecauitdeliversmassaudiencesto

uconsiderthatnearlythreeoutoffourAmericanshaveenthegameshow

WhoWantstoBeaMillionaire?youcanunderstandthepoweroftelevisiontocommunicatewith

vertirscreateabrand,forexample,theywanttoimpressconsumers

sionprovidesanidealvehicleforthistypeof

evisionisanexpensivemedium,andnotalladvertirscanaffordtouit.

Television',narrowcastingmeansthattelevision

fChannel,for

instance.

dGardenTelevisionisenbythointerestedin

,audiencesaresmallerandmorehomogeneous(具有共同

特点的),thereisanincreainthenumberoftelevision

channelsavailabletoviewers,andthus,salsoresultedinanincreainthe

,digitalrecordingdevices

,controlover

programmingisbeingpasdfromthenetworkstolocalcableoperatorsandsatelliteprogrammers.

Newspaper?

Aftertelevision,

YorkTimes,whichreachesanationalaudience,accountsfor$1billioninadrevenueannually,ii

mincreaditsnationalcirculation(发行量)by40%andisnowavailableforhomedeliveryin

y,newspapersarethelargestadvertisingmedium.

Newspapersarealesxpensiveadvertisingmediumthantelevisionandprovideawayfor

tailedmessagetotheiraudiencethantheycan

through48hours,meaningnewspapersarealsoaquickwayofgettingthemassage

persareofenthemostimportantformofnewsforalocalcommunity,andthey

developahighdegreeofloyaltyfromlocalreader.

Radio

AdvertisingonradiocontinuestogrowRadioisoftenudinconjunctionwithoutdoor

bill-boards(广告牌)irs

arelikelytouradiobecauitisalesxpensivemediumthantelevision,whichmeans

etcompaniesarealsoturning10radio

rovidesawayforadvertirstocommunicatewithaudiencemembersatall

erslistentoradioontheirwaytoschoolorwork,atwork,ontheway

home,andintheeveninghours.

Twomajorchanges—satelliteandInternetradio—willforceradioadvertirstoadapttheir

theradioformsallowlistenerstotuneinstationsthataremoredistantthanthe

ult,radiowillincreasinglyattracttarget

audienceswholivemanymilesapart.

Magazines

Newsweeklies,women’stitles,andbusinessmagazineshaveallenincreasinadvertising

becautheyattractthehigh-endmarket,magazinesarepopularwithadvertirsbecauofthe

castmediumsuchasnetworktelevisionattractsalltypes

ofaudiencemembers,butmagazineaudiencesaremorehomogeneous,ifyoureadsports

illustrated,forexample,youhavemuchincommonwiththemagazine’irs

emagazinesasanefficientwayofreachingtargetaudiencemembers.

Advertirusingtheprintmedia-magazinesandnewspapers-willneedtoadapttotwomain

,theinternetwillbringlargeraudiencestolocalnewspapers,thecond.

Advertirswillhavetounderstandhowtouanincreasingnumberofmagazinesfortheirtarget

ghsomemagazineswillmaintainnationalaudiences,alargenumberof

magazineswillentertainnarroweraudiences.

Out-of-homeadvertising

lledplace-badadvertising,hasbecomeanincreasingly

effectivewayofreachingconsumers,nsumers

illboards,newsstands,andbussheltersfor

nsumerstravel

longerdistancestoandfromwork,whichalsomakesout-of-homeadvertisingeffective,

technologyhaschangedthenatureofthebillboardbusiness,makingitamoreeffectivemedium

thaninthepast.

Usingdigitalprinting,billboardcompaniescanprintabillboardin2hours,comparedwith6days

lowsadvertirsmorevarietyinthetypesofmessagestheycreatebecauthey.

Canchangetheirmessagesmorequickly.

Internet

Asconsumersbecomemorecomfortablewithonlineshopping,advertirswillektoreachthis

marketAsconsumersgetmoreoftheirnewsandinformationfromtheInternet,theabilityof

llengetoInternet

advertirsIstocreateadsthataudiencemembersremember.

Internetadvertisingwillplayamoreprominentroleinorganizations'advertisinginthenear

etaudiencestendtobequitehomogeneous,irswillhaveto

adjusttheirmethodstoreachtheaudiencesandwillhavetoadapttheirpersuasivestrategiesto

theonlinemediumaswell.

Directmail

Afinaladvertisingmediumisdirectmail,whichusmailingstoconsumerstocommunicatea

client'mailis

mailisthe

mosteffectivefromofadvertising.

sionisanattractiveadvertisingmediuminthat_____________.

A)ithaslargeaudiences

B)itappealstohouwives

C)ithelpsbuildupacompany'sreputation

D)itisaffordabletomostadvertir

eincreainthenumberofTVchannels_________.

A)thecostofTVadvertisinghasdecread

B)thenuiflberofTVviewershasincread

C)advertirs'interestinothermediahasdecread

D)thenumberofTVadspeoplecanehasincread

edwithtelevision,newspapersasanadvertisingmedium_________________.

A)earnalargerannualadrevenue

B)conveymoredetailedmessages

C)umoreproductiontechniques

D)getmessagesoutmoreeffectively

isingonradiocontinuestogrowbecau___________.

A)morelocalradiostationshavebeentup

B)moderntechnologymakesitmoreentertaining

C)itprovideasyaccesstoconsumers

D)ithasbeenrevolutionizedbyInternetradio.

nesareenbyadvertirsasanefficientwayto___________.

A)reachtargetaudiences

B)moderntechnologymakesitmoreentertainingC)appealtoeducatedpeople.

D)conveyallkindsofmessages

-of-homeadvertisinghasbecomemoreeffectivebecau_______

A)billboardscanbereplacedwithintwohours

B)consumerstravelmorenoweverbefore

C)suchadshavebeenmademuchmoreattractive

D)thepaceofurbanlifeismuchfasternowadays

llengetoInternetadvertirsistocreateadsthatare___________.

A)quicktoupdate

B)pleasanttolookat

C)easytoremember

D)convenienttoaccess

etadvertirswillhavetoadjusttheirmethodstoreachaudiencesthattendto

be_____________

mailisaneffecitiveformofadvertisingforbusinessto

develop_________________________

ssagediscusshowadvertirslect________________foradvertiments.

注意：收答题卡一作文和快速阅读部分（9：45－10：00）

三.听力部分（10：00－10：35）

SectionC

注意：此部分试题请在答题卡2上作答。

We'renowwitnessingtheemergenceofanadvancedeconomybadoninformationand

al(36)___,rawmaterials,andcapitalarenolongerthekey(37)____inthe

,the(38)____ow's

(39)___enteringthe

workforceoffertheirknowledge,dgeworkersgetpaidfortheir

dgeworkers(40)____alwith

symbols:words,(41)___anddata.

Whatdoesallthismeanforyou?Asafutureknowledgeworker,youcanexpecttobe(42)____,

processing,aswellaxchanginginformation.(43)____,threeoutoffourjobsinvolvesome

formofmindwork,mentand

employeesalike(44)____.

Inthenewworldofwork,youcanlookforwardtobeinginconstanttraining(45)____.Youcan

me

curity,predictablepromotions,andeventheconventionalworkplace,asyouarefamiliarwith.

(46)____,anddon’twaitforsomeoneto―empower‖etoempoweryourlf.

四.阅读词汇部分选词阅读及完型（10：35－11：25）

选词填空

PartIVReadingComprehension(ReadinginDepth)(25minutes)

SectionA

Question57to61arebadonthefollowingpassage.

SomeyearsagoIwasofferedawritingassignmentthatwouldrequirethreemonthsoftravel

enabroadacoupleoftimes,butIcouldhardly-47-toknowmyway

er,myknowledgeofforeignlanguageswas-48-toalittlecollege

French.

ldI,unabletospeakthelanguage,-49-unfamiliarwithlocalgeographyor

transportationsystems,tup-50-anddorearch?Itemedimpossible,andwith

ythrough,athoughtranthrough

mymind:youcan’tlearnifyoudon’eptedtheassignment.

Thereweresomebad-52-.ButbythetimeIhadfinishedthetripIwasanexperiencedtraveler.

tguides

entthatsomehowIwillmanage.

Thepointisthatthenew,thedifferent,isalmostbydefinition–54-.buteachtimeyoutry

ldopenstoyou.

I’velearnedtoskiat40,andflownuptheRhineriverina–55-.AndIknowI’llgotodoingsuch

’snotbecauI’mbraverormoredaringthanothers.I’’llacceptanxietyas

anothernameforchallengeandIbelieveIcan-56-wonders.

注意：此部分试题请在答题卡2上作答。

cture

s

d

y

d

阅读

PassageOne

Question57to61arebadonthefollowingpassage.

Globalwarmingmayormaynotbethegreatenvironmentalcrisisofthe21stcentury,but-

regardlessofwhetheritisorisn't-wewon'argueoveritandmayeven,

asanation,moredramatic

andmeaningfulthecommitmentsem,thelesslikelytheyaretobeobrved.

A1Gorecallsglobalwarmingan"inconvenienttruth,"asifmerelyrecognizingitcouldputuson

realtruthisthatwedon'tknowenoughtorelieveglobalwarming,and

-withoutmajortechnologicalbreakthroughs-wecan'tdomuchaboutit.

From2003to2050,theworld'spopulationisprojevtedtogrowfrom6.4billonto9.1billion,a

42%gyuperpersonandtechnologyremaintesame,totalenergyuand

greenhougamissions(mainly,CO2)willbe42%t'stoolow,becau

econmicgrowthunlesswecondemnthe

world'spoortotheirprent

Povertyandfreezeeveryoneel'destgrowth,energyuand

greenhouemissionsmorethendoubleby2050.

Nogovernmentwilladoptrigidrestrictionsoneconomicgrowthandpersonalfreeom(limitson

electricityusage,drivingandtravel),politicianswantto

showthey're"doingsomething"ConsidertheKyotoProtoco(京都议定书).Italowedcountries

thatjoinedtopunishthothatdidn'asn'treducedCO2emissions(upabout25%since

1990),andmanysignatories(签字国)didn'tadopttoughenoughpoliciestohittheir

2008-2012targets.

Thepracticalcodusionisthatifglobalwarmingisapotentialdisaster,theonlysolutionisnew

aggressiverearchanddevelopmentprogrammiaghtfindwaysofbreaking

ourdependenceonfossilfuelsordealingwithit.

Thetroublewiththeglobalwarmingdebateisthatithasbecomeamoralproblewhenit'steally

onvenienttruthisthatifwedon'tsolvetheengineeringproblem,

we'rehelpless.

saidaboutglobalwarminginthefirstparagraph?

A)Itmaynotproveanenvironmentalcrisisatall.

B)Itisanissuerepuiringworldwidecommitments.

C)Seriousstepshavebeentakentoavoidorstopit.

D)Verylittlewillbedonetobtingitundetcontrol.

ingtotheauthor'sunderstanding,whatisA1Gore'sviewonglobalwarming?

A)Itisarealitybothpeopleandpoliticiansareunawreof.

B)Itisaphenomenonthatcaususmanyinconveniences.

C)Itisaproblemthatcanbesolvedonceitisrecognized.

D)Itisanareaweactuallyhavelittleknowledgeabout.

ouemissionswillmorethandoubleby2050becauof___.

A)economicgrowth

B)wastefuluofenergy

C)thewideninggapbetweentherichandpoor

D)therapidadvancesofscienceandtechnology

horbelievesthat,sincethesigningoftheKyotoProtocol,____.

A)politicianshavestartedtodosomethingtobetterthesituation

B)fewnationshaveadoptedrealtoughmeasurestolimitenergyu

C)reductionsinenergyconsumptionhavegreatlycutbackglobalwarming

D)internationalcooperationhascontributedtosolvingenvoronmentalproblems

themessagetheauthorintendstoconvey?

A)Globalwarmingismoreofamoralissuethanapracticalone.

B)Theultimatesolutiontoglobalwarmingliesinnewtechnology.

C)Thedebateoverglobalwarmingwillleadtotechnologicalbreakthroughs.

D)Peoplehavetogiveupcertainmaterialcomfortstostopglobalwarming.

PassageTwo

Question62to66arebadonthefollowingpassage.

Somedayasirangerwillreadyoure-mailwithoutyourpermissionorscantheWebsiteyou've

visited，Orperhapssomeonewillcasuallyglancethroughyourcreditcardpurchasorcell

phonebillstofindoutyourshoppingpreferencesorcallinghabits.

Infact,it'ldwatchyou

withoutyourpermisson?Itmightbeaspous,agirlfreiend,amarketingcompany,aboss,acopor

ritis,theywilleyouinawayyouneverintendedtobeen-the21st

centuryequivalentofbeingcaughtnaked.

Psychologiststellusboundariesarehealthy,thatit'simportanttorevealyourlftofriends,family

andloversinstages,italbreadcrumbs(碎

屑)youleaveeverywheremakeiteasyforstrangerstoreconstructwhoyouare,whereyouare

cas,ornot,

increasinglyweliveinaworldwhereyousimplycannotkeepacret.

Thekeyquestionis:Doesthatmatter?

FormanyAmericans,theanswerapparentlyis"no."

WhenopinionpollsaskAmericansaboutprivacy,mostsaytheyareconcernedaboutlostingit.A

surveryfoundanoverwhelmingpessimismaboutprivacy,with60percentofrespondentssaying

theyfeeltheirprivacyis"slippingaway,andthatbothersme."

inyfractionofAmericanschangeanybehaviors

pleturndownadiscountattollbooths(收费站)to

turndonw

yeconomistAlessandroAcauistihasrunariesofteststhat

revealpeoplewillsurrenderpersonalinformationlikeSocailSecuritynumbersjusttogettheir

handsonapitiful50-cents-offcoupon(优惠卷)。

'slikehealth:Whenyouhaveit,youdon'tnoticeit.

Onlywhenit'sgonedoyouwishyou'ddonemoretoprotectit.

estheauthormeanbysaying"the21stcenturyequivalentofbeingcaughtnaked"

(Lines3-4,Para.2)?

A)People'spersonalinformationiasilyaccesdwithouttheirknowledge.

B)Inthe21stcenturypeopletryeverymeanstolookintoothers'crets.

C)Peopletendtobemorefrankwitheachotherintheinformationage.

D)Criminalsareeasilycaughtonthespotwithadvancedtechnology.

uldpsychologistsadviontherelationshipsbetweenfriends?

A)Friendsshouldopentheirheartstoeachother.

B)Friendsshouldalwaysbefaithfultoeachother.

C)Thereshouldbeadistanceevenbetweenfriends.

D)Thereshouldbefewerdisputesbetweenfriends.

stheauthorsay"weliveinaworldwhereyousimplycannotkeepacret"

(Line5,para.3)

A)Modernsocietyhasfinallyevolvedintoanopensociety.

B)Peopleleavetracesaroundwhenusingmoderntechnology.

C)Therearealwayspeoplewhoarecuriousaboutothers'affairs.

D)Manyarchenginesprofitbyrevealingpeople'sidentities.

mostAmericansdowithregardtoprivacyprotection?

A)Theychangebehaviorsthatmightdisclotheiridentity.

B)Theyuvariousloyaltycardsforbusinesstransactions.

C)Theyrelymostandmoreonelectronicdevices.

D)Theytalkalotbuthardlydoanythingaboutit.

ingtothepassage,privacyislikehealthinthat___.

A)peoplewillmakeeveryefforttokeepit.

B)itsimportanceisrarelyunderstood

C)isissomethingthatcaneasilybelost

D)peopledon'tcherishituntiltheyloit

完型

PartVCloze(15minutes)

Universitieso

carryoutrearchworkaimed-67-extendingman'hasis

giventoeachofthefunctions-68-fromuniversitytouniversity,accordingtotheviewsofthe

llerandneweruniversitiesdono

-70-thestafforequipmenttocarryoutthe-71-rearchprojectspossibleinlargerinstitutions.

-72-mostexpertsagreethatsomerearchactivityis-73-tokeepthestaffandtheirstudentsin

-74-withthelastestdevelopmentsintheirsubjects.

Moststudentsattendauniversitymainlyto-75-theknowledgeneededfortheirchon-76-.

sitieshavealwaysaimedto

sreason,they

-79-studendstomeetotherswithdiffering-80-andtoreadwidelyto-81-theirunderstandingin

manyfieldsofstudy.-82-acondaryschoolcour,astudentshouldbeinterestedenoughtina

subjecttoenjoygainiingknowledgeforitsown-83-.Heshouldbepreparedto-84-sacrificesto

ldhaveanambitiontomakesome-86-contributionto

man'sknowledge.

67.A)atB)byC)toD)in

68.A)turnsB)rangesC)movesD)varies

69.A)prospectB)placeC)controlD)favor

70.A)occupyB)posssC)involveD)spare

71.A)maximumB)mediumC)virtualD)vast

72.A)ButB)AsC)WhileD)For

73.A)naturalB)esntialC)functionalD)optional

74.A)coordinationB)accordanceC)touchD)grasp

75.A)acquireB)acceptC)endureD)ensure

76.A)processionB)professionC)posssionD)preference

77.A)typicalB)trueC)mereD)only

78.A)withB)underC)onD)through

79.A)promptB)provokeC)encourageD)anticipate

80.A)historiesB)expressionsC)interestsD)curiosities

81.A)broadenB)lengthenC)enforceD)specify

82.A)AmidB)OverC)AfterD)Upon

83.A)objectB)effectC)courD)sake

84.A)takeB)sufferC)makeD)pay

85.A)fieldB)targetC)scopeD)goal

86.A)radicalB)meaningfulC)truthfulD)initial

五.翻译部分（11：25－11：30）

PartVITranslation(5minutes)

注意：此部分试题请在答题卡2上作答，只需写出译文部分。

ortswillpayoffiftheresultsoftherearch_________.（能应用于新技术的开发）

’ing__________（一定出了毛病）withitsoperating

system.

gone’sjob,_____________（无论是什么工作）,isadifficultchange,

evenforthowholookforwardtoretiring.

90._________（与我成长的地方相比）,thistownismoreprosperousandexciting.

91._________（直到他完成使命）didherealizethathewasriouslyill.