unit1 Advertising(关于广告)课件

Unit1 Advertising
Inthisunit,youwill
1.Lookatsomepicturesaboutads.
2.Understandthefunctionofads.
3.Learnsomehotwordsonads.
4.Leanthearticleofads.(P11)
Howdoyouunderstand
thepictures?
Whatdotheyll?
Picture
game
Sportcar
Dentalproduct
Sanitarynapkin
Don’tdrivedrunk!
Doyouknow?
HOTWORDS
product
placement
mission
ware
infomercial
Ghost
brand
productplacement
missionware
肩负使命的“活广告”missionware
translate.chinadaily.com
Missionwarereferstoproductssuchaspens,coffeemugs,andT-shirtsthatarehandedouttoemployeesandthatincludethecompany'slogo,motto,ormissionstatement.
这些用于宣传营销的物品之所以被称为missionware,大概是因为pens,coffeemugs,andT-shirts等这些分发出去的ware(物品)都是背负着宣传公司的mission(使命)吧。
Hotwordsonadvertising
missionware
ghostbrand
infomercial