Unit 11 英语阅读第一册(上外教材,英语专业)课件

Unit11
Advertising
TeachingObjectives
1.Readsomepassagesaboutadvertising.
2.Enablestudentstoknowmoreaboutadvertisingandculturalshock.
3.Dosomereadingandvocabularyexercis.
TeachingProcedures
Lead-inQuestions:
1.Isyourbuyingofgoodsinfluencedbyads?Why?
2.Whatdoyouthinkofsomefamouspeopleadvertisingforsomeproductsormedicine?
WordPretest
1.DoWordPretest(P142)within3mins.
2.UnderlinetheitalicizedwordsinTextIwhenyoureaditlater.
SectionA
TextI:InternationalAdvertisingasaCommunicationProcess
*GeneralReading:
Readthetext,timeitandrecordthetimeittakes.
DotheReadingComprehensionexercionP145asquicklyaspossible.
ReadingSkillPractice
ReadingSkill:UnderstandingSentences
ExercionP145
VocabularyBuilding
①WordMatch(P147)
1.associate
2.substantial
3.literacy
4.milestone
5.remarkable
6.connotation
7.features
8.shades
KeytoPrefix
1.reconsideration2.overpraid
3.replace4.overwork
5.regain6.overweight
7.recall8.overanxious
Cloze(P148)
①money②attempt③persuade
④growing⑤preference⑥advertirs
⑦rational⑧unconscious
SectionB
1.Readthepassagesinthispartwithin10mins,andfinishtheexercisafterthem.
2.Checktheanswers.
☆Remembertouthereadingskillwehavelearned.