IT英语 Unit 4课件

IT英语
新职业英语
Unit4
Salesof
ITProducts(I)
ENGLISHFORCAREERS
Warming-up
ReadingA
Listening
Speaking
4
1
2
3
ReadingB
5
Writing
6
Project
7
VocabularyandStructure
8
Task1Workinpairs.Lookatthefollowinglogosandtelleachotherwhatyouknowaboutthem.
Task2Workingroupsoffouranddiscussthefollowingquestions.
□nsitivitytocustomers’needs
□knowledgeofthecompanyanditsproducts
□commandofcommunicationskills
□relationshipwithcustomers
□appearanceandmanner
□promotionalpolicy
□personality
□qualityofproducts
□training
Whatelementsdoyouthinkarethemostimportantforasuccessfulsalespersonamongthefollowingandwhy?Whateldoyouthinkcanleadtoasalesperson’ssuccess?
ReadingA
Task1Beforereadingthepassage,ehowmuch
youknowaboutbusinessmarketingbyanswering
thefollowingquestions.
Whatdoyouthinklead(s)tobusinesssuccess,theCEO,theproduct,orthemarketing?
2.Whatsuggestionscanyougivetomakeabusinesswell-known?
Examiningthecompetitionclolywillhelptofindareasofdemandsyourcompanycanfillin.Figureoutwhatspecialproductsorrvicesyourcompanyoffersthatothersdonot.Studiesshowthatspecialtycompaniesdobetterthanthowhotrytodoitall.
IntroduceYourBusiness
Startoutwithasimplehandout.Anypieceofmarketingshouldincludethebasicelements:whoyouare,whatyouoffer,whereyouarelocated,andhowtocontactyou.
ReadingA
Trytointerestpeoplebyemphasizingthouniquespecialtiesthatonlyyourbusinessoffersinyouradvertising.Thethingtofocusonisoneortwoparticularneedstheyhavethatyoucantakecareofforthem.
Otherthingsyoumightincludeinanadvertimentare:grandopeningdate,specialsales,top-llingproducts,numberofcustomerstodate,andcompanyslogan/logo.
Follow-Up
Oneoftheaspectsthatpeoplepaylessattentiontoofmarketingisfollow-up.Itisalwaysgoodtohavenewcustomers,buttotrulybesuccessful,youneedatleastsomeofthopeopletocomeagain.Therearesomeverysimplethingsthatyoucandotoinspirerepeatbusiness.
Ifyougetphonecallsoremails,respondtothem.Giveacallbackorareplymessagetothankthemagainforinquiring.Offeringcoupons,discountsorafreeitem(e.g.apenwithcompanylogo)isalsoawaytothankandencouragethemtocomeagain.
Ifyoufollowthesteps,youwillsurelyeyourbusinesstakeoff.Onceyoufindoutwhatworksforyou,justdoitagainandagain,andyouwillsoonhaveastrongcustomerba.
ReadingA
ReadingA
Task3Readthepassageagainandanswer
thefollowingquestions.
Whatisimportanttoastrongcustomerba?
2.Whatisaquickandeasywaytorearchthemarket?
3.Whatistheaimofmarketrearch?
Carefulrearch,properintroductionandgoodfollow-up.
Sendingoutashortpollisaquickandeasywaytorearchthemarket.
Itisforanasssmentofthethingsyoumaybeabletooffer.
4.Whatarethebasicelementsofabusinesshandout?
5.Howcananadvertimentinterestpeople?
6.Whatcanbedonetoinspirecustomerstocomeagain?
Thebasicelementsare:whoyouare,whatyouoffer,whereyouarelocated,andhowtocontactyou.
Byfocusingononeortwoparticularneedsthecustomershavethatyoucantakecareofforthem.
Youcangiveacallbackorareplymessage.offercoupons,discountsorafreeitem.
ReadingA
Task4MatchthefollowingtermswiththeirChinemeaning.
ReadingA
A.口号
B.特色商品
C.竞争对手
D.畅销商品
E.打折
F.开业日期
G.市场营销
H.(公司的)标识
I.市场跟踪
J.免费赠送品
K.评估
L.传单
M.特价优惠
N.民意调查
O.优惠券
1.businessmarketing
2.competitor
3.follow-up
4.asssment
5.poll
6.specialty
7.handout
8.openingdate
9.specialsales
10.topllingproduct
11.slogan
12.logo
13.coupon
14.discount
15.freeitem