unit 11

Unit11-Lesson3
TheAdvertisingGame
Warm-up
Task1:Identifythefollowingsloganswithbrandnames.
Doyouknowbrandnames?
Justdoit!
Nike
“Impossibleisnothing.”
Obeyyourthirst.
服从你的渴望。
Askformore.
渴望无限!
sprite
“I’mLovin’it.”
、
Pre-reading
D:\高一第二学期课件\百事可乐恶搞可口可乐广告_标清.flv高一第二学期课件\百事可乐恶搞可口可乐广告_标清.flv
D:\高一第二学期课件\我是高三生我为自己代言_高清.mp4高一第二学期课件\我是高三生我为自己代言_高清.mp4
commercials
publicads
While-reading
Task1.Workoutthemeaningofthefollowingwordsandexpressionsinthecontext.
Line4Para.1Corporation
Line4Para.2consistof
Line7Para.2budget
Line9Para.2visually
Line3Para.3standout
Line7Para.3concept
Line2Para.5contemporary
L4P2consistof
Someadvertimentsconsistofpicturesorthewordsofexpertstoshowpeoplehowgoodtheproductsare.
matchthewordswithdefinitions.
L4P1Corporation
L4P2consistof
L7P2budget
L9P2visually
L3P3standout
L7P3concept
L2P5contemporary
planofhowmoneyshouldbespent
concerningvisionoreing
behighlynoticeable
Idea
belongingtotheprenttime
bemadeupof
abusinessfirm
Task2Listentothetapeandchothemainideaofeachparagraph.
Para.1________
A.Whatisanadvertiment?
B.Theclassicadvertimentgivesinformationlikebrandnamesorlocationsofcertainproducts.