外贸英语函电电子教案 (4)

外贸英语函电
UnitOneIntroductiontoBusiness Letters
UnitTwoEstablishingBusinessRelations
UnitThreeInquiries
UnitFourOffers&Quotations
UnitFiveFirmOffers
UnitSixNon-firmOffers
UnitSevenCounter-offers
UnitEightPlacing&ConfirminganOrder
UnitNineDeclininganOrder
UnitTenPlacingRepeatOrders
UnitElevenTermsofPayment
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外贸英语函电
UnitTwelveUrgingEstablishmentofL/C
UnitThirteenL/CAmendment&Extension
UnitFourteenShipment
UnitFifteenPacking&ShippingMarks
UnitSixteenInsurance
UnitSeventeenMakingaClaim
UnitEighteenAcceptanceofaClaim
UnitNineteenReplacingMerchandi
UnitTwentyProcessing&AsmblingTrade
UnitTwenty-oneCompensationTrade
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FunctionsofBusinessLetters
UnitOneIntroductiontoBusiness Letters(商务信函概论)
toinform,whichreferstoconveyingthevastamountofinformationneededtoday-to-dayoperationsofthebusiness;
toinfluence,whichmeansthatmessagesincludedinabusinesslettershouldalsoinfluencethereader’sattitudesandfunctions.
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CriteriaforBusinessLetters
A.COURTESYInourletters,weshouldalwayskeepinmindthepersonwearewritingto,ethingsfromhisangle,visualizehiminhissurroundings,ehisproblemsanddifficultiesandexpressideasintermsofhixperience.
B.CORRECTNESSCorrectgrammar,punctuationandspellingarebasicrequirementsforbusinessletterwriting.Also,weshouldchoothecorrectleveloflanguageanduaccurateinformationanddatainourletters.
UnitOneIntroductiontoBusiness Letters(商务信函概论)
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CriteriaforBusinessLetters
C.CLARITYWeshouldfirstidentifywhatwewanttoexpressandthenexpresstheideainplain,simplewordsandformats.
DPLETENESSOurlettersshouldincludeallthenecessaryinformationanddata.
E.CONCISENESSWeshouldwriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.
F.CONCRETENESSOurwritingshouldbevivid,specificanddefinite.
UnitOneIntroductiontoBusiness Letters(商务信函概论)
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TheGeneralProceduresforBusinessLetterWriting:
1. Determineourpurpoofwritinga certainletter.
2.Identifywhothereadersare.
3.Organizethemessage,whichistobe containedintheletter.
4.Writeadraft.
5.Polishthewriting.
UnitOneIntroductiontoBusiness Letters(商务信函概论)
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ElementsofBusinessLettersandTheirPositionsintheLetter:
UnitOneIntroductiontoBusiness Letters(商务信函概论)
Letterhead
ReferenceNumber
Date
InsideAddress
ParticularAddressorAttentionLine
Salutation
SubjectLineorCaption
_________________________________________________________________________________________________________________________________________________________
ComplimentaryClo
Signature
IECBlock
Postscript
Bodyoftheletter
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Aletterheadgenerallycontainsthefollowinginformation:
Thenameofthefirm
Itsaddressandpostalcode
Faxnumber
Internetaddress
Telephonenumber
Telegraphicandtelexaddress
E-mailaddress
Trademarkorabriefslogan,etc.
UnitOneIntroductiontoBusiness Letters(商务信函概论)
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EASTERNTEXTILESIMP.&EXP.CO.,LTD.
34297ShangchengRoad,Shanghai,China
Tel:6606811Fax:6507631
Http://will.nea
E-mail:******@21cn.com
ExampleoftheFormatsofaLetterhead:
UnitOneIntroductiontoBusiness Letters(商务信函概论)
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ExamplesoftheFormatsofReferenceNumber:
Yourref:ALM
Ourref:5511/TL
DearSirs,
DearSirs,
Yourref:ALM
DearSirs,
WerefertoyourletterofNovember12,2004,ref.TY1160…
UnitOneIntroductiontoBusiness Letters(商务信函概论)
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