Unit 4新职业IT英语 计算机英语课件

新职业英语
Unit4
Salesof
ITProducts(I)
Warming-up
ReadingA
Listening
Speaking
4
1
2
3
ReadingB
5
Writing
6
Project
7
VocabularyandStructure
8
Task1Workinpairs.Lookatthefollowinglogosandtelleachotherwhatyouknowaboutthem.
onlyinaworld500Chineprivateenterpri
computertechnologyandITconsulting
MicrosoftWINDOWSoperatingsystemMicrosoftOffice
mostpowerfulbrandintheworld
largestarchengineinChina
largestmiconductorchipmaker
Task2Workingroupsoffouranddiscussthefollowingquestions.
□nsitivitytocustomers’needs
□knowledgeofthecompanyanditsproducts
□commandofcommunicationskills
□relationshipwithcustomers
□appearanceandmanner
□promotionalpolicy
□personality
□qualityofproducts
□training
Whatelementsdoyouthinkarethemostimportantforasuccessfulsalespersonamongthefollowingandwhy?Whateldoyouthinkcanleadtoasalesperson’ssuccess?
marketingmode
advertisment
newspaper
outdooradvertising
marketingmode
onlinemarketing
marketingstrategy
7Ps&6Cs
7Ps:product产品
price价格
promotion促销
place&distribution渠道和分销
people人员
process过程
physicalevidence实体环境
marketingstrategy
6Cs::
Customer顾客
Cost成本
Communication沟通
Convenience便利
Marketchance机会
Marketchange市场变化
marketrearchmethod
SWOT
strength优势
weakness劣势
opportunity机会
threats威胁