电子商务英语课件
更新时间:2022-09-30 07:54:06 阅读： 评论：0
fromElectronicData InterchangetoElectronicCommerce
Unit2Business-to-Business Strategies:
学****指导:
本章主要介绍了:
1、B2B的含义
2、电子数据交换的应用
3、增值网的含义
4、基于互联网的电子数据交换
5、开放的互联网结构
2.1Interoduction
Business-to-businessisthatcompaniesbuyingfromandllingtoeachotheronline.Butthere’smoretoitthanpurchasing.It’volvedtoencompasssupplychainmanagementasmorecompaniesoutsourceparts
oftheirsupplychaintotheir
tradingpartners.
GeneralElectric(GE)isoneofthelargestandmostsuccessfulcompaniesintheworld.Itengagesinawiderangeofbusinessaroundtheworld,includingtheproductionofappliancesandelectricalandelectronicproducts,broadcasting,andavarietyoffinancialandinsuranceactivities.
OneofitsoldestlineofbusinessisGELighting,whichproducesover30,000differentkindsoflightbulbsinits28NorthAmericanplantsandotherlocationsaroundtheworld.
Therawmaterialsudinmakinglightbulbsarefairlystandarditems:glass,aluminum,variousinsulatingplastics,andfilamentmaterials.However,amajorportionofeachlightbulb'scostisthemoneythatGELightingspendsonindirectmaterialsandpartsforthemachinesudtofabricateandasmblethebulbs.
TheindirectmaterialsandpartsmustconformtodetailedspecificationsthatGEstoresonmorethan3millionblueprintsandotherdesigndrawings.
Becauthetechnologiesformakinglightbulbsarematureandwell-known,GELightingcansolicitbidsfromavarietyofsuppliersforindirectmaterialsandmachineryreplacementpartswithoutworryingaboutthepossibledisclosureoftradecrets.Unfortunately,thebiddingprocessatGELightinghadbecomeveryslowandinefficient.
EachtransactionrequiredthePurchasingDepartmenttorequesttherelevantblueprints,photocopythem,attachthemtoothermaterialspecificationdocuments,andmailthewholepackagetosuppliersthatmightbeinterestedinbiddingontheitem.
Itwouldoftentakepurchasingpersonnelmorethanfourweekstogathertheinformation,ndittopotentialsuppliers,obtainandevaluatesuppliers'bids,negotiatewiththechonsuppliers,andplaceanorder.ThelongdelayswerelimitingGELighting'sflexibilityandabilitytorespondtorequestsfromitscustomers.
