电子商务英语，于卫红主编书籍

2006版图书

电子商务英语[于卫红主编书籍]作者：于卫红 编著

ISBN：10位[7118047422] 13位[9787118047424]

出版社：国防工业出版社

出版日期：2006-9-1

定价：￥25.00 元

内容提要

本书包括阅读、写作和听力三部分。

全书以阅读为基础，对电子商务基础知识做了系统的介绍，主要包括EDI发展简史、电子商务概述、网上支付、PKI基础等。写作部分介绍了电子商务信函写作、网络广告的创作及电子商务计划书的编写。听力部分搜集了最新的电子商务发展实事。

本书内容丰富、通俗易懂、并配有习题、电子教案和听力原文。可作为高等院校电子商务及相关专业的本、专科教材，也可供自学者使用。

编辑推荐

本书从结构上分为阅读、写作、听力三部分。听、说、读、写全方位的训练不仅在基础英语教学中可行，也应深入到专业英语教学实践中。本书的写作部分介绍了常用的电子商务信函写作，提供了多篇有代表性的例文和大量写作中常用的句子。听力部分包括多篇在电子商务领域内有影响力的事件。本书将是你打开对外商务的金钥匙！

目录

Reading Materials

Lesson One The History of EDI

Lesson Two What is Electronic Commerce?

Lesson Three Understanding the World Wide Web

Lesson Four What Are Communication Networks?

Lesson Five PKI Public Key Encryption and Digital Signture.

Lesson Six Payments on Internet

Lesson ven E-commerce Web Site Design:Strategies and Models

Lesson Eight How to Build a Website

Writing

Unit One Eatablishing Business

Unit Two Enquiries

Unit Three Offer

Unit Four Counteroffer

Unit Five Acceptance

Unit Six Web Advertiment Writing

Unit Seven E-commmerce Business Plan Writing

Listening

Listening One Big day for baidu com

Listening Two China Profiles:Jack Ma,Internet CEO

Listening Three Alibaba Acquires Yahoo China

Listening Four Google's New Message Service Includes Voice

Listening Five Transition Seen from Hacker Posturing to Criminaligy

Listening Six Computer Virus

Listeing Seven ebay Buys Net Phone Provider Skype

Listeing Eight Internet Bus

Listeing Nine Bloggers Creating Networks

Listeing Ten Reviewing New Windows Operating System

AppendixⅠ 参考译文

AppendixⅡ 参考答案

2007年版图书

电子商务英语书名：电子商务英语

作者：邓之宇

定价:￥17.00

ISBN:9787307053465

出版社:武汉大学出版社

出版日期:2007年3月1日

内容简介

本书共有十个章节，系统而又全面地介绍了电子商务的基础知识，对其中关键的电子商务术语均给出了注释。其中网上时文阅读文章针对性、时效性很强。本书注重理论与实际应用相结合。对引导学生和读者积极参加实践活动，将书本的知识转化为一种谋生的手段有极大的帮助和参考价值。为了更好的配合教学，本书还配有课件供师生参考使用。本书结合电子商务专业教学的实际需要，以其教学大纲为参考，通过国际权威机构、知名媒体和专业网站等途径采集出难度适中，涉及电子商务的历史、发展和理论；电子商务企业对客户、企业对企业的运作流程，网上支付网络安全，电子政务和电子商务的发展前景。内容丰富，具有新颖性、实用性和前瞻性，将电子商务知识与英语学习有机地结合起来，适合高等院校电子商务专业、外贸专业及商务英语专业的学生使用，也可供网络、商贸人员参考。

图书目录

Chapter 1 Internet and World Wide Web

Section A E-Businen Esntials

The ABC of Internet and World Wide Web

Section B Online Reading Material

The Intemet and Business

Section C Online Surfing

What We Will Need to Get Staxted

Section D Supplementary Reading

E-English Rules the Waves

Chapter 2 Electronic Business Basics

Section A E.Business Esntials

Defining E-Business

Section B Online Reading Material

Power at Last

Section C Online Surfing

An E-mail Account

Section D Supplementary Reading

What's the Meaning of @ in the E-marl Address

Chapter 3Business-to-Business E-Business

Section A E.Business Esntials

Defining Business-to-Business E-Business

Section B Online Reading Material

How Business-to-Busi

2010版图书

电子商务英语[于卫红主编书籍]出版社: 人民邮电出版社; 第2版 (2010年10月1日)

丛书名: 21世纪高等职业教育信息技术类规划教材

平装: 262页

正文语种: 英语, 中文

开本: 16开（188×265）mm

ISBN: 9787115227881, 7115227888

条形码: 9787115227881

产品尺寸及重量: 25.8 x 18.4 x 1.2 cm ; 359 g

ASIN: B0042VQ9K8

内容简介

《电子商务英语》(第2版) 在编写的过程中突出强调读者对于专业文献的各方面的应用能力，安排时文阅读技巧、时文翻译技巧、商务电邮写作和工作场景用语等内容。《电子商务英语(第2版)》分10个单元，共20篇课文和10篇阅读材料，内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面，力求在向读者提供丰富的电子商务英语词汇及阅读资料的同时，向读者介绍目前电子商务运营的各个环节、内容以及未来的发展动向。

《电子商务英语(第2版)》可作为高职高专院校电子商务、物流专业和金融管理等专业的教材，也可作为从事电子商务人员及其他自学者的学习用书。

目录

Unit One Electronic Commerce Summary 1

Text A Electronic Commerce(EC) Theory 1

Text B Technological Platform of E-commerce 8

Skills of Understanding找出主题句，确定中心思想 13

Skills of Translation根据上下文/逻辑关系确定词义 15

Skills of Business E-mail Writing回复工作邀请信 15

Skills of Oral Language in Working Condition第一天上班报到 16

Self-study Projecting the Economic Impact of the Internet 16

Unit Two Trading Modes of E-commerce 19

Text A Understanding B2C E-commerce 19

Text B What is B2B? 26

Skills of Understanding寻找重要事实和论据 31

Skills of Translation词类转换译法 34

Skills of Business E-mail Writing求助信 35

Skills of Oral Language in Working Condition同事之间 36

Self-study Know Something About B2C E-commerce 36

Unit Three Security Technologies of E-commerce(Part One) 39

Text A Secure Electronic Transaction 39

Text B Security Techniques 45

Skills of Understanding猜测词义 50

Skills of Translation词的增减 52

Skills of Business E-mail Writing邀请信 52

Skills of Oral Language in Working Condition愉快地工作 53

Self-study Internet and EB Security 54

Unit Four Security Technologies of E-commerce(Part Two) 56

Text A Firewall 56

Text B Computing System Security Measures 61

Skills of Understanding推理和判断 66

Skills of Translation正反译与反正译 68

Skills of Business E-mail Writing电话记录 69

Skills of Oral Language in Working Condition工作中的解决之道 70

Self-study Achieving Electronic Privacy 70

Unit Five Payment of E-commerce on Net(Part One) 74

Text A Electronic Systems of Payments 74

Text B Electronic Payment u0026 Taxation 80

Skills of Understanding确定作者的观点和态度 86

Skills of Translation分译与合译 87

Skills of Business E-mail Writing给顾客写邮件 88

Skills of Oral Language in Working Condition顾客就是上帝 89

Self-study Why isn't E-cash a common currency? 90

Unit Six Payment of E-commerce on Net(Part Two) 92

Text A The SET Protocol 92

Text B E-money 97

Skills of Understanding阅读理解考查的重点 102

Skills of Translation被动句型的翻译 103

Skills of Business E-mail Writing用邮件进行预订 104

Skills of Oral Language in Working Condition预订 106

Self-study Some Issues About E-commerce Payments 106

Unit Seven Logistics Management of E-commerce 109

Text A Logistics in Electronic Commerce 109

Text B Green Logistics 114

Skills of Understanding提高阅读理解的几个注意点 118

Skills of Translation定语从句的翻译 120

Skills of Business E-mail Writing用邮件发起邀约 121

Skills of Oral Language in Working Condition Get It Running顺利运行 122

Self-study Logistics automation 122

Unit Eight Implementation of the E-commerce System 125

Text A The ABCs of ERP 125

Text B What is CRM? 132

Skills of Understanding英语阅读技巧(著名新东方英语培训中心) 137

Skills of Translation倍数的译法 140

Skills of Business E-mail Writing用邮件邀约共进晚餐 141

Skills of Oral Language in Working Condition At A Restaurant餐宴用语 143

Self-study Evaluating the Performances of E-commerce Systems 143

Unit Nine Network Marketing 146

Text A Web Marketing Strategies 146

Text B Overview of Electronic Marketing Structure 153

Skills of Understanding阅读理解题型介绍 157

Skills of Translation长句的翻译 158

Skills of Business E-mail Writing顾客意见反馈信 160

Skills of Oral Language in Working Condition下班之后 161

Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM) 162

Unit Ten Industry Applications of E-commerce 164

Text A The Impact of EC on the Travel Industry 164

Text B Advertising of E-commerce 171

Skills of Understanding影响阅读速度的几个障碍点 175

Skills of Translation常见的计算机英语及缩写 177

Skills of Business E-mail Writing书写简单的通知 179

Skills of Oral Language in Working Condition技术会议 180

Self-study Electronic Publishing: Asssing Opportunities and Risks 180

附录1 译文 183

附录2 总词汇表 215

附录3 常用电子商务词汇表 229

附录4 屏幕英语 248

附录5 考试样卷 254

附录6 电子商务网站集锦 258

Bibliography 262