Unit 8 (B)课件

Unit8
Advertising
Para.A
1.Whatdoes“that”referto?
Theword“that”referstothespendingof$400billionayearonadvertisingworldwide.
2.Whataretheexamplesofconsumerproducts?
Theexamplesarecarsandchocolate.
1.It’ssaidthattodaymorethan$400billionayearisspentonadvertisingworldwide.
=Todaymorethan$400billionayearissaidtobespentonadvertisingworldwide.
①句式结构:
Itissaidthat…据说
Itisreportedthat…据报道
Itisbelievedthat…据信
Itisannouncedthat…据宣布
Itisknowntousallthat…众所周知
Itis(widely)recognizedthat……据认可
②morethan
1)超过
不止一人提过这个建议。
Morethanonepersonhasmadethesuggestion.
2)非常(后接a.)
你总是很受欢迎的。
Youarealwaysmorethanwelcome.
3)不仅仅
Testsdomorethanjustprovidegrades;theyletyouknowwhatyouneedtostudymore,andtheyhelp
1)tomakeyournewknowledgepermanent/
2)youtoconsolidatewhatyoulearn.
测试不仅仅是打分,测试让你知道你需要进一步学些什么,
帮助你巩固新学到的知识。
Heismorethanourteacher;heisalsoourfriend.
他不仅是我们的老师,也是我们的朋友。
worldwide:throughouttheworld(adv.)/(adj.)
遍及全球的,世界范围的
nationwide遍及全国的,全国范围的
我们的产品行销世界各地。
Ourproductissoldworldwide.
这本书在全世界销售。
Thisbookhasworldwidesales.
aworldwideinfluence世界性的影响
②economy(n.)经济
economics(n.)经济学
economic(adj.)经济学的,经济的
economicdevelopment/policy经济发展/政策
economical(adj.)节俭的,节约的
aneconomicalcartorun耗油量低的汽车
Sheiconomicalwith/inheruofsalt.
她用盐很省。
③touch(v.)
1)触摸touchthepaintings
2)涉及Theirtopictouchesmystudy.
3)感动sth.touchsb.
sb.betouchedbysth.=sb.bemovedbysth.
(n.)触觉thenoftouch
联系ukeepintouchwith和……保持联系
(be)intouchwith
lotouch失去联系
(be)outoftouch
4.Itiswidelyrecognizedthattheglobaleconomyisbeingdriventoagreatextentbyadvertiment.
drive
开车Drivewithcaution!小心驾驶!
迫使;逼迫drivesb.mad使某人发狂
②toagreatextent在很大程度上
tosomeextent/toacertainextent在某种程度上
在某种程度上你是正确的。
Tosomeextent,youarecorrect.
Topic---advertimentsaroundus
EverydayIcanemanydifferentkindsofadssuchas__________________________,whichattract______________bymeansof_____________________.Tosomeextent,somearemorethan_____________,whichdrive________________,somecan____________,suchaspublicinterestcommercials.However,someoftheadvertimentsare__________________,whichmakeuspuzzled.
EverydayIcanemanydifferentkindsofadssuch
asfood,machines,medicineandsoon,whichattractour
eyesbymeansofTV,Internet,newspaper,magazine,billsand
posters.Tosomeextent,somearemorethanwonderfulandpopular,
whichdriveusmad,somecantouchus,suchaspublicinterest
commercials.However,someoftheadvertimentsareperhaps
beyondourunderstanding,whichmakeuspuzzled.
Para.B-C
1.Whichexpressionsshowyoutheorderofintroducingthethreethings?
Theexpressionsare:Firstofall;Then;Finally.
2.Howdotheyworkoutthebestwaytomeettheneedsofthismarket?
Bytakingintoaccountanumberofdesiresorworriesthetargetconsumersmayhave.
3.Whatshoulddesignersconsiderwhentheydesigntheadvertisingprogramme?
Theyshouldstudywhatwordsandimagestheiradshouldcontainandwhatsloganstheyintendtomakeuof.
4.Inwhatwaysarethebigcompaniessuccessfulinadvertising?
Inattractingandllingtotheircustomers.