BEC Higher unit4a revid课件

BECHigher
Unit4aTheFutureofWork
UfulTerms
PA:PersonalAssistant(私人秘书)
DumbTerminal:dumbterminal(哑终端/简易终端)-Atypeofterminalthatconsistsofakeyboardandadisplayscreenthatcanbeudtoenterandtransmitdatato,ordisplaydatafromacomputertowhichitisconnected.Adumbterminal,incontrasttoanintelligentterminal,hasnoindependentprocessingcapabilityorauxiliarystorageandthuscannotfunctionasastand-alonedevice.
UfulTerms
Hotdesking:Hotdeskingreferstothesituationwherenobodyhasadesignateddeskbutpeoplesharedesks.Thishasbeenmadeeasierbytheuoflaptopsandjustbeingabletoplugthestraightintodockingpointsateverydesk.Thisallowsworkerstocarryouttheirtasksanywherewhentheyareworkingfromtheirownlaptop.
UfulTerms
Thissystemofworkingbenefitstheorganizationbecautheywillbeabletocutcostsonamountofofficefurnitureneededasitisrarethatalltelecommuterswillcomeintotheofficeonthesameday.Itwillalsocutgeneraloverheadssuchalectricity,phonebills,computermaintenance,etc.Oftentheorganizationwillbeabletomoveintosmallerpremiswhichcanthensaveonrentandheating,forexample.
UfulTerms
Thewholesystemofhot-deskingcanunttlesomeworkersastheynolongerhavetheirowndeskwheretheycanputfamilyphotosorlittlemementosandthewholeofficecanbecomedepersonalid.
Chineversion:
办公桌轮用
Relatedword:
Officehoteling(ornon-territorialoffice)
UfulTerms
Inhoteling,employeesshareoffices.Insteadofbeingassignedaspecificspacewheneverthey'reintheoffice,hotelersrervewhateverspacehappenstobeavailable,muchastheywouldahotelroomorrentalcar.
ChineVersion:
旅馆式办公
UfulTerms
UfulTerms
Branding:Awell-knownbrandisgenerallyregardedasonethatpeoplewillrecognize,ofteneveniftheydonotknowaboutthecompanyoritsproducts/rvices.Theareusuallythebusinessnameorthenameofaproduct,althoughitcanalsoincludethenameofafeatureorstyleofaproduct.
UfulTerms
Theoverallbrandingofacompanyorproductcanalsostretchtoalogo,symbol,orevendesignfeatures(e.g.:Regularlyudcolorsorlayouts,suchasredandwhiteforCocaCola.)thatidentifythecompanyoritsproducts/rvices.
UfulTerms
BenefitsofBranding
RecognitionandLoyalty
Themainbenefitofbrandingisthatcustomersaremuchmorelikelytorememberyourbusiness.Astrongbrandnameandlogo/imagehelpstokeepyourcompanyimageinthemindofyourpotentialcustomers.