1.向长期客户推销新产品
aremostgratifiedthatyouhave,
ouldgetavery
uhavehadtimetostudytheupplement,plealetusknowifyouwouldliketotake
rinformation,weare
planningarangeofclassicalEnglishdinnerrviceswhich,keepyou
informedonourprogressandlookforwardtohearingfromyou.随函寄奉配有插图的商品目录附页,介绍最新设计的产
品。贵公司的邮购目录多年来收录本公司产品,产品销售成绩理想,特此致以深切谢意。最新设计的产品巧夺天工,
定能吸引顾客选购。烦请参阅上述附页,需查看样本,请赐复,本公司乐意交劳。本公司现正设计一系列款式古典的
英国餐具,适合北美市场需求。如感兴趣,亦请赐知。愿进一步加强联系,并候复音。
2.为商贸指南兜揽广告
theonlydirectoryofitskindwhich
isinginourdirectorywasawimoveon
urrentlycoeditionwill
beexpandedtoincpercoveragein
thedirectory,ooptforamultiplelisting,youwillbeabletobuyspace
beassuredthattheneweditionwillbeonthedesksofallthemajordecision
completetheenclodformandreturnitwiththeappropriatefee.
Thanksagainforyourbusiness.衷心感谢惠顾。贵公司商号已刊登在本公司的商贸指南中。该指南乃唯一覆盖英国全部
建筑公司的刊物,在此刊登广告确是明智之举。现下筹备1998年4月版的贸易批南,新版会罗列欧洲贡同体的主
要铅管业制造商。为达到出色的宣
ory,ooptforamultiplelisting,youwillbeabletobuyspacein
beassuredthattheneweditionwillbeonthedesksofallthemajordecision
completetheenclodformandreturnitwiththeappropriatefee.
Thanksagainforyourbusiness.衷心感谢惠顾。贵公司商号已刊登在本公司的商贸指南中。该指南乃唯一覆盖英国全部
建筑公司的刊物,在此刊登广告确是明智之举。现下筹备1998年4月版的贸易批南,新版会罗列欧洲贡同体的主
要铅管业制造商。为达到出色的宣传效果,贵公司宜考虑在不同类别刊登广告。如蒙惠顾,除首个广告外,其余类别
的广告将可获半价优惠。该指南将分送给所有建筑公司和五金器具公司主管。烦表填妥随附表格,连同广告费用一并
寄回。专此盼候佳音。
3.请求客户作推荐人
elightedtohearthatyouaretopleadwiththerefurbishmentof
ineofwork,wedependongood,
clienturpermission,wewouldliketo
uyourhotelaouagreetoour
suggestingthatfutureclientsshouldcallyou?Itwouldalsobemosthelpfulifwecouldoccasionallybringaclienttolookat
d,ofcour,stayovernightatleast.I'againforyou
kindwords.从11月2日的来函得悉阁下对贵饭店的整修感到满意,此消息对本公司实是一鼓励。设计行业重视声誉,
客人在选择设计公司时必然会有所比较。如蒙允许,本公司欲请贵饭店作推荐人,证明有关整修的质素。未知可否让
其他客户来电垂询?此外,如获允准间或联同客户前来参观贵饭店整修,定必
有莫大帮助。当然,本公司会预订房间,至少留宿一晚。
4.通知客户价格调整
lethattherehave
geofwashing
pularlines,however,lbeaware
beenaffectedlikeeveryoneelandsomepriceincreashavebeen
not,however,increadourpricesacrosstheboard,Inmanycas,thereisasmallpriceincrea,but
inothers,ssureyouthatthequalityofourconsumerdurableshasbeenmaintainedatahighstandard
forwardtoreceivingyourorders.谨谢上新的商品目录和价格
表。修订价格定于1997年4月1日起生效。产品系列有一大革新,增加了不少改良的型号,扒出一系列新款的洗衣
机,但许多款的开动号仍保持不变。通货膨胀影响整个工业连带令货品价格上涨。虽然如此,本公司并未全面提升价
格,调整幅度亦不大。本公司坚守一贯信念,务求出产优质之耐用消费品,迎合顾客的需要。谢谢贵公司多年惠顾,
盼继续合作。
5.说明价格调整原因
Iencloournewpricelist,whichwillcomeintoeffect,lethatwehaveincread
,however,
aying10%moreforourrawmaterialsthanwewere
oursubcontractorshaveraidtheirbyasmuch
as15%.Asyouknow,wetakegreatprideinourmachinesandarejealousofthereputationforqualityanddependability
,
youwillunderstandourpositionandlookforwardto
yourorders.现谨附上本公司新价格表,新价格将于本月底生效。除了存货充裕的商品外,其余大部分货品均已调升价
格。是次调整原因是原材料价格升幅上涨10%□,一些承包商的价格调升到15%。过去40年,本公司生产的机器品
质优良、性能可靠。今为确保产品质量,唯有稍为调整价格。上述情况,还望考虑。愿能与贵公司保持紧密合作。
6.回复感谢信
Wegreatlyappreciateyourletterdescribi
arenowinourfiftyyearofoperation,andwereceivemanyletterslikeyourindicatingahighlevelofcustomersatisfaction
dlikeyoutoknowthatityou
n
beofrvicetoyouagain,ouagainforyourverykindletter.承蒙来信赞扬本公司提供的空调
维修工程服务,欣喜不已。五年前开业至今,屡获客户来函嘉奖,本公司荣幸之至。欣悉贵公司识技术人员的服务,
他日苛有任何需要,亦请与本公司联络,本公司定当提供优秀技师,竭诚效劳。在此谨再衷心感谢贵公司的赞赏,并
请继续保持联络。
7.请客户征询其它公司
ettosaythatwedonotmanufactureclothingto
yourowndesignstothehighestEuropeanstandards:SwanTextilescorporationTheindustrialzon
eShekouWesupplythefactorwithalltheirsilkmaterials,Iencloaswatchofourstockmaterialsforyourexamination.
Shouldyoudesireanyofthesamplesmadeupintofinishedproducts,
thatthiswillbeofhelptoyouandwishyoueverysuccessinyourbusinessdealings.谢谢5月5月日来函查询关于纡绸罩
衫的事宜。本公司只生产纡绸布料,供应纺织品批发商和制造厂家,并没有制造成衣,因而未能接受贵公司订货,谨
致万分歉意然而,本公司乐意推荐本地一家生产优质男装的工厂,相信可按贵公司设计的款式制造符合欧洲最高标准
的服装:蛇口工业区天鹅纺织品公司。该厂的丝绸布料全由本公司供应,随函了什样本以供查阅,如贵公司认为适合,
本公司乐意负责供应所需布料。愿上资料对贵公司有所帮助。谨祝生意兴隆,事事顺达。
8.改善服务
ada
meetingwithourproductionwe
udesyourfirm'sparticularspecifications,
vecanrviceyourcompanybetterandhelpyouoperationsrunmore
contactusifthereareanyadditionalpointsyouwouldlikeustoinclude.感谢1月26
日来信。对上月贵公司更换所需货品,唯恐类似事件再发生,本公司生产、运输和出口部经理已商议制订更有效方法
处理贵公司事务,并为此特别设计清单。随信奉上该清单,供贵公司今后订货之用。当中包括特殊规格、包装要求和
樗说明等栏目,相信此举有助本公司提供更佳服务,促进双方合作。如欲增设任何栏目于该清单上,恳求惠示。
9.拒绝客户的要求
Thankyouforyourenquityof25August.
ttosaythatwecannotagreetoyourrequestfortechnical
tis,thatmostofourcompetitorsalsokeepsuchinformation
eisanyotherwayinwhich
esittetocontactusagain.8月25日信收悉,谨此致谢。来信要求本公司提供有关软件保密系统的
技术资料,但鉴于同行向来视该等资料为机密文件,本公司亦不便透露,尚祈见谅。我真诚地希望这样不会对贵公司
造成不便。如需本公司协助其他事宜,欢迎随时赐顾垂询。祝业务蒸蒸日上!
10.应付难办的客户
Wehavebeendoingbusinesstogetherforalongtimeandwevalueourrelationshipoflate,wehavenotbeenableto
blemisthatyourpurchasingdepartmentischangingordersaftertheyhave
ereturned
etheproblem,Ipropothatonreceiptofanorder,oursalesstaffcontactyouto
ecideonanychanges,thissystem
willcutdownondelaysanderrors,andallowouroperationstorunsmoothly.承蒙多年惠顾,本公司感激万分。然近来合
作出现问题,令服务水准未能符合对方要求,本公司为此提忧不已。贵公司采部发出定单后,再三更改内容;更有甚
者,屡次退回订购之货品,导致了双方公司工作中的混乱和困惑。为避免问题日趋严重,特此在接到定单后,由本公
司销售人员与贵公司复核。若需作出改支,本公司把定单修改后电传副本,供贵公司查核。盼望上述办法经受减少延
误,促进双方业务发展。
11.祝贺新公司成立
Ithasjustcometoourattentiont
know,forwardtocollaboratingwithyouinyour
youthe
verybestofluckandaprosperousfuture.
12.非正式的预约要求
Couldwemeetsometimethismonthtodiscussthehypermarketproposal?Wewanttomakedecisionbythebeginning
ouchooavenue
forthemeeting?IcanflytoLondonanytime,PerhapsyouwouldpreferLyonorParis?
forwardtoeingyouagain.您好!未知能否于本月会面,商谈有关特大自助市场的建议呢?我们准备于下月初作出最后
决定。在未订下明确计划之前,希望能咨询的意见。敢问能否选定会面地点?在伦敦、巴黎或里昂商谈都可以,悉随尊
便。期待与您见面。
13.物色代理商
Ourcompanymanufacturesarangeofprintingpressthatareudsuccessfullybycompaniesinover20countries.A
onsideringexpandingourproductstonewmarketsandwewould
icular,wewouldliketoidentifythebestagentswhoarecurrentlyrvingtheprinting
ookingforo
mustbefullyconversantwiththetechnicalsideoftheprintingindustryandhaveacompr
dbeverygratefulifyoucouldtakeafew
momentstoslthencontactthemto
explorethepouverymuchforyourtimeand
considerationinthismatter.本公司生产的一系列印刷机,获二十多个国家的公司采用。随函附上产品规格说明书,谨
供参考。现为该产品开拓新市场,希望得知贵地区从事印刷工业的代理商资料。如蒙贵公司协助,将不胜感激。如能
拨冗寄来数个符合上述要求代理商商号,则感激不尽。本公司将与其联系,研究能否建立互惠互利折业务关系。右蒙
惠告,不胜感荷!
14.欢迎新代理商
hatyouwillbe
opeansalesReprentative,AntoineGerin,willbeintouchwithyouatregular
feeltocallhimanytimeyouhaveaproblem,feelfreetocallhimanytime
everbeofrvice,nningatriptoFrancenextmonth,andIamlooking
eantime,thebestofluckwithourproductline.欢迎加入本公司成为我们的一分子。相信
您也会以本公司的产品为荣。欧洲销售代理安东尼·格林会定期与联络,遇有问题可与他商讨。若有其他需要,欢迎
向我提出。下月我将赴法国一游,期望能与您会面。谨祝产品销量节节上升。
15.要求约见
Wouldyoubeinterestedinstockingaradicalnewdepartureinlaptopcomputers?Iwouldverymuchliketobriefyouon
emakeanappointment?Themachineisthesamesizeasmostlaptopsbutcomeswithsom
ailpricewillundercutitsnearestcompetitorbyatleast20%.IshallbeintheUKfrom1
ouldliketoknowmore,justfaxortelexme.贵公司有没有考虑配置最新型号的手提电
脑?本公司诚意推介该崭新产品,盼能预约时间作一介绍。该电脑体积和同类电脑相仿,但配备多项先进功能。其零售
价较同类产品便宜20%以上。本人将于9月1日至10月20日逗留英国。如蒙拨冗了解该产品资料,烦请函复。
erWritestoExporter
DearSirs,
WehaveobtainedyouraddressfromtheCommercialCounllorofyourEmbassyinLondonandarenowwriting
youfortheestablishmentofbusinessrelations.
Weareverywellconnectedwithallthemajordealershereoflightindustrialproducts,andfeelsurewecanlllarge
quantitiesofChinegoodsifwegetyouroffersatcompetitiveprices.
Astoourstanding,wearepermittedtomentiontheBankofEngland,London,asareference.
Plealetushaveallnecessaryinformationregardingyourproductsforexport.
Yoursfaithfully,
troductionbyExporter
出口商的自我介绍
DearSirs,
Wewritetointroduceourlvesasoneofthelargestexporters,fromChina,ofawiderangeofMachineryand
Equipments.
Weencloacopyofourlatestcatalogcoveringthedetailsofalltheitemsavailableatprent,andhopesomeof
theitemswillbeofinterestofyou.
Itwillbeagreatpleasuretoreceiveyourinquiriesforanyoftheitemsagainstwhichwewillndyouourlowest
quotations.
Should,bychance,yourcorporationnotdealwiththeimportofthegoodsmentionedabove,wewouldbemost
gratefulifthislettercouldbeforwardedtothecorrectimportcorporation.
Wearelookingforwardtoyourfavourableandpromptreply.
Yoursfaithfully,
1.建立贸易关系的常用书信
s?for?Establishing?Business?Relations
er?Writes?to?Exporter
?Sirs,
?have?obtained?your?address?from?the?Commercial?Counllor?of?your?Embassy?
in?London?and?are?now?writing?you?for?the?establishment?of?business?relations.
?are?very?well?connected?with?all?the?major?dealers?here?of?light?industrial?pro
ducts,?and?feel?sure?we?can?ll?large?quantities?of?Chine?goods?if?we?get?your?
offers?at?competitive?prices.
?to?our?standing,?we?are?permitted?to?mention?the?Bank?of?England,?London,?a
s?a?reference.
?let?us?have?all?necessary?information?regarding?your?products?for?export.
?faithfully,
Notes
cialadj.商业的,商务的
commercialcounllor商务参赞
commercialcounllor'soffice商务参赞处
commercialattache商务专员
commercialarticles商品,(报上)商业新闻
commercen.商业
commercedepartment商业部门
yn.大使馆
theAmericanEmbassyinBeijing美国驻北京大使馆
ambassadorn.大使,使节
n.商人
retaildealer(or:retailer)零售商
wholesaledealer(or:wholesaler)批发商
dealn.b.贸易,成交,经营
make(or:do)adealwith...与...做交易
dealoncredit信用交易,赊帐买卖
tedwith...与...有联系;与...有关系
ndustrialproduct轻工业产品
itiveadj.有竞争力的
competitiveprice竞争价格
competitivecapacity竞争能力
competitivepower竞争能力
competitiveedge竞争优势
priceiscompetitive,wewillplaceanorderwithyou.如果你
方价格有竞争力的话,我们将向你方发出订单。
Yourproductshasnocompetitivecapacityinourmarket.你方产品在我
市场上没有竞争力。
competev.竞争
~with(or:against).在...方面与某人竞争
ldcompetewithotherenterprisinthequalityoftheproduct
s.我们必须在产品的质量方面与其它企业竞争。
~with(or:against).为...事情与某人竞争
competeagainstothercountriesintradeforobtaininglargeri
nternationalmarket.为了获取更大的国际市场我们必须与其他国家在贸易方面进行竞争。
competitionn.竞争
leustomeetcompetition,youmustquotethelowestpossiblep
rice.为了使我们能适应竞争,你方必须报尽可能低的价格。
competitorn.竞争者,竞争对手
tthatthesuperiorquality,attractivedesignandreasonablepri
ceofourproductswillsurelyenableustodefeatthecompetitors.我们
相信我方产品的优良质量、诱人设计、合理价格定能使我方击败竞争对手。
ng资信情况,信誉,固定的,永久的
standingcost长期成本,固定成本
standingorders长期订单
standingdirector常务董事
有关“资信情况”的表达方法还有:
creditstanding信誉情况
financialstanding财金情况
finances财源,资金情况(常用复数)
ermittedtomentiontheBankofEngland,London,asareferenc
e.我们已征得伦敦的英国银行同意,把它们作为我们的咨询银行。
ingprep.关于,与withregardto,inregardto,asregards同义,
一般可以换用。
ingthetermsofpayment,werequireconfirmedandirrevocablelet
terofcredit.关于支付条件,我们要求保兑的、不可撤消的信用证。
troductionbyExporter
出口商的自我介绍
DearSirs,
Wewritetointroduceourlvesasoneofthelargestexporters,fromChina,ofawiderangeo
fMachineryandEquipments.
Weencloacopyofourlatestcatalogcoveringthedetailsofalltheitemsavailableatpren
t,andhopesomeoftheitemswillbeofinterestofyou.
Itwillbeagreatpleasuretoreceiveyourinquiriesforanyoftheitemsagainstwhichwewilln
dyouourlowestquotations.
Should,bychance,yourcorporationnotdealwiththeimportofthegoodsmentionedabove,w
ewouldbemostgratefulifthislettercouldbeforwardedtothecorrectimportcorporation.
Wearelookingforwardtoyourfavorableandpromptreply.
Yoursfaithfully,
Notes
angeof...大范围的...,各类的...
ev.封入
oacopyofourpricelist.随函附上我方价目表一份。
过去分词enclod可作名词用,前面加定冠词。
eveyouwillfindtheenclodinteresting.我们相信你们对所附之件
会感兴趣。
enclosuren.附件(缩写:.)
guen.目录(也可写作catalog)】
latestcatalogue最新目录
catalogueforthestandardizedparts标准化零件目录
catalogueofmaterial材料目录
bleadj.可利用的,可得到的,可供应的(做定语时前置后置均可,后置较为常用。)
commoditiesavailableforexport供出口的商品
notavailable缺货
Wewillshipbythefirststeameravailable(or:thefirstavailablest
eamer)nextmonth.货物将由下月第一条便船装运。
Thisistheonlystockavailable(or:theonlyavailablestock).这是唯
一可供之货。
Wearendingyouundercoveracatalogcoveringthegoodsavailabl
eatprent.随函附上一份我方目前可供之货的目录单。
yn.询价,询盘(美国人常用,英国人有时使用enquiry)
ionn.报价,行情
quotationtable(list)价目表
exchangeratequotation外汇行情
discountquotation贴现行情
marketquotation市场行情
quotev.t.开价
quoteaprice报价
quotefavourableterms报优惠价
th经营,处理
Ourcompanydealswiththeimportandexportofchemicalproducts.我
们公司经营化工产品的进出口业务。
表示“经营(某种或某类商品)”的说法很多,常见的有:handle,dealin,tradein,b
eintheline等。上面的例句可改写为:
Ourcompanyhandles(or:dealsin,tradesin,isinthelineof)th
eimportandexportofchemicalproducts.
dv.t.转交,传递
YourletterofNovember8addresdtoourHeadOfficehasbeenforwa
rded(or:transmitted,referred,pasdon,handedover)tousforattentio
nandreply.你方11月8日致我总公司的函已转给我们办复。
=c/o由...转交,信封上常用。如:
mith
c/oworldTradingCo.
由世界贸易公司转交史密斯*大卫先生。
ableadj.有利的,赞成的,有帮助的
表示赞同某事或表示对某人、某事有利,后接介词to:
Wearefavourabletoyourtermsandconditionsofthistransaction.我
们同意你方这个交易的条件。
Themarkethassochangedastobefavourabletothellers.市场变
为对买方有利。
如果表示对某种行为有利一般接介词for:
Thetimeisnotfavourableforthedisposalofthegoods.现在不是卖货
的有利时机。
favourablereply合意的回答,类似goodnews,相当于中文的“佳音”、“好消息”。
favourableprice优惠价格
erWritestoImporter
出口商给进口商的信
(1)DearSirs,
YourfirmhasbeenrecommendedtousbyJohnMorris&Co.,withwhomwehavedonebusines
sformanyyears.
WespecializeintheexportationofChineChemicalsandPharmaceuticals,whichhaveenjoye
oacopyofourcatalogueforyourreferenceandh
opethatyouwouldcontactusifanyitemisinterestingtoyou.
Wehopeyouwillgiveusanearlyreply.
Yoursfaithfully,
Notes
lizein专门(从事),专门(经营)
WespecializeintheimportanexportofArtsandCrafts.我们专门经营
工艺品的进出口。
alsn.常用复数,化工产品、化学制品(=chemicalproducts)
ceuticaln.药品,药剂,成药
reatpopularity享有盛誉
类似的表达方法有:
Thegoodsaremostpopularwithourcustomers.
Thegoodshavecommandedagoodmarket.
Thegoodsarellingfast(orenjoyfastsales).
Thegoodsareuniversallyacknowledged.
Thegoodsareunanimouslyacclaimedbyourcustomers.
“畅销品”有如下表达法:
readyller;quickller;quick-llingproduct.
JudgingfromourexperienceinmarketingourgardentoolsinAustrali
a,weareratherconfidentthattheywillsoonbecomequick-llingproduc
tsinyourmarket.根据我们在澳大利亚销售园林工具的经验,我们相信这些产品将很快在
你方市场上成为畅销品。
tv.t.与...联系;与...接触
Forfurtherdetails,pleacontactourlocaloffice.详情请向我们当地的
分支机构探询。
contactn.联系;交往
Wehavebeenincontactwiththatfirmfornearlytwoyears.我们与那家公司有近两年的交往。
2)DearSirs,
n&Co.,Ltd.,Lagos,Nigeria,wecometoknowyourna
areinformedthatyouareaprospectivebuyerofChineCottonPiec
itemfallswithinthescopeofourbusinessactivities,weshallbepleadtoent
erintobusinessrelationswithyou.
Weencloabrochureandapricelisttoacquaintyouwithourcommoditiesnowavailablefore
ionsandsampleswillbeairmailedtoyouuponreceiptofyourspecificinquiry.
Yourfavourablereplywillbehighlyappreciated.
Yoursfaithfully,
Notes
hthecourtesyof...,wecometoknowyournameandaddress.承
蒙...使我们得知你公司的名称和地址。
类似的表达方式还有:
Weoweyournameandaddressto...
Weareindebtedto...foryournameandaddress.
thinthescopeofourbusinessactivities属于我们的经营范围
类似的表达方法有bewithin(liewithin,comeunder)thescopeofourt
radeactivities;bewithin(liewithin,fallwithin)ourbusinessscope(s
phere)等。
ren.小册子(法语),相当于英语pamphlet
ntv.t.使认识,使了解
(或of;that)
Inordertoacquaintyouwithourproducts,weairmailedyoutwosamp
lesthismorning.为使你方了解我方产品,我们今晨寄去两个样品。
iatev.感谢,感激(可接动名词,不可接不定式);理解,体会
Wehighlyappreciateyourkindcooperation.我们十分感激你方的合作。
Weshallappreciateyourgivingthismatteryourriousconsideratio
n.请你方对此事认真考虑为感。
Weshallappreciateitifyouwillndusabrochureandsampleboo
kbyairimmediately.如能立即航寄一份说明书和一份样本,不胜感激。
Wehopeyouwillappreciateourposition.希望你们能理解我们的处境。
其他用法还有:
Itwillbegreatlyappreciatedifyouwillndusyoursamplesimmed
iately.如能立即寄来你方样品,我们将不胜感激。
Yourpromptreplywillbegreatlyappreciated.如能尽快回复将不胜感激。
troductionbyManufacturer
生产厂家的自我介绍
DearSirs,
Wehavelearned,fromtheChinaDaily,thatyouarealeadingimporterofhouholdelectricap
pliances,andatprentyouareinthemarketforElectricFans.
We,therefore,takepleasureininformingyouthatweareanenterprimanufacturingvatioul
ectricfansandhaverecentlyproducedanewmodelofgentlebreezeelectricfanentitled"Chan
gFeng"whoqualityaswellasfunctionshasbeenprovedbyascrupuloustest,andthedesig
nsandcolourshavebeenclearlyexplainedinourillustratedcatalogenclod.
Consideringtheimprovementsitoffers,webelieveyouwillfindour"ChangFeng"averygoods
ellerinyourmarket.
Ifyouhaveinterestindealingwithusin"ChangFeng"orothertypesofthegoodsshowninou
rcatalog,pleainformusofyourrequirementstogetherwithyourbanker'snameandaddress.
Forourcreditstanding,plearefertothefollowingbank:TheBankofChina,Xi'anBranch(ad
dress)...
Yourimmediatereplywouldbehighlyappreciated.
Yoursfaithfully,
Notes
gimproter主要进口商
leadingmarket主要市场
leadingstock主要股份
emarketfor想要购买
OneofourcustomersisinthemarketforChineBlackTea.我方一位客
户想要购买中国红茶。
loustest严格检验
ratedcatalog附有插图的目录
.向某人打听(查询)某事
PlearefertotheBankofChina,Xi'anBranchforourcreditstandi
ng.请向中国银行西安分行查询我方资信情况。
上述句子也可以写成:
Forourcreditstanding,plearefertotheBankofChina,Xi'anBra
nch.关于我方的资信情况,请向中国银行西安分行查询。
referto提到,谈判,谈及,涉及
WerefertoyourtelexofMay15.兹谈及你方5月15日电传
cturerWritestoImporter
厂家给进口商的信
DearSirs,
WeoweyournameandaddresstotheChamberofCommerce,Tokyo,whoinformedusthatyo
uareinthemarketforPersonalComputers.
Weareoneofthelargestcomputermanufacturersinourcountryandhavehandledwithvariou
oachyoutodayinthehopeofestablishingb
usinessrelationswithyouandexpect,byourjointeffects,toenlargeourbusinessscope.
Inordertoacquaintyouwithourbusinesslines,weencloacopyofourillustratedcataloguec
reinterestedinanyoftheitems,pleatel
'llgiveyouourlowestquotationsandtryourbesttocomplywithyourrequirment.
Ourcustomersarealwayssatisfiedwithourproductsandtherviceaftersale.
Andwebelievethatyouwillbesotoo,afterwedobusinesstogether.
OurbankersaretheBankofTokyo,nprovideyouinformationaboutourbusines
sandfinances.
Wearelookingforwardtoyourearlyreply.
Yoursfaithfully,
Notes
mberofcommerce商会
Inalmosteverytownorcityofthewesterncountries,thereisach
tstask
sistogebusinessinformationandtofindnewbusinessopportunitiesfo
ritsmembers.
cturern.制造商,厂商
manufacturev.n.制造(品),制造业
manufacturedarticle人工制品
manufacturedgoods制成品
manufacturedproducts工业产品
ofChine(home,foreign)manufacture中国(本国,外国)制造的
Chinemanufactures=Chinemakes中国制品
silkmanufactures丝制品
thetextilemanufacture纺织业
manufactoryn.制造厂,工厂
ahardwaremanufactory五金工厂
chv.t.与...接洽(和contact同义,但被动语态用approach较多)
Pleaapproach(contact)themagain.请再与他们联系。
Wehavebeenapproachedbyveralbuyersforthesupplyofwalnut
s.已有好几家买主向我们联系核桃的供应。
ffect共同努力
ngthemainitemssuppliableatprent包括我方目前能够供货的主要项
目。
with依照,符合
Wehopeyouwillbeabletocomplywithourrequest.希望你方能按我方
要求办理。
incompliancewith依从...;按照...
Pleamakeusafirmofferincompliancewithourrequest.请按我们要
求发实盘。
eafterlling售后服务
kersare...我方银行是...
[color=#228B22][face=TimesNewRoman]Kmily
ExportDepartment
HenrenCutleryCo.,Ltd
Tel:0086-662-000000
Jan.3th,2006
m
Thisrecommendationletterisregardingtoourcompany:HenrenCutleryCo.,Ltd.
HENRENCUTLERYCo.,Ltdisacompanythatspecializesinprofessionalmakingkitchenwar
ethatcontains:cutlery,scissors,flatware,sharpener,barbecuetools,kitchentools,cuttingboar
dandsoon.
Ourcompanyhasacquired,thankstoitsreliablearticlequality,creativedesign,reasonablepric
e,scissors,cutleryandflatwareconstantlyfollowingtheEuropean&Intern
ationalStandardBS,EN,ISO,8442.1/
Fromtherawmaterialstothefullproducts,aswellasthestrictQCprocedureareabsolutelyen
sureourproduct'emhaspasdth
efollowingtest:corrosiontest;strengthtest;havetheinstructi
onofeachitem,forexample:washingdetails,sth
enumberEN28442-1withanNfornormalgradeandSforspecialgradetoidentifyingthemanu
ore,itdervesthe“excellentqualitykitchenware”bran
d.
Beingaprofessionalcompany,ourmissionistoleadourindustrybyprovidingexcellentqualit
y,superiorcustomerrvice,relookingarelia
blekitchenwaremakerinAsia,Henrenisyourbestchoice.
IfyouhaveanyquestionaboutHenrenCutleryCo.,LtdImusthelpwith,pleafeelfreetocont
actmeat0086-662-000000
Yourstruly,
Kmily
HenrenCutleryCo.,Ltd
[/face][/color]
TheLettersofEnquiriesandReplies
询价和回复的信函例文
lEnquiryandReply
一般询价和回复
(Enquiry)
Gentlemen:
WelearnfromABC&,NewYorkthatyouarealeadingexporte
rinyourcountry.
Weare,atprent,verymuchinterestedinimportingyourgoodsandwoul
dappreciateyourndinguscatalogues,samplebooksorevensamplesi
fpossible.
PleagiveusdetailedinformationofCIFGuangzhouprices,discounts,an
dtermsofpayment.
Wehopethiswillbeagoodstartforalongandprofitablebussinessr
elations.
Trulyyours,
(Reply)
Gentlemen:
WewelcomeyouforyourenquiryofMarch21andthankyouforyourinte
restinourexportcommodities.
Weareenclosingsomecopiesofourillustratedcataloguesandapriceli
derparatecover,wearen
dingyousomesampleswhichwillshowyouclearlythequalityandcraftsm
tthatwhenyouethemyouwillagreethatourproduct
sappealtothemostlectivebuyer.
etermsofpaymentweusuallyrequireL/Cpayablebysightdraft.
ookingforwar
dtoyourorderandyoumaybeassuredthatitwillreceiveourpromp
tandcarefulattention.
Trulyyours,
Notes
价格术语“Cost,InsuranceandFreight”,成本、保险加运费的缩写。通常称作“到
岸价”。
ntn.折扣,折价,贴现
allow(or:give,make,grant)...%discountoff(on)thepricesofgood
s按货价给予...%的折扣
Ifyouorderfor5,000ts,wewouldgrantyou10%discount.如果你
方能定购5000台,我们将给予10%的折扣。
Wegive10%discountforcashpayment.现金付款,我们予以九折优待。
atadiscount低于正常价格;打折扣;(货物无销路)
Thegoodsarellingatadiscount.该货正以低价销售。
fpayment支付条件,也可以说paymentterms
ableadj.有益的,有利的,可获利的
profitablefieldsofinvestment有利的投资场所
profitn.(常用复数)利润
netprofits净利润,纯利润
totalprofits总利润
profitratio(rate)利润率
grossprofits总利润,毛利
llsthataprofit出售某物而获利
manshipn.(工匠的)技术,技艺
(to)vi.有吸引力,有感染力
appealtothemostlectivebuyer吸引最挑剔的买主
7.L/Cpayablebysightdraft即期信用证,也可以说L/Cavailablebysightdraf
t
v.向...保证,使确信,主要用于以下四种结构:
(1).
Weassureyouofthereliabilityoftheinformation.我们可以向你方保证
这信息的可靠性。
(2)
Weassureyouthatweshalldoourbesttoexpediteshipment.请确信
我们将迅速装运。
(3)be(or:rest)assuredofsth(rest是系动词)
Plea(or:Youmay)be(or:rest)assuredofourcontinuedcooperatio
n.请确信我方仍将继续合作。
(4)be(or:rest)assuredthat
Youmay(Plea)be(rest)assuredthatwewillcontactyouassoo
nasourfreshsupplycomesin.请确信一俟我方新供货到来,我方即与你方联系。
icEnquiryandReply
具体询价和回复
(1)EnquiryforChineCottonPieceGoods
对中国棉织品的询价
DearSirs,
WearegladtonotefromyourletterofMarch9that,axporterso
fChineCottonPieceGoods,youaredesirousofenteringintodirectbu
ppenstocoincidewithourdesire.
Atprent,weareinterestedinPrintedShirtingandshallbepleadt
oreceivefromyoubyairmailcatalogues,samples.
Shouldyourpricebefoundcompetitiveanddeliverydateacceptable,wein
tendtoplacealargeorderwithyou.
Wetrustyouwillgiveusanearlyreply.
Yoursfaithfully,
Notes
rousof渴望,想要
Wearedesirousofenteringinto(toenterinto)directbusinessrelat
ionswithyou.我们热切盼望与你方建立直接的贸易关系。
desiren.v.期望,渴望,要求,请求(比wish强烈)
Whatdoyoudesiretobuyatprent?你方目前想要买些什么?
Itisdesiredthatthecataloguesshallbeairmailedtouswithinon
eweek.深盼在一周内给我们航邮目录本。
dev.(意见等)一致;(时间上)相同
Wearegladthatourideascoincide.很高兴我们双方意见一致。
Yourenquirycoincidedwithouroffer.你方询盘正好与我方报盘同时发出。
ingprep.关于,与withregardto,inregardto,asregards同义,一般
可以换用。
Wehavealreadywrittentoyouregardingthismatter.关于此事我们已给
你方写过信。
Regardingthebalance,wewilladviyouofthepositioninafewd
ays.关于剩余数量的情况,将于日内告知。
.报价
作“报价”解,这个动词的基本结构是:
forsth.
Pleaquoteusyourlowestpriceforwalnots.请向我方报核桃最低价。
有时可用:.
Pleaquoteusforwalnuts.请向我方报核桃价。
也可用:
Pleaquoteusyourlowestprice.请报你方最低价。
iveofour5%commission包括我方5%佣金
Thisoffer(or:price)isinclusiveofyour2%commission.
=Thisoffer(or:price)includesyour2%commission.
此报盘(或:价格)包括你方2%的佣金。
(2)EnquiryforDyeingMachines
对印染机的询价
Gentlemen:
WelearnfromyourletterofJuly2thatyouaremanufacturingandexpor
eisademandhereforhigh-q
ualitydyeingmachines,wewillappreciateyourndingusacopyofyou
rillustratedcatalogue,withdetailsofyourpricesandtermsofpayment.
Kindestregards.
Yourstruly,
(Reply)
Gentlemen:
WewarmlywelcomeyourenquiryofJuly15andthankyouforyourinteres
tinourdyeingmachines.
Weareenclosingourillustratedcatalogueandpricelistgivingthedetail
hepaymenttermsweusuallyrequireconfirmed,ir
revocableLetterofCreditpayablebydraftatsight.
WehavealreadysolesomeofthomachinestoChinaandarenowrepre
ntedtherebyTheEngineeringExportLtd,uggestthatyo
ucontactthecompanydirectly?Wethinkthefirmmaysupplyyouwithmo
confidentthatyouwillfindthegoo
dsarebothexcellentinqualityandveryreasonableinprice.
Withbestregards.
Yourssincerely,
Notes
med,irrevocableLetterofCreditpayablebydraftatsight保兑的,
不可撤销的,凭即期汇票支付的信用证
entedby...由...代理
reprentativen.代理人
alegalreprentative法定代理人
ableadj.合理的
Ourpriceisquitereasonable.我方价格是相当合理的。
类似的表达法还有:realisticadj.符合实际的,现实的;workableadj.可行的;int
helinewiththeprentmarket与现行价格相符,etc
(3)EnquiryforTextiles对纺织品的询价
DearSir,
Itisapleasureforustointroduceourlvestoyouasacommissionf
'vebeenengagedwiththispostforover5year
snow.
Wewouldbesomuchgratefulifyounduscataloguesandsamplesfo
rthefollowingitems.
(1)Towels,bed-sheetsandblankets
(2)Babynapkinsanddiapers
(3)Garmentsformen,womenandchildren
(4)Underwearformen,womenandchildren
(5)Cottonpiecegoodsandcottonfabrics
(6)Sewingthread
(7)CottonKnitwear
(8)Syntheticfabric
(9)Anyotheritemthatyouwishtooffer
Weareawaitingyourearliestreply.
Yoursfaithfully,
Notes
sionn.委任,委托,代办(权),代理(权);委员会;佣金
commissionhou委托商行;证券经济公司
commissionsale委托销售
commissionagent佣金商;代理商
commissionbroker掮客,经纪人
commissionofauthority授权书
commissionforacceptance承兑佣金
commissionticket佣金票证
fabrics棉织品
ticfabrics合成纤维织品
(4)EnquiryforCosmetics对化妆品的询价
DearSirs,
Re:COSMETICS
WeareoneoftheleadingimportersofDailyChemicalsinthiscityan
dshallbepleatoestablishbusinessrelationswithyourcorporation.
Atprentweareinterestedinyourcosmetics,detailsasperourEnquir
yNoteNo.1345attached,andshallbegladtoreceiveyourlowestquota
tionassoonaspossible.
Wewouldliketomentionthatifyourpriceisattractiveanddeliveryd
ateacceptable,weshallplaceourorderwithyouimmediately.
Welookforwardtoyourearlyreply.
Faithfullyyours,
ed
Notes
icsn.化妆品
按照,根据
asperlistprice按照表上价格
asperencloddocuments根据所附单据
yNoteNo.13451345号询价单
v.t.附加
orderwithconditionsattached带有附加条件的订单
aidwithnoconditionsattached无附加条件的援助
ionn.报价(单),行情(表)
lowestquotation最低报价
discountquotatuon贴现行情
exchangeratequotation外汇行情
quotationtable价目表
quotev.t.报价,开价
quotefavourableprice报优惠价格
rydate交货期
也可以用下列方式表示:
dateofdelivery;timeofdelivery;deliverytime;dateofshipment;t
imeofshipment;shipmenttime(date)etc.
(5)EnquiryforPersonalComputer对计算机的询价
DearSirs,
Wearepleadtolearnfromyourletterof1stAugustthat,asamanuf
acturerofcomputers,youaredesirousofenteringintodirectbusinessre
justourdesire,studiedyourcata
equoteusyourlowestprice,CIFGuangzhou,inclusiveofour2%commissi
on,statingtheearliestdateofshipment.
Shouldyourpricebefoundcompetitveanddeliverydateacceptable,weint
endtoplacealargeorderwithyou.
Pleagiveusyourreplyassoonaspossible.
Yoursfaithfully,
Notes
rousofsth.想要某物
bedesirousofdoingsth.渴望做某事
bedesiroustodosth.渴望做某某事
desiren.渴望,愿意
sionn.佣金
commission作佣金讲时一些习惯用法如下:
(1)百分之几佣金:acommissionof...%或...%commission
(2)你方/我方百分之几佣金:your/ourcommissionof...%或your/our...%c
ommission
(3)两笔或几笔佣金:twoorveralitemsofcommission
(4)一切佣金或各项佣金:allcommissions
draw(receive)acommissionof5%oneachsale在每笔生意中抽取(收取)5%
的佣金
Theabovepriceincludesyour2%commission.以上所开价格包括你方2%的佣
金。
largeorderwithyou向你方大量订货
ordern.订单
名词order常与动词make,nd,place等连用,如果表示订购某项货物,后接介词“for”,
也可接“on”或“of”,但“for”最为普遍。
Ifyourpriceisinline,wewillndyouanorderfor5,000t
s.如果你方价格与市价相符,我们将定购5000台。
orderv.t.订购,订(货)
Ifyouallowus10%discount,wewilloder10,000dozen.如果你方给予
10%的折扣,我们将订购10000打
QuotationandReply
报价及回复
(Quotation)
DearSirs,
WethankyouforyourenquiryofAugust22andarepleadtondyo
uourquotationforthegoodsyourequiredasfollows:
Commodity:"WhiteRabbit"BrandWoolenMixedBlanketNo.33.
Size:74*84in
Weight:4lbs
Color:yellow,brown,greenassortment
Quantity:1,000pcs.
Price:US$40.00perpieceCIFMontreal
Shipment:October
Youarecordiallyinvitedtotakeadvantageofthisattractiveoffer.W
eareanticipatingalargeorderfromtheUnitedStates,andthatwillc
auasharpriinprice.
Welookforwardtoreceivingyourorder.
Yoursfaithfully,
(Reply)
DearSirs,
"WhiteRabbit"BrandWoolenMixedBlanket
ThankyouforyourquotationofAugust24for1,000piecesofthecaptionedgoods.
Weimmediatelycontactedourcustomersandtheyshowedgreatinterestbecauthereisagro
cesyouquoted,however,arefoundtoomuchonth
pany,oneofourcustomers,toldusthattheywouldpossiblyorder2,00
0piecesofthegoods,providedthatyoucanreduceyourpricetoUS$
neoftheleadingimportersinourcountry,sothereisagoodchanceoffinalizingandorderwit
youwilltakeadv
antageofthischancesothatyouwillbenefitfromtheexpandingmarket.
Wearemostanxiousthatyouwilldoyourutmosttoreducethepriceandweawaityourreplywi
thgreatinterest.
Yoursfaithfully,
Notes
mixedblanket混纺毛毯
.是pieces的缩写;piece的缩写为pc.
nticipatingalargeorderfromtheUnitedStates,...
我们预计美国方面将有一个大的订单到来,...
anticipatev.t.盼望、期望,后接名词、动名词或that引导的从句。
Weanticipateyouracceptance.盼望你方接受。
Weanticipatereceivingyourearlyreply.盼你方早日回复。
Weanticipatethatfreshsupplieswillarrivenextmonth.我们预计新货将
于下月来到。
anticipate与expect的区别:
这两个动词都表示预期某事将发生,但有所不同。在意思上,anticipate所预期的一般都指
可喜的事,expect则不一定。
Weanticipate(or:expect)ourproductswillbeaquickllerinyou
rmarket.
Thefirmexpectsheavylossthisyear.(一般不用anticipate)
在结构上,除两个动词都可以用名词及that从句为宾语外,anticipate后面可接动名词,不
可接不定式,expect则可接不定式,不可接动名词。
Weanticipateshippingthegoodsnextweek=Weexpecttoshipthegood
snextweek.我们期望下周装货。
expect还可接:名词或代词+不定式“构成的复合宾语,anticipate则不可。
正:Weexpecttheshipmenttoarriveinafewdays.我们预期装运的货物将
于日内到达。
误:Weanticipatetheshipmenttoarriveinafewdays.
riinprice价格急剧上涨
tionedgoods标题项下的货物(这里指“WhiteRabbit”BrandWoolenMixe
dBlanket)
类似的表达法还有:
thesubjectarticle(goods)
thegoods(article)mentionedinthesubjectlined
gdemand增长的需求
alargedemand大的需求
agreatdemand很大的需求
latentdemend潜伏需求
overfulldemand过多需求
demandandsupply供与求;供求
ighside(指价格)偏高
Weregrettosaythatwecannotacceptyouroffer,asyourpricei
sfound(tobe)onthehighside.谦告由于你方价格偏高,我们不能接受你方报盘。
类似的表达方式有:
Yourpriceisabithigh.你方价格有点高。
Yourpriceistoohigh.你方价格太高。
Yourpriceisratherstiff.你方价格相当高。
Yourpriceixcessive.你方价格过高。
注意:outoflinewiththemarket(与市价不一致),unreasonable(不合理),u
nworkable(不可行),impracticable(行不通),infeasible(行不通),unrea
listic(不现实)等如果出自买方之口,往往指价格偏高,如果出自卖方之口,则往往指价格
偏低(onthelowside)。
edconj.假若;倘使;假如;以......为条件(与that连用)
Wewillndyouanorderfor5,000metrictons,providedthatyouc
anshipinMay.如果你方能在5月份装船,我们将订购5000吨。
zeanorderwiththem接受他们的订单
SendingaQuotation
寄送报价
DearSirs,
WethankyouforyourEnquiryListNo.303andencloourQuotationNo.104forthecaptione
dgoods.
ttractivedesignsa
ndtheresonablepricesatwhichweofferthemwill,wehope,convinceyouthatourtoysarereal
edwereceiveyourorderby15May,wemakeyouafirmofferfordeliver
ybytheendofJuneatthepricesquoted.
Onordersfor500piecesormoreweallowaspecialdiscountof4%andlookforwrdtoreceivin
gyourorder.
Yoursfaithfully,
ionNo.104
广州月子中心,广州月子会所,成都月子会所,成都月子中心
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