Unit 6

Unit6Advertising
21世纪大学商务英语
4P’s
Doyoustillrememberthe4P’sofMarketingMix?
Advertising
Lead-in
Wecaneadvertimenteveryminuteandeverywhere.Canyoudescribesomeoftheadvertimentthatexpresdyoumost?
Whatareyourimpressionsonadvertiment?
Whydopeoplespendsomuchmoneyandeffortonadvertising?
Howmanytypesofadvertisingcanyouthinkof?
TVcommercial
Radioadvertising
Onlineadvertising
Productplacements
Pressadvertising
Billboardadvertising
Appreciatesomeadvertimentsinolddays
Howoldisadvertising?
Readapassageaboutthehistoryofadvertising.
Readingcomprehension
Readthetextandfillinthetable.
AdvertisingMedia
Advantages
Disadvantages
Newspaper
Television
Directmail
Radio
Magazines
Outdooradvertising
Prospect
1)chanceofsuccess;outlook成功的机会;前景;前程
E.g.aprospectofrecovery
复原的希望
2)apotentialcustomer,client,orpurchar可能的顾客
pro-(向前)+specere(看)
Para1:Effectiveadvertising,…salespersons’visits.
Businessknowledgeandlanguage
Allocate:Totapartforaspecialpurpo;designate分配
n.allocation
Collocations
allocatebudgets
分配预算
allocateshares
分配股份
allocatefundsfor
拨出经费作…之用
allocatedtasks
分配工作
Para2:Allmarketersface…advantagesanddisadvantages.
Businessknowledgeandlanguage
Tailor
n.裁缝
vt.缝制,调整使适合
Merchandi
n. 商品;货物
v. 买卖,经营;促进...的销售,推销;经商
merchant商人
lifespan:theaverageormaximumlengthoftimeanorganism,amaterial,oranobjectcanbeexpectedtosurviveorlast有机体、物质或物体预计持续或存在的平均或最长期限
E.g.现代医学延长了人的寿命。
Modernmedicinehasincreadman'slifespan.
Para3:Newspapers,with25percent…discardtheirpapersquickly.
Businessknowledgeandlanguage