xin字有哪些

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北京汇佳职业学院

毕业论文

FunctionoftheAdvertisingintheGoodsSales

(三号timesnewroman)

系别:____英语系____

专业：_____商务英语___

班级：_____07级2班____

学生姓名：____

指导老师姓名：_林郦_

论文完成日期：2010年_5__月_30_日

(此处为4号宋体,1.5倍行距)

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FunctionoftheAdvertisingintheGoodsSales(2号字选黑)

(标题居中)

你的名字(三号楷体)

【Abstract】Theadvertisingbecomesmoreimportantbecauofthecareandfeedback

fromconsumersduringmarketingpromotion,,alltheadvertirs

’simportantthathowtocertain

thefunctionoftheadvertisinginthegoodssalesandtupthecreativeandpersuasive

thesis,wewillstudyhowtoimprovethesalesbytakingadvantageofthe

functionofadvertisingfromtheadvertisingpromotionalmeansofP&G..(小四号字)

(空一行)

【摘要】：在商品推广中，也可以说是商品销售中，因广告得到买家关注和反馈而变得十分重要，

所以广告主希望自己的广告示新潮具有竞争力的。如何把握广告在商品销售中的作用，从而制定具

有创意并具有说服力的广告，便十分重要。在这篇论文中，从宝洁的广告促销手段方面着手，谈及

广告如何在商品销售中发挥作用，提高销售额。(五号宋体)

Outline(小四号字加粗)

uction

ctionofthemodernadvertising(小四号字加粗)

2.1Spreadingproductinformation(小四号字)

2.2Leadingconsumingbehavior

2.2.1Stirringdesiretopurcha

2.2.2Promotingthegoodssales

2.2.3Establishingtheenterpriimage

2.2.4Perfectingthemanagement

(空一行)

ationbetweentheadvertisingandtheconsumers(小四号字加粗)

3.1Attractingtheattention

3.2Disminatingthegoodsinformation

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3.3Emotionalappealing

3.4Beingpersuading

3.5Guidingcustomersbehavior

3.6Creatingfashion

(空一行)

ertisingappealingstrategy(小四号字加粗)

4.1Rationaladvertisingappeal

4.2Emotionaladvertisingappeal

4.3Rational&emotionalappeal

(空一行)

ertisingstrategicdecision(小四号字加粗)

5.1Decidingtheadvertisingtarget

5.2Decidingmessagecontentandoriginality

5.3Advertisingeffect

5.4AdvertisingmarketingofP&GAdvertisingprinciples

5.5Advertisingcreativestrategy

(空一行)

sion(小四号字加粗)

(文内均采用1.5倍行距)

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uction(四号字加粗)

(空两格)Theadvertisingistheaid,public,non-personalannouncementofapersuasive

messagebyanidentifiedsponsor;thenon-personalprentationorpromotionofitsproducts

dadvertisingcopywhichincluding

productfunction,advantagesofrvice,atargetgroups’need,fancyandsituationofmarket,

ba,theadvertirs

confirmtheuniquell-point;maketheweight-bearingpointdefinite,thentryit’sbestto

catchthebuyers’eyesbyusingwordcombinationflexiblyandlayingout.(小四号字)

ctionofthemodernadvertising(四号字加粗)

2.1Spreadingproductinformation(小四号字加粗)

Theadvertisingcanspreadallkindsofinformationtimelyandenlargethecommodities

ertimentscanpropagatemultifariouscommercialinformationrapidly

bymodernspreadingwaysandwidespreadingmedia.

……………………

………………….

2.2leadingconsumingbehavior(小四号字加粗)

Advertisingcanleadandchangetheconsumers’concepteffectively,guidethecustomer

behaviorandcreatenewmarketdemand.

…………..

…………..

2.2.1Stirringdesiretopurcha

Advertisingdoesnotmaketheconsumerspaymoreattentiontothegoodsandrvice,

buthelptostirtheconsumers’demandandtheurgeonpurchasing.

…………..

…………..

2.2.2Promotingthegoodssales

Underthemarketeconomy,thecommoditieswhichbeproducedbycorporationswill

isingis

………….

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2.2.3Establishingtheenterpriimage

Advertisingcampaignisimportanttoadvanceenterprireputation,establishfinewhole

tadvertisingcanspreadthecommoditiesinformation,italsocan

enlargethewholeenterpriinfluence.(小四号字)

………………..

………………..

2.2.4Perfectingthemanagement

Advertisingisoneofthemainwaysfortheenterprisinthemarketcompetition;itcan

helpthemoderncorporateorrvicingprofession

……………….

ationbetweenadvertisingandconsumers

Advertisingistheoneofmainwaystothebrandspreading,itspreadsthebrand

informationtothecustomers,makesupbrandspecificcharacters,and

………………

3.1Attractingtheattention

Advertisingtakestheconsumers’someshakyandattractiveattentionbyoriginaland

uniqueway.

………..

3.2Disminatingthegoodsinformation

Advertisingspreadsthecommoditiesandbrandinformationtoconsumerssothatform

thegoodvenbrandcognitionandimagetotheconsumers.

………….

3.3Emotionalappealing

Advertisingmovestheconsumers’heartbyemotionalappealingandleadssympathetic

responsofemotionandinterestsothattheconsumersproducerelianceofthecommodities

orbrandonthefavorableimpression.

…………….

3.4Beingpersuading

Advertisingaffectsthecustomers’attitudegraduallyandpersuadestheconsumersto

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changeprimemanner.

……..

3.5Guidingcustomersbehavior

Advertisingcanexaggeratethesplendidoutcomethatisafterconsumingandbuying,

givetheconsumersobviousfunctionofdemonstrationandguidethemasscustomerbehavior.

3.6Creatingfashion

Advertisingalwaysrepeatsthesamemessagecontentandappealbythetotallysameway,

taketheadvantageof………….

ertisingappealingstrategy(四号字加粗)

Advertisingappealingisthecorecontentfortheadvertising;itisthereasonthatdefines

isingcanfocusononeappealevermore.

4.1Rationaladvertisingappeal

Therationalappealofadvertimentisoneoftheadvertisingformswhichmakesout

logicaljudgment,………………..

4.2Emotionaladvertisingappeal

Theemotionaladvertisingappealisanadvertisingformofexpressionthatlurethe

consumer…………….

4.3Rational&emotionalappeal

Thisadvertisingappealisthatitincludestalkingaboutthereasontotheconsumersand

emotionscommunicationincampaign.………………

ertisingstrategicdecision

5.1Decidingtheadvertisingtarget……

5.2Decidingmessagecontentandoriginality

Insomedegree,theadvertimentiswhethergoodornot…………………..

5.3Advertisingeffect

Advertisingeffectisthecomprehensiveeffectwhichistheinfluenceoftheadvertisingto

hisacceptersandthanktotheinterpersonalpropagation.……………..

5.4AdvertisingmarketingofP&GAdvertisingprinciples

Foralongtime,thesuccessoftheP&GisalmostattributingtoRosrReaves’snamely,

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thefirstdutyoftheadvertisingistransmittingmessages,but………………

5.5Advertisingcreativestrategy

Theoutstandingadvertisingcreativestrategycancreateabrandandalsocanmakethe

brandwineasily.P&Gisthegoodexampletoallthemulti-nationalcorporations.…………..

sion

Theadvertisingisa“life”whichisalwayschanging;thechangeanddevelopmentarethe

fascinationoftheadvertising……………………….

(文内均采用1.5倍行距.大标题四号字加粗小标题小四号字加粗正文小四号字,字

体为TimesNewsRoman)

Bibliographies:

【1】ContemporaryAdvertisingwrittenbyLiDongjin,(五号字)

Beijing:DevelopmentPressofChina,2006

【2】Marketing:realpeople,realchoicewrittenbyMichael∙R∙Solomon,

Guilin:GuangxiNormalUniversityPress,2000

【3】P&GNameBrandStratagemwrittenbyCliverBud

Herbin:HerbinPress,2003

【4】EnduringPassiontheStoryofMercedes-BenzBrandwrittenbyLeslieButterfield

PublishingHouofElectronicIndustry,2007

【5】现代广告学教程赵爱琴著北京工业大学出版社北京2002

【6】如何通过广告进行营销推广陈水华著北京大学出版社

北京2004

【7】Yes,advertisingwrittenbyXiaopeng

WaterpubPressofChina,2005

(Bibliographies:单倍行距五号字)

(上下,左右边距均为2.5)

英语系毕业论文评分标准

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优秀:论文内容完整,科学规范,思路清晰,层次分明,观点正确,论证详实.

有较强的语言驾驭能力.英语句子规范,没有明显的语法错误,用词较

准确.答辩时,概念清楚,语言流畅,回答问题准确(如果要求答辩的话)

良好:论文完整,层次分明,观点正确,思路清晰.英语语言能力一般.

英语句子比较规范,语法错误不多,用词比较准确.

中等:论文内容基本完整,论点正确,但论据不够充分,有层次但相互衔

接不好,英语表达一般,且有少量语法错误.

及格:论文内容基本完整,观点正确.但论述不充分,层次也不十分清楚.

英语句子语法错误较多.

不及格:论文不完整,不规范,论点不清或欠妥.或整篇文章的英语无法

读懂,或有较明显的抄袭现象.