剑桥商务英语4 Unit 7 ca study KGV Europe课件
更新时间:2022-09-29 16:18:27 阅读： 评论：0
CASESTUDY KGVEurope
2013AnnualMeeting
ManagersList
Managing Director---------------------Mike
Secretary--------------------------------May
Financial Director --------------------Hanna
Advertising Department Director -----Linda
Marketing Department Director ----Trina
Marketing DepartmentviceDirector-------------Daisy, Susan
The conference process
1.
Toanaly the latest investigation reports.
2.
Tosum up the resultaboutour company's situation.
3.
Todiscuss and solve theproblems.
4.
Todraw up the future strategy.
Asforthefiercecompetition,ournarrowproductrangenolongersatisfiestheconsumers’needs.Ontheonehand,peoplehopethatwecanprovidehighquality,specializedgoodsforthem;onanotherhand,theyexpectthatwecansupportthemadditionalproductsorrvices.
computergames
18-25computersoftware
bankingrvices
Weknewthatourcompanyisatraditionalhigh-streetmusicretailer.Wehave65stores-eightofthearemegastores.
41-6060poundspermonth
18-2540poundspermonth
Thereasonthatwhypeoplemorelikelytobuygoodsfrommedium-sizedstores.
highrent
renovation
othercosts
Profits: ￡450m ￡290m.
Themegastores’sales:
riby8%
=55%ofthecompany’sturnover
heavyexpenditureonadvertisingandpromotion.
.
ReasonsforKGV’spoorperformance
Fiercecompetition
Anarrowproductrange
Alackofinnovation
