国际商务英文版课件

InternationalBusiness
March2009
Lecturer:YinHao
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TheLecturer
YinHaoisalectureratYunnanUniversityofFinanceandEconomics.Hehashad6yearsofteachingexperienceineconomicsandmanagement.HeholdsthePh.D.degreeinmanagementfromHohaiUniversity.Hehaspublishedmorethantenarticlesinjournals.Heteachininternationalaccountingandinternationalbusiness.HismainrearchinterestsareinM&AsandIntegratedEvaluation.
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AcademicEnquiries
Anyquestionconcerningtheteachingofthissubjectcanbemadebycontactingthelecturer,On:
Phone:5129915
Email:******@gmail.com
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AboutTheSubject(IB)
Thesubjectaimstomakeyouawareofglobaltrendsthataregeneratingopportunitiesandcreatingchallengesforinternationalbusiness.Itwillhelpyoutobeabettermanagerthroughunderstandingthecompetitiveinternationalenvironmentandthefundamentalsofdoingbusinessoveras.
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WhyStudy“IB”?
Almostanylargeorganizationhaveinternationaloperationsorbeaffectedbytheglobaleconomy.
Smallbusinessarealsobecomingmoreinvolvedininternationalbusiness.
Youmayeventuallyworkforafirmthatisownedbyacorporationwithheadquartersinanothercountry.
Tokeeppacewithyourfuturecompetitors.
Tostayabreastofthelatestbusinesstechniquesandtools.
Tostudyinternationalbusinesstoobtainculturalliteracy.
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UfulWebsites
www.wto
www.imf
www.unctad
www.worldbank
www.x-rates.com
maps.google.com
www.cia.gov/cia/publications/
www.theodora.com/wfb/abc_world_fact_book.html
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LearningObjectives
Beabletoanalyzethemoderntrendofglobalizationofbusinessandappreciateitsimpactontheworldeconomyandonbusinessstrategy.
Applytheoriesofstrategicmanagementtoamultinationalenterpri.
Identifystrategiesforsurmountingconstraintsoninternationalbusinessoperations.
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InternationalBusiness
Chapter1
Globalization
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CaStudy
Wal-Mart’sglobalexpansion.
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Introduction
Aexample:acar
DesignedinGermany
AsmbledinMexicobyDaimlerChrysler
ComponentsmadeintheUSandJapanthatwerefabricatedfromKoreansteelandMalaysianrubber.
FilledthecarwithgasolineataBPrvicestation.
ThegasolineismadefromoilpumpedoutofawelloffthecoastofAfricabyaFrenchoilcompanythattransportedittotheUSinashipownedbyaGreekshippingline.
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