Book 2视听说教程2 Unit 4课件

Unit4BeWareofAds!
Goodadvertising:allaboutcreativity
Agoodadvertimentneedstobecreativeandoriginaltocapturetheaudience’sattention.
Lookatthefollowingadvertimentsandeifyoucangetwhatareadvertid.
Pesticide!杀虫剂
Thepesticideissostrong
thatevenSpiderman
getskilled!
Cosmetics!美容产品
Thecosmeticsaresoeffective
thatevenanoldlady(asthecandles
indicate)canstilllooksoyoung
likeawomanintwenties.
FedEx!联邦快递
WithFedEx,goodsaredeliveredexactly
howtheyarepackedwithoutanydamage.
Hairdye!染发剂
Hairdyethatgivesyounaturalhaircolor.
Aircompany!航空公司
ItadvertisanairlinefromNewYorktoSydney,sinceNewYorkis
alsocalledthe“bigapple”andtheappleiscutanddisplayed
intheshapeoftheSydneyOperaHou.
Typesofadvertising
Digitaladvertising
Televisionadvertising/Musicinadvertising
Radioadvertising
Onlineadvertising
Physicaladvertising
Pressadvertising(newspaper,magazines,)
Mobilebillboardadvertising
In-storeadvertising
Coffeecupadvertising
Streetadvertising
Celebritybranding
Advertimentslogans
Agoodadvertimentalsogoeswithagoodslogan,whichshouldbeeasytoremember,briefandcatchy.
Whatpopularadsloganscanyouthinkof?Brainstormwithyourclassmates.
Let’sesomeexamples.
The choice of a new generation.
(PEPSI)新一代的选择。(百事可乐)
 Let’s make things better.
(Philips)让我们做得更好。(飞利浦电子) 
Time is what you make of it. 
(Swatch) 天长地久。(斯沃奇手表)
Start ahead.
 (Rejoice) 成功之路,从头开始。(飘柔)
Things go better with Coca-Cola. 
(Coca-Cola) 饮可口可乐,万事如意。(可口可乐)
Connecting People
(Nokia) 科技以人为本。(诺基亚)
A diamond lasts forever. 
(De Bierres) 钻石恒久远,一颗永流传。(第比尔斯)