Module 4 Unit 1 Welcome and Reading课件

Module4Unit1
Advertising
Tvs
Radios
Websites
Newspapers
onproducts
Meansoftransportation
Whatdoweuadstodo?
Tollproductsorrvices
Toletpeoplethinkaboutsomesocialproblems
goodadvertiment?
1
2
3
4
FastReading
Whatisanadvertiment?
Whatarethetwomaintypesofads?
Anaduswordsandpicturestopersuadepeopletobuyaproductortobelieveinanidea.
commercialadvertiments
publicrviceadvertiments
CarefulReading
1.Whereareadsusuallyfound?
2.Whatisthemajordistinctionbetween
commercialadsandPSAs?
3.Whyaresomeoftheadscleveraccording
tothearticle?
4.WhendidChinabeginanationwidepubic
rviceadvertisingcampaign?
5.WhyshouldwefollowtheadviceinPSAs?
1.Whereareadsusuallyfound?
2.Whatisthemajordistinctionbetween
commercialadsandPSAs?
Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.
ACAisonewhichsomeonehaspaidfortoadvertiaproductorrvice,whileaPSAisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.
L7-8
L10-12
Mostpeoplearenotawareofhowmanyadsarearoundthem.
Advertimentsarealwaysmeanttopromoteaproductorrvice.
PSAsareonlyfoundinnewspapersandonTV.
T
F
F
4.PSAsandcommercialadsusomeofthesamemethods.
5.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.
6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.
T
F
T