Unit 2 Advertising课件

NEWHORIZONENGLISHCOURSES
Advertising
Unit2
Unit2
Advertising
1
AroundtheTopic
2
SectionA
A
3
Section
B
4
Section
C
LeadingIn
ExploringtheTopic
Warming-up
TextA
Exercis
BackgroundInformation
ReadingThrough
Exercis
RelatedKnowledge
SampleReading
Exercis
UfulTerms
SinceancientGreece,peoplehavehaddifferentpointsofviewaboutadvertising.Someregardadsasdeceptive,whileotherseitasaufultoolforinformation.Perhapsitisbecauadsareudforjustaboutanythingonecouldimagine.Goonandexploreyourownfeelingsaboutadvertising.
1.Whatarethepurposofadvertiment?
increasingthesaleofaproduct
providinginformationabouttheproduct
competinginthemarket
drawingnewbuyers
*Wecangetmuchinformationfromads.
*Adsareamustforoursociety.
*Adsimproveourlivingstandards.
*It’sfunwatchingorlisteningtoads.
2.Whatarethemeritsofadvertiment?
4.Whatadsdoyoulikeordislikemost?
SectionA
Advertising
Watchthefilmclipsanddiscussthefollowingquestions:
1)    Whatistheadabout?
2)    Whataspectoftheproductdoestheademphasize?
3)    Howdoyoulikethisad?Why?
Watch&Discuss
Summaryoftheclipsandreferencefordiscussion
ThisadisaboutatypeofSIEMENSmobilephone.Thistypeofmobilephonehascombinedthefunctionsofmobilephonesanddigitalcameras.Itcantransmitthevideomessagetothemobilephoneholderwhereverhe/sheis.Themobilephonehashelpedtomakethemarriageproposalevenmoreromantic.Suppoyouwerethegirlinthead,couldyourefutheromanticproposal?Wereyouafashionableperson,couldyouresistthetemptationofsuchastylishmobilephone?Ifyouranswerisno,thentheadworks.
Watch&Discuss
Advertisingispartofourdailylives.Tofindproof,youhaveonlytoleafthroughamagazineornewspaper,orcounttheradioortelevisioncommercialsthatyouhearinoneevening.Mostpeopleeandhearamassofadvertisingmessageveryday.Andpeoplerespondtothemanydevicesthatadvertirsutogaintheirattention.
Para.1
广告业
广告是我们日常生活的一部分。要证明这一点,你只要浏览一下杂志和报纸,或者计算一下你晚上所收听到的广播或电视商业广告有多少就行了。大多数人每天看到和听到大量广告信息,而人们会对广告商为赢得人们的注意力所使用的多种手段作出反应。
Chine
Advertising