人教版英语选修模块9
更新时间:2022-09-29 17:09:10 阅读: 评论:0
人教课标
高三选修9
Unit5
Howadvertisingworks
Unit5Insideadvertising
Let’njoytwoadvertiments!
1.DoyoulikeMcDonald’sbetterthanKFCbecauoftheadvertiment?
AdvertimentsWHERE?
Onbillboards
Onbus
OnTV
Ontheradio
Intrainstations
Innewspapers
Inmagazine
Atthecinema
Attheairport
Everywhere
Lookatthepicturesonpage42-43anddiscussthequestionsabouttheadvertiments.
1.Water
A.WhatisthemostcommonnameforH2O?WhydidtheycallitH2O?
H2O=water.H2Ohasbeenudinsteadoftheword“water”,becauitrhymeswith“slow”.Rhymes(oftencalledjingles)attractattentionandareeasilyremembered.
A.Whatgroupofpeopleistheadvertimentmadefor?
Youngpeoplewholikesports,thelatestfashionsandliketobepartofagroup.
2.SuperShooze
B.Whatmessagedoestheadvertimentgive?
Ifyouwearourshoesyou’llhaveanexcitinglife,andbepopularandhavefun.
C.Doyouthinkthemessageistrue?Givereasons.
Thismessageisnottruebecaujustwearingacertainbrandofshoeswon’tmakeyouexciting,popularorhavefun—ittakesmuchmoreeffortthanthat.