新通用大学英语综合教程第四册听力及答案 Unit 7x

新通用大学英语综合教程第四册听力及答案Unit7Unit7AdvertisingandConsumers
UnitGoalsGiveshoppingadvice
Discussyour/people^sreactionstoadsPersuadesomeonetobuyaproduct
DescribeconsumershoppinghabitsWriteaboutanonlinervice
Lesson1Lead-in
On-the-StreetInterview:Ithinktherestoomuchofit•••ComprehensionquestionsMatcheachstatementwiththepersonwhosaidit.
1.c2.b3.d4.aCheckeachstatementTrueor
Fal.
Adnumber2
F:Picturethis.You'reatthebeach.Thissunisshinning,andtheresacoolbreezeblowingthroughyourhair.Thepalmtreesareswaying,andthey'replayingyourfavoritesong.
M:Hello.
F:Aren'tyou….?
M:SeanConney.OrmaybeyouknowmebetterasBond.JamesBONDF:You'remyfavoriteactor!
M:IsthataLeon'sLemonadeyou'redrinking?
F:Uh,yes.
M:IalwaysdrinkLeon'sLemonade.MayIhaveonetoo?
F:Ofcour.
M:Ah!Nice.Verynice.
F:AsIwassaying.Talkaboutparadi-*-Adnumber3
M:You'vebeenworkingveryhard.
F:Yes,it'strue.
M:Andyou'rereadyforsomethingnew.
F:Howtrue.
M:Andyou'retiredofdrivingwhateveryoneeldriving.
F:Verytrue.
M:Andyouwantotlivegoodlifenow.
F:It'strue.
M:Andyou'rereadytomakeyoumove.
F:Yes,yes!It'strue.
M:Thenisn'tittimeyoudroveaBernard?
F:ABernard?
M:Refinedelegance.Classiclooks.,Beautyandgrace.NoteveryonedrivesaBernard.Butwhyshouldn'tyou?
Areyouready?
F:Yes,Iam.
TeachingsuggestionsStep1
Beforestudentslisten,havethemsaywhatproductsandbrandstheadvertimentsarefor.(Firstad:product-mouthwash,brand-Nice-Mouth;Secondad:productlemonade,brand-Leon's;Thirdad:product-cars,brand--Bernard)Step2
Pointoutthatmorethanonetechniquemaybeudineachad.
Step3
Modelthefirstitemwithclass.Havestudentslistentothefirstadandwritetheadvertisingtechnique(s)ud.Havestudentsdiscusstheirchoicespairs.
Step4
Toreviewasaclass,haveavolunteer,shareandsupporthis/heranswer.(Possiblerespon:Theadplaysonpeople'shiddenfearsbymakingthemworryaboutlosingtheirjobsorhavingabaddaybecauofbad
breath.Italsoprovidesfactstoprovethattheproductisgood.)Followthesameprocedurefortheothertwoads.
Pairwork
Describesomeadsyouknowandexplainwhichtechniquesyouthinktheyu.
TeachingSuggestions
Havepairschoothreeadstheybothknowandwritetheproductsorrvicesandbrandsadvertidineach.Encouragestudentstochoodifferenttypesofadvertising.
Havestudentstakenotesforeachproduct/rviceastheydiscussthetechnique(s)udinitsad.
Thenhaveeachpairjoinanotherpairanddiscusstheads.
Step1.GroupWork.
Haveavolunteerreadthedirectionsoutloud.
Pointtotheideasandreadtheideasoutloud.
Tomodeltheactivityasaclass,plananadontheboardfromoneoftheideas.Describeonatypeofproduct,name,andtypeofad.Decideonatypeoftechniquesforpersuadingpeopletobuytheproductandideasforanadusingthistechiniques.
Step2.
Ontheboard,drawthefollowingchart(withtheexamples):
Group
Product
Name
Typeofad
Technique(s)
Comments
1
shampoo
Lavishlocks
Radioad
6and8
Shortandfunny
Graphicorganizers
Tellstudentsthattheyaregoingtouthecharttokeeparecordoftheadsastheyareprentedtotheclass.
Beforegroupprenttheirads,havestudentsopentheirbookstopage80torefertotheadvertisingtechniques.
Afterallgroupshaveprentedtheirads,handoutballotsforstudentstovoteprivately.Youcanphotocopythelistbeloworwriteitontheboard.(Note:Tosave
time,youmaywanttotallythevoteswithashaoofhands.Tomaintainprivacy,havestudentsclotheireyesandvotequietlywithashowofa\hands.SayWhothinksGroup1hadthefunniestad?WhothinksGroup2hadthefunniestad?etc.)Thefunniestad:
Themostannoyingad:
Themostpersuasivead:
Themostinterestingad:
Themosttouchingad:
Afterthevotesaretalliedandthereisawinnerforeachcategory,haveavolunteerwhovotedforthatadexplainwhyhe/shefounditfunny.
FollowthesameproceduretoassignanddiscusstheotherawardsSpeaking
GiveShoppingAdviceConversationSnapshot
TeachingSuggestionsStep1
Pointtothephoto.Askwhatkindofplaceisthis?(anindoormarketplace)Haveyouevershoppedinamarketplacelikethis?Ifso,when?Why?
Step2
Afterstudentsreadandlisten,askWhatdoesthewomanwant?(afewsouvenirs)Wheredoesthemansuggestshego?(thecentralmarket)Why(becauatthemarket,youcanhaggleovertheprices/findabargain)Haveafewvolunteerssummarizetheconversation.
Havestudentsreadandlistentothewaystodescribelowandhighprices.Pointoutthatthelanguageislistedinorderofintensity.
Culturenotes
Studentsmayneedhelpwiththefollowingexpressions:pickupsomethingmeansbuysomething;ifyousaysomethingisgoodbet,youthinkitwillbesuccessful.Pointoutthatofferisdifferentfromtheotherwordstodescribelowpriceinthepriceinthatitisudtodescribeareductioninthepriceofoneormoreitemsforashorttime.Forexample,thereisaspecialoffer
oncomputersatTchnoWorld.Someexpressionsfordescribingpricesarecommonlyprecededbyparticularwords:arealbargain,abitsteep,acompleterip-off,AloftheexpressionscanfollowThat's:That'sagooddeal,That'shighwayrobbery,etc.Someexpressionsarecommonlyudtodescribetheproduct,whileothersareudtodescribetheprice.Forexample,Thisprinterisarealbargain/noBargain/asteal/acompleterip-offat$200;Yhepriceonthatpriterisarealbargain/nobargain/abitbargain/abitstep/agooddeal.Uhighwayrobberyasfollows:Chargingsomuchforthatprinterishighwayrobbery.
Culturenote:Hagglingoverpricesiscommoninmarketsandstreetstallsinsomecountries.Itisufultofindoutaboutthelocalcustomsregardingbargainingbecau,thoughitixpectedinsomeplaces,itisconsideredrudeinothers.
Rhythmandintonationpractice.
studentBookConversationP76教师用书有图请扫入
CNCorpusNotes:theverbismostfrequentlyfollowedbytheprentationover(haggleovertheprice).Anotherfrequentcollocationishagglewith[someone].
TeachingSuggestions
Havestudentsrepeatchorally.Makesurethey:
令urisingintonationforAnysuggestion?Andcanyouhaggleovertheprice?
令UemphaticstressforJustinjustsomethingtohelpme***Uthefollowingstresspattern:
VocabularyShoppingexpressionsListenandpractice.
CNCorpusNotes:Theverbbargainandphraverbshoparoundappearsmodifiedbyaphrabeginningwiththeprepositionformorefrequentlythantheydoalone.Forexample,YoushouldtrybargainingforlowerpriceandWespenttheentiredayshoppingaroundforschoolclothes.