Unit4商务英语中级课件

Advertising
Unit4-1
vocabulary
L
Talk
et’s
Wordofmouth口头宣传
Mail-shot邮寄广告
TVcommercial电视广告
Billboard广告牌
Spam垃圾邮件,电子邮件广告
Banner横幅广告
Newspaperadvert报纸广告
Internetadvertising网络广告
Searchengine搜索器
vocabulary
L
Talk
et’s
Brochure宣传手册
Sample样品
Subscriptionfee入网费,开通费
Launchaformalinvestigation展开正式调查
Targetaudience目标观众
Ingredientslist成分清单
Onlinecomplaintsform网上投诉表
Promotionalgift促销赠品
Unit4.2Delegating
vocabulary
L
Talk
et’s
Delegate/delegator委派者
Helpfulfeedback有助的反馈
Constructivecriticism建设性的批评
Bitsandpieces零碎
Financialorpsychologicalrewards物质上或精神上的报酬
Letgo放手
Specificskills特长
Writing
L
Talk
et’s
Reportonvisitstowebsiteandpropodmarketingstrategy
Introduction
Theaimofthereportistocommentonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonthsandpropoamarketingstrategyforthenestthreemonth.
Writing
L
Talk
et’s
Findings
Overthelastthreemonths,thenumberofvisitorshasincreadby650.Therearetworeasonsfortheincrea.Firstofall,welaunchedanewsletterforsubscribers.Secondlyinmay,weranacompetitionwhichwasverypopular.
Withregardtocosts,bannershavecost3,200eurosamonthbutveryfewpeopleemtovisitthewebsiteasaresultofthe.
Ontheotherhand,thenewsletterdoesn’tcostanything(otherthanmytime)buthashelpedtoincreathenumberofvisitors.