Unit7 advertising课件

Warm-up
Homework
LanguageTips
Advertising
Practice
End
FunctionsofaGoodAd.
Attention
Interest
Desire
Action
Convince
A
I
D
A
Advert.
Headline
slogan
body
illustration
logo
signature
Thecomponentsofanadvertimentcopy
Findoutthecomponentsoftheadvertimentcopy
Headline
slogan
body
illustration
logo
Headline
Reachesouttoreaderswithwhattheyaremostinterestedin;
Employsthedevicesthatcanaroupeople’scuriositysuccessfully;
Inmediumlength;
Nocliché;
Ueasyandshortwords
Putsthenameoftrademarkifpossible;
Ournew3-door.Itlookslikeamillionbutcosts$995,005less.
Borlandintroducesturbopascal5.5withobjects.
HPPreliantDL58002ServerwithIntelXeonprocessors
Ucompoundwordstomakeitconciandprofessional;
Ellipticalntencesarecommontomakeitconci;
Numeralstoconvincethereaders
Loanwordstoglamourorcolorstotheadvertimenttoupgradethetechnology
Urhymetomakeitinvitingandbeautiful
Uabnormalspellingtoenlightenit
Upunstomakeitbeautiful
Moresunandairforyoursonandheir.
Trustus.Over5000earsofexperience.
Spoilyourlfandnotyourfigure.
Adealwithusmeansagooddealtoyou.
Cokerefreshesyoulikenoothercan.
Languagetipsforbody
compoundwords
Ellipticalntences
Numerals
Loanwords
rhyme
abnormalspelling
puns
Keepingupappearancecanbecostly.ButnotwithournewExcel3-doorHatchback.
Forjust$4,995,yougetacarthat’saasyontheeyeasitisonthewallet.
Andthebeautydoesn’tendthere.Ontheinside,there’sroomfor5.andmorestandardfeaturesthananyothercarinitsclass.Likeanelectricrear-windowdefroster,wall-to-wallcarpeting,andfull-sizeGoodyearsteel-beltedsparetire.
Underthehood,youwillfindsomethingveryattractive,too.A1.5litreoverhead-camengineandfront-wheeldriveforreliable,economicalperformance.
Youevengetavaluablefringebenefit.FreemembershipintheCross-CountryMotorClub.Soyou’llalwayshavesomeonetocallonfortripplanningorroadassistance.
Butrightnow,call-1-800-255-2550forthelocationofyournearestHyundaidealer.AndlookintoaHyundai,thegood-lookingcaratthegreat-lookingprice.
ButnotwithournewExcel3-doorHatchback.
Ellipticalntence
full-size
Compoundwords
steel-belted
overhead-camp
front-wheel
thegood-lookingcaratthegreat-lookingprice
rhyme
HPPreliantDL58002ServerwithIntelXeonprocessors
Servertimeandspacearepreciouscommodities,atleastfromwhereyouaresitting.Yourcustomersareclamoringformore,more,more,whileyoutrytofigureouthowtodeliverwithless,less,less.
HPPreliantrvers,poweredbyIntelXeonprocessors,putyouincontrolofyourresourcessothatyoucanrealizethetruepotentialofyourinfrastructure.PreliantEsntialWorkloadManagementPacksoftwareletsyouallocateyourresourcetospecifictasksandthenreallocatethemasneededautomatically.WecallitDynamicResourceScaling.Andwiththisaddedcontrolandincreadvisibility,youmayevenfindyoucanboostefficiencybyplacingmoreworkloadonthosamervers.
Italladdsuptofaster,betterdistribution,andgiganticleapsforwardincustomersatisfaction,which,ofcour,isarelieftoyou.
more,more,more
less,less,less
Yourcustomers
Nocliché,butdetails
brilliant
Homework
Pleapreviewthetextabouthowtodraftanad.
ad.