unit 3 advertising课件

ExperiencingEnglishBookII:IntegratedCourbook
Unit3Advertising
Lead-in
CulturalInformation
TextOrganization
SentenceStructure
Assignment
TeachingProcedures
ANTA:Keepmoving永不止步
Taketimetoindulge.
尽情享受吧。
Sprite(雪碧):
Obeyyourthirst服从你的渴望
NIKE:Justdoit只管去做
Maxwell(麦斯威尔):Goodtothelastdrop
LeadIn
Let’sappreciatesomepicturesofadvertiments.
LeadIn
Let’sappreciatesomepicturesofadvertiments.
CulturalInformation
Advertisingisaformofcommunicationudtoencourageorpersuadeanaudience(viewers,readersorlisteners)tocontinueortakesomenewaction.
CommercialAdvertiment
Consumption-inducingeffectiveness
PublicServiceAdvertiment
Theadvertisingtechniquescanbeudtoinform,educateandmotivatethepublicaboutnon-commercialissues.
TextOrganization
Introduction
BodyParagraphs
Conclusion
Para1
Thesisstatement:
IrealizethatIamavictimofadvertising.
Myidealbrands:
Abercrombie,Guess,JCrew,RalphLauren
Myconclusion:
AllthethingsIwanttobuyareinfluencedbywhatmagazines,television,andotheradvertirstellmeIneedtobuy.
Para2-4
TopicSentence:
Supportingideas:
Clothinghasmeantdifferentthings.
(necessity,statement,style,definition)
Differentage,differentidea
(theauthor’sownexperience)
Periods
AttitudetowardsClothes
Influenceofad.
Inmychildhood
(Para.2)
Inmiddleschool
(Para.3)
Inhighschool
(Para.3)
Incollege
(Para.4)
Whatmymothergavemeorthehand-me-downfrommysister.
NeverquestionedhowIlooked,butIlikedtodressup
Becameconcernedwithmyappearance
Wantedtolookgood.Theclothingbecamesomethingthatdefinedaperson
Clothingbeginstodefineapersonlessandless.Itshowsone’spersonality.Itreflectsanddoesn’tdefineaperson.
Noinfluence
Stillno
Biginfluence
Remainavictimofad.
BodyParagraphs
CompoundSentence
ACompoundSentenceisantencethatjoinstwoindependentclaustogetherwithacoordinatingconjunctionormicolon.
Therearetwowaystocombineindependentclaustomakeacompoundntence:
SentenceStructure
Comma+CoordinatingConjunction
Semicolon
andbutor
foryetso
Youcouldcallmeashop-a-holic,butIcallmylfaloveroffashion.
Collegeisaplacewheretypicallynooneknowsyouatfirst,soyoucanbewhoeveryouwanttobe.
Advertirsshowuspeoplearoundus,yettheychooonlyacertainlook.
Societyfostersthefascinationthatweshouldnotbewhoweare,andadvertirsuthistoinfluenceustobelievecertainmessages.