服务营销作业1

is illustrated here? A. The increasing importance of rvice industries to the U原来这就是爱情歌词.S. and world economies B谁把流年暗偷换. The decrea of human interaction as a result of widespread u of technology-bad rvices C. The growth in the u of technology-bad rvices D. Incread competition in the entertainment industry E起跑线上. The fact that manufacturing firms are placing incread emphasis on providing rvices 15. Which of the following statements has been suggested as a plausible explanation for the customer perception that rvice quality is declining? A. Technology-bad rvices, which are superior to human-bad rvices, are not being implemented enough B呼吸道对空气的处理. Services are leveling the playing field and consistently trying to offer the same level of rvice to every customer C. Companies are decreasing their reliance on lf-rvice and increasing the u of human interaction in the performance of rvices D. Customer expectations are higher becau of the excellent rvice they receive from some companies E. Even though it is Easy to provide consistent红泥巴村, high-quality rvice天冷的暖心句子, many companies do not want to do it 16. Which of the following statements has been suggested as a plausible explanation for the customer perception that rvice quality is declining? A. Increasing u of technology is perceived by many customers as less rvice becau there is no human interaction B社会主义和谐社会的基本特征. Companies provide unclear tactics for customers to follow when dealing with rvice providers C. Delivering consistent, high-quality rvice becomes routine D有哲理的句子. Customers have no concept of what conditions produce to quality rvice E关于我和书的作文. Too many talented employees are left mired in front-end jobs that do not challenge them 17. Which of the following statements about how technology has positively influenced rvice is true? A寻找身边的雷锋. Technology provides approaches for delivering existing rvices in more accessible个性签字, convenient管理制度表格, productive ways B. Technology facilitates basic customer rvice functions C. Technology facilitates transactions by offering a direct vehicle for making purchas D好人好事事迹材料. Technology provides an easy way for customers to learn and do rearch about products and companies E. All of the above statements about how technology has influenced rvice are true

x0c18. Which of the following statements describes how consumers and employees are responding to technology-bad rvices? A苏格拉底名言. Services can readily calm fears that privacy may be sacrificed if technology is ud B小学生日常行为规范三字歌. An infusion of technology can lead to an increa in human interaction C二年级手抄报大全. The payback for investments in technology is a certainty D. Employees are often reluctant to integrate technology into their work lives E. All of the above statements describe how consumers and employees are responding to technology-bad rvices 19消防标志图案. The most distinguishing characteristic of rvices is: A. Heterogeneity B. Perishability C单车恋人歌词. Intangibility D. Comparability E. Divisibility 20400电话销售话术. The characteristic of a rvice that means that it cannot b

he children who were invited讲课稿. While Wilson kept the deposit中秋节 英文, he did not get the skate rental fees or the snack food money he had anticipated from the rental梓人传. Wilson lost money as a result of the _____ characteristic of rvices. A. Heterogeneity B. Simultaneous production and consumption C. Incomparability D. Perishability E. Intangibility 41林业工作总结. (p宴会致辞. 23) _______ qualities are characteristics of a product consumers may find impossible to evaluate even after purcha and consumption七夕的来历. A斗志昂扬的意思. Search B人民调解案例. Cognitive C国庆周记300字左右. Perceptual D. Experience E. Credence 42银行工作总结. Which of the following products is LEAST high in experience qualities? A. Plastic surgery B实践论 读后感. A prom band C急促的近义词. Catered banquet D. Wedding dress E. Pet grooming 435.31世界无烟日. Which of the following is NOT an element of the traditional marketing mix? A元旦心情. Production B国际智商测试题答案. Place C. Product D思考致富圣经. Price E. Promotion

x0c44. In addition to the elements of the traditional marketing mix, the expanded mix for rvices includes: A. Positioning农业技术推广工作总结, personalization and process B. People, physical evidence and process C. Personalization数列求和, procurement and people D祝福祖国生日的祝福语. Profit, production and psychology E. People望星空作文, partnerships and positioning 45红楼梦梗概. Which of the following is an example of the people element of an airline company's rvices marketing mix? A怎样歌词. Pilots B. Baggage handlers C总裁签到表. Customers D. Flight attendants E. All of the above 46客房领班岗位职责. When Alicia and Jordan dined at Formia Ristorante, a contemporary Italian restaurant in New Jery, they both enjoyed Formia's coy八上寒假作业答案, smart and embracing atmosphere三八妇女节献礼. Formia creates this atmosphere with a single large dining room that measures 20 by 60 feet and contains 14 roomy tables小学语文二年级上册教学计划. Ceiling fans slowly swirl as candlelight dances across the tables that are attentively cared for by rvers. Vertical pink and white florid patterns emerge from old wainscoting. Finally, Formia's two-page menu offers guests a range of pasta, chicken书籍是人类进步的阶梯, veal and afood entrees被时光掩埋, in addition to nightly specials that are handwritten and prented on large index cards. Alicia and Jordan experienced the _____ element of Formia Ristorante's rvices marketing mix. A青树翠蔓. Product B荷花淀ppt. Production C. Process D躬身施礼的意思. Place E..Physical evidenc

x0c47. Ruth recently visited a day care center that is convenient to her work幼时记趣. Ruth is thinking of letting the day care workers care for her infant son while she is at work蜜蜂的品质和精神. The first thing Ruth noticed when she walked in the door of the facility was the smell of urine. There was a dead plant in the window. Toys were strewn about the floor and Ruth almost tripped over a tricycle过年几号. In this example, Ruth experienced negative aspects of the _____ element of the day care center's rvices marketing mix. A. Product B. Production C童话手抄报. Process D写给老婆的信. Place E小结. Physical evidence 48. Historically幼儿园环境创设方案, the Japane have had poor dental care. As part of their beauty regimen快乐的端午节, the Japane do have a habit of lightening and whitening their skin经典杂文. Teethart has developed "tooth manicure" salons, which allow Japane to match their teeth coloration to t

heir skin. Each treatment takes place in a small booth, which contains an ergonomically-designed chair美容院管理制度, muted lights and New Age-style music钱塘湖春行译文. The walls are painted calming shade of blues and greens. Teethart us the _____ element of its rvice to reduce stress associated with dental procedures临危不惧的反义词. A. Product B现代短诗大全. Production C. Process D2004感动中国颁奖词. Place E. Physical evidence

x0c49抽水试验. Historically, the Japane have had poor dental care. As part of their beauty regimen七夕发的说说, the Japane do have a habit of lightening and whitening their skin创造力培训. Teethart has developed "tooth manicure" salons, which allow Japane to match their teeth coloration to their skingood habits. A personalized whitening mouthpiece is developed for each patient什么样的人死后还会出现. The mouthpiece is placed around the teeth and a cleaning solution is added. The patient listens to soothing music and sits in a comfortable chair while his or her teeth are whitened幼儿园通知家长定园服. Monthly treatments in this spa-like environment reflect the _____ element of Teethart's rvice mix. A. Product B2013山东高考语文. Production C. Process D. Place E有关端午节的资料. Promotion 50. Yesterday, Mike went to the dentist for his 6-month check-up. Two weeks before he went to the dentist迎奥运, he called the office to make an appointment动物学家与社会学家相对应. The day before his check-up营销活动策划, the office's receptionist called him to confirm his appointment. When Mike arrived at the office口语交际教案, he checked in with the receptionist and then waited in the waiting room for 15 minutes工作汇报ppt, reading a magazine, before being greeted by the dental hygienist家公和我的幸福, who escorted him to an examination room. The dentist entered the room, greeted Mike期中考试反思总结, examined Mike's teeth, took a t of x-rays and asked the dental hygienist to clean Mike's teeth. When his teeth were cleaned, the hygienist told Mike he should return in 6 months for another check-up打边鼓. Mike experienced the _____ element of the dental office's rvices marketing mix狗字成语. A深孚众望. Product B2020年总结. Personalization C将相和的三个故事. Process D小发明小创造. Place E社会心理学论文. Physical evidence

x0cTrue / Fal Questions 51. Salt挂靠协议书, bricks and paper clips are three examples of tangible dominant products. 52. According to the concept of derived rvices华南虎朗读, the value derived from physical goods is really the rvice provided by the good, not the good itlf爱的礼物作文. 53她的背影. The development of rvices marketing concepts has been strongly influenced by professional rvices like doctors and attorneys摔跤100. 54. Despite the importance of rvices and the bottom-line profit potential for rvices计划生育工作汇报, consumers perceive that overall the quality of rvice they are receiving is declining七下英语期末试卷. 55. The deregulation of industries has actually lesned the demand for rvices marketing skills. 56. Technology is creating a demand for ethnocentric rvices机电一体化毕业论文范文. 57全面建设小康社会. All business and organizations that operate on the Internet are esntially providing a rvice陈情表ppt. 58. Becau a product is tangible, it cannot be inventoried春节晚会开场音乐. 59. Becau the production and consumption of rvices is simultaneous, the mass production of rvices is difficult. 60湖中倒影水纵横. A primary issue that marketers face in relation to rvi

is being started by six former Olympic athletes. 80. Describe the three new elements of the rvice marketing mixt字之谜.

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