百事可乐广告语

1/8

文章来源网络整理，仅供参考学习

百事可乐广告词英文

广告一词，据考证是一外来语。它首先源于拉丁文advertere，其意为注

意，诱导，传播。下面是橙子带来的关于百事可乐广告词英文，欢迎阅读!

百事可乐的英文广告词IthinkthePepsiadsarecharacterizedby:'dynamic,

veryimpactonthevisual;advertisingfrequently,sothatconsumerscan

remember;starendormentsareyoung,handsomebeauty,canbevery

advantageisthatadvertisingis

sisnotadisadvantage,becau

thebeverageorfoodadvertisingissuperficial,sothatconsumershave

visualimpact.

CocaCola:AthensOlympicGames-LiuXiang,TengHaibinadvertising

endorments.

Impact:isthefirsttimeconsumersreallyfeeltheCoca-Cola.

Pepsi:tofocuson"music+sports"advertisingmodel.

Impact:fromtheyoungpeoplewhowonthemajorityofthemarket.

competitionanalysis

Coca-Cola-CoverageStrategyforIndifferentMarkets

Pepsi:

Aflankingstrategy:theprincipleofapplicationissuitableforweak

marketprincipleistheprincipleoftheprincipleoftheenterpri,towin

2/8

文章来源网络整理，仅供参考学习

creative,rivalintheareawithoutattacktoattack,captureanoriginallydoes

notexistinthemarket.(Fromtheyoungpeople,intotheCoca-Cola's

vacuumzone.)Diversification--60's-fastfoodindustry-qualityand

efficientrvices

Boffensivestrategy-theapplicationoftheprincipleissuitableforthe

marketrankedcondorthirdoftheenterpris,consideringthestrength

ofmarketleaders,tofindtheweaknessofitsadvantagestoattack,and

minimizetheattacksurface.(Suchas:pricewars,offensiveMcDonald's,

offensiveadvertising.)

CocaCola:

90years,Coca-Colaadsalsofocusontheyoungergenerationwho

(ZhangMeiNicholasT,CeciliaCheung)advertisingstrategyanalysis

Coca-Cola-UncoveredMarketCoverageStrategy-Thereisaglobally

consistentthemeforeachperiod

OffensiveStrategies-Atthebeginningofthetwentiethcentury,large

advertisingcampaignsweredefeatedbymanyimitators

Pepsi-flankattack-subjectivepsychologicaldifferences-highcostof

psychologicalchange(Hotellingmodel)

Pepsi:

Imagedescription:verycompetitive,themarketpositionismoresuitable

foryoungpeople,theonlybrandthatcancompetewithCoca-Cola,agreat

3/8

文章来源网络整理，仅供参考学习

achievementasabrandname,butalsoalotofpeople,,Comefrombehind,

opportunistic

Productevaluation:adolescenttaste,nohormones,and

Coca-Colaalmost,thepriceisreasonable

Relatedidentification:Pepsilogo,IwishyouPepsi,A

Leagueandsoon

Personalfeelings:cheerful,youthful,lively,fashion,

fresh,dynamic,enduring,active

Freeassociation:blue,wish,Pepsipopularshoes,sports

CocaCola

Spokesperson:LiYuchun,LiuXiang,SHE,PanWeibo,BaeYongjoon,

ZhangZiyi,PuYuanshu

4/8

文章来源网络整理，仅供参考学习

international,static,hasalonghistory,goodreputation,brand,themarket

all-round,competitive,highmarketshare,large-scale

Productevaluation:fresh,somesweet,steamenough

Relatedidentification:Coca-Cola(26.1%),onfootballadvertising,Cecilia

Cheungadvertising,etc.

Personalfeelings:happy,stylish,calm,fullofvitality

Freeassociation:red,internationalwell-knownbrands,modern

managementmodel,carbonated百事可乐的经典广告词1898fresh,

delicious,Pepsi

1903refreshing,coolheart,enhancedigestion

1905Deliciousdrink

1906NaturalBeverage-Pepsi

1907Pepsi:delicious,healthy

1909Pepsi:Makeyouglow

1910drinkPepsi,makeyousatisfied

In1923thisishealthy:PepsitastesPepsiandyouwill

likeit

1928Pepsi,toinspireyourmorale

Image

description:strong,

advertisinggood,

5/8

文章来源网络整理，仅供参考学习

1932thesameprice,doubletheenjoyment

1939thesameprice,doubletheamount

1940Pepsiisyourdrink

Thetemptingtastesof1943

1945Pepsi:moreandbetter

In1949thebesttaste,spendless

1950volume,vitalitymore

1953fresh,refreshing

1958lovesocial,drinkPepsidrinkPepsi,byfriendship

1959Pepsimakesyoufeelgood

1961ThisisPepsi,itbelongstotheyoungheart

1963toriit,youbelongtoanewgenerationofPepsi

1964tomaketheirowndynamic,youareanewgenerationofPepsi

In1967thetasteisunique,Pepsisurgingforwardtoenjoythe

incomparablePepsi

1969Life/DevotionYougetfromlife,Pepsigetsitfromdevotion

1971hasaPepsidays

BecomeaPepsiin1973,feelfree

PepsiChallengein1975,letyourfeelingscometoadecision

1976hasaPepsiera

In1979tograspthespiritofPepsi,Pepsichallenge

6/8

文章来源网络整理，仅供参考学习

1982Pepsidrink,enjoythedeliciouslifeah!Pepsiera

1983isnowtoexperiencePepsi

1984Pepsi,anewgenerationofchoices

1987Pepsi:TheAmericanChoice

1990Dear,thisiswhatyouneed

1992cannotdowithoutit-Pepsi

1993young,happy,drinkPepsi

Pepsiin1995,thereisnochoice

In1996anewpagewaschanged:Pepsi百事可乐英文广告Pepsiwasfirst

madeinNewBern,NorthCarolina,intheUnitedStatesintheearly1890sby

1898,"Brad's

Drink"waschangedto"Pepsi-Cola"andlater

trademarkedonJune16,1903.[1]Thereareveraltheoriesontheorigin

oftheword"pepsi".TheonlytwodiscusdwithinthecurrentPepsiCo

website.

CalebBradhamboughtthename"PepKola"fromalocalcompetitorand

changedittoPepsi-Cola.

ThewordPepsicomesfromtheGreekword"Hope"(n?®n),whichisa

medicalterm,describingthefooddissolvingprocesswithinone's

siaalsoamedicaltermdescribesaproblemwithone's

stomachtodissolvefoodsproperly.

7/8

文章来源网络整理，仅供参考学习

Anothertheoryregardingthename'soriginsisthatCalebBradhamand

hiscustomerssimplythoughtthenamesoundedgoodandreflectedthefact

thatthedrinkhadsomekindof"pep"initbecauitwasacarbonated

drink.

Itwasmadeofcarbonatedwater,sugar,vanilla,rareoils,andkolanuts.

Whethertheoriginalrecipeincludedtheenzymepepsinisdisputed.

In1903,BradhammovedthebottlingofPepsi-Colafromhisdrugstore

ar,Bradhamsold7,968gallonsofsyrup.

Thenextyear,Pepsiwassoldinsix-ouncebottles,andsalesincreadto

19,1924,Pepsireceiveditsfirstlogoredesignsincethe

1926,1929,

automobileracepioneerBarneyOldfieldendordPepsi-Colainnewspaper

adsas"Abullydrink...refreshing,invigorating,

afinebracerbeforearace".

In1931,thePepsi-ColaCompanywentbankruptduringthe

GreatDepression-inlargepartduefinanciallossincurredby

speculatingonwildlyfluctuatingsugarpricesasaresultofWorldWarI.

elboughtthe

earslater,thecompanywent

'sastswerethenpurchadbyCharlesGuth,the

sacandy

8/8

文章来源网络整理，仅供参考学习

htto

replaceCoca-Colaathisstores'fountainsafterCokerefudtogivehima

enhadLoft'schemistsreformulatethe

Pepsi-Colasyrupformula.

THETOPCOMPANYOFCHINASinopecSinopec'sbusinessincludesoil

andgaxploration,refining,andmarketing;productionandsalesof

petrochemicals,chemicalfibers,chemicalfertilizers,andotherchemical

products;storageand

pipelinetransportationofcrudeoilandnaturalgas;import,exportand

import/exportagencybusinessofcrudeoil,naturalgas,refinedoilproducts,

petrochemicals,andotherchemicals.