Unit 4 Reading A课件

ReadingAFoodPackage
Unit4PackageDesign
Para.One
Foodpackagesaretheweaponsinthewartowinaconsumer’sloyalty.Withthehugeinvestmentrequiredtodevelopnewandcompetewitholderbrands,strategiesareemployedthatwouldrivalmanymilitaryoperations.Foreveryvictoriousproductscoresofothersaredefeated.Foreverybrand,armiesoftacticians,designers,andmarketingexpertxpendhugeamountsofenergydevisingtheperfectpackage.
tou
tospend
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Para.Two
Everyonehaxperiencedtheductiveswayofahypnoticaroma.Likewi,afoodpackagemustappealtothatpartofthebrainwhereappetitesreside,whereoneisthemostsusceptibletosuggestion.Thechallengeofthecontemporarypackagedesigneris,therefore,howtomakepaper,tin,cupboard,andglassintosomethingductive.
attractive,great
influence影响,震撼
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Para.Three
Transformingunappetizingmaterialsintoabanquetisnoteasy.Fromtheintroductionofthemoderncommercialpackagealmostacenturyagoavarietyofconventionsremaininplace.Themostcommomisaphotographorpaintingofapreparedpackagedfoodlikeafreshlyslicedapple...onacontainerofjuice.Intheabnceofrealaromas,precisionistimageslikethearemouth-wateringsubstitutes.
ordinary
party
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诱人的
Para.Five
Today,awiderangeofgraphicdesignersapplythemlvestopackagesasonepartofageneralpractice.Becauofthedesigners,theoldschoolconventionshavebeenchallengedandtaboosbusted.Yetdespitechangesingraphicstyle,foodpackagingisstilltheleastexperimentalandprobablythemostconrvativeofanygraphicdesignforms.
adj.平面艺术的
adj.试验性的
possibly
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consumer
Para.One
consumer指消费者,使产品到顾客手上的最终消费人群;
customer
customer指客户:它可以使零售商可以是批发商也可以是消费者
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表示原因
表示伴随
表示条件
With引导的伴随状语
Withproductionupby60%,thecompanyhashadanotherexcellentyear.
Hesoonfellasleepwiththecandlestillburning.
Withusontheirside,theywillwin.
Para.One
1.Theteachercameintotheclassroomwithabookunderhisarm.
2.Withalotofworktodo,hefeltevenbusier.
3.Withyoutoleadus,ourgroupissuretosucceed.
4.Theoldwomanleftherhouwithwaterrunningallthetime.
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Para.One
defeat
1.v.towinavictoryoversomeoneinacompetition,game,etc.战胜,打败
Itwasagoodstrategytodefeattheenemy(敌人).
2.v.ifsth.defeatsyou,youcannotunderstandit使困惑;难住
Ibelievenothingcandefeatyou.
Itwasthelastquestiononthepaperthatdefeatsme.
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Para.One
devi
v.toinventsth.neworanewwayofdoingsth.发明;设计;想出
Anewsystemhasbeendevidtocontroltrafficinthecity.
Exercis:
我们要想个办法从这些监狱里逃出去。
Wewilldeviawayofescapingfromthisprison.
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